Civic Engagement Campaign Memo Report 1
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Transcript of Civic Engagement Campaign Memo Report 1
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7/23/2019 Civic Engagement Campaign Memo Report 1
1/6
TO: Jacob Stewart
FROM: Samantha Ford
DATE: October 16, 2015
SUJE!T: Rec"c#$n% Sca#e& T$''ed (n The )ron% )a"*
Opening: An Aim To Improve
The Un$+er&$t" o !entra# F#or$da $& the &econd-#ar%e&t .n$+er&$t" $n the co.ntr", w$th o+er
60,000 &t.dent& and %oa#& that $nc#.de m$n$m$/$n% $t& en+$ronmenta# $m'act " 2020, the
.n$+er&$t" $ntend& to ha+e a 5 rec"c#$n% rate A& #a&t re'orted, U!F3& c.rrent rec"c#$n% rate $&
25%, mean$n% w$th$n thene4t $+e "ear& we3re &.''o&ed to be ma$n% a ma&&$+e .m' And "et,
the o''ort.n$t$e& to rec"c#e &$m'#" aren3t a& 're&ent a& the" o.%ht to be $n a cam'.& &o ded$cated
to th$& %oa# 7e&, there are rec"c#$n% b$n& inside mo&t e+er" b.$#d$n%, b.t the d$&cre'anc" $&
ob+$o.& once "o. wa# aro.nd cam'.& The &$m'#e act o the matter $& that there aren3t an"
'#ace& a &t.dent can rec"c#e wh$#e on the$r wa" to c#a&&, and there aren3t man" 'eo'#e who are
%o$n% to carr" aro.nd an em't" conta$ner $n wa$t o an o''ort.n$t" to do &o U!F need& to
$ncrea&e the n.mber o rec"c#$n% b$n& aro.nd cam'.& and e4tend the$r reache& to the o.tdoor& (
e+er" tra&h can had a rec"c#$n% b$n, U!F3& rec"c#$n% %oa#& wo.#d be $n$n$te#" ea&$er to reach
Context: UCFs Recycling History
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Ater re&earch$n% the $&&.e, ( d$&co+ered that 89,000 'o.nd& o mater$a#& were rec"c#ed d.r$n%
the 200 ootba## &ea&on a#one when rec"c#$n% rece'tac#e& were '#aced aro.nd cam'.& ;ranted,
there wh$ch wa& de&$%ned to decrea&e the amo.nt o wa&te 'rod.ced at
ootba## %ame& A& a re&.#t, we now ha+e rec"c#$n% b$n& o.t&$de d.r$n% a## o o.r home %ame&
A& o 2018, o.r rec"c#$n% rate ha& &.''o&ed#" $ncrea&ed to 5, an $ncrea&e rom 2012
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(t &eem& that $ a &t.dent ha& &ometh$n% that can be rec"c#ed, the" w$## do $tb.t on#" $
con+en$ent The ob+$o.& &o#.t$on then $& to '.t a rec"c#$n% b$n ne4t to e+er" tra&h can, b.t th$&
create& &ome 'rob#em& F$r&t, mone": w$## we ha+e to 'a" or the&e b$n&, or w$## an or%an$/at$on
'ro+$de them to .&* Bow m.ch more w$## $t co&t to 'a" 'eo'#e to em't" a## o the&e add$t$ona#
b$n& w$## $t be a &.b&tant$a# amo.nt* The&e $&&.e& ma" ha+e to be addre&&ed b" .ndra$&$n%, b.t
$n order to .ndra$&e we3d $r&t ha+e to ra$&e awarene&& $n the U!F 'o'.#at$on and %et them
$ntere&ted $n th$& $n$t$at$+e =o&ter& co.#d 'o&&$b#" be '.t on the tra&h can& and aro.nd cam'.&
w$th &hort $nC.$r$e& to the eect o @!o.#d "o. ha+e rec"c#ed that* To act.a##" .ndra$&e, ( don3t
ha+e an" &o#$d '#an& ( am con&$der$n% &tart$n% a 'et$t$on $n order to %ather &.''ort, and
contact$n% a ew 'eo'#e who can 'erha'& he#' mae the ob&tac#e& that need to be o+ercome
c#earer Amon% tho&e ( '#an to contact, r$an )ormwood o U!F Rec"c#e& need& to be amon%
the $r&t &o ( can ha+e a c#earer .nder&tand$n% o what the c.rrent rec"c#$n% &$t.at$on $& here at
U!F, and what $t wo.#d tae or m" $n$t$at$+e to tae '#ace Ater the&e act& are c#eared .', ( can
contact (an J.r%en&on o ;reenwor& w$th an" .rther concern& or $nC.$r$e& a& to how to '.r&.e
th$& $n$t$at$+e
iscussion: The Rhetoric To!ar"s Recycling At UCF
There are two ma$n a.d$ence& ( w$## ha+e to addre&& $n th$& rhetor$ca# &$t.at$on: .n$+er&$t"
