Civic Engagement Campaign Memo Report 1

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    TO: Jacob Stewart

    FROM: Samantha Ford

    DATE: October 16, 2015

    SUJE!T: Rec"c#$n% Sca#e& T$''ed (n The )ron% )a"*

    Opening: An Aim To Improve

    The Un$+er&$t" o !entra# F#or$da $& the &econd-#ar%e&t .n$+er&$t" $n the co.ntr", w$th o+er

    60,000 &t.dent& and %oa#& that $nc#.de m$n$m$/$n% $t& en+$ronmenta# $m'act " 2020, the

    .n$+er&$t" $ntend& to ha+e a 5 rec"c#$n% rate A& #a&t re'orted, U!F3& c.rrent rec"c#$n% rate $&

    25%, mean$n% w$th$n thene4t $+e "ear& we3re &.''o&ed to be ma$n% a ma&&$+e .m' And "et,

    the o''ort.n$t$e& to rec"c#e &$m'#" aren3t a& 're&ent a& the" o.%ht to be $n a cam'.& &o ded$cated

    to th$& %oa# 7e&, there are rec"c#$n% b$n& inside mo&t e+er" b.$#d$n%, b.t the d$&cre'anc" $&

    ob+$o.& once "o. wa# aro.nd cam'.& The &$m'#e act o the matter $& that there aren3t an"

    '#ace& a &t.dent can rec"c#e wh$#e on the$r wa" to c#a&&, and there aren3t man" 'eo'#e who are

    %o$n% to carr" aro.nd an em't" conta$ner $n wa$t o an o''ort.n$t" to do &o U!F need& to

    $ncrea&e the n.mber o rec"c#$n% b$n& aro.nd cam'.& and e4tend the$r reache& to the o.tdoor& (

    e+er" tra&h can had a rec"c#$n% b$n, U!F3& rec"c#$n% %oa#& wo.#d be $n$n$te#" ea&$er to reach

    Context: UCFs Recycling History

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    Ater re&earch$n% the $&&.e, ( d$&co+ered that 89,000 'o.nd& o mater$a#& were rec"c#ed d.r$n%

    the 200 ootba## &ea&on a#one when rec"c#$n% rece'tac#e& were '#aced aro.nd cam'.& ;ranted,

    there wh$ch wa& de&$%ned to decrea&e the amo.nt o wa&te 'rod.ced at

    ootba## %ame& A& a re&.#t, we now ha+e rec"c#$n% b$n& o.t&$de d.r$n% a## o o.r home %ame&

    A& o 2018, o.r rec"c#$n% rate ha& &.''o&ed#" $ncrea&ed to 5, an $ncrea&e rom 2012

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    (t &eem& that $ a &t.dent ha& &ometh$n% that can be rec"c#ed, the" w$## do $tb.t on#" $

    con+en$ent The ob+$o.& &o#.t$on then $& to '.t a rec"c#$n% b$n ne4t to e+er" tra&h can, b.t th$&

    create& &ome 'rob#em& F$r&t, mone": w$## we ha+e to 'a" or the&e b$n&, or w$## an or%an$/at$on

    'ro+$de them to .&* Bow m.ch more w$## $t co&t to 'a" 'eo'#e to em't" a## o the&e add$t$ona#

    b$n& w$## $t be a &.b&tant$a# amo.nt* The&e $&&.e& ma" ha+e to be addre&&ed b" .ndra$&$n%, b.t

    $n order to .ndra$&e we3d $r&t ha+e to ra$&e awarene&& $n the U!F 'o'.#at$on and %et them

    $ntere&ted $n th$& $n$t$at$+e =o&ter& co.#d 'o&&$b#" be '.t on the tra&h can& and aro.nd cam'.&

    w$th &hort $nC.$r$e& to the eect o @!o.#d "o. ha+e rec"c#ed that* To act.a##" .ndra$&e, ( don3t

    ha+e an" &o#$d '#an& ( am con&$der$n% &tart$n% a 'et$t$on $n order to %ather &.''ort, and

    contact$n% a ew 'eo'#e who can 'erha'& he#' mae the ob&tac#e& that need to be o+ercome

    c#earer Amon% tho&e ( '#an to contact, r$an )ormwood o U!F Rec"c#e& need& to be amon%

    the $r&t &o ( can ha+e a c#earer .nder&tand$n% o what the c.rrent rec"c#$n% &$t.at$on $& here at

    U!F, and what $t wo.#d tae or m" $n$t$at$+e to tae '#ace Ater the&e act& are c#eared .', ( can

    contact (an J.r%en&on o ;reenwor& w$th an" .rther concern& or $nC.$r$e& a& to how to '.r&.e

    th$& $n$t$at$+e

    iscussion: The Rhetoric To!ar"s Recycling At UCF

    There are two ma$n a.d$ence& ( w$## ha+e to addre&& $n th$& rhetor$ca# &$t.at$on: .n$+er&$t"

    o$c$a#& and &t.dent& o the .n$+er&$t" )hen dea#$n% w$th U!F adm$n$&trat$on, ( do ha+e o.r

    en+$ronmenta# '#an to he#' t$' th$n%& $n m" a+or Reerence& to th$& $n 'ortra"$n% m" $n$t$at$+e $&

