City of Peoria, AZ- Entertainment District Presentation
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Transcript of City of Peoria, AZ- Entertainment District Presentation
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Peoria Entertainment District
Identity, Signage, Connectivityand Redevelopment Opportunities
Study SessionAugust 23, 2011
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Today’s Presentation…
Entertainment District Opportunities:
1. Mixed‐Use Redevelopment Project Update
2. Need for Parking Garages and Funding Option
3. Entertainment District Identity Options
4. Sign Concepts /Pedestrian Connectivity
5. Next Steps
6. Questions?
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Entertainment District
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Adopted Urban Design Plan Foster a “sense of place”…
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ED Implementation StrategyCouncil Adopted 2010
“The District is a Significant Investment Zone.”Proposed activities include:
• Identity and theme creation
• Redevelopment of parking lot(s)
• Creation of a public space
• Signage (electronic, digital, and way‐finding)
• Key intersection improvements/pedestrian connectivity
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District Design Principles
1. Improve visual appearance
2. Create signage opportunities
3. Change traffic paradigm
4. Activate the District
5. Create entertainment space
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Is it Feasible?
Tier 1
• Develop Design Principals• Develop Identity, Theme, Signage, and Connectivity Concepts
• Council Concept Check‐In
Tier 2
• Traffic/Circulation/Parking Analysis• Community Outreach• Council Concept Check‐In• CD/Bids/Value Engineering
You are here!
The Place Making Process…
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Is it Feasible?
Tier 1
• Site Plan Development and Modification• Market Study/Sign Proposal/Econ Analysis• Council Concept Check‐In
Tier 2
• Further Site Plan and Pro‐Forma Review• Traffic/Circulation /Parking/Garage Analysis• Photometric/Line‐of‐Sight Studies
Tier 3
• Community Outreach• More Site Plan/Pro‐Forma/Financing Review• Council Concept Check‐In
Redevelopment Process…
You are here!
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Why Invest in the District?• Bell Road Corridor Demographics
• Transportation Corridors (Bell/101/83rd)
• Existing Entertainment Assets
• Major Anchors (Sports Comp/Harkins)
• Best opportunity to diversify City retail
• Best opportunity to grow City retail
• Infrastructure is in place
• Market is in place
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Mixed‐Use Redevelopment Project – Osage West, LLC
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Incorporate Redevelopment Project into District Design
• Create pedestrian portals to connect west and east side of 83rd Ave.
• Connect with Harkins and Stadium through design and pedestrian flow
• Focus on compact vertical development
• Create a destination entertainment experience
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Osage West Project Concept
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Osage West Project Concept
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From Hotel East to Stadium
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From Stadium Looking West
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Retail Scene
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Parking Garage Concepts
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Initial Parking Issues:• Need to replace parking spaces (Project + Harkins + connectivity) = 2,039 +
• Need to avoid garage placement impacts to Teams
• Need to add parking for events (Sports Complex + public space on west side of 83rd Ave)
• Need to create new financing option for 2 garages at 2,020 spaces
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Garage graphics provided courtesy of Raintree Design Group
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Garage graphics provided courtesy of Raintree Design Group
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On‐Site Garage – Elevation
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Identity Concepts
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Why Is Identity Important?• Market position – every city has to compete for its share of consumers
• Market fragmentation – multiple messages about the District = confusion
• Identity + dev offerings = competitive advantage
• Provide a consistent message for public awareness and perception
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Identity Options Considered:
• Peoria Eighty Three (P83)
• The Fields at Peoria
• The Peoria District
• The Peoria Place
• Peoria Live
• The Peoria Point
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District Signage Concepts
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Digital Signage
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Rendering of Intra‐District Digital Sign
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Proposed Loop 101 Digital Sign Placements
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83rd Avenue Bridge Treatmentover Skunk Creek
(View from the Loop 101)
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Pedestrian Connectivity in the District
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Paradise Avenue Concepts(looking west)
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Next Steps:
• Proposed Next Steps:• Design of the parking garages;
• Traffic Impact Analysis and Parking Study;
• Community/Stakeholder meetings;
• Final design documents for garages and signs;
• Finalization of a ground lease, site plan, development pro forma, financing of the 2 parking garages;
• Seek Letters of Intent (LOI) from prospective tenants;
• Develop place‐making construction documents to determine timeline and phasing of the project
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Questions?