o$c$a#& and &t.dent& o the .n$+er&$t" )hen dea#$n% w$th U!F adm$n$&trat$on, ( do ha+e o.r
en+$ronmenta# '#an to he#' t$' th$n%& $n m" a+or Reerence& to th$& $n 'ortra"$n% m" $n$t$at$+e $&
$m'ortant $n 'ro+$n% m" ca&e Bowe+er, there are con&tra$nt& ( m.&t be war" o eore (
a''roach an"one, ( need to be on more &.re oot$n% o 'o&&$b#e co&t&, a& th$& co.#d 'otent$a##" be
the b$%%e&t '$ta## The act o the matter $& that (3m &$m'#" .n&.re o what tho&e ma" t.rn o.t to
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be E+en $ the b$n& end .' be$n% o #$tt#e to no co&t, one m.&t con&$der the co&t o #abor
somebody ha& to co##ect the content& o a## the&e new b$n& )hat ( need to h$%h#$%ht here $& the
'a"o: we a#read" ha+e &o#$d e+$dence rom the ;ame Da" cha##en%e& that the 're&ence o the&e
b$n& ha& an $m'act U#t$mate#", there $& a#read" an e4$%ence $n e4$&tence $n re%ard& to
en+$ronmenta# $m'act here at U!F, and that3& that $t need& to be #e&&ened The$r e4ten&$+e '#an
or o+erha.# $&, hone&t#", m" c.rrent &tron%e&t '$ece o bac$n% F.rthermore, the mo&t %#ar$n%
con&tra$nt a##-aro.nd, no matter the a.d$ence, $& the #ac o &'ec$$c $normat$on re%ard$n% U!F3&
rec"c#$n% 'ro%ram and &tat$&t$c& ( cannot be%$n to mae a coherent ar%.ment w$tho.t the&e
n.mber& )$tho.t them, ( am ad+ocat$n% or a ca.&e w$tho.t an" rea# bac$n% to draw .'on (
(3m %o$n% to ta# abo.t rec"c#$n% at U!F, ( need to now the c.rrent 'ercenta%e&$t3& a& &$m'#e
a& that
A& or the U!F &t.dent&, S;A ha& addre&&ed the $&&.e .&t ear#$er th$& "ear w$th the$r
demon&trat$on at the Re#ect$n% =ond, wh$ch co.#d be .&ed to m" ad+anta%e The$r reach $& ar
w$der than m" own, and the act that the" are #eader& wo.#d do wonder& $n not on#" #e%$t$m$/$n%
m"&e# and th$& $n$t$at$+e $n the e"e& o the &t.dent&, b.t $n the e"e& o the U!F h$%her-.'& )$th
the U!F &t.dent& a& an a.d$ence, the oc.& need not be &o m.ch on the co&t&, b.t on %a$n$n%
&.''ort thro.%h attent$on-%rabb$n% act& and tho.%ht-'ro+o$n% C.e&t$on& ( ha+e to %et them to
care when we3+e been cond$t$oned not to not$ce or th$n o $t a& $ncon&eC.ent$a# Th$& $& m"
b$%%e&t con&tra$nt $n re%ard& to the &t.dent a.d$ence: the 'reconce$+ed not$on that %#oba#
warm$n% and en+$ronmenta# con&c$ent$o.&ne&& $& not o.r %enerat$on3& 'rob#em (3## ha+e to $%.re
o.t a wa" to o+ercome th$& The term @%#oba# warm$n% need& to .nder%o re&$%n$$cat$on &o that
$t& a&&oc$at$on $& no #on%er nece&&ar$#" w$th @the h$''$e mo+ement, wh$ch $& %enera##" &coed
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at (n&tead, $t need& to be a term that we become %en.$ne#" concerned abo.t and +$ew a& a rea#
con&eC.ence ?$ew$&e, @rec"c#$n% need& to be treated $n the &ame wa": re&$%n$$ed to &tand or
a #e%$t$mate act$on w$th con&$&tenc" rather than &ometh$n% we do a& o.r %ood deed o the da"
Ob+$o.", U!F3& adm$n$&trat$on $& a &taeho#der $n th$& $n$t$at$+e (t& &.cce&& or downa##
d$rect#" $m'act& the$r en+$ronmenta# '#an, the one &o c#o&e#" a&&oc$ated to =re&$dent B$tt U!F
Rec"c#e& need& to a#&o be acnow#ed%ed, beca.&e the" w$## .#t$mate#" be the one& re&'on&$b#e or
$t be$n% carr$ed o.t and cont$n.ed: worer& rom the$r de'artment wo.#d be em't"$n% them and
whatnot The" m$%ht need to h$re more worer&, and that co&t wo.#d ha+e to come rom the$r
b.d%et or the U!F b.d%et $n %enera#
A& $m'#$ed ear#$er, ( need to ha+e m" cred$b$#$t" e&tab#$&hedw$tho.t an" rea&on or 'eo'#e to
