Ckd&M Pres.1 25 11rev
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Transcript of Ckd&M Pres.1 25 11rev
![Page 1: Ckd&M Pres.1 25 11rev](https://reader033.fdocuments.us/reader033/viewer/2022061217/54b46ff74a795967648b4629/html5/thumbnails/1.jpg)
Integrated Marketing & Creative Services
Capabilities Overview
Cindy Krouse
Make an impact
Leave an impression
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Marketing Planning:• Strategic Marketing Initiative Planning • Budget Preparation • Execution of Initiatives
Brand Management:• Corporate Identity / Brand Identity / Brand Development• Marketing Promotions / Sales Tools• Product Launch / Product Development / SPIFF Incentive Programs• Merchandizing Displays / POP Displays / Interactive Kiosks• Product Literature / Packaging / Samples / Product Models
Trade Event Marketing:• Trade Show Management / Event Logistics / Exhibit Displays• Event Marketing / Promotions• Lead Generation Programs / Lead Response Fulfillment
Services
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Advertising Media Planning:• Advertising / Media Planning / Media Purchasing • PR / Editorial
Creative Services:• Creative Services / Graphic Design / Visual Communications• Project Management • Production / Print Services
Social Media, Digital Media:• Social Media / Web Site Development • Interactive Rich Media / Digital Media• Presentations / Multimedia / Videos / 3D Visualization
Event Planning, Customer Incentives:• Sales Meetings / Event Planning• Customer Incentives / Award Programs / Customer Trips• Branded Apparel / Promotional Items
Services
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Corporate Identity
Johns Manville
• Web Site Development• Content Management• Corporate Brand Management• JM Connexus – Customer Support
Project Profiles
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Brand Development Product Introduction
Johns Manville
• Brand Development• Product Literature• Packaging• Product Models• Installation Guides• Product Promotions• Product Trainings
Project Profiles
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Brand Development
Johns Manville
• Custom Booth Display – 20 x 80• Graphic Communications• Multimedia Videos• Product demonstrations• Lead Generation Programs• Trade Event Management• Sales Meeting Planning• Customer Event Planning
Project Profiles
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Project Profiles
Brand Development
Johns Manville
• Product Sample Portfolios• Product Literature• Product Promotions
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Contractor Award & Incentive Program
Johns Manville
• Program Brand Identity • National Ad Campaign• Incentives & Awards• Apparel & Premiums
Project Profiles
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Brand Development
Soprema Canada
• Product Literature• Product Binders - Print• Product Binder – CD• Web Site Development
Project Profiles
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Brand Development
Line 2 by Soprema Soprema Canada
• Brand Identity• Advertising Media - Print, On-Line• Product Introductions, PR• Media Planning
Project Profiles
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Brand Development
Soprema Canada
• Custom Booth Displays• Graphic Communications• Multimedia Product Videos• Product Models• Product Demonstrations• Lead Generation Programs• Trade Event Management• Meeting and Event Planning
Project Profiles
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Web SiteDevelopment
Soprema US Group
• Web Site Content, Development• Product Selection Database• Downloadable CAD Details• Rich Media, Product Videos
•http://www.soprema.us/videos.aspx
Project Profiles
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Brand Development
Soprema US Group
• Multimedia Video• 3D Visualization• System Installation• Product Features
Right Click link to video (HERE)
Project Profiles
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Brand Development
Soprema US Group
• Booth Displays, Graphic Communications• Multimedia Videos• Product Introduction, Demos• Lead Generation Programs• Trade Event Management• Customer Event Planning• Advertising Planning• Direct Mail Campaigns
Project Profiles
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Distributor Program Multimedia Kiosk
Soprema US Group
• Product Installation Videos• Product Information• Product Samples• Product Selector Guides• Sales Support Tools
Project Profiles
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Product Introduction Initiative
Karnak
• National Advertising Campaign - Print, On-Line• Brand Identity / Development• Product Labeling & Packaging• Event Promotions
Project Profiles
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Brand Development Karnak
• Exhibit Displays• 3D Visualization• Multimedia Videos• Lead Generation Programs
Project Profiles
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Brand Development Karnak
• Product Brochures• Selector Guides• Promotions• Direct Mail Campaigns
Project Profiles
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Brand Development
Engineered Coated Products
• Product Marketing Initiatives• Literature• 3D Visualization• Multimedia Presentation
Project Profiles
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Brand Development
Engineered Coated Products
• National Ad Campaign• Product Buyer Guide Listings• Integrated Media / On-Line Advertising Programs• Lead Inquiry Fulfillment
Project Profiles
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Product Marketing Initiative
Engineered Coated Products
• Distributor Program• Product POP Displays• Product Merchandizing Kits• Product Samples• Product Information Fulfillment
Project Profiles
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Exhibit DisplayProgram
Engineered Coated Products
• Graphic Communications• Product Displays• Product Demonstrations• 3D Visualization• Multimedia Presentations
Project Profiles
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Brand Development
Allied HomeMaintenance
• Corporate Identity• Marketing brochures• Media planning
Project Profiles
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Brand Development
Fully Involved
• Corporate Identity• Marketing brochures• Promotional Items• Web Site
Project Profiles
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Brand Development
BlocksomInlet FilterNatural Fiber Products
• National Advertising Campaign• Product Brochures
Project Profiles
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Brand Development
Roof SaverNatural Fiber Products
• Exhibit Displays• Product Promotions • 3D Visualization• Product Presentations
Right click to view presentation(HERE)
Project Profiles
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Project Profiles
Corporate Identity
ECC Environmental Construction Collaborative
• Capabilities Literature• PR, Press Releases• Media Planning• Web Site Graphics www.gotoecc.org• Lead Generation Programs• Social Media Campaigns
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Project Profiles
Brand Development
Academy Roofing
• Advertising Media – print, on-line• PR, Media Planning• Service Brochures• Direct Mail• Lead Inquiry Response Program• Trade Event Marketing
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Project Profiles
Brand Development
Academy Roofing
• Web Site Development www.academyroofingus.com• Multi-Media, 3D Visualization• Interactive Project Gallery• Social Media, On-Line Campaigns