City+AM+Fractional+Supplement+June+2010

8/2/2019 City+AM+Fractional+Supplement+June+2010

1/11

fractionalownership

Photo:PrivateA lif of luxury:Britains leading female entrepreneur, Chelsey Baker

shares her secrets for an even better 2010.

get your slice ofthe high life

3StepS

W bo Dco hc ofdo

MAJA VULTALA iShooTPhoToS, LLC

By Appointment to

Her Majesty The Queen

Supplier of Aircraft Charter

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an aDvertising insert By meDiaplanet

n.2/Ju 10


2/11

An Advertising insert by MediAplAnet2 june 2010

The UK Fraction-al Ownership mar-ket really took o in2006, with a grow-ing number o peo-ple wishing to enjoy a

liestyle o luxury items and experi-ences without the ties, responsibili-ties and capital outlay o a completepurchase.

A growing trend

1Since its inception in 2007 ithas been my pleasure to host

the Fractional Lie Expo, the annualevent held at Broadgate Arena in theCity o London.Over the years I haveseen a dramatic increase in bothconsumer awareness and interest,

with many proessionals rom theCity buying into ractional owner-ship.

I you want to own a luxury sec-ond home in an expensive resort

but cant justiy the expense or thetime to make use o it, then rac-tional ownership is very appealing.The choice o locations is immenseand owners can even trade time at

their locations or nights at otherproperties in the clubs portolio ona space-available basis.

Names you trust

2Luxury developers includingRitz-Carlton, Four Seasons,

Marriot, Timbers Resorts, and De-Vere have all capitalised on thegrowing demand and oer any-thing rom our to 12 weeks o homeownership per year at the most ex-clusive resorts in a wide variety oprestigious beach, gol, mountainand urban destinations worldwide,oering consumers a choice o bothtime and location to suit theirneeds.

Find your perfect niche

3The popularity o asset-shar-ing car clubs has also soared in

recent years, promoting access to aeet o classic and supercars or afxed membership cost.

The basic model is that a member-ship ee gets you a number o points.The amount o points used dependson the category o the car, whether

Challenges

livi i uxury for frctio of t cot

Luxury living is what everyone aspires to, but the trouble is that it comesat a price. Second homes and luxury cars dont come cheap. However, byowning not the whole asset, but a part of it, a millionaire lifestyle is nowwithin reach. .

t a afaa f af .

Playing thebeautiful gameW m a .

We recommend

pAge 8

rActionAl oWnership, 2ndedition, june 2010

Managing Director: Wm d gEditorial Director: da sa

Business Developer: da cakContributor:va bak

Project Manager:dm WPhone:0207 6654409E-mail:[email protected]

Distributed with: c AM,j 2010

Mediaplanet contact information:Phone: 0207 6654400Fax: 0207 6654419E-mail: [email protected]

W mak a !

Maa aw m a - a w -qa a a ma m a.

you want to drive during the weekor at weekends and the time o year.

Members have access to a wholeeet o desirable cars with a dier-ent car to suit every occasion, withall the associated costs o tax, insur-ance and maintenance.

I you enjoy spending your timeon the water then a ractional boatplan is defnitely worth consider-ing beore you invest in what could

be a rapidly depreciating asset withexorbitant running costs. You canpurchase a share o a boat or yachtand are allocated an amount o us-age time. Mooring ees, mechanicalmaintenance and insurance are allincluded.

All these oerings and more willbe showcased at the annual Frac-tional Lie Expo taking place at theprestigious Broadgate Arena and

surrounding area in the City o Lon-don 13 15th September 2010. Theevent is ree.

I hope to see you there!

Chelsey Bakerh aa l ex 2010

expert opinion

THE UK'S LARGEST CONSUMER FRACTIONAL OWNERSHIP AND ASSET SHARING EXHIBITION

13 15 Sept 2010, Broadgate Event Venues

www.fractionallifeexpo.comFollow us at: twitter.com/fractionallife | Expo Stand enquiries: [email protected]

10.09.10 11:53Wow! Ive Just arrived

and cant believe the

Ferrari that was waiting

at the airport!

11.09.10 14:29Weathers absolutely

fantastic, so today its

got to be the boat

around the bay.

12.09.10 17:03This place is amazing,

you would love it here.