#$&ten to me, (3m noth$n% b.t a re&hman &ho.t$n% abo.t rec"c#$n% )$th a more &o#$d o.ndat$on
o act&ho'e.##" %athered b" an ema$# e4chan%e w$th r$an )ormwood(3## be on the r$%ht
trac (dea##", he3## %et on m" &$de w$th the $n$t$at$+e, th.& boo&t$n% m" cred$b$#$t" ( not, Em$#"
Do+"da$t.&who arran%ed the Re#ect$n% =ond e+entcan be contacted She c#ear#" ha& a
'a&&$on or th$& &ort o th$n%, and her 'o&$t$on $n S;A on#" mae& her more +a#.ab#e Th$& br$n%&
me to another 'o$nt: S;A $& another 'o&&$b#e a.d$ence The" ha+e a #ot o re&o.rce& and a w$de
&co'e o 'eo'#e to reach o.t to, and co.#d be $ncred$b#" he#'.# $n %$+$n% th$& $n$t$at$+e the
attent$on $t de&er+e& The"3+e a#&o a#read" wored w$th U!F Rec"c#e& to do the aorement$oned
e+ent U#t$mate#", the" co.#d be an $ncred$b#" he#'.# 'artner $n ra$&$n% awarene&& abo.t m"
$n$t$at$+e and ra$&$n% $t& +o$ce to the U!F 'o'.#at$on a& a who#e
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Closing: Future o# Recycling
(n &hort, m" $r&t &te' $n th$& '#an o act$on need& to be contact$n% U!F Rec"c#e& to %et more .'-
to-date $normat$on and d$&co+er an" $mmed$ate '$ta##& $n the $n$t$at$+e M" b$%%e&t con&tra$nt $&
the #ac o $normat$on &'ec$$c to U!F and $t& rec"c#$n% hab$t&, &o beore ( can do an"th$n% e#&e
( m.&t o+ercome th$& Ater that, (3## be ab#e to mae a more c#ear and cohe&$+e '#an o act$on,
$nc#.d$n% how to %et the b$n&, add$t$ona# co&t&, and %ather$n% &.''ort Some +a#.ab#e re&o.rce&
to ee' $n m$nd:
http://www.cityoforlando.net/greenworks/solid-waste/
o Potential advocate
http://today.ucf.edu/ucfs-game-day-recycling-earns-epa-recognition/
o Highlights success of Game Day Recycling
http://www.epa.gov/climatechange/!asics/
o " few key facts a!out climate change/glo!al warming
http://rs.acupcc.org/site#media/uploads/cap/$$%-cap.pdf
o &'R( )'(*the +, environmental action plan
http://www.dep.state..us/waste/categories/recycling/pages/laws.htm
o tates that universities need not do anything !eyond report their recycling
num!ers*in other words0 1 need to keep at a local level
http://knightnews.com/2345/3$/ucf-6lls-reecting-pond-with-253k-water-!ottles-for-
reect-on-sustaina!ility/o G"7s past attempts to raise environmental awareness
http://www.recycling.ucf.edu/inde8.htm
o 9his is the +, Recycles we!site*outdated0 !ut has contact information
http://www.cityoforlando.net/greenworks/solid-waste/http://today.ucf.edu/ucfs-game-day-recycling-earns-epa-recognition/http://www3.epa.gov/climatechange/basics/http://rs.acupcc.org/site_media/uploads/cap/448-cap.pdfhttp://www.dep.state.fl.us/waste/categories/recycling/pages/laws.htmhttp://knightnews.com/2015/04/ucf-fills-reflecting-pond-with-250k-water-bottles-for-reflect-on-sustainability/http://knightnews.com/2015/04/ucf-fills-reflecting-pond-with-250k-water-bottles-for-reflect-on-sustainability/http://www.recycling.ucf.edu/index.htmhttp://today.ucf.edu/ucfs-game-day-recycling-earns-epa-recognition/http://www3.epa.gov/climatechange/basics/http://rs.acupcc.org/site_media/uploads/cap/448-cap.pdfhttp://www.dep.state.fl.us/waste/categories/recycling/pages/laws.htmhttp://knightnews.com/2015/04/ucf-fills-reflecting-pond-with-250k-water-bottles-for-reflect-on-sustainability/http://knightnews.com/2015/04/ucf-fills-reflecting-pond-with-250k-water-bottles-for-reflect-on-sustainability/http://www.recycling.ucf.edu/index.htmhttp://www.cityoforlando.net/greenworks/solid-waste/