cityscapes october 2014

34
1 cityscapes october • 2014 A League of California Cities African American Caucus & Black Voice News Publication The City of Oakland... Through the Lens of an Artist Volume 1 | Premier issue Q & A with Mayor Deborah Robertson Race Related Politics Clicktivism

description

a league of california cities african-american caucus & black voice news publication

Transcript of cityscapes october 2014

Page 1: cityscapes october 2014

1

cityscapes october • 2014A League of California Cities African American Caucus & Black Voice News Publication

The City of Oakland...Through the

Lens of an Artist

Volume 1 | Premier issue

Q & A withMayor Deborah Robertson Race Related Politics Clicktivism

Page 3: cityscapes october 2014

3

cityscapes october • 2014

Contents

16

05

07

12

27

08Q & A withDeborah Robertson5LDOWR¶V�¿UVW�$IULFDQ�$PHULFDQ�Mayor is putting Rialto on the Map

Through the Lens

Editor’s note

Publisher’s note

5DFH�5HODWHG�3ROLWLFVMore Visible Than Ever

&OLFNWLYLVPMoves Civil Rights Forward in a New Generation

Volume 1 | Premier issue

7KH�FLW\�RI�2DNODQG�VHHQ�through the Lens RI�*HUU\�³*26´�6LPSVRQ32 &LW\�6SRWOLJKW

7HPHFXOD�6XSSRUWLQJ�&RPPXQLW\�2UJDQL]DWLRQV

Page 4: cityscapes october 2014

4

cityscapes october • 2014

For information on sponsorship opportunities, please contact Danielle Willis at 951.682.6070 or email at [email protected]

Renne Sloan Holtzman Sakai Public Law Group LLP

Aleshire & Wynder LLP Attorneys at Law

Sempra

Wells Fargo

Smart Cities Prevail

Comcast

Kaiser Permanente

GOLD

PG&E

So Cal Edison

BRONZE

FRIENDS OF THE CAUCUS

4

Page 5: cityscapes october 2014

5

cityscapes october • 2014

publisher’snote

photo by Kathy & Benoit Malphettes

RI�WKH�FLW\�RI�5LDOWR��DQG�,�FRQWLQXH�WR�VHUYH�RQ�WKH�)RUWXQH�6FKRROV�%RDUG�RI�(GXFDWLRQ�JRYHUQLQJ�¿YH�KLJK�SHUIRUPLQJ�FKDUWHU�VFKRROV�LQ�6DQ�%HUQDUGLQR�DQG�6DFUDPHQWR��,�UHDOL]H�PRVW�SHRSOH�DUH�QRW�H[SRVHG�WR�FLYLF�OHDGHUVKLS�DQG�HQJDJHPHQW�LQ�WKH�VDPH�PDQQHU��� 7KURXJK�&LW\VFDSHV�ZH�RHU�D�SODWIRUP�DQG�IRUXP�IRU�OHDGHUV��SROLF\�PDNHUV��RUJDQL]DWLRQV��DQG�FRPPXQLW\�VWDNHKROGHUV�WR�GLVFXVV�LVVXHV�WKDW�ZLOO�LPSURYH�&DOLIRUQLD�FLWLHV�IRU�DOO�UHVLGHQWV��HGXFDWH�RWKHUV�RQ�LPSRUWDQW�WRSLFV��DQG�LQVSLUH�DOO�RI�XV�WR�HPEUDFH�RXU�VWDWH¶V�GLYHUVLW\�

:H�ORRN�IRUZDUG�WR�KHDULQJ�IURP�\RX�

Paulette Brown-Hinds, PhDPublisher & Executive Director@mygoldenstate

$V�([HFXWLYH�'LUHFWRU�RI�WKH�/HDJXH�RI�&DOLIRUQLD�&LWLHV�$IULFDQ�$PHULFDQ�&DXFXV�DQG�3XEOLVKHU�

RI�WKH�%ODFN�9RLFH�1HZV��,�DP�H[FLWHG�WR�SUHVHQW�WKH�SUHPLHU�LVVXH�RI�&LW\VFDSHV��D�MRLQW�SXEOLFDWLRQ�WKDW�KDV�EHHQ�FUHDWHG�WR�DGGUHVV�NH\�LVVXHV�DHFWLQJ�PLQRULW\�FRPPXQLWLHV�LQ�FLWLHV�WKURXJKRXW�&DOLIRUQLD��:H�VHH�WKLV�SXEOLFDWLRQ�DV�D�VLJQL¿FDQW��DQG�PXFK�QHHGHG��FRQWULEXWLRQ�WR�WKH�FRPPXQLFDWLRQ�HFRORJ\�RI�FLYLF�HQJDJHPHQW�DQG�SXEOLF�VHUYLFH�LQ�WKH�VWDWH�� ,�FRPH�IURP�D�IDPLO\�WKDW�EHOLHYHV�LQ�SXEOLF�VHUYLFH��,�UHPHPEHU�P\�¿UVW�HOHFWHG�RFH�DV�D�MXQLRU�DW�6DQ�%HUQDUGLQR�+LJK�6FKRRO��,�ZDV�HOHFWHG�E\�WKH�VWXGHQW�ERG\�WR�UHSUHVHQW�WKHP�RQ�WKH�6DQ�%HUQDUGLQR�6FKRRO�%RDUG��7KH�QH[W�\HDU�,�ZDV�HOHFWHG�&RPPLVVLRQHU�RI�$VVHPEOLHV�DQG�(OHFWLRQV��,�NQHZ�WKHQ�WKDW�,�KDG�D�FLYLF�UHVSRQVLELOLW\�WR�P\�³FRPPXQLW\´�DQG�,�WRRN�SULGH�LQ�WKDW�VHUYLFH��� 7KH�%URZQ�IDPLO\�WUXO\�YDOXHV�VHUYLQJ�RXU�FRPPXQLW\��P\�PRWKHU�&KHU\O�LV�FRPSOHWLQJ�KHU�¿UVW�WHUP�LQ�WKH�&DOLIRUQLD�6WDWH�$VVHPEO\��P\�IDWKHU�+DUG\�VHUYHG�RQ�WKH�6DQ�%HUQDUGLQR�&LW\�6FKRRO�%RDUG�IRU����\HDUV��P\�EURWKHU�+DUG\�,,�LV�FXUUHQWO\�D�WUXVWHH�RQ�WKH�6DQ�%HUQDUGLQR�&RXQW\�%RDUG�RI�(GXFDWLRQ��P\�\RXQJHU�VLVWHU�5HJLQD�LV�H[HFXWLYH�GLUHFWRU�RI�WKH�&DOLIRUQLD�%ODFN�0HGLD��P\�VLVWHU�/\QQ�LV�LQYROYHG�LQ�WKH�DFWLYLWLHV�

Dr. Paulette Brown-Hinds

� � ,�FRPH�IURP�D�IDPLO\�WKDW�EHOLHYHV�LQ�SXEOLF�VHUYLFH��,�UHPHPEHU�P\�¿UVW�HOHFWHG�RFH�DV�D�MXQLRU�DW�6DQ�%HUQDUGLQR�+LJK�6FKRRO��,�ZDV�HOHFWHG�E\�WKH�VWXGHQW�ERG\�WR�UHSUHVHQW�WKHP�RQ�WKH�6DQ�%HUQDUGLQR�6FKRRO�%RDUG�´

Page 6: cityscapes october 2014

6

cityscapes october • 2014

$10,000 $5,000 $2,500$1,500

or

Contact Danielle Willis at 951.682.6070 or [email protected] for more information.

Advertise for $1,000 with a full page ad in the quarterly digital publication.

Partner with the African American Caucus

through a customized sponsorship

• •

cityscapesA League of California Cities African American Caucus & Black Voice News Publication

BECOME A PARTNER

Page 7: cityscapes october 2014

7

cityscapes october • 2014

editor’snote

Collaboration is a word that gets thrown around a lot – nearly to the point that LW�KDV�QR�PHDQLQJ��,W�VHHPV�VR�REYLRXV��

HYHQ�WR�WKH�OHDVW�SROLWLFDOO\�VDYY\�RXWVLGHU�WKDW�FROODERUDWLRQ�PHDQV�HYHU\WKLQJ�DQG�ZLWKRXW�LW��JRYHUQDQFH�FDQ�FRPH�WR�D�JULQGLQJ�KDOW��DV�ZH¶YH�VHHQ�LQ�&RQJUHVV��DQG�FRPPXQLW\�HQJDJHPHQW�JRHV�WR�WKH�ZD\VLGH��6RPH�PLJKW�DUJXH�WKDW�FRPPXQLFDWLRQ�LV�WKH�¿UVW�VWHS��EXW�LQ�WKH�JUDQG�VFKHPH�RI�FKXUQLQJ�RXW�SROLFLHV�DQG�GUDIWLQJ�FLYLF�SODQV��FROODERUDWLRQ�LV�D�GH¿QLWLYH�V\PERO�RI�SURJUHVV�� 8QIRUWXQDWHO\��JRYHUQDQFH�LVQ¶W�WKDW�HDV\��0RUH�WKDQ�HYHU��RXU�FRXQWU\�LV�SRODUL]HG�E\�UHG�DQG�EOXH��:H�KDYH�ZLWQHVVHG�D�ORFDOL]HG�HHFW�WR�WKLV�LGHRORJLFDO�JRYHUQDQFH�DV�ZHOO��ZLWK�WKH�OHDGLQJ�SDUW\�RIWHQWLPHV�FRPPDQGLQJ�LWV�OLRQ�VKDUH�RI�OHJLVODWLYH�SULRULWLHV��SDUWLFXODUO\�LQ�WKH�ZDNH�RI�UHGLVWULFWLQJ��� 5HG�RU�EOXH��SROLWLFLDQ�RU�YRWHU��OREE\LVW�RU�JUDVVURRWV�RUJDQL]HU��WKHUH�DUH�UHDO�LVVXHV�LQ�FLWLHV�WKURXJKRXW�&DOLIRUQLD�WKDW�SHRSOH�RQ�RSSRVLWH�HQGV�RI�WKH�VSHFWUXP�PXVW�ZRUN�WRJHWKHU�WR�DFKLHYH��� &LW\VFDSHV�LVQ¶W�LQWHQGHG�WR�DGGUHVV�GLYLVLYH�SROLWLFDO�LVVXHV�RU�DGYRFDWH�IRU�D�PRUH�³SXUSOH´�XQLRQ��EXW�WR�GHPRQVWUDWH�WKDW�WKHUH�DUH�PDQ\�LVVXHV�VWURQJ�HQRXJK�WR�HOLPLQDWH�³UHG�DQG�EOXH´�IURP�WKH�FRQYHUVDWLRQ��DQG�HVWDEOLVK�SROLFLHV�RU�IRUJH�UHODWLRQVKLSV�WKDW�OHDG�WR�KHDOWK\��SRVLWLYH�FRPPXQLWLHV�� 7KHUH�DUH�HOHFWHG�OHDGHUV�WU\LQJ�WR�EUHDN�WKURXJK�DQG�DZDNHQ�WKHLU�FRPPXQLWLHV�±�

It is About Connection Between Communities and Elected LeadersBy Corey Arvin Contributing Editor