Check out this link -

www.fractionallife.com

Type new message...

Clear Send

18.42 FL

Register for FREE entry to the show

i wa wa x m a

x... aaw aa


3/11

More than 14 million has been subscribed

by UK and other investors to Rocksure

funds since Rocksure pioneered in the

UK the shared ownership and enjoyment

of multiple overseas properties, and ten magnificent

houses around the world have been purchased for

our Villa Funds since 2006.

Rocksure funds are unique in the industry because

of these special features: 100% of the equity in the

real estate belongs to the Shareholders; the property

risk is spread over at least 5 destinations; there is

absolutely no gearing, thus lowering risks and op-

erating costs; each house is fully-staffed including a

Housekeeper / Cook who will prepare and serve your

meals; and there is a pre-planned exit at the end of

the life of each Fund.

If you invest in a Rocksure Villa Fund, you will co-own

at least five houses (such as the two pictured below)

for a fraction of the cost of just one and will be able

to enjoy an average of a month a year FREE of any

direct rental cost at your choice of the properties.

Rocksure has now launched its new Capital Fund

which follows exactly the same formula of shared own-

ership and enjoyment but provides a different product:

spacious (1500 sq. ft., 140 sq. m. approx.), minimum

2 bedrooms, 2 bathrooms, luxuriously-furnished and

equipped, centrally-located apartments and town houses

in 10 of Europes most attractive cities, four of which are

by the sea.

You can be part of this exclusive club and enjoy

3-night weekends, 4-night mid-week stays, or 7

night combinations by reserving a unit with a fully-

refundable deposit of just 5,000.

First closing has already taken place and the apartment in

Paris is being purchased now, but it is still possible for you to

obtain an early bird discount as a Premium Shareholder.

Private companies may subscribe, too, and use the prop-

erties to thank existing clients, win new ones and reward

management and staff for outstanding performance.

Please contact us right away to reserve one of the last

remaining Premium Shareholder units.

Two of the Rocksure Houses in Portugal


4/11


Buyig your o

portio of paradi

As society becomes ever more cashrich but time poor, a new type osecond home ownership has beengaining in popularity, namely rac-tional ownership.

As its name suggests, it im-

plies shared ownership o a prop-erty, typically between our to 12individuals, but unlike its dislikeddistant cousin, timeshare, the own-ers which actually be listed on thedeeds o the house. Originating inFlorida about 30 years ago, and now

widely established in the US, rac-tured ownership is becoming in-creasingly popular here.

Typical ractional lie visitorshave a time-poor, transient liestyle

based around luxury and experien-tal discovery, says Fabrizio Harp-er, head o sales at Fractional Lie.They perhaps own an interest ina ractional lie property or belongto a private jet operator/supercar

club already.

On z o no f aThe amount o time owners stay in

their properties varies accordingto the region. In the United States,most people have two weeks annualholiday, and so that tends to be t ime

the owners plump or, whereas inEurope it can be twice that.

Fn o fo youAlthough location, as with anyproperty purchase is key, there are

many places to consider. Some rac-tional properties are specically de-signed or leisure activities suchas a spa vacation or gol, but thereare plenty o city developments as

well.For example, in London, a prop-

erty in the middle o afuent May-air or celebrity-haunt PrimroseHill would be stratospherically ex-pensive i wholly owned; as a rac-tional property it caters or visitors

who want to come to London eitheror vacation or work.

These choices are, however, morepersonal (and over the long term,

cheaper) than hotel rooms, as al-most every ractional property hassomewhere to leave personal prop-erty, which will be installed in ad-

vance o the owners visit. Manyalso provide concierge services,

which means groceries can bebought and installed in advance.

According to Fabrizio, the topcountries in order o user popular-ity are the United Kingdom, Unit-ed States, Mexico, South Arica andIndia. It is an aspirational lie-style, he says.

virginia blackburn

[email protected]

Quon: Wh faco-a owh o ak aomo?

An: bca w o h co a o-a o fom.

hellO wOrldFacona oncobn fxby anuxuy fo o ac-n fo avnu.Photos: istock Photo

news

ShowcaSe

Aim high

1step

i aaaoaf.

