CIW China Internet Insights 2013

Copyright © 2013 All rights reserved CIW

China Internet Watch .com

CIW China Internet Insights

2013 Abridged Version

China Internet news, trends and stats

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China Internet Watch

A Division of incitez

CONTENT LEVEL: Introductory

2 China Internet Insights 2013

Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez

Content

•  China internet users •  China online applications •  China website statistics



CHINA INTERNET USERS Characteristics of China Internet users

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Overall Internet Users and Penetration Rate

111 137 210

298

384 457.3

513.1 564

8.5% 10.5%

16.0%

22.6%

28.9%

34.3%

38.3%

42.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

0

250

500

750

1000

2005 2006 2007 2008 2009 2010 2011 2012

Netizens Penetration Rate

Million

China Internet Watch Source: CNNIC, Jan 2013


Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez 6 China Internet Insights 2013

China Will Have Nearly Twice the Number of Internet Users as the U.S. and Japan�

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Source: BCG, 2012

China Internet Watch Source: BCG, 2012

Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez 7 China Internet Insights 2013

China Internet Watch Via Economist


How Likely Are Non-Internet Users Go Online

17.5%

16.3% 17.0% 13.4% 17.5%

14.3% 10.2% 9.3%

65.0% 69.5%

72.9% 77.3%

0.0%

20.0%

40.0%

60.0%

80.0%

Jun-2011 Dec-2011 Jul-2011 Dec-2012

Will/Maybe Not sure Never/May Not

China Internet Watch Source: CNNIC Jan 2013



Reasons of Not Using Internet

30

16 10

34

4

35

15

5

33

8

36

14

4

33

8

42

15

4

27

12

66

11

2

13

23

0

20

40

60

80

Know nothing about computer

No equipment Cannot get access to the Internet

Having no time Too old or too young

Surely be online Maybe online Hard to say Maybe not Surely not be online


%



Mobile Internet Users and Penetration Rate among All Netizens

50.4

117.6

233.4

302.74

355.58

419.97

24.0%

39.5%

60.8% 66.2%

69.3% 74.5%

0.0%

20.0%

40.0%

60.0%

80.0%

0

150

300

450

600

2007 2008 2009 2010 2011 2012

Mobile Internet Users Penetration Rate

Million



Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez 11

Province Netizens (Million)

Penetration Rate

Growth of Netizens

Ranking of Penetration rate

Ranking of Netizens Growth

Beijing 14.58 72.2% 5.8% 1 27

Shanghai 16.06 68.4% 5.3% 2 29

Guangdong 66.27 63.1% 5.2% 3 30

Fujian 22.8 61.3% 8.5% 4 23

Zhejiang 32.21 59.0% 5.5% 5 28

Tianjin 7.93 58.5% 10.3% 6 18

Liaoning 21.99 50.2% 5.1% 7 31

Jiangsu 39.52 50.0% 7.2% 8 25

Shanxi 15.89 44.2% 13.1% 9 13

Hainan 3.84 43.7% 13.6% 10 12

Xinjiang 9.62 43.6% 9.1% 11 21

Qinghai 2.38 41.9% 14.7% 12 9

Hebei 30.08 41.5% 15.9% 13 7

Shaanxi 15.51 41.5% 8.6% 14 22


China Internet Insights 2013

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Chongqing 11.95 40.9% 11.9% 15 16

Ningxia 2.58 40.3% 24.5% 16 1

Shandong 38.66 40.1% 6.7% 17 26

Hubei 23.09 40.1% 8.5% 18 24

Inner Mongolia 9.65 38.9% 12.9% 19 14

Jilin 10.62 38.6% 10.0% 20 20

Heilongjiang 13.29 34.7% 10.2% 21 19

Guangxi 15.86 34.2% 17.2% 22 4

Hunan 22 33.3% 13.6% 23 10

Tibet 1.01 33.3% 12.7% 24 15

Sichuan 25.62 31.8% 14.9% 25 8

Anhui 18.69 31.3% 17.9% 26 3

Gansu 7.95 31.0% 13.6% 27 11

Henan 28.56 30.4% 10.6% 28 17

Guizhou 9.91 28.6% 17.9% 29 2

Yunnan 13.21 28.5% 15.9% 30 6

Jiangxi 12.67 28.5% 16.5% 31 5


China Internet Insights 2013


Average Weekly Online Time (Hours)

18.7 20.5

0.0

8.0

16.0

24.0

2011 2012




CHINA ONLINE APPLICATIONS Top 3 online applications: IM, search engine, and online music

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China Internet Users by Applications

467.75 451.1 435.86

372.99 371.83

335.69 308.61

275.05

250.8 242.02

233.44 221.48

220.65

149.25 111.67

83.27 34.23

12.70% 10.70% 13.00% 17.10%

14.30%

3.50%

23.50%

12.60%

2.00%

24.80%

15.20%

33.20% 32.30%

3.20% 0

28.80%

-14.50% -20.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

0

50

100

150

200

250

300

350

400

450

500

Total Users (Million) Penetration Rate Annual Growth




Online Shopping Users and Usage Rate

193.95

242.02

37.8%

42.9%

0.0%

12.5%

25.0%

37.5%

50.0%

0

100

200

300

400

2011 2012

Online Shopping Users Usage Rate Million




Online Payment Users and Usage Rate

166.76

220.65

32.5%

39.1%

0.0%

10.0%

20.0%

30.0%

40.0%

0

100

200

300

400

2011 2012

Online Payment Users Usage Rate

Million




Travel Booking Users and Usage Rate

42.07

111.67

8.2%

19.8%

0.0%

5.0%

10.0%

15.0%

20.0%

0

50

100

150

200

2011 2012

Travel Booking Users

Usage Rate

Million

China Internet Watch Source: CNNIC Jan 2013



Mobile Weibo Users and Usage Rate

138.9

202.41 38.5%

48.2%

0.0%

12.5%

25.0%

37.5%

50.0%

0

75

150

225

300

2011 2012

Mobile Weibo Users Usage Rate Million




CHINA WEBSITE STATS Top websites of online video, B2B, B2C…



China Top 5 Online Video Sites �by Total Time Spent (Million Hours)

291

406

474

569

698

Tudou.com

TV.sohu.com

V.QQ.com

iQiyi.com

Youku.com


Source: ComScore Aug 2012


Top Chinese News Portal

6.23

4.79

2.62

1.62 1.39 1.36 1.28 1.09 1.01 0.94

2.6% 2.0% 1.1% 0.7% 0.6% 0.6% 0.5% 0.5% 0.4% 0.4%

Daily Reach (Million Users) Daily Reach (% of Chinese Netizens)

Source: iResearch



China Search Engine Market Share

Baidu 78.60%

Google China

8% Sogou 3.10%

Soso 1.50%

Youdao 0.30%

Others 0.90%

China Internet Watch Source: Enfodesk


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