City of Charles Sturt and social media
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Transcript of City of Charles Sturt and social media
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Lee Hopkins
City of Charles Sturt
13th September 2011
advanced communication strategies and tools
social media and
the
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On Facebook Population
Australia
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0
2
4
6
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1212
10
4.5
2.4 2
Mil
lio
ns
UA
V
Unique Australian Visitors – April 2011
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Bolster a company’s
Reputation
Correct inaccurate Rumours
Provide correct
Information
Tell the company’s
Story
Address unhappy
Customers
Source: Hopkins & Magee, 2009
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Your reputation is what Google says it is Allan Jenkins Communication Analyst
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1 2 3 4
6 7
9
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3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability
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2.0 It is... A 5,000 piece puzzle?
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Web2.0 5 components
blogs
microblogs
social networks
podcasts
videos
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1 blogging
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1 blogging
Thought leadership
Your turf
Google juice
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blog wordpress and blogger
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1. Kiss
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk
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2 Twitter
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? WTF Twitter?
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? WTF Twitter?
Ed Brill, Director, Messaging and Collaboration, IBM
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Twitter in use
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Twitter in use
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Twitter in use
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3 Social networking
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City of Salisbury
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Brisbane City Council
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4 Podcasting
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podcast listen anywhere
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podcast listen anywhere
au
dit
ory
kin
esth
etic visu
al
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podcasts here’s some...
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podcasts here’s some...
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1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!
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video
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video City of Salisbury
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video City of Charles Sturt
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Ed Brill, Director, Messaging and Collaboration, IBM
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Branded
Clear & clean
Healthy number of views
Need to add more videos
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Branded
Clear
Healthy number of Tweets per day
Need to follow more people
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Branded
Clear
Need to generate more ‘Likes’
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Branded
Clear
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Run a business networking evening about social media
Encourage and support staff to socially mediarise
Create some ‘how to’ and ‘what is’ literature (facebook, twitter, youtube…) for senior citizens and business owners
Run ‘introductory’ lessons on facebook, much as the library would do with the internet
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There’s more…
I lied about there
only being 5 things
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80% of Twitter traffic is via smartphone/tablet
Over 425,000 apps in Apple’s App Store
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In the first week of operation, Domino's Pizza's dedicated mobile site took more than $1 million in orders
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This presentation is available for viewing at Slideshare.net/LeeHopkins
Tel: +61 8 8120 0606 :: 0410 642 052
Email: [email protected]
Twitter: @LeeHopkins
Facebook: facebook.com/HopkinsCommunication
LinkedIn: au.linkedin.com/in/leehopkins