Fabzo haHa of a, Facoa lf

FactS

Briin is lding y in eu-r. I is simd 44 r n

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onrsi srs bu25,000, i vrg in eur

bn 100,000 200,000.

arding Frinl Li, 65r n ml rinl nrs

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wn ookn fo youoy, ba foon n n:

Kno a youookn fo

1What do you want the prop-erty or? Gol? A spa? And

how ar are you prepared to trav-el? There are ractional propertiesor most types o destination inthe UK, but i you have more timeto spend in the property, youmight want to go urther abroad.

Con you cu

2

Seasonality is a big issue.

Some UK destinations arestill not ully developed becausethey are attractive in the summermonths but not in winter, and orthe ownership to work rom thedevelopers point o view, it must

be sold all year round. However,this looks set to change. The same

was true o ski resorts in theStates, but over the last 10 to 20

years, additional acilities havemade them attractive at any timeo year.

pan aa

3It may seen obvious, but iyou have children and want

to use the home or vacations,make sure you own the part that

covers the school holidays. Checki there are nearby acilities orchildren.

tnk ou box

4Fractional ownership doesnot just cover property:

there are many other elements toit such as cars and planes. It can

be a ar cheaper option than buy-ing a very expensive car outright.

B ac

5There are usually two costs:the entry level purchase o

the property and the annualcharge. Make sure you budget or

both.

top tIpS

5


5/11

CONSIDER OPTIONS

The appeal of this option lies in its versatility.

Discover a truly flexible and hassle-free way of life inLondon and enjoy a beautiful home with a uniquefive-star service.

47 Park Street is an innovative concept in residentialclub membership giving you a luxurious Mayfairresidence at a fraction of the cost of second homeownership.

Membership includes:

Flexible usage to fit around your time in London Privacy, security and services of a luxury hotel Storage of your belongings between visits 24-hour access to an in-house concierge Attractive alternative usage options A host of Member benefits One- and two- bedroom residences from

549ft2 to 1,023ft2 Managed by Grand Residences by Marriott

One-bedroom residences from 111,000.Two-bedroom residences from 209,000.Discover why our Members are choosing 47 Park Street over outright property ownershipTel. +44 (0)20 7950 5528 Web www.47parkstreet.com Email [email protected]


6/11

An Advertising insert by MediAplAnet An Advertising insert by MediAplAnet

costs will be higher than the average or asecond home,as the propertywill be usedmore oten.

Trustees are sometimes asked to per-orm due diligence on potential owners: thismeans that co-owners know that each is up-standing.Normally,the propertyends up be-ing held in trust or the various owners: aqualied administrator will be required toset up the paperwork there,too.

The ideal number o co-owners,accord-ing to Jerry,is our,but that pushes up en-trycosts,something most developers dont

want to do in an uncertain economic envi-ronment.

Sayyou have a lovelyhouse in Barbadosworth $1 million, he says.But i our peopleowned it,it would still cost them $250,000 ormore.So at the moment,manyare sold withshares o 12 - but that will change.

june 2010 june 2010

e ractional ownership can be auccessul and cost efective wayong a second home,there are manys to be aware o,including thehat the lawis diferent in various

dictions, and that given severales name will be on the title deeds,

must ensure that you have theer title to the property.It is there-wise to use a trustee or administra-

w wa yo gig ioneed someone to look ater the re-

nship, says JerryCobb,chie execu- the Fractional Ownership Consul-

y.You need someone to look aterusage rights and arbitrate shouldthing go wrong.ry cites many examples o in-

ces owners have to look out or,all

o which should be totally avoidableas long as the proper paperwork is inplace. One owner might try to takea charge against the property, thusleaving the others vulnerable i he de-aults on the loan.Or a propertymighthave our owners,one o whom dies andleaves it to his ve sons, in which casethere are noweight owners.But none othis will happen as long as the purchaseis structured correctly.

In actual act,it is rare or major all-outs to happen between owners.Theytend to be silly issues, such as a dis-agreement over the urniture packagethat will urnish the house, Jerrysays.Owners also need to be aware o whattheywill be expected to pay in nor-mal wear and tear and abnormal wearand tear.Most properties prohibit petsand smoking,so i an owner leaves thepropertycovered in dog hair and ciga-rette burns,that will be abnormal wearand tear.But even normal wear and tear

io: Why is it so important to use a trustee when consideringctional ownership?w:Because you need someone in place to look after your interests.

