City of Greenville - With Changes Comes Opportunities

Copyright 2006 Whittaker Associates, Inc

City of Greenville“With Change comes

Opportunity”


Greenville’s Future


Overview for Today

Objective Presentation of Findings Next Steps Implementation Elements


Objective


Economic Development – Types of Income

Basic Jobs – produce income from outside the community – e.g. mfg.

Non-Basic Jobs – re-circulate the income already there – e.g. retail.

Transfer payments – passive income from outside – e.g. Social Security.


Existing Conditions

Phase I Findings


In a global knowledge-based economy, what are Greenville’s

Strengths, Challenges,

Opportunities, and Threats?


Strengths

Community Collaboration Hospital/Healthcare Rural, not isolated Workforce Availability Proximity to Lansing and Grand

Rapids


Challenges

Transportation Infrastructure Lack of High-tech Degree

Workforce Michigan Economics Lack of Public Transportation Cost of doing Business in

Michigan/Greenville


Opportunities

Lansing & Grand Rapids Convince people what they need is

in Greenville Availability of Resources Connection to medical

development in Grand Rapids Target industries that don't rely on

transportation issues


Threats

Proximity to Grand Rapids Regional Competition Lack of Trained Workforce Entitlement Mentality Families in Need


Targeted Industries

Food Processing Back Office Medical Life Sciences Chemicals & Pharmaceuticals Plastics & Metals Production

Technology


Next Steps

Target Marketing


Going Fishin’

Why Go Fishing in the First Place? What Fishing Gear Do I Need? What Kind of Fish am I Fishing For? What Fish are Biting? What Causes Fish to Bite?


Going Fishin’ (Con’t)

When to Go Fishing? Where are the Fish Biting? What Bait to Use? Who Should I Take Fishing?


Phase II

Target Industry Profiling

Lead Development

Lead Qualification


Implementation Elements

Recommendations


Strategies

Use MCC & M-TEC as catalysts Workforce Knowledge Inventory Partner with the Right Place

Organization Develop Entrepreneurs Leverage Hospital


Strategies (Con’t)

Promote Tourism Engage Youth Modify Website First Contact

Training Renovate Airport


Leadership – Consensus


Discussion

Dean Whittaker, President [email protected]

Joel Burgess, Vice President Economic Development Services

[email protected]

Tammy Hart, Account Manager [email protected]

44 East 8th Street, Suite 420Holland, MI 49423

616-396-4500


Thank You

City of Greenville - With Changes Comes Opportunities

Business

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