RFLDOV�ZKR�QHHG�IHHGEDFN�WR�PDNH�EDODQFHG�DQG�LQIRUPHG�GHFLVLRQV�WKDW�DHFW�D�ODUJH�SRSXORXV��$QG�WKHUH�DUH�FRPPXQLW\�EDVHG�RUJDQL]DWLRQV�DQG�GHWHUPLQHG�FRQVWLWXHQWV�WKDW�¿QG�ZD\V�WR�FXW�WKURXJK�WKH�UHG�WDSH��FRPSHOOLQJ�WKHLU�HOHFWHG�RFLDOV�WR�WDNH�WKHLU�FRPPXQLW\�LVVXHV�VHULRXVO\�� ,Q�WKLV�LVVXH��ZH�KLJKOLJKW�VRPH�VKLQLQJ�H[DPSOHV�RI�FROODERUDWLRQ�±�YLVLRQDU\�OHDGHUV�ZKR�VHH�SDVW�UDFH�DV�LW�UHODWHV�WR�HOHFWLRQV��D�FLW\��7HPHFXOD��WKDW�SXWV�LWV�PRQH\�ZKHUH�LWV�PRXWK�LV�DQG�HQFRXUDJHV�FRPPXQLW\�RUJDQL]DWLRQV�WR�EH�LQYROYHG��DQG�D�PD\RU��'HERUDK�5REHUWVRQ��ZKR�FKHULVKHV�WKH�YDOXH�RI�DOO�HPSOR\HHV�LQ�HYHU\�EUDQFK�RI�FLW\�JRYHUQPHQW�� (DFK�VWRU\�LQ�RXU�LQDXJXUDO�HGLWLRQ�RI�&LW\VFDSHV�KLJKOLJKWV�FROODERUDWLRQ�LQ�D�GLHUHQW�ZD\��SURYLQJ�WKDW�FROODERUDWLRQ�LV�WKH�NH\�WR�SURJUHVV�

� � &LW\VFDSHV�LVQ¶W�LQWHQGHG�WR�DGGUHVV�GLYLVLYH�SROLWLFDO�LVVXHV�RU�DGYRFDWH�IRU�D�PRUH�³SXUSOH´�XQLRQ��EXW�WR�GHPRQVWUDWH�WKDW�WKHUH�DUH�PDQ\�LVVXHV�VWURQJ�HQRXJK�WR�HOLPLQDWH�³UHG�DQG�EOXH´�IURP�WKH�FRQYHUVDWLRQ��DQG�HVWDEOLVK�SROLFLHV�RU�IRUJH�UHODWLRQVKLSV�WKDW�OHDG�WR�KHDOWK\��SRVLWLYH�FRPPXQLWLHV�´

“photo by Kathy & Benoit Malphettes

Page 8: cityscapes october 2014

8

cityscapes october • 2014

Page 9: cityscapes october 2014

9

cityscapes october • 2014

5LDOWR·V�ÀUVW�$IULFDQ�$PHULFDQ�0D\RU�LV�SXWWLQJ�5LDOWR�RQ�WKH�0DS

Deborah Robertson

cityscapes october • 2014

9

Rialto Mayor Deborah Robertsonphoto by Benoit & Kathy Malphetteswww.benoitmalphettes.com

Q A&ZLWK

Page 10: cityscapes october 2014

10

cityscapes october • 2014

FRPPXQLW\��0\�PRWKHU�OLYHV�LQ�6DQ�'LHJR��,I�VKH�KHDUV�DQ\WKLQJ�WKDW�KDSSHQV�LQ�5LDOWR��VKH�WKLQNV�,�DP�LQYROYHG�RU�KDYH�VRPH�FRQWURO��� ,WV�KDUG�WR�FKDQJH�D�QHJDWLYH�LPDJH��<RX�KDYH�WR�UHPLQG�WKH�FLW\�DQG�WKH�FRPPXQLW\�WKDW�\RX�DUH�D�OHDGHU�RI�WKDW�FRPPXQLW\��,QVWHDG�RI�MXPSLQJ�DW�H[SUHVVLQJ�P\�YLHZV��RU�FRQFHUQV��RU�RXWUDJH��,��UDWKHU�UHPLQG�SHRSOH�LW�LV�QRW�WRWDOO\�UHÀHFWLYH�RI�WKH�SHRSOH�RI�WKH�FRPPXQLW\��:H�DUH�D�YHU\�GLYHUVH�JURXS��7KHUH�LV�DOZD\V�JRLQJ�WR�EH�VRPHWKLQJ��,�FDQW�VSHQG�WLPH�WU\LQJ�WR�PLWLJDWH�DJDLQVW�LW��RWKHU�WKDQ�MXVW�EHLQJ�WKH�SRVLWLYH�UHSUHVHQWDWLYH�RI�WKH�FRPPXQLW\��� ,I�DQ\WKLQJ��\RX�DOZD\V�ZDQW�WR�WDNH�DZD\�DQ�RSSRUWXQLW\�WR�EH�D�WHDFKLQJ�PRPHQW������,W¶V�XQIRUWXQDWH�WKDW�ZLWK�>WKH�+RORFDXVW�DVVLJQPHQW@�LW�JDYH�WKH�LPSUHVVLRQ�OLNH�WKH�LQWHQW�ZDV�WR�FRQYH\�D�PHVVDJH��

Several school board seats will be open this \HDU�DQG�5LDOWR�8QL¿HG�6FKRRO�'LVWULFW�LV�mostly Latino and African-American. What qualities do you hope the selected school board members will have?� ,�WKLQN�¿UVW�DQG�IRUHPRVW�WKDW�LI�WKH\�DUH�SXUVXLQJ�WKDW�SRVLWLRQ��WKDW�WKH\�DUH�FRQFHUQHG�ZLWK�HQVXULQJ�WKH�REMHFWLYH�RI�RYHUVHHLQJ�DQ�HGXFDWLRQDO�H[SHULHQFH�IRU�RXU�VWXGHQWV��$QG�,�ZRXOG�KRSH�WKDW�WKH\�ZRXOG�EH�DEOH�WR�FRQWULEXWH�VRPHWKLQJ��$QG�,�WKLQN�WKDWV�ZK\�ZLWK�PRVW�SHRSOH��P\�TXHVWLRQ�ZRXOG�EH�ZK\�DUH�WKH\�VHHNLQJ�WKH�RFH�DQG�ZKDW�GR�WKH\�WKLQN�WKH\�FDQ�EULQJ�DQG�FRQWULEXWH�DQG�PRYH�WKH�FRPPXQLW\�DQG�VWXGHQW�ERG\�IRUZDUG�

What would you say are your top 3 priorities for Rialto this year?

%ULQJLQJ�ZRUNIRUFH�DQG�MREV�RSSRUWXQLWLHV��%ULQJLQJ�SURMHFWV�IRUZDUG�WKDW�ZLOO�GHOLYHU�SRVLWLRQV�WKDW�DUH�D�OLYLQJ�ZDJH�SRVLWLRQV��QRW�MXVW�PLQLPXP�ZDJH��$QG�DOVR�PRYLQJ�IRUZDUG�RXU�HFRQRPLF�GHYHORSPHQW�SODQV�LQ�WKH�FRPPXQLW\��DV�ZHOO�DV�EULQJLQJ�DGYDQFHG�OHDUQLQJ�DQG�D�WHFKQLFDO�OHDUQLQJ�FHQWHU��:H�ZDQW�WR�JHW�HGXFDWLRQDO�DQG�YRFDWLRQ�WUDLQLQJ�IRU�DQ�HYROYLQJ�ZRUN�IRUFH�±�D�VNLOOHG�ZRUNIRUFH�ZLWK�SHRSOH�YHUVHG�LQ�WHFKQRORJ\��DV�ZHOO�DV�FHUWL¿FDWLRQV�DQG�YRFDWLRQV�WKDW�ZLOO�DOLJQ�ZLWK�ORJLVWLFV��KHDOWKFDUH��DQG�DGYDQFHG�PDQXIDFWXULQJ��� ,�ZDQW�WR�EULQJ�WKRVH�VHUYLFHV�WR�RXU�FRPPXQLW\��$�ORW�WLPHV��SHRSOH�KDYH�WR�WUDYHO�RXW�RI�5LDOWR��:H�DUH�ZRUNLQJ�RQ�SDUWQHUVKLSV�ZLWK�FROOHJHV�RQ�¿QGLQJ�ZD\V�WKDW�DOORZ�RXU�FRPPXQLW\�WR�DFFHVV�WUDLQLQJ�ZLWKRXW�KDYLQJ�WR�JR�WR�9DOOH\�&ROOHJH��SHU�VH��,¶P�WU\LQJ�WR�FUHDWH�VDWHOOLWH�VLWHV�LQ�

When you were elected as mayor, what areas of governance did you feel needed to be addressed that may not have been emphasized in the past?

,W�SUREDEO\�ZDV�GRLQJ�PRUH�RXWUHDFK�DQG�HQJDJLQJ�WKH�FRPPXQLW\��DV�ZHOO�DV�ZLWK�RXU�VWD��WR�EH�VHHQ�DV�RQH��2XU�FRPPXQLW\�QHHGHG�WR�VHH�ZH�ZHUH�VHUYLQJ�RXU�FRPPXQLW\�DQG�HQJDJLQJ�RXU�FRPPXQLW\�DQG�WKDW�SHRSOH�ZHUH�PRUH�LQFOXVLYH�ZLWK�ZKDW�ZDV�JRLQJ�RQ�LQ�WKH�FLW\��$W�WKH�VDPH�WLPH��ZH¶UH�GRLQJ�D�EHWWHU�MRE�RI�DSSHDULQJ�DV�ZH�LI�ZH¶UH�ZRUNLQJ�DV�RQH�FLW\�JRYHUQPHQW�DQG�QRW�VHSDUDWHG��ZLWK�VRPH�XQLWV�VHHPLQJ�PRUH�LPSRUWDQW�WKDQ�RWKHU�XQLWV��0\�WKLQJ�LV�WR�PDNH�VXUH�ZH¶UH�DOO�LQ�LW�WRJHWKHU��ZKHWKHU�LW¶V�PDLQWHQDQFH�HPSOR\HHV��SXEOLF�ZRUNV��FOHUNV��WKH\�DUH�DOO�MXVW�DV�LPSRUWDQW�DV�SXEOLF�VDIHW\��IRU�H[DPSOH�

(OHFWHG�RFLDOV�DUH�DOZD\V�UHÀHFWLQJ�RQ�past mistakes and it seems synergy is one element that gets neglected, but plays such a major role in creating a strong support system in healthy communities. What has been your philosophy or approach to building a community supportive of the business community, public safety, non-SUR¿WV��HWF"

'RLQJ�PRUH�WR�KDYH�SHRSOH�SDUWLFLSDWH��2IWHQ��,�¿QG�WKDW�SHRSOH�ZDQW�WR�EH�LQYROYHG��WKH\�MXVW�GRQW�NQRZ�ZKR�WR�DVN��>,Q�WKH�FLW\@��ZH�VHQG�RXW�SXEOLF�QRWLFHV�DQG�VD\�ZH�ZDQW�WR�KHDU�IURP�SHRSOH��RU�WKH\�FRPH�DQG�WHOO�XV�DERXW�VRPHWKLQJ�WKDW�LV�QRW�RFFXUULQJ��6RPHWLPHV�ZH�KDYH�WR�VHW�D�VWDJH�RU�IRUXP�ZKHUH�SHRSOH�FDQ�FRPH�DQG�VKDUH�ZKDW�LV�RFFXUULQJ��:H�KDYH�WR�WDNH�WKH�WLPH�WR�DVN�SHRSOH�WR�EH�D�SDUW�RI�VRPHWKLQJ�VSHFL¿F�LQVWHDG�RI�OHDYLQJ�LI�RSHQ��,I�\RX�DUH�DVNHG�RU�FDOOHG�XSRQ��GRQ¶W�\RX�IHHO�PRUH�RI�D�UHVSRQVLELOLW\�RU�REOLJDWLRQ�WR�VD\�³\HV´�RU�³QR´�LQVWHDG�RI�D�JHQHUDO�LQYLWH"

Sometimes cities that people are not familiar with gain notoriety for negative events. The school board Holocaust assignment put a spotlight on Rialto this year. How can you as mayor help neutralize the harmful image inside or outside of the community?