    $m'ortant $n 'ro+$n% m" ca&e Bowe+er, there are con&tra$nt& ( m.&t be war" o eore (

    a''roach an"one, ( need to be on more &.re oot$n% o 'o&&$b#e co&t&, a& th$& co.#d 'otent$a##" be

    the b$%%e&t '$ta## The act o the matter $& that (3m &$m'#" .n&.re o what tho&e ma" t.rn o.t to

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    be E+en $ the b$n& end .' be$n% o #$tt#e to no co&t, one m.&t con&$der the co&t o #abor

    somebody ha& to co##ect the content& o a## the&e new b$n& )hat ( need to h$%h#$%ht here $& the

    'a"o: we a#read" ha+e &o#$d e+$dence rom the ;ame Da" cha##en%e& that the 're&ence o the&e

    b$n& ha& an $m'act U#t$mate#", there $& a#read" an e4$%ence $n e4$&tence $n re%ard& to

    en+$ronmenta# $m'act here at U!F, and that3& that $t need& to be #e&&ened The$r e4ten&$+e '#an

    or o+erha.# $&, hone&t#", m" c.rrent &tron%e&t '$ece o bac$n% F.rthermore, the mo&t %#ar$n%

    con&tra$nt a##-aro.nd, no matter the a.d$ence, $& the #ac o &'ec$$c $normat$on re%ard$n% U!F3&

    rec"c#$n% 'ro%ram and &tat$&t$c& ( cannot be%$n to mae a coherent ar%.ment w$tho.t the&e

    n.mber& )$tho.t them, ( am ad+ocat$n% or a ca.&e w$tho.t an" rea# bac$n% to draw .'on (

    (3m %o$n% to ta# abo.t rec"c#$n% at U!F, ( need to now the c.rrent 'ercenta%e&$t3& a& &$m'#e

    a& that

    A& or the U!F &t.dent&, S;A ha& addre&&ed the $&&.e .&t ear#$er th$& "ear w$th the$r

    demon&trat$on at the Re#ect$n% =ond, wh$ch co.#d be .&ed to m" ad+anta%e The$r reach $& ar

    w$der than m" own, and the act that the" are #eader& wo.#d do wonder& $n not on#" #e%$t$m$/$n%

    m"&e# and th$& $n$t$at$+e $n the e"e& o the &t.dent&, b.t $n the e"e& o the U!F h$%her-.'& )$th

    the U!F &t.dent& a& an a.d$ence, the oc.& need not be &o m.ch on the co&t&, b.t on %a$n$n%

    &.''ort thro.%h attent$on-%rabb$n% act& and tho.%ht-'ro+o$n% C.e&t$on& ( ha+e to %et them to

    care when we3+e been cond$t$oned not to not$ce or th$n o $t a& $ncon&eC.ent$a# Th$& $& m"

    b$%%e&t con&tra$nt $n re%ard& to the &t.dent a.d$ence: the 'reconce$+ed not$on that %#oba#

    warm$n% and en+$ronmenta# con&c$ent$o.&ne&& $& not o.r %enerat$on3& 'rob#em (3## ha+e to $%.re

    o.t a wa" to o+ercome th$& The term @%#oba# warm$n% need& to .nder%o re&$%n$$cat$on &o that

    $t& a&&oc$at$on $& no #on%er nece&&ar$#" w$th @the h$''$e mo+ement, wh$ch $& %enera##" &coed

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    at (n&tead, $t need& to be a term that we become %en.$ne#" concerned abo.t and +$ew a& a rea#

    con&eC.ence ?$ew$&e, @rec"c#$n% need& to be treated $n the &ame wa": re&$%n$$ed to &tand or

    a #e%$t$mate act$on w$th con&$&tenc" rather than &ometh$n% we do a& o.r %ood deed o the da"

    Ob+$o.", U!F3& adm$n$&trat$on $& a &taeho#der $n th$& $n$t$at$+e (t& &.cce&& or downa##

    d$rect#" $m'act& the$r en+$ronmenta# '#an, the one &o c#o&e#" a&&oc$ated to =re&$dent B$tt U!F

    Rec"c#e& need& to a#&o be acnow#ed%ed, beca.&e the" w$## .#t$mate#" be the one& re&'on&$b#e or

