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Civic Engagement Done Well - icma.org · Online engagement is necessarily vulnerable to...
Transcript of Civic Engagement Done Well - icma.org · Online engagement is necessarily vulnerable to...
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Civic Engagement Done WellHow Oshkosh Kept Their City Moving Forward and Tightly Knit
DATE September 2018
INTERNATIONAL CITY/COUNTY MANAGEMENT ASSOCIATION
PRESENTERSNick Mastronardi, pHD, CEO of PolcoMark rohloff, city manager, oshkosh wi
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Outline
1. Dispelling Myths of Civic Engagement2. Developing an Engagement Strategy3. Brief Introduction of POLCO & Oshkosh4. Successful Showcase: Oshkosh & POLCO5. Q&A
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Myths about Civic Engagement
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MYTH #1:
Lowering barriers to participation only means more extreme voices
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MYTH #1:
Lowering barriers to participation only means more extreme voices
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MYTH #1:
Lowering barriers to participation only means more extreme voices
Past
NowLowering barriers brings in more
moderate balancing voices
Num
ber o
f Voi
ces
NeutralOppose Favor
Here’s why not
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MYTH #2: Using more communication channels means more staff time
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MYTH #2: Using more communication channels means more staff time
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MYTH #2: Using more communication channels means more staff time
Unify channels with a smart strategy.Multiple for outreach, 1 for collection.Automated organization / tabulation.
Staf
f Tim
e
Communication Channels
Past
Now
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MYTH #3Engagement must be analog, expensive, and infrequent to be citable
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MYTH #3Engagement must be analog, expensive, and infrequent to be citable
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MYTH #3Engagement must be analog, expensive, and infrequent to be citable
Cos
t
Citability
Past
Now
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MYTH #4Online engagement is necessarily vulnerable to “astroturfing”
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MYTH #4Online engagement is necessarily vulnerable to “astroturfing”
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MYTH #4Online engagement is necessarily vulnerable to “astroturfing”
You can increase accessibility and still have citable results.Give a real voice to those with young kids, who live far, or work 2nd and 3rd shift.
Ver
ifiab
ility
Accessibility
Past
Now
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GovernmentCitizens
Involved Learn | Participate | Share | Outcomes
Data-driven ConfidenceBroad | Verified | Organized | Fast
Implication: Nurture a Two Sided Information Exchange
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Civic Engagement done right yields
More informed participation
More participation
Better balanced participation
Good government
Data driven performance management
Save staff time and effort
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Our Background
2016 IT Category Winner2016 People’s Choice Award
‘Future of Civic Engagement’2017 Competition Winner
Founded by Veterans
Passionate team of public servant technologists
Combined +100 years of government experience-
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CivTech GovTech
Successful local government communication technologies must provide a valuable experience to both government officials and citizen residents.
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Where POLCO is
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Question Types
Yes/No
Multiple Choice
Open Discussion
Allocation Question
Pulse Question
Surveys
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Engagement in Oshkosh
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▪ Located 50 miles from Green Bay
▪ 2016 Population: 66,579
▪ Known as “Wisconsin's Event City”
▪ EAA Fly-in - World’s Busiest Airport
▪ Oshkosh Corporation
▪ NBA G-League Team - Wisconsin Herd
▪ University of Wisconsin Oshkosh
▪ With proximity to Lake Winnebago and Fox
River, plenty of outdoor recreational activities
A Little About Oshkosh...
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▪Embedded In Oshkosh’s Strategic Plan
▪Necessary For Council In Its Decision Making Process
Citizen Engagement in Oshkosh
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Can Do SpiritServe the public with a confident can-do spirit
AccountableHold ourselves to the highest standards with a dedication to preserving the public trust
TransparentProvide the public with information on our actions and decisions
EngagingActively pursue citizen involvement throughout the decision making process
EconomicalAct in a fiscally responsible manner on behalf of our citizens
ResponsiveRespond to citizens’ requests equitably and fairly in a timely, informative and thorough manner
InnovativeTake a prudent and creative approach to problem solving
EquitableStrive to achieve equity in the allocation of community resources
Guiding Principles
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▪Diversity & Inclusion – Diversity Coordinator
▪New Arena – Sawdust District Development
▪Sale Of Municipal Golf Course To Oshkosh Corporation
Recent High Profile Issues Demanded Greater Citizen Engagement
Citizen Engagement in Oshkosh
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The Issues
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▪Golf Course
▪What To Do With Balance Of Golf Course
▪ Future Of Oshkosh Avenue – Gateway Corridor
Citizen Engagement in Oshkosh
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▪Service Delivery Satisfaction
▪ Snow and Ice Removal
▪Unexpected Results
Citizen Engagement in Oshkosh
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▪Annual Citizen Survey
▪ Previous Annual Citizen Surveys Via Mail
▪ Scientifically “Valid”
▪ Limited Representative Sample
▪ Council Wanted Broader Cross Section Of Community
Citizen Engagement in Oshkosh
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▪ Future Recreational Uses for Golf Course
▪ Annual Citizen Survey▪ Importance And Quality Of City Services
▪ Input On Priorities For Update Of Strategic Plan
Use of POLCO And Other Survey Methods With UW Oshkosh
Citizen Engagement in Oshkosh
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Q&A
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