8VLQJ�WKDW�DV�DQ�H[DPSOH��WKLQJV�XQIRUWXQDWHO\�VRPHWLPHV�GR�RFFXU��6RPHWLPHV�WKH�WUDJHG\�DERXW�LW�JHWV�DGGUHVVHG�LQ�D�EURDG�EUXVK�W\SH�RI�D�VLWXDWLRQ��,Q�WKH�PHGLD��LI�VRPHWKLQJ�LV�RFFXUULQJ�LQ�RQH�DUHD��SHRSOH�YLHZ�LW�DV�D�UHÀHFWLRQ�RI�WKH�HQWLUH�

Page 11: cityscapes october 2014

11

cityscapes october • 2014

D�YLUWXDO�HQYLURQPHQW��1RW�QHFHVVDULO\�RQOLQH��EXW�YLGHR�FRQIHUHQFHV�ZLWK�FODVVHV�DW�9DOOH\�&ROOHJH��:H�DUH�WU\LQJ�WR�H[SDQG�WKH�FDSDFLW\�RI�FODVVURRPV�ZLWKRXW�EULFN�DQG�PRUWDU��,WV�D�OLWWOH�GLHUHQW�WKDQ�RQOLQH�WHDFKLQJ�� :H�DOVR�FRQFOXGHG�WKH�¿UVW�HYHU�(3$�DQG�VWDWH�FHUWL¿HG�FODVV�RQ�6XSHU�)XQG�MRE�WUDLQLQJ��>6XSHU�)XQG�VLWHV@�DUH�XVXDOO\�SODFHV�WKDW�KDYH�KLVWRULFDO�FRQWDPLQDWLRQ��6RPHWLPHV�LWV�ODQG¿OOV�VSLOOHG�LQWR�WKH�ZDWHU��2QFH�\RX�JHW�6XSHU�)XQG�FHUWL¿FDWLRQ��LW�PHDQV�WKHUH�LV�JRLQJ�WR�EH�DQ�H[WHQVLYH�FOHDQ�XS�HRUW��6WXGHQWV�ZKR�FRPSOHWHG�WKH�FODVV�DUH�QRZ�FHUWL¿HG�WR�ZRUN�LQ�KD]DUGRXV�UHPHGLDWLRQ�DQG�FRQWDPLQDWLRQ�VLWHV��5LDOWR�LV�RQO\�WKH�WKLUG�FLW\�WR�KDYH�WKLV�FODVV�KDSSHQ�LQ�&DOLIRUQLD�DQG�LV�RQO\�RQH�RI����RU����VLWHV�LQ�WKH�FRXQWU\��7KH�FODVVURRPV�ZHUH�QDUURZHG�GRZQ�WR����VWXGHQWV�RXW�RI�����>DSSOLFDQWV@��7ZHOYH�LQGLYLGXDOV�ZKR�JUDGXDWHG�KDYH�DOUHDG\�EHHQ�RHUHG�MREV��

3HRSOH�RIWHQ�FHOHEUDWH��¿UVWV���<RX�DUH�WKH�¿UVW�$IULFDQ�$PHULFDQ�DQG�WKDW�ZDV�celebrated. Is it important to celebrate these achievements? Why? And do we lose focus in the process?

,�WKLQN�LW¶V�LPSRUWDQW��,�JXHVV�WKH�YDOLGDWLRQ�LV�WKDW�,�DP�WKH�VHFRQG�ZRPDQ�DQG�¿UVW�$IULFDQ�$PHULFDQ��:KLOH�LW�ZDV�ZRUWK\�IRU�FHOHEUDWLRQ��ZKHQ�,�KDG�P\�LQDXJXUDWLRQ��LW�ZDV�VXFK�DQ�RXWSRXULQJ�RI�WKH�FRPPXQLW\�WKDW�WKH�¿UH�PDUVKDO�KDG�WR�UHVWULFW�WKH�QXPEHU�RI�SHRSOH�LQ�WKH�FRXQFLO�FKDPEHUV��7KHUH�ZDVQW�D�SHQW�XS�GHPDQG��EXW�D�MXELODWLRQ��WKDW�,�IHHO�LV�D�YDOLGDWLRQ�DQG�UHDUPDWLRQ��,W¶V�LPSRUWDQW�QRW�MXVW�WR�$IULFDQ�$PHULFDQV��EXW�IRU�RXU�ZKROH�FRPPXQLW\�EHFDXVH�D�ORW�RI�SHRSOH�SDUWLFLSDWHG�LQ�WKH�HOHFWLRQ�DQG�LW�ZDV�WKH�WXUQRXW�RI�WKH�ZKROH�FRPPXQLW\��1R�RQH�JURXS�FRXOG�KDYH�OLIWHG�PH�WR�PD\RU��,W�ZDV�D�VWURQJ�PL[�RI�$IULFDQ�$PHULFDQV��+LVSDQLFV��DQG�ZKLWHV��

African-Americans often talk about the desire for ethnic diversity in political leadership. Is gender diversity overlooked and why is it important to have more female leaders?� ,W�VHHPV�OLNH�WKRVH�ZKR�WHQG�WR�KDYH�D�ZLOOLQJQHVV�WR�EH�IRFXVHG�RQ�HTXLW\�VHHP�WR�OHDQ�PRUH�WR�RQH�VSHFL¿F�JHQGHU��7KH�ZD\�ZH�WDON�DERXW�RXU�IRUHIDWKHUV��HYHQ�WKHQ�ZRPHQ¶V�ULJKWV�WR�YRWH�ZHUHQ¶W�SUHVHQW��*HQGHU�UHSUHVHQWDWLRQ�KHOSV�EULQJ�D�EHWWHU�EDODQFH�WKDW�LV�UHÀHFWLYH�RI�ZKHUH�ZH�OLYH��+RZHYHU��LWV�YHU\�LQWHUHVWLQJ�LI�\RX�ORRN�DW�WKH�UHSUHVHQWDWLRQ�LQ�6DQ�%HUQDUGLQR�&RXQW\��Everyone who holds a leadership position is a ZRPDQ��,W�PD\�EH�DQ�RGGLW\��(YHU�VLQFH�,�FDPH�

KHUH�LQ�������ZRPHQ�KDYH�DOZD\V�KDG�D�UROH��7KH\�PD\�QRW�EH�LQ�WKH�HOHFWLRQ�SURFHVV��EXW�WKH\�KDG�D�UROH��,�WKLQN�LW�KDV�WR�GR�ZLWK�SROLWLFDO�DZDUHQHVV��$V�>SROLWLFDO@�VRSKLVWLFDWLRQ�FRQWLQXHV��\RX�VHH�PRUH�DQG�PRUH�ZRPHQ�JHWWLQJ�LQYROYHG�LQ�SROLWLFV�

When your term expires and constituents UHÀHFW�RQ�\RXU�MRE��ZKDW�GR�\RX�ZDQW�WKHP�to remember?

,�ZRXOG�ZDQW�WKHP�WR�VHH��IHHO��DQG�VHQVH�WKDW�,�KDYH�EHHQ�D�GLHUHQW�PD\RU��,�DOUHDG\�KHDU�SHRSOH�VD\�WKH\�VHH�D�GLHUHQFH��WKH\�IHHO�D�FKDQJH��7KH\�VD\�,�KDYHQ¶W�IDOWHUHG�RQ�P\�IRFXV�LQ�>HQVXULQJ@�ZH�KDYH�D�FRPPXQLW\�WKDW�LV�¿QDQFLDOO\�VWDEOH��,�DP�PDNLQJ�VRPH�YHU\�VWUDWHJLF�DQG�SUXGHQW�GHFLVLRQV�WKDW�FDQ�NHHS�XV�VWDEOH�LQ�WKH�IXWXUH��7KHUH�KDV�WR�EH�VRPH�FHUWDLQW\�DQG�DVVXUDQFH�LQ�SODFH��,P�D�SHUVRQ�ZKR�NQRZV�ZKHQ�LW¶V�WLPH�WR�VWRS�NLFNLQJ�WKH�FDQ�GRZQ�WKH�URDG��:H�QHHG�WR�DGGUHVV�WKH�LVVXH��DQG�ZH¶UH�GRLQJ�WKDW��,�KDYH�EHHQ�YHU\�SURDFWLYH�LQ�PDNLQJ�VXUH�ZH�DUH�OHDGHUV�LQ�FHUWDLQ�DUHDV�LQVWHDG�RI�EHLQJ�IROORZHUV��,�OLNH�WR�PDNH�VXUH�ZH�DUH�WUDLO�EOD]HUV�� 7KH�RWKHU�SDUW�ZKHQ�ORRNLQJ�DW�P\�OHJDF\�LV�WKDW�,�EXLOG�SDUWQHUVKLSV�ZKHUHYHU�,�FDQ��ZKHQ�,�FDQ��DQG�ZKHUH�WKH\�PDNH�VHQVH��,�JR�EH\RQG�RXU�ERUGHUV�WR�VHH�ZKDW�ZH�FDQ�GR�ZLWK�RXU�QHLJKERUV��,�UHFRJQL]H�WKDW�ZH�GRQW�OLYH�RQ�DQ�LVODQG�DQG�ZH�FDQW�RSHUDWH�LQ�D�VLOR��:KHWKHU�LW¶V�&ROWRQ��)RQWDQD��6DQ�%HUQDUGLQR��5HGODQGV��RU�5LYHUVLGH��ZH�UHDFK�RXW�DQG�WU\�WR�WDON�DERXW�WKLQJV�WKDW�EHQH¿W�XV�FROOHFWLYHO\�DV�D�UHJLRQ��:KHQ�,¶P�RXW��,�VSHDN�RQ�EHKDOI�RI�5LDOWR�DQG�WU\�WR�EULQJ�IRFXV�WR�WKH�UHJLRQ�±�,�WU\�WR�EH�YHU\�LQFOXVLYH�DQG�VXSSRUWLYH�RI�FROODERUDWLRQ��,�KRSH�VXSSRUWHUV�ZLOO�VHH�WKDW�

� ,W¶V�KDUG�WR�FKDQJH�D�QHJDWLYH�LPDJH��<RX�KDYH�WR�UHPLQG�WKH�FLW\�DQG�WKH�FRPPXQLW\�WKDW�\RX�DUH�D�OHDGHU�RI�WKDW�FRPPXQLW\��,QVWHDG�RI�MXPSLQJ�DW�H[SUHVVLQJ�P\�YLHZV��RU�FRQFHUQV��RU�RXWUDJH��,��UDWKHU�UHPLQG�SHRSOH�LW�LV�QRW�WRWDOO\�UHÀHFWLYH�RI�WKH�SHRSOH�RI�WKH�FRPPXQLW\��:H�DUH�D�YHU\�GLYHUVH�JURXS��7KHUH�LV�DOZD\V�JRLQJ�WR�EH�VRPHWKLQJ��,�FDQ¶W�VSHQG�WLPH�WU\LQJ�WR�PLWLJDWH�DJDLQVW�LW��RWKHU�WKDQ�MXVW�EHLQJ�WKH�SRVLWLYH�UHSUHVHQWDWLYH�RI�WKH�FRPPXQLW\�´

Page 12: cityscapes october 2014

12

cityscapes october • 2014

12

Page 13: cityscapes october 2014

13

cityscapes october • 2014

More Visible Than Ever

Race-RelatedPolitics

13

Contributing Staff

John Shoals, former Mayor of Grover Beach, and Sen. Ricardo Lara weigh in on race and culture in politics