Hw buy

ece f md

virginiablackburn

[email protected]

nspiration

ange

nisAtion & prepArAtion

Yueedmee lkfe heel-hJy Co

Cif xciv,FacioaOwiCoacy

summer breezeFacioa ca off a wa of if, if yo av ig avic.

Photo:AlbertoSimonetti

Co a x

1Go to a companythat spe-cilises in ractional own-ership.While it is a rela-

tivelynewarea,its growing.

Kow wa yo wa

2Take time to discuss ex-actlywhat you expect othem.

Cov yof

3Make sure theyhave pro-essional indemnity in-surance (any qualiied

trustee should automaticallyhave this.)

Kow wa o xc

4The developer will nor-mallycover the cost o le-gal work, but you will

have annual costs.

top tips

4understAnd

the prOtOCOl

2step

JoShuAhodgePhotogrAPhy

Mon 28 June 7.30pm

Merchant Taylors Hall,

EC2

Orlando Consortwith Kuljit Bhamra tabla,

Jonathan Mayer sitar,

Shahid Khan voice

Mantra

Musical conversations across the

Indian Ocean (London premire)

10, 18

Tues 29 June 8pm

St Pauls Cathedral,

EC4

HaydnThe CreationOrchestra of the Age of

Enlightenment

BBC National Chorus of Wales

Thierry Fischer conductor

5, 10, 15, 25, 30

Tues 29 June 8pm

Barts Hospital EC1

Grand Union Orchestra

Tony Haynes director

Rhythm of Tides

(Por Mares Do

Imaginrio)

Tony Haynes music,

Manuel Alegre, Luis Cames,

David Bradford lyrics

15 (unreserved)

Weds 30 June 6pm

St Bartholomew-the-

Great, EC1

Gulbenkian Choir

Jorge Matta conductor

A programme of Brazilian

sacred polyphony of the

18th & 19th centuries and

Creole vilancicos of

17th century Africa.

15 (unreserved)

21 June 9 July

The City's annual celebration of the arts

Festival Sponsor

www.colf.org

0845 120 7502


7/11


inspiration

Hw cheve he

efec hle e...

into the sunsetGlf rr ca mak afaac vm, ayxpr.Photo: artcyclone

One o the most popular reasonsor entering into ractional owner-ship is to pursue a particular typeo sport, and nowhere does this holdmore true than with gol. CharlotteRose Melsom currently heads updevelopment, marketing, advertis-

ing and branding or the AbsoluteWorld Group, and is currently ocus-ing on two resorts, yooPhuket andThe Beach Samui, both by YOO inThailand. The ormer caters or golenthusiasts; the latter is more or

water sports.Boutique resorts like yooPhuket

are a liestyle purchase includingamenities, she says. The Phuketdestintion was built because it issurrounded by three o the best golcourses in the world. Prices startrom 25,000 or a studio apart-ment, and that includes a pool, gym,spa and use o restaurants, as well as24-hour concierge service and beingcollected rom the airport.

Owners will also have use o thegol courses, complete with choice

o top o the range gol clubs, as wellas perks that dier by the location.

In yooPhuket that includes use o aspeedboat or one day a week,as well

as use o a car.

A pplar ccAlan Cornelius is the Sales Direc-

tor or the Firstlight K Club, one oEuropes largest Golng, Fractionalresorts. Gol has always been a rea-son or people buying into raction-al ownership, he says. Its a staplenow in resort real estate and evenski resorts now routinely providegol in the summer.

A wrwl vmFor very keen golers, it makessense.There are clear nancial ben-ets to buying into a golng resort,

Alan says. At the K Club, member-ship o the club alone is 80,000 orthe initiation ee, plus annual ees,

whereas you can buy into a proper-

ty at just 160,000. Again, there aremany benets or gol enthusiasts:access to two championship golcourses, the Smurt and the PalmerRyder Cup course, alongside mem-

bership o the Michael Dixon Schoolo Gol.

Fractional ownership also in-cludes membership o the K Clubspa when the owner is in residence,

which may well provide a pastimeor the golng widow. Certainly, thepopularity o the gol resort is notgoing to wane anytime soon.

