CJ MCLAINE’S DELI & BAKERY, LLC:A SMALL FAMILY BUSINESS CASE STUDY

Introduction

CJ Mclaine’s Deli and Bakery, LLC, a family owned small business venture, operated in the town of Evergreen, Colorado.

The Italian style deli and bakery focused primarily on its lunch business but also offered › A limited breakfast menu› A dinner takeout menu› And general catering services

The Roots- Journey Began

Josephine, Dina, and Angela discussed the idea of opening an Italian style deli in their town of Evergreen

There were no authentic Italian delicatessens or restaurants in the area

They found that the more they talked about the idea to local people, the more support they received.

PERSONAL STRENGTHAngela

Angela was a hard worker with creative ideas

Angela developed the inn’s website and maintained its computer reservation system

Angela and the owners shared the duties of preparing the hot and cold breakfast items

PERSONAL STRENGTH Dina

Dina had worked in various food service capacities from fast food establishments, to institutional facilities, to fine dining restaurants

Her formal training was in computer networking but she had always hoped to operate her own catering business

Cont…

Dina having a experience of› counter service› meal planner› Waitress› restaurant manager› and cook/chef

PERSONAL STRENGTHJosephine

Josephine belong to a family who had a successful history in small entrepreneurial ventures

Josephine understood the basics of small business operations

Josephine is good leader, Josephine’s biggest contribution to the

venture would be the startup capital and working capital in the event that it was needed

LOCATION-(Place) One of the P’s of marketing mix

Evergreen was a sprawling suburban community in the mountains about 35 miles west of Denver.

visitors arrived looking for the relaxing activities that were available in the area, such as › open space parks› mountain parks› recreation centers› golf courses › and a public lake in the center of town

COMPETITION

Original idea blossomed because there were no Italian delicatessens or restaurants in Evergreen

Informal market surveys resulted in very positive support for a business venture

However, no competitors specialized in Italian cold cuts and authentic pasta dishes

EARLY DECISIONS

Angela, Dina and Josephine decided to form a Limited Liability Company called CJ Mclaine’s Deli and Bakery, LLC

All three women would share equally in ownership and profits or losses.

Josephine would lend the company the money it needed and in turn, would receive regular payments including interest starting the second year of operations