Claire stokoe linklove presentation 2013
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Out of 5,000,000 infographics only 1.3% will give you an orgasm in 0.3 of a millisecond
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Transcript of Claire stokoe linklove presentation 2013
Out of 5,000,000 infographicsonly
1.3% will give you an orgasm
in 0.3 of a millisecond
Who the f### am i?
@killer_bunnieClaire Stokoe
BIG ISN’T IT!!
Infographic 101
Infographics are not a paradigm shift
The processClients needs
Select Topic
Researching
Gathering Data
Planning aNarrative
Sketching ideas
Editing
Designing
Testing
Finish
PromotionHosting
Analysis
Good vs Evil
Good vs Evil
The winning idea
Types
Statistical3.1k shares2.8 RT’s
Geographical
Training / Timelines
14
Opinion piece
Data sourced / sorted
beingjamesbond.comwww.007magazine.co.ukhttp://thebondexperience.comwww.tjbd.co.uk
63,384 impressions – 382 clicks – 85 upvotes
Data to graphic
Always have 3 targets
1. Film fan2. 007 fans3. Fashion bloggers4. Data junkie
Find a highly sharable high PR site
Out reach made easy
Out reach made easy
Out reach made easy
This is what
a REALinfographic can do
Promotion Example
232 reddit Votes59 comments from fans
Promotion Example
Holiday Promotion
314 RT’s
300 likes
188 Pins
The competition!
Hosting on PR7 site
2.4k RT’s
733 likes
208 Pins
207 shares
189 backlinks
Holiday promotionReddit – 10 upvotes – 210,551 impressions – 532 clicks
Link from huffingtonpost.com PR 7
Promotion Example
Link from huffingtonpost.com PR 7
Promotion Example
298 RT’s
222 likes
PR – 7 – domain Auth - 89
YOU DON’T
GET TO500 MILLION
FRIENDS
WITHOUT MAKING
A FEW ENEMIES
How to save your creativity
Experiment
Experiment
How to make anINFOGRAPHIC
Header
BAD GOOD
Hook
BAD GOOD
Path
BAD GOOD
Arty by simple
BAD GOOD
Typography
BAD GOOD
Icons over text
BAD GOOD
Colour palette
BAD GOOD
The references & Creative Commons
BAD GOOD
Promotion
“It’s easier to ask for forgiveness than to ask for permission”
Rear Admiral Grace Hopper