Q: Wh afacoa o ooa fo of o?

Awr: bca h cao acc o h o om of h moaf co h wo.

virginia blackburn

[email protected]

how we made it

boqo koophk aa fcha.

Carl R MlmAo Wo go

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yPk, taladyooPhuket is a 256-room de-velopment nestled in the

middle o three world class golcourses. As well as the gol coursesthemselves owners will have ac-cess to acilities including a 55mlong innity pool,high-end restau-rant and poolside cae, as well as aully equipped gym and businesscentre. Check with yooPhuket orexact prices.

t K Clb, irladA grand Irish county retreaton the River Liey in County

Kildare, south o Dublin, it oers 33properties or ractional owner-ship, and is home to two champi-onship gol courses designed by Ar-nold Palmer. It has hosted 14 Euro-pean Opens and hosted the RyderCup in 2006. Prices start at160,000.

Arc Gard, spaArcos Gardens Gol Club andCountry Estate is a 440 acre

property next door to the amousvillage o Arcos de la Frontera inCadiz. It has a championship 18-hole course that was recentlynamed among Europes top 100. Inafliation with The Registry Collec-tion, 10 o the developments Jaca-randa units are or sale, with a one-eighth raction starting at199,000.

t Rz-Carl, FlrdaThe 285-acre Ritz-Carlton GolClub & Spa at Jupiter, Florida

provides members with 35 days oluxury vacation living. It eaturesan Audubon-certied Jack NicklausSignature Gol Course, a 68,000 sq tclubhouse,a spa,resort-style swim-

ming pool and a Ritz Kids program.

KnoWWhAts hot

3steP


8/11

1/1259 x 350 mm

FULL PAGE

It makes sense...It makes sense...FRACTIONAL OWNERSHIP AT ARCOS GARDENSFRACTIONAL OWNERSHIP AT ARCOS GARDENS

Tel: + 34 956 701 694www.arcosgardens.com/fractional

To receive a copy of our free guide to FractionalOwnership at Arcos Gardens, contact us for

more information or visit our website:

Fractional Ownership at Arcos Gardens simply makes good sense. After all, why pay 100% for a property that you only use for a few weeksa year? With our Fractional Ownership program the purchase price is shared with others. You become a fully titled owner of a luxury villa

overlooking one of Europes most beautiful golf courses for a fraction of the cost.

Show houses open| Prices from199,900|Golf membership for two people included|Discovery packages available

Start to make sense of life - welcome to Arcos Gardens, Cdiz, Spain

H O T E L | C H A M P I O N S H I P G O L F | D A Y S P A | L U X U R Y R E S I D E N C E S

Why settle for one vacation home when you can have a whole collection? Banyan Tree Private Collection,

the first asset-backed Destination Club from Asia offering perpetual membership, gives members access to

exquisite villas around the world, while avoiding the burdens of owning a second home. From Seychelles,

to Phuket and Tuscany, the ever growing Collection is all yours to enjoy, year after year, forever.

To find out more, please contact us +44 207 841 2759 or [email protected] www.btprivatecollection.com

Australia China Croatia France Indonesia Ibiza Italy Japan Korea Laos Majorca Maldives Mauritius Mexico Morocco

Portugal Seychelles South Africa Sri Lanka Spain Switzerland Thailand Turkey UAE United Kingdom

SeychellesPhuket, Thailand Tuscany, Italy


9/11

An Advertising insert by MediAplAnet10 JUne 2010

Panel of exPertsNick Turner

Vice President of

Development Europe at

RCI Wyndham

Christian Jensen-Broby

Vice-President of Marriott

Vacation Club International

Marina Kleiman

Managing Director of

Banyan Tree Private

Collection

Somewhere that has many years

history o attracting people over genera-tions as a tourist slot, such as the south westo England, Provence and the Cote dAzurand Tuscany. High end destinations such asMonaco, Majorca and Madeira continue toappeal, as do year round destinations inclu-ding vibrant cities like London, Paris, Romeand New York. In all these cases, it is dicultto access ull ownership o a second home atentry level, and in many there is a shortageo properties and very high prices.

