City of El Cerrito Economic Development Program
description
Transcript of City of El Cerrito Economic Development Program
City of El CerritoEconomic Development Program
Community Description• Urban community in
the San Francisco Bay Area
• 23,500 people• Higher education &
household income• 2 BART stations• Infill development• Retail/Service
Department Structure
Senior Economic Development
Program Manager
Redevelopment Manager
Senior Housing Program Manager
Economic Development
Director
Economic Development Goals
• Broad Priorities – City Council
• Staff Work Plans – Part of City budget process
Economic Development Work Plan
• Work Plan evolving year to year
• Reflects changing priorities
How to do more with Less
• Identify resources & partners– Who can help you – Share work load, share costs– SBDC, Chamber of Commerce, Economic
Development Board…
• Learn to multi-task
• Learn to be organized
Must have Business Retention for small staffs
Business Visitation
Business Survey
Business Promotion
Business Workshops
Business AttractionNow more important than ever
• Focused approach– Know your city– Targeted areas– Work with partners– The kitchen sink
• Enlarge the pipeline
How do you measure success?• Success changes as
program evolves
• Identify success through work plan
• Show me the money!
Community and Economic Development
• Economic Development
• Redevelopment
• Affordable Housing
• Clovis Youth Employment Program
City of Clovis Snapshot
• Population - 96,868 • Number of Households – 31,276• City Size – 23 square miles• Unemployment Rates – 10%• Income - $64,445 median income
Business Community
Business Challenges
• Downturn in the Economy
• Retail and Office Vacancies
• Six New Hotels
• Metropolitan Area Competition
Economic Development Strategy
• Know your adopted goals.
• Communicate the goals.
• Identify priorities within the goals.
INDUSTRIAL DEVELOPMENT STRATEGY
COMMERCIAL DEVELOPMENT STRATEGY
TOURISM STRATEGY
Business Attraction
•
Critical Factors for Success
• Clear consensus of goals
• Be focused
• Do not duplicate work
• Partnerships – Inside your organization– Within the community
Questions?
Tina SumnerDirector, Community & Economic Development Clovis Community Development Agency356 Pollasky Avenue, Suite 200Clovis, CA 93612(559)324-2082FAX (559)[email protected]