Page 14: cityscapes october 2014

14

cityscapes october • 2014

6FLHQFH�IURP�WKH�8QLYHUVLW\�RI�:DVKLQJWRQ��+H�IUHTXHQWO\�DQDO\]HV�FDPSDLJQV�DQG�HOHFWLRQV�DQG�WKH�LQWHUVHFWLRQ�ZLWK�UDFH�DQG�HWKQLFLW\��&ROOLQJZRRG�LV�DXWKRULQJ�D�ERRN�ZKLFK�H[DPLQHV�WKH�UHODWLRQVKLS�EHWZHHQ�ZKLWH�FDQGLGDWHV�DQG�EODFN�DQG�/DWLQR�YRWHUV�RYHU�WKH�SDVW����\HDUV��+H�DFNQRZOHGJHV�WKDW�UDFH�LV�EHFRPLQJ�DQ�LQFUHDVLQJO\�DSSDUHQW�WRSLF�DQG�GLFXOW�WR�LJQRUH�GXULQJ�HOHFWLRQ�F\FOHV�� �7KH�UHDOLW\�LV�WKDW�UDFH�LV�EHFRPLQJ�PRUH�IURQW�DQG�FHQWHU�LQ�UHFHQW�\HDUV��SULPDULO\�EHFDXVH�RI�2EDPD��%XW�SDUW\�,�'��LV�VWLOO�WKH�RYHUZKHOPLQJ�IDFWRU�GULYLQJ�YRWHU�EHKDYLRU������3DUW\�,�'��LV�D�VDOLHQW�IDFWRU��9RWLQJ�RQ�UDFH�LV�PXFK�PRUH�LPSDFWIXO�RQ�WKH�ORFDO�OHYHO��LQ�D�ELJ�FLW\��7KHUH�LV�ZKHUH�\RX�FDQ�VHH�WKH�UHDO�UDFLDO�FOHDYDJHV���VDLG�&ROOLQJZRRG�� 2YHUZKHOPLQJO\��YRWHUV�ZLOO�SRLQW�WR�D�FDQGLGDWHV�SROLFLHV�DQG�LGHDV�DV�WKH�WKH�GULYLQJ�IRUFH�EHKLQG�WKHLU�VXSSRUW��EXW�LQ�WUXWK��UDFH�FDQ�SOD\�DQ�HYLGHQW�UROH�LQ�D�PLQRULW\V�FDQGLGDWH�FKRLFH��DFFRUGLQJ�WR�&ROOLQJZRRG�� �0RVW�SHRSOH�ZKR�VWXG\�UDFH�DQG�HOHFWLRQV�DUJXH�WKDW�UDFH�LV�DW�WKH�FHQWHU�RI�HOHFWLRQV��HVSHFLDOO\�ZKHQ�D�FDQGLGDWH�LV�PLQRULW\��7KH�PRVW�SRODUL]HG�JURXSV�LQ�$PHULFDQ�SROLWLFV�VSOLW�ODUJHO\�DORQJ�UDFLDO�OLQHV��(YDQJHOLFDO�ZKLWHV�DOPRVW�XQLIRUPO\�YRWH�IRU�5HSXEOLFDQ�FDQGLGDWHV��ZKHUHDV�$IULFDQ�$PHULFDQ�YRWHUV�XVXDOO\�VXSSRUW�GHPRFUDWV����SHUFHQW�RU�KLJKHU��/DWLQRV��WRR��VXSSRUW�GHPRFUDWV�QRZ�DURXQG�����RI�WKH�WLPH��7KH�HOHFWRUDWH�DV�D�ZKROH�LV�JURZLQJ�PRUH�UDFLDOO\�GLYHUVH��VR�WKHVH�W\SHV�RI�FOHDYDJHV�ZLOO�EHFRPH�HYHQ�PRUH�NH\�� 7ZHQW\�\HDUV�DJR��UDFH�ZDV�DUJXDEO\�OHVV�LPSRUWDQW�VLPSO\�EHFDXVH�WKHUH�ZHUH�PRUH�ZKLWH�YRWHUV��

More Work Lies Ahead

TKH�'HPRFUDWLF�3DUW\�KDV�JDLQHG�D�FOHDU�DGYDQWDJH�ZLWK�PLQRULW\�YRWHUV�E\�SXVKLQJ�

OHJLVODWLRQ�DQG�DGYRFDWLQJ�LVVXHV�WKDW�UHVRQDWH�ZLWK�PLQRULW\�FRPPXQLWLHV��VDLG�-RKQ�3��6KRDOV��IRUPHU�3UHVLGHQW�RI�WKH�/HDJXH�RI�&DOLIRUQLD�&LWLHV�$IULFDQ�$PHULFDQ�&DXFXV�DQG�IRUPHU�0D\RU�RI�*URYHU�%HDFK��6KRDOV�ZDV�WKH�¿UVW�$IULFDQ�$PHULFDQ�PD\RU�HOHFWHG�WR�*URYHU�%HDFK��ZKLFK�KDV�DQ�$IULFDQ�$PHULFDQ�SRSXODWLRQ�RI�RQO\���SHUFHQW�� 'HPRFUDWV�VXFFHVV�ZLWK�PLQRULWLHV�LV�QRW�DOO�FUHGLWHG�WR�JRYHUQLQJ�GLUHFWO\�IRU�PLQRULWLHV��6RPH�SROLFLHV�ZHUH�SUREDEO\�LQWURGXFHG�WKDW�PD\�DSSHDU�WR�WDUJHW�PLQRULWLHV��EXW�ZHUH�RULJLQDOO\�LQWHQGHG�WR�UHDFK�D�EURDGHU�VSHFWUXP�RI�FRQVWLWXHQWV��KH�VDLG�� $FFRUGLQJ�WR�6KRDOV��LQ�WRGD\V�FOLPDWH��WKHUH�PD\�EH�PRUH�RI�DQ�H[SHFWDWLRQ�IURP�PLQRULWLHV�WR�VHH�OHDGHUVKLS�IURP�RWKHU�PLQRULWLHV��%XW�$IULFDQ�

,QMHFWLQJ�WKH�FRQYHUVDWLRQ�RI�UDFH�DQG�GLYHUVLW\�LQWR�DQ\�HOHFWLRQ�KDV�EHHQ�ORQJ�UHJDUGHG�DV�D�SROLWLFDO�PLQH¿HOG�ZKLFK�OLEHUDO�DQG�FRQVHUYDWLYH�FDQGLGDWHV�DOLNH�VKRXOG�VLGHVWHS�

DV�LW�FRXOG�GLPLQLVK�WKHLU�FKDQFHV�RI�YLFWRU\�� )DVW�IRUZDUG�WR�1RYHPEHU����������VWDJJHULQJ�PLQRULW\�YRWHU�WXUQRXW�RI�$IULFDQ�$PHULFDQ��/DWLQR��$VLDQ�DQG�/*%7�YRWHUV�±�WKDQNV�LQ�SDUW�WR�DOOHJDWLRQV�RI�YRWHU�VXSSUHVVLRQ�LQ�6RXWKHUQ�VWDWHV����HDVHG�%DUDFN�2EDPD�LQWR�D�VHFRQG�WHUP�DV�3UHVLGHQW�RI�WKH�8QLWHG�6WDWHV��,W�WXUQHG�RXW�WR�EH�D�KLVWRULF�HOHFWLRQ�WKDW�VHQW�VKRFN�ZDYHV�WKDW�DUH�VWLOO�UHYHUEHUDWLQJ�WKURXJK�FRQVHUYDWLYH�UDQNV�� 6XGGHQO\��PLQRULWLHV�DUH�WKH�IRFDO�SRLQW�RI�DQ�HOHFWLRQ�� 7RGD\��ZLWK�$PHULFDV�SROLWLFDO�ODQGVFDSH�UHVKDSHG��IHDU�LV�EUHZLQJ�DPRQJ�FRQVHUYDWLYHV�DQG�VRPH�GHPRFUDWV�WKDW�WKH�JURZLQJ�PLQRULW\�HOHFWRUDWH�PD\�VKXQ�ZKLWH�FDQGLGDWHV�RU�JLYH�SUHIHUHQFH�LQ�IDYRU�RI�PLQRULW\�FDQGLGDWHV�� :LWK�$IULFDQ�$PHULFDQV�ERRVWLQJ�YRWHU�WXUQRXW�WR�D�UHFRUG�KLJK�RI����SHUFHQW�ODVW�\HDU�DQG�WKH�/DWLQR�YRWLQJ�SRSXODWLRQ�VZHOOLQJ�WR����SHUFHQW�RI�WKH�8�6��HOHFWRUDWH��FRQFHUQV�DUH�VXUIDFLQJ�WKDW�1RYHPEHU������FRXOG�EHFRPH�D�WUHQG�WKDW�LPSDFWV�ORFDO�DQG�QDWLRQDO�HOHFWLRQV�� 6RPH�SRLQW�WR�WKH�SXEOLF�RXWFU\�LQ�WKH�&LW\�RI�3DOPGDOH�WKDW�KDV�GUDZQ�QDWLRQDO�DWWHQWLRQ�DV�D�SRVVLEOH�H[DPSOH�RI�QHZ�H[SHFWDWLRQV�DPRQJ�PLQRULW\�FLWL]HQV��3DOPGDOH��D�GHVHUW�FRPPXQLW\�DERXW����PLOHV�1RUWKHDVW�RI�/RV�$QJHOHV��KDV�VRPH�FLWL]HQV�GLVPD\HG�RYHU����SOXV�\HDUV�RI�ZKLWH�FDQGLGDWHV�HOHFWHG�WR�WKH�&LW\�&RXQFLO�LQ�D�FLW\�ZLWK�DERXW�WZR�WKLUGV�$IULFDQ�$PHULFDQV�DQG�/DWLQRV��6LQFH�WKH�FLW\V�LQFRUSRUDWLRQ�LQ�������RQO\�RQH�/DWLQR�KDV�VHUYHG�RQ�WKH�&LW\�&RXQFLO�DQG�QR�$IULFDQ�$PHULFDQV��7KH�FRQWHQWLRQ�KDV�UDLVHG�TXHVWLRQV�DERXW�ZKHWKHU�3DOPGDOH�LV�D�PLFURFRVP�RI�D�ODUJHU�IUXVWUDWLRQ�DPRQJ�PLQRULW\�YRWHUV�HDJHU�IRU�UHSUHVHQWDWLRQ�IURP�RFLDOV�ZKR�VKDUH�VLPLODU�EDFNJURXQGV�

New Age of Entitlement?

AFFRUGLQJ�WR�/RUHQ�&ROOLQJZRRG��DQ�$VVLVWDQW�3URIHVVRU�RI�3ROLWLFDO�6FLHQFH�DW�8QLYHUVLW\�

RI�&DOLIRUQLD��5LYHUVLGH��8&5���UXPEOLQJV�DPRQJ�FRQVHUYDWLYHV�WKDW�D�QHZ�IXWXUH�RQ�WKH�KRUL]RQ�WKDW�QHJOHFWV�DQG�GLVHQIUDQFKLVHV�ZKLWH�YRWHUV�LV�IDU�IURP�UHDOLW\����ULJKW�QRZ��:KLOH�WKH�PDWWHU�KDV�WULJJHUHG�DQ[LHW\�DPRQJ�VRPH�ZKLWH�YRWHUV��WKH�QRWLRQ�WKDW�FKDQJLQJ�GHPRJUDSKLFV�ZLOO�EH�GLFXOW�IRU�ZKLWH�FDQGLGDWHV�WR�RYHUFRPH�DUH��ULGLFXORXV��DVVXPSWLRQV�WKDW�PD\�QHYHU�PDQLIHVW�� &ROOLQJZRRG��ZKR�KDV�ZRUNHG�IRU�SROLWLFDO�SROOLQJ�¿UP�*UHHQEHUJ�4XLQODQ�5RVQHU�LQ�:DVKLQJWRQ�'�&���UHFHLYHG�KLV�3K'�LQ�3ROLWLFDO�

Page 15: cityscapes october 2014

15

cityscapes october • 2014

$PHULFDQ�YRWHUV�DUH�DQ�H[DPSOH�RI�D�JURXS�WKDW�FDQ�GLVWLQJXLVK�ZKHQ�D�FDQGLGDWH¶V�YDOXHV�VKRXOG�WUDQVFHQG�UDFLDO�LGHQWL¿FDWLRQ��+RZHYHU�LI�VRPH�FDQQRW��WKHQ�VRPH�$IULFDQ�$PHULFDQV�VKRXOG�EH�PRUH�HGXFDWHG�RQ�ZKDW�PDNHV�SROLF\�OHDGHUV�HHFWLYH��KH�VDLG�� :KLOH�UDFH�LV�PRUH�RI�DQ�REYLRXV�LVVXH�RQ�WKH�QDWLRQDO�SROLWLFDO�VWDJH��WKHUH�DUH�YRWHUV�DQG�FDQGLGDWHV�ZKR�FDQ�VHH�SDVW�LW��VDLG�6KRDOV�� �,W�FRXOG�KDYH�DHFWHG�PH�LI�,�IHG�LQWR�WKH�SUHFRQFHLYHG�QRWLRQ�WKDW�QR�RQH�ZKLWH�ZLOO�YRWH�IRU�PH��EXW�,�WKRXJKW�LI�SHRSOH�DUH�PRUH�RSHQ�WR�P\�LGHDV��LI�\RX�KDYH�D�JRRG�VWRU\�WR�WHOO�DQG�SHRSOH�ZLOO�OLVWHQ�WR�\RX��WKHQ�\RX�FDQ�EHFRPH�XQLYHUVDO��

Growing Political Force

'HVSLWH�LWV������SHUFHQW�FRPSRVLWLRQ�RI�WKH�8�6��SRSXODWLRQ�±�HGJLQJ�RYHU�$IULFDQ�$PHULFDQV�

�����SHUFHQW�±�DQG����PLOOLRQ�XQGRFXPHQWHG�LPPLJUDQWV�XQFHUWDLQ�RI�WKHLU�IXWXUH��IHZ�ZRXOG�DUJXH�WKDW�DQ\�RWKHU�GHPRJUDSKLF�JURXS�KDV�FDSWXUHG�WKH�DWWHQWLRQ�RI�SROLWLFDO�RUJDQL]DWLRQV�VXFK�DV�WKH�/DWLQR�SRSXODWLRQ��:LWK�KRW�EXWWRQ�LVVXHV�OLNH�SURSRVHG�LPPLJUDWLRQ�UHIRUP�LQ�OLPER�DQG�GHEDWHV�RYHU�ZKLFK�/DWLQR�RFLDOV�RQ�HLWKHU�VLGHV�RI�WKH�DLVOH�VKRXOG�WDNH�JUHDWHU�OHDGHUVKLS�IRU�WKH�/DWLQRV��WKH�IRFXV�RQ�WKHLU�JURZLQJ�YRWLQJ�EORF�FRXOG�UHPDLQ�LQWR�WKH������DQG������FRQJUHVVLRQDO��VWDWH�DQG�QDWLRQDO�HOHFWLRQV�� +RZHYHU��/DWLQRV�DUH�FXUUHQWO\�LPPHUVHG�LQ�D�EDWWOH�IRU�FRPSUHKHQVLYH�LPPLJUDWLRQ�UHIRUP�DQG�WR�HUDGLFDWH��DQWL�/DWLQR��SROLFLHV�WKDW�KXUW�/DWLQRV��DFFRUGLQJ�WR�6WDWH�6HQ��5LFDUGR�/DUD��'�/RQJ�%HDFK��� /DUD�LV�&KDLUPDQ�RI�WKH�&DOLIRUQLD�/DWLQR�/HJLVODWLYH�&DXFXV��&//&��ZKLFK�LQFOXGHV����VWDWH�VHQDWRUV�DQG�DVVHPEO\PHPEHUV��7KH�/DWLQR�&DXFXV�VHUYHV�DV�D�IRUXP�IRU�PHPEHUV�IURP�WKH�6WDWH�6HQDWH�DQG�$VVHPEO\�WR�LGHQWLI\�NH\�LVVXHV�DHFWLQJ�/DWLQRV�DQG�GHYHORS�DYHQXHV�WR�HPSRZHU�WKH�/DWLQR�FRPPXQLW\�WKURXJKRXW�&DOLIRUQLD�� )ROORZLQJ�LQ�WKH�IRRWVWHSV�RI�JHQHUDWLRQV�RI�pioneering Latinos who settled and helped build

&DOLIRUQLD��/DWLQR�OHJLVODWRUV�XQLWHG�LQ������WR�PD[LPL]H�WKHLU�SRZHU�QRWZLWKVWDQGLQJ�WKHLU�OLPLWHG�QXPEHUV��6LQFH�LWV�FUHDWLRQ����\HDUV�DJR�WKH�&DXFXV�KDV�JURZQ�LQ�ERWK�QXPEHUV�DQG�VWDWXUH�� �2YHU�WKH�ODVW�WZHQW\�\HDUV��WKH�/DWLQR�FRPPXQLW\�KDV�IHOW�WKH�HHFW�RI�DQWL�/DWLQR�SROLFLHV�WKDW�KDYH�XQIDLUO\�WDUJHWHG�LW��EXW�KDYH�DOVR�VHUYHG�WR�PRELOL]H�WKH�FRPPXQLW\��2QH�FOHDU�H[DPSOH�LV�WKH�SDVVDJH�RI�3URSRVLWLRQ�����LQ������XQGHU�5HSXEOLFDQ�*RYHUQRU�3HWH�:LOVRQ¶V�OHDGHUVKLS��7KLV�DQWL�LPPLJUDQW�SURSRVDO�HVWDEOLVKHG�D�VWDWH�UXQ�FLWL]HQVKLS�VFUHHQLQJ�V\VWHP�DQG�SURKLELWHG�XQGRFXPHQWHG�LPPLJUDQWV�IURP�XVLQJ�KHDOWK�FDUH��SXEOLF�HGXFDWLRQ��DQG�RWKHU�VRFLDO�VHUYLFHV�LQ�&DOLIRUQLD���VDLG�/DUD�� /DUD�DOVR�FLWHV�3URSRVLWLRQ������ZKLFK�ZDV�SDVVHG�LQ�������DQG�WKH�:HOIDUH�5HIRUP�$FW�RI������DV�WZR�DGGLWLRQDO�SROLFLHV�WKDW�ZHUH�D�GHWULPHQW�WR�/DWLQRV�LQ�WKH�DUHDV�RI�HPSOR\PHQW��HGXFDWLRQ�DQG�KXPDQ�VHUYLFHV�� �$V�WKH�/DWLQR�SRSXODWLRQ�FRQWLQXHV�WR�JURZ�DQG�EHFRPHV�DQ�LQFUHDVLQJO\�LQWHJUDO�SDUW�RI�RXU�VWDWH�DQG�RXU�QDWLRQ��RXU�OHDGHUVKLS��SULRULWLHV�DQG�IRFXV�PXVW�UHÀHFW�WKH�FKDQJLQJ�DQG�GLYHUVH�IDFH�RI�RXU�VWDWH�DQG�FRXQWU\���VDLG�/DUD�� $V�/DWLQR�OHDGHUV�FRQWLQXH�WR�SXVK�IRU�FKDQJH�WKURXJK�GLDORJXH�DQG�PRELOL]H�/DWLQR�FRPPXQLWLHV��WKH\�DUH�ORRNLQJ�DW�OHVVRQV�OHDUQHG�IURP�WKH�$IULFDQ�$PHULFDQ�FRPPXQLW\��/DUD�KRSHV�WR�EXLOG�QHZ�EULGJHV�ZLWK�WKH�$IULFDQ�$PHULFDQ�FRPPXQLW\�DV�WKH�&//&�PRYHV�IRUZDUG�� �$V�FRPPXQLWLHV��ZH�KDYH�KDG�WKH�RSSRUWXQLW\�WR�EHQH¿W�IURP�WKH�VDFUL¿FHV�DQG�ZRUN�RI�OHDGHUV�OLNH�&HVDU�&KDYH]�DQG�0DUWLQ�/XWKHU�.LQJ�DQG�QRZ�LW�LV�RXU�WXUQ�WR�FRQWLQXH�WR�EXLOG�XSRQ�WKLV�IRXQGDWLRQ�E\�ZRUNLQJ�WRJHWKHU�RU�EXLOGLQJ�SDUWQHUVKLSV�EHWZHHQ�RXU�FDXFXVHV�WR�DGGUHVV�OHJLVODWLYH�DQG�EXGJHW�SULRULWLHV���KH�VDLG�� �:H�PXVW�QRW�IRUJHW�WKDW�HDFK�RQH�RI�RXU�ULJKWV�FRPHV�ZLWK�WKH�UHVSRQVLELOLW\�WR�DGYRFDWH�IRU�WKH�DGYDQFHPHQW�RI�IXWXUH�JHQHUDWLRQV��:H�PXVW�FRQWLQXH�WR�¿JKW�IRU�OLYLQJ�ZDJHV�DQG�KHDOWK\�ZRUNLQJ�HQYLURQPHQWV�IRU�DOO�&DOLIRUQLDQV��

� ,W�FRXOG�KDYH�DHFWHG�PH�LI�,�IHG�LQWR�WKH�SUHFRQFHLYHG�QRWLRQ�WKDW�QR�RQH�ZKLWH�ZLOO�YRWH�IRU�PH��EXW�,�WKRXJKW�LI�SHRSOH�DUH�PRUH�RSHQ�WR�P\�LGHDV��LI�\RX�KDYH�D�JRRG�VWRU\�WR�WHOO�DQG�SHRSOH�ZLOO�OLVWHQ�WR�\RX��WKHQ�\RX�FDQ�EHFRPH�XQLYHUVDO�´

��-RKQ�3��6KRDOV

Page 16: cityscapes october 2014

16

cityscapes october • 2014

%UXOWH�EHOLHYHV�QR�FRPPXQLW\V�YRWH�LV�LQGH¿QLWHO\�ORVW�E\�D�SROLWLFDO�SDUW\��)XUWKHUPRUH��DV�5HSXEOLFDQV�LPSURYH�XSRQ�FRPPXQLFDWLQJ�ZLWK�DOO�FRPPXQLWLHV���WKH�ROG�DVVXPSWLRQV��ZLOO�IDGH�DZD\��5HSXEOLFDQV�FXUUHQWO\�UHSUHVHQW�DERXW����SHUFHQW�RI�WKH�HOHFWRUDWH�LQ�&DOLIRUQLD������SHUFHQW�RI����GRHV�QRW�JHW�XV�WR����SHUFHQW��,I�WKH�*URZWK�DQG�2SSRUWXQLW\�3DUW\�LV�HYHU�JRLQJ�WR�PDNH�D�FRPHEDFN�LQ�WKLV�VWDWH��*23�HOHFWHG�RFLDOV�DQG�OHDGHUV�QHHG�WR�JHW�RXW�RI�WKHLU�FRPIRUW�]RQHV�DQG�FDPSDLJQ�LQ�HYHU\�FRPPXQLW\�RI�WKH�VWDWH��7RR�PDQ\�*23�OHDGHUV�DQG�HOHFWHG�RFLDOV�VSHQG�WKHLU�WLPH�SUHDFKLQJ�WR�WKH�&KRLU��EXW�WKH�FKRLU�LV�DOUHDG\�FRQYHUWHG��7UXH�OHDGHUV�VSHQG�WLPH�LQ�FRPPXQLWLHV�WKDW�KDYH�\HW�WR�EH�FRQYHUWHG���KH�DGGHG�

� $V�FRPPXQLWLHV��ZH�KDYH�KDG�WKH�RSSRUWXQLW\�WR�EHQH¿W�IURP�WKH�VDFUL¿FHV�DQG�ZRUN�RI�OHDGHUV�OLNH�&HVDU�&KDYH]�DQG�0DUWLQ�/XWKHU�.LQJ�DQG�QRZ�LW�LV�RXU�WXUQ�WR�FRQWLQXH�WR�EXLOG�XSRQ�WKLV�IRXQGDWLRQ�E\�ZRUNLQJ�together or building partnerships EHWZHHQ�RXU�FDXFXVHV�WR�DGGUHVV�OHJLVODWLYH�DQG�EXGJHW�SULRULWLHV�´