The UK. In the past couple o years, we ha-ve seen the travel behaviour o people chan-ging and staying within this country. Withairline strikes, ash clouds, expense andheightened security measures, people arestaying close to home because it is becomingmore dicult and raught to travel abroad.In addition, a second home in the UK is ea-sier to get to simply because it is closer: you

just have to get in the car. Devon, Cornwall,the Isle o Wight and the Cotswolds all lookappealing.

London has all the dynamics o a big

city which people will go to or business orleisure, and it is a destination people will goto, whatever the time o the year. Hawaii isalso seasonally well balanced and as such ayear-round destination, and U.S. mountainregions remain popular. Eventually, per-haps, Paris and Barcelona, but currently theprice per square ootage o property is nothigh enough to make it worth while or de-velopers. The two elements to look out or inattractive destinations are high hotel ratesand high real estate rates.

Somewhere urban. Moscow,Shanghai and Hong Kong are all see-ing above average cost increases and allhave the perect blend o business and leisu-re, which attracts buyers who want one orthe other or both. Also, in all those cases,they are all attractive destinations all yearround, which is a very important considera-tion. The Maldives is right or seasonality re-

asons again, it is attractive at every time othe year - and there is a vast demand or lux-ury at a certain price point.

There is a two-fold answer to the abo-

ve question. In terms o destinations or ourmembers to use, the world is not enough! Inour perspective, having lovely beach desti-nations a short haul away rom the main ci-ties has proven successul. Resorts located inPhuket, Bali and Bintan Island are requent-ly visited by our members, where they havebeautiul scenery and are easily accessible topeople ying in rom abroad. From the pro-motion and marketing perspective Asia andspecically China look the most promisingto acquire new members.

China is high on the list andlooks to continue to be so as the

economy is growing ast and peoplehave more money to spend. More and mo-

re afuent guests are Chinese and they tra-vel within their domestic borders whichare vast - and which means they need placesto stay on a regular basis that are way romtheir rst home. They have purchasing po-

wer and they love luxurious private and ex-clusive club memberships, with all the highlevels o service that that can provide.

Financially, the entry level is very lowin comparison to whole ownership. Annu-al costs are shared with others, so ongoingcosts are lower. People oten orget that it isnot just a case o buying a second home: theyhave to manage the upkeep as well, whichcan be stratospherically expensive, especi-ally in very high end destinations. Fractio-nal ownership also gives owners access tovery luxurious living at much lower coststhan they would otherwise incur. Its a verysmart way to own a second home.

It is a smart way to purchasewhat isneeded or your liestyle in a location thatwould otherwise be exorbitantly priced.There are also many other considerations,including the act that owners may well beserviced by a high class hotel, but over timeit is cheaper, like or like, than a hotel room.Then there is the act that i you are not go-ing to use your property one year, you canput it into the developers rental pro-gramme, thus maximising the ren-tal ee you receive and making a re-

Having the access to multi-million dol-lar residences at a raction o the price is agreat advantage. On top o that, the exibi-lity o destinations and choosing when youwant to travel is very enticing or ractio-nal owners. In our case, we also have the a-mous award-winning hotel and the serviceit provides behind us - Banyan Tree Hotelsand Resorts is amous or high levels o ser-

vice, privacy and idyllic locations, all owhich are very attractive or mem-

bers.

Question 1:

Where, in your opinion, is thebest place on earth or Frac-tional Properties or Destina-tion Clubs?

Question 2:What is the biggest benet topurchasing a Fractional Prop-erty or Destination Club?

Question 3:Where is the next big desti-nation going to be?

g xac!


10/11

1/1259 x 350 mm

FULL PAGE


11/11

Your exclusive visitFractional Expo in London

There are now a select few exclusive apartments available for purchase

through Fractional Ownership with De Vere and we are offering 10% off the

usual purchase price of 54,950. This means prices now start from 49,455

for 4 weeks with your first years management fees all paid for. This home

from home is then entirely yours to use for the weeks you select.

Fractional Ownership

For the first time ever De Vere will be attending

the Fractional Expo in London on 13th-15th

September. Come along to find out more about

our luxury apartments.

Join us for one night and two days blissful relaxation,

including a round of golf or spa treatment, at a special

rate of just 169 per room. To make a reservation today,

call 0844 980 0490

Terms & conditions apply. See website for details.

This view could be yours

City+AM+Fractional+Supplement+June+2010

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