    $t be$n% carr$ed o.t and cont$n.ed: worer& rom the$r de'artment wo.#d be em't"$n% them and

    whatnot The" m$%ht need to h$re more worer&, and that co&t wo.#d ha+e to come rom the$r

    b.d%et or the U!F b.d%et $n %enera#

    A& $m'#$ed ear#$er, ( need to ha+e m" cred$b$#$t" e&tab#$&hedw$tho.t an" rea&on or 'eo'#e to

    #$&ten to me, (3m noth$n% b.t a re&hman &ho.t$n% abo.t rec"c#$n% )$th a more &o#$d o.ndat$on

    o act&ho'e.##" %athered b" an ema$# e4chan%e w$th r$an )ormwood(3## be on the r$%ht

    trac (dea##", he3## %et on m" &$de w$th the $n$t$at$+e, th.& boo&t$n% m" cred$b$#$t" ( not, Em$#"

    Do+"da$t.&who arran%ed the Re#ect$n% =ond e+entcan be contacted She c#ear#" ha& a

    'a&&$on or th$& &ort o th$n%, and her 'o&$t$on $n S;A on#" mae& her more +a#.ab#e Th$& br$n%&

    me to another 'o$nt: S;A $& another 'o&&$b#e a.d$ence The" ha+e a #ot o re&o.rce& and a w$de

    &co'e o 'eo'#e to reach o.t to, and co.#d be $ncred$b#" he#'.# $n %$+$n% th$& $n$t$at$+e the

    attent$on $t de&er+e& The"3+e a#&o a#read" wored w$th U!F Rec"c#e& to do the aorement$oned

    e+ent U#t$mate#", the" co.#d be an $ncred$b#" he#'.# 'artner $n ra$&$n% awarene&& abo.t m"

    $n$t$at$+e and ra$&$n% $t& +o$ce to the U!F 'o'.#at$on a& a who#e

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    Closing: Future o# Recycling

    (n &hort, m" $r&t &te' $n th$& '#an o act$on need& to be contact$n% U!F Rec"c#e& to %et more .'-

    to-date $normat$on and d$&co+er an" $mmed$ate '$ta##& $n the $n$t$at$+e M" b$%%e&t con&tra$nt $&

    the #ac o $normat$on &'ec$$c to U!F and $t& rec"c#$n% hab$t&, &o beore ( can do an"th$n% e#&e

    ( m.&t o+ercome th$& Ater that, (3## be ab#e to mae a more c#ear and cohe&$+e '#an o act$on,

    $nc#.d$n% how to %et the b$n&, add$t$ona# co&t&, and %ather$n% &.''ort Some +a#.ab#e re&o.rce&

    to ee' $n m$nd:

    http://www.cityoforlando.net/greenworks/solid-waste/

    o Potential advocate

    http://today.ucf.edu/ucfs-game-day-recycling-earns-epa-recognition/

    o Highlights success of Game Day Recycling

    http://www.epa.gov/climatechange/!asics/

    o " few key facts a!out climate change/glo!al warming

    http://rs.acupcc.org/site#media/uploads/cap/$$%-cap.pdf

    o &'R( )'(*the +, environmental action plan

    http://www.dep.state..us/waste/categories/recycling/pages/laws.htm

    o tates that universities need not do anything !eyond report their recycling

    num!ers*in other words0 1 need to keep at a local level

    http://knightnews.com/2345/3$/ucf-6lls-reecting-pond-with-253k-water-!ottles-for-

    reect-on-sustaina!ility/o G"7s past attempts to raise environmental awareness

    http://www.recycling.ucf.edu/inde8.htm

    o 9his is the +, Recycles we!site*outdated0 !ut has contact information

    http://www.cityoforlando.net/greenworks/solid-waste/http://today.ucf.edu/ucfs-game-day-recycling-earns-epa-recognition/http://www3.epa.gov/climatechange/basics/http://rs.acupcc.org/site_media/uploads/cap/448-cap.pdfhttp://www.dep.state.fl.us/waste/categories/recycling/pages/laws.htmhttp://knightnews.com/2015/04/ucf-fills-reflecting-pond-with-250k-water-bottles-for-reflect-on-sustainability/http://knightnews.com/2015/04/ucf-fills-reflecting-pond-with-250k-water-bottles-for-reflect-on-sustainability/http://www.recycling.ucf.edu/index.htmhttp://today.ucf.edu/ucfs-game-day-recycling-earns-epa-recognition/http://www3.epa.gov/climatechange/basics/http://rs.acupcc.org/site_media/uploads/cap/448-cap.pdfhttp://www.dep.state.fl.us/waste/categories/recycling/pages/laws.htmhttp://knightnews.com/2015/04/ucf-fills-reflecting-pond-with-250k-water-bottles-for-reflect-on-sustainability/http://knightnews.com/2015/04/ucf-fills-reflecting-pond-with-250k-water-bottles-for-reflect-on-sustainability/http://www.recycling.ucf.edu/index.htmhttp://www.cityoforlando.net/greenworks/solid-waste/