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CityChangerCargoBike D3.3. Set of Training Materials

CityChangerCargoBike – D3.3 Set of Training Materials

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Description of document

Grant agreement

no:

No 769086

Project acronym: CCCB

Project title: CityChangerCargoBike

Start date of the

action

01.09.2018 Duration: 36 months

End date of the

action

31.07.2021

Version: V 3

Due date 31.01.2019 Prepared by: Gary Armstrong

Checked by: Susanne Wrighton

Project coordinator Susanne Wrighton

0043 316 810 451 23 Status: Final

Dissemination level: PU

www.cyclelogistics.eu



Project partners

Organisation Country

FORSCHUNGSGESELLSCHAFT MOBILITAET - Austrian Mobility Research FGM - AMOR Gemeinnuetzige GMBH

Austria

COPENHAGENIZE APS Denmark

European Cyclists’ Federataion ASBL Belgium

EUROPEAN CYCLE LOGISTICS FEDERATION United Kingdom

POLITECHNIKA KRAKOWSKA Poland

Cambridgeshire County Council United Kingdom

AYUNTAMIENTO DE DONOSTIA / SAN SEBASTIAN Spain

GEMEENTE UTRECHT Netherlands

OSLO KOMMUNE Norway

STAD MECHELEN Belgium

CAMARA MUNICIPAL DE LISBOA Portugal

EUROMETROPOLE DE STRASBOURG France

CENTRO DE ESTUDIOS AMBIENTALES Spain

MUNICIPALITY OF ALBA IULIA Romania

GRAD DUBROVNIK Croatia

COMUNE DI RIMINI Italy

Miasto Gdynia Poland

OBSHTINA VARNA Bulgaria

DIMOS DRAMA Greece

Document history

Date Person Action

29/01/2019 Gary Armstrong, ECLF Draft 1



16/04/2019 Susanne Wrighton, FGM-AMOR Final Version

This paper reflects only the author’s view and the Innovation and Networks Executive Agency (INEA) is not responsible for any use that may be made of the information it contains.



Contents

1. Background 5

2. Training Materials 6

2.1 Empowerment Workshop 6

2.2 Start-up Workshop 10

2.3 Mayor’s Guide (Multipliers Workshop) 13

2.4 Retailer’s Guide 16

2.4 Guide for Kindergarten and Primary School Teachers & Parents 19



1. Background Within task 3.3 of the CityChangerCargoBike project a set of training materials including workshops, presentations and standalone documents have been developed, aimed at different target groups including, local authorities, Municipalities and City elected officials and officers, NGO’s, private sector commercial organisations and individuals. CCCB member ECLF developed and presented many successful empowerment and start-up workshops during the two previous Cyclelogistics projects and will continue to do so during the life of the CCCB project. These two existing empowerment and start-up workshops have been updated by ECLF to reflect current developments in Cyclelogistics and refreshed with new material. In addition, two new presentations have been developed by Copenhagenize:

- Mayor’s Guide aimed at “Multipliers” who can influence the promote the uptake of cargo bikes.

- Retailers Guide aimed at distributors and sellers of cargo bikes

Finally, a Guide for Kindergarten & Primary school teachers and parents has also been developed. The remainder of this document outlines the five workshops/presentations and includes a link to the actual workshop material.



2. Training Materials

2.1 Empowerment Workshop Purpose The purpose of the Empowerment Workshop is to introduce cycle logistics and how cargo bikes can be used in both the commercial and public sectors. Target Audience(s)

1. Local Authorities, Municipalities and City elected officials and officers.

2. Private sector commercial organisations.

Part one of the workshop is suitable for both these audiences (eg. 1 & 2 above). The second part of the workshop is aimed specifically at local authorities, Municipalities, and City elected officials and officers. The workshop is suitable for between 20 and 30 participants. Target Number of Workshops Up to 14 Empowerment workshops will be delivered to relevant and interested cities from the EU member states during the life of the CCCB project. Presenters The main presenters of this workshop will be representatives from the four leader cities (eg. Cambridge, Utrecht, San Sebastian and Copenhagen), plus other experts from the CCCB project teams including ECF, ECLF, FGM Amor, and TU Krakow. Content The Empowerment workshop can be up to a half day workshop (3 to 4 hours) or if the workshop element is excluded can be presented in 2 hours. In both cases it is recommended that thee is a break in the middle.

Currently the workshop includes a case study on Cambridge, UK (CCCB partner) and it is intended that other case studies from other leader cities in the CCCB project (eg. Utrecht, San Sebastian and Copenhagen) will also be available. This will allow the workshop to be edited to the local presenter’s knowledge. The following is an outline of the content of the workshop: Part One Cyclelogistics is not new! A changing urban landscape The growing interest in Cyclelogistics Big potential – the numbers Who uses cargo bikes? Commercial operations



- Fleet options

- Types of cargo that can be carried

- Typical services

- Creating a sustainable business

- Consolidation

- Containerisation

- Networks and Cooperation

- Innovation opportunities

Part Two What can municipalities do to encourage cyclelogistics Two options – carrot or stick? A ten point strategy for encouraging cyclelogistics City case study Workshop exercise

Workshop Material The current version of the Empowerment Workshop can be found here*: https://repository.cyclelogistics.eu/index.php/s/GnsaCKYFCzo3Ykz

