CIW China Generic Mobile Statistics 2014

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CIW China Generic Mobile

Statistics 2014

China Internet Watch

November 2014

CIW Whitepaper


Generic China Mobile Stats


The total number of mobile internet users

in China have reached 857 million

Source: MIIT, June 2014


CIW

China Internet Watch Source: EnfoDesk, Sep 2014

62.7% 60.2%

37.3% 39.8%

H2 2013 H1 2014

China Mobile Internet Users by Gender Group

Male Female



CIW


30.5% 28.1%

29.1% 31.5%

18.1% 19.3%

12.2% 11.4%

10.1% 9.7%

H2 2013 H1 2014

China Mobile Internet Users by Age Group

<24 25-30 31-25 36-40 >41



CIW


13.1% 13.1%

47.3% 46.6%

39.6% 40.3%

H2 2013 H1 2014

China Mobile Internet Users by Geographical Distribu@on

First Tier City Second & Third Tier City Other



CIW


2.3% 3.5%

31.5% 29.4%

33.7% 33.2%

17.6% 17.1%

13.0% 14.6% 1.9% 2.2%

H2 2013 H1 2014

China Mobile Internet Users by Educa@on Background

Primary School & Lower

Secondary School

High School/ Vocational School

Junior School

Bechelor Degree

Master Degree



CIW


Freelancer/ Self-employed 23.20%

Worker 22.50%

Students 13.90%

White Collar 13.50%

Other 13.00%

Civil Servant 8.60%

Unemployed/ Retiree 5.30%

China Mobile Internet Users by Occupa@on



CIW


20.0% 20.6%

3.4% 3.4% 10.5% 10.6%

20.0% 19.8%

19.0% 17.7%

10.8% 10.6%

9.7% 9.8%

3.7% 3.6% 2.9% 3.9%

H2 2013 H1 2014

China Mobile Internet Users by Income Group

No Income <1,000 1,000-1,999 2,000-2,999 3,000-3,999 4,000-4,999 5,000-7,999 8,000-11,999 >12,000

(yuan)



CIW


1-4 Hours 47.80%

4-8 Hours 26.60%

> 8 Hours 16.10%

< I Hour 9.50%

China Mobile Internet Users Daily Time Usage



CIW


32.3% 33.8%

45.7% 43.2%

84.5%

22.7%

Morning Forenoon Noon Afternoon Evening Midnight

China Mobile Internet Users Usage Time Breakdown



CIW

China Internet Watch Source: iiMedia Research, August 2014

Android 89.90% iOS

6.70%

Others 3.40%

China Mobile OS Market Share in H1 2014



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China Internet Watch Source: iiMedia Research, August 2014

2G 9.80%

3G 72.90%

4G 17.30%

China Mobile Subscribers by Type of Telecommunica@on Network in H1 2014



CIW

China Internet Watch Source: Baidu, 2014

Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014

QoQ Growth Rate of China Daily Ac@ve Users on Android PlaOorm

+15%

+16%

+16%

+10%

+13%


More stats on •  China mobile online advertising •  China mobile device market •  China mobile gaming market •  China mobile apps insights

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CIW China Generic Mobile Statistics 2014

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