Claire McDonald Presentation - Active by Design
18
and other ways to change behaviour How much does the NHS need to nudge? Claire McDonald
-
Upload
design-council -
Category
Design
-
view
50 -
download
0
description
Presentation by Claire McDonald (NHS) at Design Council's Active by Design Summit, 18 September 2014.
Transcript of Claire McDonald Presentation - Active by Design
and other ways to change behaviour How much does the NHS need to nudge?
Claire McDonald
The Obvious
Making Every Contact Count
But this has limitations
42 fast food
restaurants per
school...Mile End
Rd now locally
known as Chicken
Shop Mile...
Dr Sam Everington GP
1 million contacts every 36 hours...
?
1.7 million
“At 2am you need to sugar and carb up – you body is not calling for carrot and hummus or bags of
steamed broccoli” Gemma Midwife
New ways of thinking...