A selection of slides from the Empowerment Workshop:

https://repository.cyclelogistics.eu/index.php/s/GnsaCKYFCzo3Ykz



2.2 Start-up Workshop Purpose The purpose of the Start-up workshop is to provide an insight on what is involved in setting up and running a cycle-based delivery business using cargo bikes. Target Audience(s)

a. Individuals

b. Existing organisations who want to provide a cycle-based delivery service

The workshop is suitable for between 10 and 20 participants. Target Number of Workshops Up to 6 Start-up workshops will be delivered during the life of the CCCB project. Presenters Representatives from ECLF will deliver this workshop. Content The Start-up workshop should ideally run as a day long session from say 10am to 4pm and include a session with a local supplier of cargo bikes who will provide participants with a chance to ride various cargo bikes and trikes and a local cycle logistics operator. However it can be delivered in half a day if the interactive elements of the workshop is cut-down or excluded. The following is an outline of the content of the workshop: Cyclelogistics is not new! A changing urban landscape Why the growing interest in cyclelogsitcs? Potential in the area of deliveries Considerations

- Business planning

- Equipment

- Cargo Types

- Service Types

- Pricing & Delivery Area

- Marketing & Promotion

- Unique Selling points

- Potential Customers

- Staffing

- Set-up & Running costs

Networks & cooperation European Cycle Logistics Federation



Workshop Material The current version of the Start-up Workshop can be found here*: https://repository.cyclelogistics.eu/index.php/s/9nMKJcm3DLZtiQZ

A selection of slides from the Start-up Workshop:

https://repository.cyclelogistics.eu/index.php/s/9nMKJcm3DLZtiQZ



2.3 Mayor’s Guide (Multipliers Workshop)

Purpose The purpose of the Mayor’s Guide is to disseminate information on the potential of cargo bikes to a range of actors who hold the potential to make a more influential impact in their communities. Target Audience(s)

a. Bicycle retailers b. Bicycle industry groups c. Policy makers d. Political Staff e. Civil Servants f. Bicycle advocates g. NGOs

The deliverable will primarily act as a stand-alone document but can also function as a presentation with an audience of 5 to 20 participants. Target Number of Presentations Up to 20 Mayor’s Guide presentations will be delivered during the life of the CCCB project. Presenters Representatives from Copenhagenize Design Company will deliver this material. Content The Mayor’s Guide presentation should ideally run as a brief, half hour presentation. The following is an outline of the content of the presentation:

• Introduce participants to the concept of cargo bikes

• Address the participants unique potential for disseminating material and making an impact

• Turn to real world examples of cargo bike initiatives across Europe that have impact the

sectors of food, retail, logistics, community initiatives, family life, and civil service.

Presentation Material The current version of the Mayor’s Guide presentation can be found here*:

https://repository.cyclelogistics.eu/index.php/s/5pm7L8DCqkwTM4s

A selection of slides from the Mayor’s Guide presentation:



2.4 Retailer’s Guide

Purpose The purpose of the Retailer’s Guide is to provide clear and accessible arguments to encourage traditional bicycle to stock, and effectively sell cargo bikes. Target Audience(s)

a. Conventional bicycle retailers

b. Bicycle distributors

c. Local advocates

The deliverable will primarily act as a stand-alone document but can also function as a presentation with an audience of 5 to 15. Target Number of Workshops Up to 6 Retailer presentations will be delivered during the life of the CCCB project. Presenters Representatives from Copenhagenize will deliver this presentation. Content The presentation should ideally run as a daylong session from say 10am to 4pm and include a session with a local supplier of cargo bikes who will provide participants with a chance to ride various cargo bikes and trikes and a local cycle logistics operator. However, it can be delivered in half a day if the interactive elements of the presentation is cut-down or excluded. The following is an outline of the content of the presentation:

- Introduce participants to CCCB

- Open by setting a working definition of cargo bikes and detailing the price range, carrying

capacity, and electrical assist options

- Provide statistics on the state of the global and European cargo bike market

- Introduce the various types of users/potential customers: Families, community initiatives

and businesses

- Introduce a range of selling points for retailers to use. Selling points include: affordability,

convenience, comfort, speed, environmental friendliness, and fun.

- A series of tips curated by experts and cargo bike producers. Tips include: appreciating

quality, finding financial support, understanding service requirements, providing test rides,

preventing theft, and accessories on the market.

- The document the concludes with next steps for retailers, detailing what they can do to

learn more or start carrying cargo bikes at their business.



Presentation Material The current version of the presentation can be found here*: https://repository.cyclelogistics.eu/index.php/s/tJ8yLmSnFWY2mPx

A selection of slides from the Retailer’s Guide presentation:

https://repository.cyclelogistics.eu/index.php/s/tJ8yLmSnFWY2mPx



2.4 Guide for Kindergarten and Primary School Teachers & Parents

Purpose The purpose of this guide is to promote the use of cargo bikes for carrying children. Target Audience(s)

a. Kindergarten & Primary school teachers

b. Parents

The deliverable will primarily act as a stand-alone document but can also function as a presentation with an audience of up to 5 to 20 participants. Target Number of Workshops Up to 6 presentations will be delivered during the life of the CCCB project. Presenters Representatives from each of the CCCB project partners should be able to deliver the presentation. Content The Guide presentation should ideally run as a brief, half hour presentation. The following is an outline of the content of the presentation:

• Introduce participants to the concept of cargo bikes

• Cycling during pregnancy

• Riding a bike with a baby

• Transporting toddlers

• Cycling with older children

• Cycling in the rain

• Cycling in winter

• What is a family bike

• Where to buy and where to borrow?

Presentation Material The current version of the standalone Guide can be found here*: https://repository.cyclelogistics.eu/index.php/s/EnFXX3EDfMDBbWB

https://repository.cyclelogistics.eu/index.php/s/EnFXX3EDfMDBbWB



A selection of slides from the Guide:

* Only project partners have access to the repository. All other persons, please contact: [email protected]

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