��6HQ��5LFDUGR�/DUD �'�/RQJ�%HDFK�

Republicans Taking Notice

WKLOH�VRPH�PD\�YLHZ�WKH�ULVLQJ�PLQRULW\�YRWH�DV�D�FKDOOHQJH�WR�5HSXEOLFDQ�OHDGHUV�DQG�

FRQVHUYDWLYH�YRWHUV��ZLWK�SURDFWLYH�HQJDJHPHQW��WKH�JURZLQJ�PLQRULW\�HOHFWRUDWH�PD\�QRW�HYROYH�LQWR�D�GLYLVLYH�SDUWLVDQ�LVVXH�WKDW�SLWV�PLQRULWLHV�DJDLQVW�5HSXEOLFDQV��6RPH�5HSXEOLFDQV�DUH�WDNLQJ�QRWLFH�DQG�SXVKLQJ�IRU�FKDQJH�ZLWKLQ�WKH�SDUW\�WR�HQVXUH�LWV�VXUYLYDO�� )RUPHU�6WDWH�6HQ��-LP�%UXOWH��ZKR�LV�QRZ�&KDLUPDQ�RI�WKH�&DOLIRUQLD�5HSXEOLFDQ�3DUW\��&53���EHOLHYHV�5HSXEOLFDQV�VKRXOG�SODFH�PRUH�HPSKDVLV�RQ�UHDFKLQJ�RXW�WR�DOO�PLQRULW\�YRWHUV�� �,�WKLQN�PRVW�5HSXEOLFDQV�DQG�5HSXEOLFDQ�RUJDQL]DWLRQV�XQGHUVWDQG�WKDW�LI�ZH�DUH�WR�EH�D�YLDEOH�VHFRQG�SDUW\�LQ�&DOLIRUQLD�ZH�QHHG�WR�JR�LQWR�WUDGLWLRQDO�QRQ�5HSXEOLFDQ�FRPPXQLWLHV�DQG�QRW�RQO\�GLVFXVV�RXU�PHVVDJH�DQG�SULQFLSOHV��EXW�OLVWHQ�WR�WKH�YRLFHV�LQ�WKRVH�FRPPXQLWLHV��:H�DOVR�QHHG�WR�HOHYDWH�IURP�ZLWKLQ�WKRVH�FRPPXQLWLHV�PHVVHQJHUV�ZKR�VKDUH�RXU�YLVLRQ�DQG�SULQFLSOHV���VDLG�%UXOWH�� �5HSXEOLFDQV�QHHG�WR�UHFRJQL]H�WKDW�PRUH�RIWHQ�WKDQ�QRW��WKH�PHVVHQJHU�LV�DV�LPSRUWDQW�DV�WKH�PHVVDJH��� 'XULQJ�WKH���WK�&HQWXU\��$IULFDQ�$PHULFDQV�IRXQG�VRPH�FRPPRQ�JURXQG�ZLWK�FRQVHUYDWLYHV�RQ�VRFLDO�LVVXHV�DQG�WUDGLWLRQDO�YDOXHV��EXW�VLQFH�WKH�WXUQ�RI�WKH�FHQWXU\�DQG�WKH�HOHFWLRQ�RI�3UHVLGHQW�2EDPD��$IULFDQ�$PHULFDQV�KDYH�PDGH�D�PDVV�H[RGXV�IURP�WKH�5HSXEOLFDQ�3DUW\�� $FFRUGLQJ�WR�%UXOWH��WKHUH�LV�VWLOO�URRP�WR�DSSHDO�WR�$IULFDQ�$PHULFDQV�DQG�RWKHU�PLQRULWLHV��

Page 17: cityscapes october 2014

17

cityscapes october • 2014

oaklandcityscape

Gerry GOS” SimpsonArtist...

Through theLens ofan

Estimated median household income in 2012:Oakland: $48,196CA: $58,328

Population in 2012: 400,740 (100% urban, 0% rural).Population change since 2000: +0.3%

Males: 193,037

Females: 207,703

48.2% 51.8%

Estimated median house or condo value in 2012:Oakland: $399,700CA: $349,400

A Few Oakland Stats

City life, crosswalks and cars... This image was taken on the corner of 14th and Harrison Streets Downtown Oakland, CA

cityscapes october • 2014

17

Page 18: cityscapes october 2014

18

cityscapes october • 2014

Behold, beauty in the urban city... The red of these flowers was a clear sign of life being uplifted... Broadway, Downtown Oakland, CA

cityscapes october • 2014

oaklandcityscape | 10 • 2014

18

&LW\VFDSHV�LV�SURXG�WR�IHDWXUH�WKH�SKRWRJUDSK\�DQG�LOOXVWUDWLYH�DUWZRUN�RI�*HUU\�³*26´�6LPSVRQ��ZKRVH�YLVXDO�H[SHUWLVH�HHFWLYHO\�FDSWXUHV�WKH�GHWDLOV�WKDW�PDNH�&LW\VFDSHV�PRUH�WKDQ�VLPSO\�D�

OLWHUDU\�SXEOLFDWLRQ��� *26�LV�D�VHOI�WDXJKW�9LVXDO�$UWLVW�DQG�3KRWRJUDSKHU�ZKRVH�ZRUN�FRPPXQLFDWHV�SRVLWLYH�LPDJHV�RI�KLV�FRPPXQLW\��DV�ZHOO�DV�WKH�SHRSOH��SODFHV��DQG�FDSWLYDWLQJ�REMHFWV�WKDW�VXUURXQG�KLP��*26�FUHDWHV�YLEUDQW�VFHQDULRV�ZLWK�WKH�DLGH�RI�KLV�EUXVKHV�DQG�WKH�OHQV�RI�KLV�FDPHUD��+LV�H[SHULHQFH�LV�VWUHQJWKHQHG�E\�WKH�\HDUV�KH�VSHQW�DV�DQ�$GMXQFW�3URIHVVRU�LQ�WKH�)LQH�DQG�$SSOLHG�$UWV�'HSDUWPHQW�DW�$PHULFDQ�5LYHU�&ROOHJH��*26¶�SULPDU\�IRFXV�LV�WR�DOZD\V�³NHHS�LW�VLPSOH´�VR�

WKDW�WKH�VWRU\�LQ�KLV�LPDJHV�FDQ�EH�HDVLO\�WROG�

Page 19: cityscapes october 2014

19

cityscapes october • 2014

The colors of street art catches my eye while driving by it also seems to provide a

street gallery of sorts

oaklandcityscape | 10 • 2014

cityscapes october • 2014

19

Page 20: cityscapes october 2014

20

cityscapes october • 2014

This scenario caught my attention and provoked the thought, how many people have and are paying attention to the message.

cityscapes october • 2014

oaklandcityscape | 10 • 2014

20

Page 21: cityscapes october 2014

21

cityscapes october • 2014

This image was inspired by my memories of cars that my dad drove and the cars I

saw as a car. These cars were like trophies on display in Jingletown, Oakland, CA.

oaklandcityscape | 10 • 2014

cityscapes october • 2014

21

Page 22: cityscapes october 2014

22

cityscapes october • 2014

22

Lake Merritt is the center piece of Oakland, Ca... In this image the sun is going down over the lake which provided the perfect lighting.. This was a moving shot as were many of these images in this collection...

oaklandcityscape | 10 • 2014

Page 23: cityscapes october 2014

23

cityscapes october • 2014

23

Page 24: cityscapes october 2014

24

cityscapes october • 2014

Having the strength to continue showing up, holding to dreams... Broadway, Downtown Oakland.

cityscapes october • 2014

oaklandcityscape | 10 • 2014

24

Page 25: cityscapes october 2014

25

cityscapes october • 2014

Magic over Oakland, when you look over the sky of the city, you can see diverse styles of design which makes it unique

unto itself.

oaklandcityscape | 10 • 2014

25

Page 26: cityscapes october 2014

26

cityscapes october • 2014

The Paramont Theater marquee has been lighting up Broadway since 1931.

cityscapes october • 2014

oaklandcityscape | 10 • 2014

26

Page 27: cityscapes october 2014

27

cityscapes october • 2014

/clicktivism/Moves Civil Rights Forward in a New

Generation

27

cityscapes october • 2014

Page 28: cityscapes october 2014

28

cityscapes october • 2014

, QWHUQHW�DFWLYLVP�FKDOOHQJHV�WKH�SHUFHSWLRQ�WKDW�%ODFN�*HQHUDWLRQ�<�LV�DSDWKHWLF�DQG�GLVHQJDJHG��5HÀHFWLRQV�RQ�WKH�KLVWRULF�8�6��FLYLO�

ULJKWV�HUD�RIWHQ�FRQMXUH�XS�LPDJHV�RI�WKH�JUDQGHXU�VFDOH�PDUFKHV�GXULQJ�WKH���¶V�HUD��UHVWDXUDQW�VLW�LQV�DQG�FLYLF�XSULVLQJ�WKDW�SOD\HG�LWV�UROH�LQ�DGYDQFLQJ�EODFN�$PHULFD�DQG�FXOWLYDWLQJ�VXSSRUW��7RGD\��H[SHUWV�VD\�WKH�WHPSHUDPHQW�RI�EODFN�DFWLYLVP�LV�FRPSDUDEOH��EXW�WDNHV�SODFH�LQ�GLJLWDO�VSDFHV�ZKHUH�\RXQJ�$IULFDQ�$PHULFDQV�VKDUH�VWRULHV�DQG�LQYRNH�FRQYHUVDWLRQ�DERXW�WKHLU�VWUXJJOHV�ZLWK�IULHQGV�DQG�VWUDQJHUV�� 6RFLDO�PHGLD�KDV�EHFRPH�WKH�WRRO�RI�FKRLFH�IRU�$IULFDQ�$PHULFDQV�ZKR�DUH�UDOO\LQJ�VXSSRUW�DQG�D�QHZIRXQG�XQGHUVWDQGLQJ�WR�WKHLU�FDXVHV�E\�VSUHDGLQJ�PHVVDJHV�WKURXJK�WKHLU�QHWZRUNV�DQG�ZDWFKLQJ�WKHP�JR�YLUDO��7ZLWWHU��<RX7XEH��DQG�PRVW�UHFHQWO\�7XPEOU��KDYH�EHFRPH�D�SRSXODU�VSULQJERDUG�IRU�\RXQJ�³DFWLYLVWV´��HYHQ�WKRXJK�VRPH�UHMHFW�WKH�ODEHO�� ,Q�ODUJH�QXPEHUV��$IULFDQ�$PHULFDQV�KDYH�ÀRFNHG�WR�7ZLWWHU��ZKLFK�KDV�EHFRPH�DOPRVW�D�VWDSOH�RI�PDQ\�RI�WKHLU�RQOLQH�KDELWV��$FFRUGLQJ�WR�D������3HZ�5HVHDUFK�&HQWHU�VWXG\��EODFNV�DFFRXQWHG�IRU�PRUH�XVH�RI�7ZLWWHU�WKDQ�DQ\�RWKHU�HWKQLF�JURXS��,Q�D�VHSDUDWH�VWXG\�UHOHDVHG�LQ�-DQXDU\��$IULFDQ�$PHULFDQ�LQWHUQHW�XVHUV�EHWZHHQ�WKH�DJHV�RI����DQG����DFFRXQWHG�IRU����SHUFHQW�RI�7ZLWWHU�XVHUV�FRPSDUHG�WR����SHUFHQW�RI�ZKLWHV�LQ�WKH�VDPH�DJH�JURXS��%ODFNV¶�XVH�RI�7ZLWWHU�KDV�

FUHDWHG�VXFK�DQ�LPSDFW�WKDW�LWV�FURVV�VHFWLRQ�RI�WKH�VLWH�KDV�EHHQ�ODEHOHG�³%ODFN�7ZLWWHU´�� 6HYHUDO�EODFN�VWXGHQWV�DW�+DUYDUG�8QLYHUVLW\�EHFDPH�WKH�PRVW�UHFHQW�WRSLF�LQ�WKH�QDWLRQDO�VSRWOLJKW�ZLWK�WKHLU�³,��7RR��$P�+DUYDUG´�FDPSDLJQ��2Q�7XPEOU��WKH�VWXGHQWV�FDQ�EH�VHHQ�LQ�SKRWRV�LQGLYLGXDOO\�KROGLQJ�ERDUGV�ZLWK�YDULRXV�TXRWHV�DQG�VWDWHPHQWV�WR�GUDZ�DZDUHQHVV��7KH��,7RR$P+DUYDUG�KDVKWDJ�FLUFXODWHG�WKURXJKRXW�7XPEOU�DQG�7ZLWWHU��7KH�VWXGHQWV¶�YDULRXV��WRQJXH�LQ�FKHHN�VLJQV�LQFOXGH�VWDWHPHQWV�VXFK�DV�³<RX�GRQ¶W�VRXQG�EODFN�«�<RX�VRXQG�VPDUW�´��³¶,¶P�QRW�µSXOOLQJ�WKH�UDFH�FDUG�¶�<RX¶UH�MXVW�EHLQJ�UDFLVW�´��DQG�³2K��,�KHDUG�KHU�VD\�VKH�ZDV�JRLQJ�WR�+DUYDUG��,�MXVW�DVVXPHG�VKH�PLVVSRNH��±�ZKLWH�SDUHQW�WR�P\�PRWKHU´��7KHLU�FDPSDLJQ�JDUQHUHG�QDWLRQDO�PHGLD�DWWHQWLRQ�DQG�FRYHUDJH�E\�7KH�%RVWRQ�*OREH��86$�7RGD\��DQG�+XQJWRQ�3RVW�DPRQJVW�RWKHU�PDMRU�PHGLD�RXWOHWV�� /DVW�\HDU��EODFN�PDOH�VWXGHQWV�IURP�8QLYHUVLW\�RI�&DOLIRUQLD��/RV�$QJHOHV��8&/$��ZHUH�D�SDUW�RI�D�³VSRNHQ�ZRUG´�YLGHR�SRVWHG�LQ�1RYHPEHU�LQ�ZKLFK�WKH�JURXS�SURWHVWHG�WKH�ODFN�RI�GLYHUVLW\�DPRQJ�HQUROOHG�VWXGHQWV�DW�WKH�XQLYHUVLW\��7KH�YLGHR��ZKLFK�ZDV�SRVWHG�WR�<RX7XEH��HYHQWXDOO\�ZHQW�YLUDO�DQG�FXUUHQWO\�LQFOXGHV�D�OLQN�WR�D�SHWLWLRQ�SDJH�� 7KH�VSUDZOLQJ�LQÀXHQFH�RI�VRFLDO�PHGLD�SURSHOOHG�E\�\RXQJ�$IULFDQ�$PHULFDQV�ZDV�VHHPLQJO\�DERXW�\RXQJ�$IULFDQ�$PHULFDQV�LVVXHV�DV�ZHOO��EH\RQG�FROOHJH�FDPSXVHV��7KH�

Page 29: cityscapes october 2014

29

cityscapes october • 2014

GHDWK�RI�7UD\YRQ�0DUWLQ�DQG�VXEVHTXHQW�WULDO�RI�*HRUJH�=LPPHUPDQ�GUHZ�WKH�LUH�RI�EODFNV��EXW�DOVR�EHFDPH�IRGGHU�RQ�VRFLDO�QHWZRUNV��KLJKOLJKWLQJ�FRQFHUQV�DERXW�\RXQJ�EODFN�PHQ�ZKR�DUH�YLFWLPL]HG�DQG�UDFLDOO\�SUR¿OHG�LQ�WKHLU�FRPPXQLWLHV�� 9RUULV�1XQOH\��DQ�DVVRFLDWH�SURIHVVRU�RI�(QJOLVK�DW�8QLYHUVLW\�RI�&DOLIRUQLD�DW�5LYHUVLGH��ZKRVH�VWXGLHV�LQFOXGH�UKHWRULF�DQG�$IULFDQ�$PHULFDQ�FXOWXUH��FRXOG�HRUWOHVVO\�LGHQWLI\�VRFLDO�PHGLD�FDPSDLJQV�RULJLQDWHG�E\�EODFNV�KDYH�SUROL¿F�DQG�SURGXFHG�ZLGHVSUHDG�VXSSRUW�� ³/RRN�DW�WKH�%ODFN�µ7ZLWWHUYHUVH¶�DQG�LWV�UHVSRQVH�WR�0LFKDHO�'XQQ�DQG�KLV�VHQVH�RI�IHDU�WKDW�OHG�WR�WKH�PXUGHU�RI�%ODFN�IRONV��7KH�%ODFN�7ZLWWHUYHUVH�ZDV�DQ�LPSRUWDQW�WRRO�LQ�WKH�SURWHVW�DURXQG�7UD\YRQ�0DUWLQ�´� 6RFLDO�PHGLD�DFWLYLVWV�PD\�QRW�EH�PRUH�OLNHO\�WR�JDOYDQL]H�VXSSRUWHUV�EHFDXVH�WKHLU�HRUWV�EHJLQ�RQOLQH��EXW�WKH\�DUH�DEOH�WR�LGHQWLI\�LVVXHV�VRRQHU�DQG�RUJDQL]H�PRUH�TXLFNO\��1XQOH\�VDLG�� ³6RFLDO�QHWZRUNV�DUH�LQWHUWZLQHG�LQ�WKH�GDLO\�OLYHV�RI�\RXWK�LQ�DQ�XQSUHFHGHQWHG�PDQQHU��6RFLDO�QHWZRUN�FHQWHUHG�DFWLYLVP�LV�DQ�H[WHQVLRQ�RI�WKDW�VRFLDO�WHFKQRORJLFDO�IDEULF��$OVR��VXFK�DFWLYLVP�GRHV�QRW�UHTXLUH�D��OHDGHU��WR�PRELOL]H�UHVLVWDQFH��,VVXHV�RI�FRQFHUQ�FDQ�HPHUJH�IURP�D�PRUH�GHPRFUDWLF�ERWWRP�XS�ORJLF�DV�ZH�VDZ�ZLWK�WKH�(J\SWLDQ�6SULQJ�UHYROWV�DQG�WKH�RUJDQL]LQJ�DURXQG�7UD\YRQ�0DUWLQ�´�KH�VDLG�� $FFRUGLQJ�WR�'DYLG�-��/HRQDUG��DVVRFLDWH�SURIHVVRU�LQ�WKH�GHSDUWPHQW�RI�FUXFLDO�FXOWXUH��JHQGHU��DQG�UDFH�VWXGLHV�DW�:DVKLQJWRQ�6WDWH�8QLYHUVLW\��3XOOPDQ���:68��VRFLDO�PHGLD�KDV�LWV�SODFH�LQ�DFWLYLVP�MXVW�DV�WUDGLWLRQDO�IRUPV�RI�DFWLYLVP�FRPPRQO\�DVVRFLDWHG�ZLWK�WKH�&LYLO�5LJKWV�PRYHPHQW�� ³$FWLYLVP�DQG�RUJDQL]LQJ�DUH�WKH�EDVLV�RI�FKDQJH��FKDQJH�FRPHV�WKURXJK�ZKDW�>:�(�%�@�'X%RLV�GHVFULEHG�DV�FHDVHOHVV�DJLWDWLRQ��7KHUH�DUH�PDQ\�GLHUHQW�WRROV�WKDW�DUH�XVHG�WR�HQJDJH�LQ�WKLV�ZRUN��UDOOLHV�DQG�GRRU�WR�GRRU�RUJDQL]LQJ��VRFLDO�PHGLD�ZRUN��FXOWXUDO�IRU�DUH�DOO�WRROV�WKDW�FRQWLQXH�WR�EH�LPSRUWDQW�´� /HRQDUG�SRLQWV�WR�WKH�LQIRUPDWLRQ�VKDUHG�LQ�VRFLDO�PHGLD�DERXW�7UD\YRQ�0DUWLQ��WKH�³RQOLQH�PRELOL]DWLRQ´�WR�-HQD����DQG�WKH�H[HFXWLRQ�RI�7UR\�'DYLV��DV�H[DPSOHV�RI�ZKHQ�EODFN�\RXWK�XVH�VRFLDO�PHGLD�WR�FUHDWH�FRQYHUVDWLRQ�

� ³7KH�PXUGHU�RI�7UD\YRQ�0DUWLQ�V\PEROL]HV�WKH�SHUVLVWHQW�YLROHQFH��WKH�SHUVLVWHQW�FULPLQDOL]DWLRQ�RI�EODFN�\RXWK��DQG�WKH�SHUVLVWHQW�GHYDOXLQJ�RI�EODFN�OLIH��6RFLDO�PHGLD�SOD\HG�DQ�LQYDOXDEOH�UROH�LQ�UDLVLQJ�WKH�DZDUHQHVV�DERXW�0DUWLQ��KLV�NLOOLQJ��VWDQG�\RXU�JURXQG��DQG�WKH�WULDO�LWVHOI��,W�SOD\HG�D�FUXFLDO�UROH�LQ�GHPDQGLQJ�MXVWLFH��LQ�GHPDQGLQJ�WKDW�0DUWLQ�EH�VHHQ��DQG�WKDW�KLV�OLIH�EH�YDOXHG��*LYHQ�WKH�FRQVLVWHQW�IDLOXUHV�IURP�SROLWLFDO�DQG�PHGLD�HOLWHV�WR�VKRZ�FRQFHUQ�IRU�EODFN�OLIH��VRFLDO�PHGLD�ZDV�LQVWUXPHQWDO�KHUH�´� $FFRUGLQJ�WR�/HRQDUG��WKHUH�DUH�DOVR�FRQWUDVWLQJ�GLHUHQFHV�LQ�LQWHUQHW�DFWLYLVP�HVWDEOLVKHG�EHWZHHQ�EODFN�DQG�ZKLWH�\RXWK�ZKHQ�FRPSDUHG�� ³,I�ZH�ORRN�DW�XVDJH�UDWHV�RI�WZLWWHU��LI�ZH�ORRN�DW�WKH�ZD\V�WKDW�EODFN�\RXWK�KDYH�UHVSRQGHG�WR�UDFLVP�RQ�FROOHJH�FDPSXVHV�DQG�WKH�NLOOLQJ�RI�7UD\YRQ�0DUWLQ�«�ZH�FDQ�PRVW�FHUWDLQO\�VHH�GLHUHQFHV�LQ�WHUPV�RI�WKH�W\SHV�RI�LVVXHV�WKDW�DUH�EHLQJ�WDNHQ�XS�LQ�VRFLDO�PHGLD�����ZH�VHH�WKH�GLHUHQFH��7KH�SULYLOHJHV�DRUGHG�WR�ZKLWH�\RXWK��DQG�WKH�UHDOLWLHV�RI�SHUVLVWHQW�UDFLVP��FDUU\�RYHU�RQWR�WKH�,QWHUQHW�VR�LWV�QRW�VXUSULVLQJ�WKDW�,QWHUQHW�DFWLYLVP�DPRQJ�ZKLWH�\RXWK�JHQHUDWHV�LQ�GLHUHQW�ZD\V��ZKHUH�XSRQ�LW¶V�PRUH�DERXW�FRQVXPSWLRQ��µIDGV�¶�DQG�SDVVLYH�LQYROYHPHQW�´� /HRQDUG�VDLG�WKDW�WUDGLWLRQDO�DFWLYLVWV�VKRXOG�XQGHUVWDQG�³7KDW�LWV�WLUHOHVV�ZRUN��WKDW�LW¶V�DERXW�RUJDQL]LQJ�DQG�SXVKLQJ�IRUZDUG�ZKDW�5RELQ�.HOOH\�GHVFULEHV�DV�µIUHHGRP�GUHDPV¶��WKDW�SHRSOH�HQJDJHG�LQ�RQOLQH�DFWLYLVP�DUH�HQJDJHG�LQ�ZRUN�LQ�D�P\ULDG�RI�VSDFHV��SXVKLQJ�IRUZDUG�DQ�DJHQGD�EDVHG�LQ�MXVWLFH�DQG�HTXLW\�´

� � ,I�ZH�ORRN�DW�XVDJH�UDWHV�RI�WZLWWHU��LI�ZH�ORRN�DW�WKH�ZD\V�WKDW�EODFN�\RXWK�KDYH�UHVSRQGHG�WR�UDFLVP�RQ�FROOHJH�FDPSXVHV�DQG�WKH�NLOOLQJ�RI�7UD\YRQ�0DUWLQ�«�ZH�FDQ�PRVW�FHUWDLQO\�VHH�GLHUHQFHV�LQ�WHUPV�RI�WKH�W\SHV�RI�LVVXHV�WKDW�DUH�EHLQJ�WDNHQ�XS�LQ�VRFLDO�PHGLD�����ZH�VHH�WKH�GLHUHQFH��

Page 30: cityscapes october 2014

30

cityscapes october • 2014

Business 2 Business Expo Highlights Opportunity in San Bernardino County

� ³2SHQ�GLDORJXH�ZLWK�WKH�EXVLQHVV�FRPPXQLW\�LQFUHDVHV�WKHLU�FKDQFHV�IRU�XQGHUVWDQGLQJ�KRZ�RXU�SURFHVVHV�ZRUN��DQG�RXU�FKDQFHV�IRU�LPSURYLQJ�WKH�SURGXFW�ZH�SURYLGH�WKH�FLWL]HQV�RI�6DQ�%HUQDUGLQR�&RXQW\�´�6$1%$*�3UHVLGHQW�/��'HQQLV�0LFKDHO�VDLG���³:H�LQYLWH�DOO�EXVLQHVV��ELJ�RU�VPDOO��WR�FRPH�RXW�DQG�OHDUQ�DERXW�KRZ�WKH\�FDQ�GR�EXVLQHVV�ZLWK�RXU�DJHQF\�´� $�FRPSHWLWLYH��GLYHUVH�JURXS�RI�ELGGHUV�KHOSV�FUHDWH�D�KHDOWK\�EXVLQHVV�HQYLURQPHQW�DQG�6$1%$*�ZDQWV�WR�EH�D�SDUW�RI�KHOSLQJ�HYHU\�EXVLQHVV�UHDOL]H�WKHLU�JRDOV�IRU�JURZWK�DQG�VWUHQJWK���2XWUHDFK�(YHQWV�OLNH�WKH�XSFRPLQJ�³%XVLQHVV���%XVLQHVV�([SR´�DUH�MXVW�RQH�PRUH�ZD\�WKDW�WKH�DJHQF\�LV�XVLQJ�WR�LPSURYH�WKH�EXVLQHVV�FOLPDWH�LQ�6DQ�%HUQDUGLQR���:KHWKHU�\RX¶UH�D�VPDOO�EXVLQHVV��VSHFLDOW\�FRQWUDFWRU��RU�ODUJH�SULPH�FRQWUDFWRU��WKH�H[SR�KDV�VRPHWKLQJ�IRU�HYHU\RQH�� )RU�PRUH�LQIRUPDWLRQ�RQ�WKLV�HYHQW�RU�DQ\�RI�6$1%$*¶V�XSFRPLQJ�SURMHFWV��YLVLW�WKHP�RQ�the web at ZZZ�VDQEDJ�FD�JRY�

, Q�DQ�HRUW�WR�KLJKOLJKW�KRZ�EXVLQHVVHV�FDQ�WKULYH�LQ�6DQ�%HUQDUGLQR�E\�GLVFRYHULQJ�QHZ�UHVRXUFHV��LQWHUDFWLQJ�ZLWK�SXEOLF�DJHQF\�UHSUHVHQWDWLYHV��DQG�

QHWZRUNLQJ�ZLWK�SULPH�FRQWUDFWRUV��SURMHFW�PDQDJHUV��DQG�RWKHU�VPDOO�EXVLQHVVHV��WKH�6DQ�%HUQDUGLQR�$VVRFLDWHG�*RYHUQPHQWV��6$1%$*��LV�SURXG�WR�DQQRXQFH�WKH��QG�$QQXDO�%XVLQHVV�WR�%XVLQHVV�([SR�VFKHGXOHG�IRU�2FWREHU���������� 7KLV�DQQXDO�HYHQW�SURYLGHV�DQ�RSHQ�IRUXP�WKDW�IRFXVHV�RQ�WKUHH�SULPDU\�DFFHVV�SRLQWV�IRU�VXFFHVVIXO�HQJDJHPHQW�LQ�WKH�FRQWUDFWLQJ�RSSRUWXQLWLHV�DW�6$1%$*�

��/HDUQLQJ�KRZ�WR�GR�EXVLQHVV�ZLWK�6DQ�%HUQDUGLQR�DQG�5LYHUVLGH�7UDQVSRUWDWLRQ�&RPPLVVLRQV��*DLQLQJ�LQVLJKW�RQ�XSFRPLQJ�&DSLWDO�,PSURYHPHQW�3URMHFWV�ZLWKLQ�WKH�,QODQG�(PSLUH��8QGHUVWDQGLQJ�VWUDWHJLHV�IRU�EHLQJ�SDUW�RI�D�SULPH�FRQWUDFWRU¶V�WHDP

Page 31: cityscapes october 2014

31

cityscapes october • 2014

Page 32: cityscapes october 2014

32

cityscapes october • 2014

Temecula’s Emphasis

cityscapes october • 2014

By Contributing Staff

Buoys itson

Supporting Community Organizations

Positive Image

Page 33: cityscapes october 2014

33

cityscapes october • 2014

T KH�YHUVDWLOH�ODQGVFDSH�RI�7HPHFXOD�KDV�EHHQ�RQH�RI�WKH�FLW\V�JUHDWHVW�RHULQJV��7KH�FLW\�LV�ZHOO�NQRZQ�IRU�DWWUDFWLQJ�YLVLWRUV�DQG�QHZ�IDPLOLHV�

IRU�LWV�SOXVK�KLOOVLGHV�¿OOHG�ZLWK�ZLQHULHV��ZHGGLQJ�YHQXHV��DWKOHWLFV�FRPSHWLWLRQV��DQG�UHFUHDWLRQDO�HYHQWV��%XW�WKH�FLW\�KDV�DOVR�ZRUNHG�KDUG�WR�HDUQ�D�UHSXWDWLRQ�LQVLGH�LWV�FRPPXQLW\�IRU�IRUJLQJ�QHZ�UHODWLRQVKLSV�ZLWK�QRQ�SUR¿W�DQG�FRPPXQLW\�RUJDQL]DWLRQV��KHOSLQJ�HDFK�RWKHU�VWUHQJWKHQ�FRPPXQLW\�DQG�RXWUHDFK�� &LW\�&RXQFLOPDQ�&KXFN�:DVKLQJWRQ��ZKR�VHUYHG�DV�0D\RU�RI�7HPHFXOD�LQ������DQG�������NQRZV�DOO�WRR�ZHOO�KRZ�EULGJLQJ�WLHV�ZLWK�LWV�FRPPXQLW\�EDVHG�RUJDQL]DWLRQV�FDQ�EH�WR�VHUYH�ORFDO�UHVLGHQWV�� ³:H�KDYH�IRXQG�WKDW�IRU�SHRSOH�ZKR�OLYH�LQ�WKH�FLW\�DQG�FRPPXWH�WR�EH�KHUH��WKDW�WKHUH�DUH�D�IHZ�UHDVRQV�WKH\�FDOO�7HPHFXOD�KRPH�DQG�DUH�FRPIRUWDEOH�KHUH�´�VDLG�:DVKLQJWRQ�� :DVKLQJWRQ�EHOLHYHV�WKDW�VXSSRUWLQJ�QRQ�SUR¿W�RUJDQL]DWLRQV�LV�PXWXDOO\�EHQH¿FLDO��SDUWLFXODUO\�ZKHQ�JURXSV�DSSURDFK�WKH�FLW\�IRU�JUDQW�IXQGLQJ��7KHVH�RUJDQL]DWLRQV��VXFK�DV�+DELWDW�IRU�+XPDQLW\��KHOS�SURYLGH�support to residents that are otherwise OLPLWHG�E\�WKH�FLW\��:DVKLQJWRQ�SRLQWHG�WR�D�GRPHVWLF�YLROHQFH�RUJDQL]DWLRQ�DV�DQ�H[DPSOH�RI�FRPPXQLW\�UHVRXUFH�WKDW�FDQ�IXO¿OO�WKH�FDSDFLW\�RI�DGGUHVVLQJ�DQ�LPSRUWDQW�TXDOLW\�RI�OLIH�LVVXH�� 7HPHFXOD¶V�UHSXWDWLRQ�DV�D�YLEUDQW�FLW\�DUH�WKDQNV�LQ�SDUW�WR�XQGHUVWDQGLQJ�ZKDW�TXDOLW\�RI�OLIH�LVVXHV�DUH�LPSRUWDQW�WR�UHVLGHQWV��VDLG�:DVKLQJWRQ��$FFRUGLQJ�WR�:DVKLQJWRQ��KH�DQG�KLV�IHOORZ�FLW\�FRXQFLO�PHPEHUV�GLVFRYHUHG�D�IHZ�\HDUV�DJR�WKDW�WKHUH�DUH�VHYHUDO�NH\�TXDOLW\�RI�OLIH�LVVXHV�LPSRUWDQW�WR�

UHVLGHQWV��DQG�RQH�ZDV�VXSSRUW�IRU�FRPPXQLW\�RUJDQL]DWLRQV�� :DVKLQJWRQ�VDLG�QRQ�SUR¿W�RUJDQL]DWLRQV�KDYH�ZRUNHG�ZLWK�WKH�FLW\�LQ�WKH�SDVW�RQ�ORQJ�WHUP�LVVXHV�VXFK�DV�DRUGDEOH�KRXVLQJ��VR�WKDW�residents who perhaps earn lower living wages DQG�FDQ�OLYH�DQG�ZRUN�LQ�WKH�FLW\��ZKLFK�LV�D�ERRVW�IRU�ORFDO�WD[�GROODUV�� ³7KHVH�SDUWQHUVKLSV�DUH�LPSRUWDQW�WR�SURJUHVVLYHO\�JURZLQJ�RXU�FRPPXQLWLHV�DQG�PDLQWDLQLQJ�TXDOLW\�RI�OLIH�IRU�UHVLGHQWV�DQG�WKHLU�IDPLOLHV�´�KH�VDLG�� 7KH�VXSSRUW�WKH�FLW\�RHUV�WR�ORFDO�RUJDQL]DWLRQV�DOVR�EROVWHUV�LWV�RFLDOV�HRUWV�WR�DFFRPSOLVK�JRDOV�ZKHQ�DQ�RUJDQL]DWLRQV�RXWUHDFK�FRLQFLGHV�ZLWK�WKH�FLW\V�WDVNV��,W�FDQ�DOVR�KHOS�FRQVHUYH�RXWUHDFK�DQG�PDUNHWLQJ�IXQGV�E\�WKH�FLW\�LI�DQ�RUJDQL]DWLRQV�FDPSDLJQ�LV�VLPLODU�HQRXJK�WR�D�VSHFL¿F�FLW\�SURMHFW��VDLG�:DVKLQJWRQ�� :DVKLQJWRQ�VDLG�WKH�FLW\V�FRPPLWPHQW�WR�LWV�QRQ�SUR¿W�DQG�FRPPXQLW\�SDUWQHUV�LVQW�MXVW�UHQRZQHG�LQ�WKH�FLW\��LW�LV�DOVR�DGPLUHG�DQG�VHUYHV�DV�D�PRGHO�IRU�RWKHU�FLWLHV��7KRXJK�:DVKLQJWRQ�SRLQWV�RXW�WKH�FLW\V�IRUHPRVW�SULRULW\�LVQW�WR�EH�DQ�H[DPSOH��EXW�UDWKHU�IRFXV�RQ�DVVLVWLQJ�LWV�SDUWQHUV�DQG�VXVWDLQLQJ�WKH�FRPPXQLW\�

� � :H�KDYH�IRXQG�WKDW�IRU�SHRSOH�ZKR�OLYH�LQ�WKH�FLW\�DQG�FRPPXWH�WR�EH�KHUH��WKDW�WKHUH�DUH�D�IHZ�UHDVRQV�WKH\�FDOO�7HPHFXOD�KRPH�DQG�DUH�FRPIRUWDEOH�KHUH�´

“Portola Terrace apartments, one

of many affordable apartment complexes in Temecula.

Page 34: cityscapes october 2014

34

cityscapes october • 2014