City Central - Liverpool BID Company Centre, Manchester city centre, New Mersey Retail Park,...
Transcript of City Central - Liverpool BID Company Centre, Manchester city centre, New Mersey Retail Park,...
Contents • How a Business Improvement District (BID) works P 2-3• Executive Summary P 4-5• Vision, Aims and Objectives P 6 • Recommendations 2013-2018 P 7• Safety and Environment P 8-9 • Animation and Marketing P 10-11• Financial and additional benefits P 12-13• Financial Management P 14-15 • Current Services and Baselining P 16• Governance and Management P 17• Conclusion P 18
How a Business Improvement District (BID) works
ActivitiesinLiverpoolCityCentralBIDhavehadaclearimpactsinceitsinceptionin2005.ThiswillcontinueoverthenextfiveyeartermbycontinuouslydrivingthestandardsandCityCentralBIDbrandingsufficientlysothatitcanbothcompeteeffectivelywith,anddrawbenefitsfrom,anymajorcitycentredevelopments.
BIDswereestablishedundertheLocalGovernmentFinanceAct(2003)andarefinancedbyalevy,collectedthroughthebusinessrate,topayforadditionalservices,overandabovethosecurrentlyprovidedbythepublicsector.
BIDsarebasedonasuccessfulcitycentremanagementmodeladoptedthroughoutNorthAmerica,wherebusinesseshaveamoredirect‘say’inhowthecitycentreismanagedandpromoted.
Anagreementtomaintainorimproveuponexistinglevelsofserviceisapre-requisiteforanyBIDandguaranteestheadditionalityofanyservicesprovidedandpaidforthroughtheBIDlevy.
AratepayerwillbeentitledtovoteforaBIDduringaballotif,onthedateLiverpoolCityCouncil(LCC)publishesthenoticeofballotonbehalfoftheBIDCompany,theratepayerfallswithintheclassofnon-domesticratepayertobeliablefortheBIDlevy.Inthecaseofanemptyhereditament(rateableproperty)thepropertyownerorcurrentleaseholderwillbeliabletovote. Moredetailsonthevotingprocesscanbeobtainedbyemailing:[email protected]
BIDsarefundamentallyafairandequitablewaytodeliverthekeyadditionalservicesthatbusinesseswant.AllbusinessesintheCityCentralBIDarea,exceptthosewitharateablevaluebelow£10,000p.a.,willpaythesame1.2%oftheirrateablevaluetoprovidethecoreBIDlevyfundingtodeliverthebusinessplan.
The City Central area
AfulllistingofthestreetsinthenewlyproposedBIDareais:BasnettStreet,BoldStreet,BrythenStreet,ButtonStreet,CasesStreet,CavernWalksShoppingCentre,CentralShoppingCentre,ChurchAlley,ChurchStreet,ClaytonSquare,ClaytonSquareShoppingCentre,GreatCharlotteStreet,HarringtonStreet,HoodStreet,HoughtonLane,HoughtonStreet,LeighStreet,LimeStreet(HolidayInn),LordStreet(part),MathewStreet,Metquarter,ParkerStreet,QueenSquare,RainfordGardens,RanelaghStreet,RenshawStreet(part),RichmondStreet,RoeStreet,SirThomasStreet(part),StJohnsLane,StJohnsShoppingCentre,StanleyStreet(part),TarletonStreet,TempleCourt,Whitechapel(part),WilliamsonSquare,WilliamsonStreetandallareaswithinthesestreets.
Putting Liverpool City Central BID into context
LiverpoolCityCentralBIDisoneofalmost100BIDsacrossthecountry–withBIDsbecomingincreasinglythepreferredmodelofmanagementforUKtownsandcities.
TheLiverpoolCityRegionhasthefastestgrowingeconomyinthecountry(outsideofLondon)andincludesbluechipcompaniessuchasJaguar/LandRover,Littlewoods,GrosvenorandPeel.Liverpool´sannualeconomyisnowworthalmost£9bnandMerseyside£20bn,andcontinuestogrow.Liverpool’sGVAperheadhasrisenrecentlyby14.4%,andnowstandsat99%oftheUKaverage,whileMerseyside’sisat73%(2009datafromONS).DespitetheEuropeanrecession,earlyindicationsshowthatLiverpool’seconomyiscontractingataslowerratethantheUKaverage–andwasthemostrobustoftheUK’scorecitiesprovidingconfidenceitwillbeabletomaintainitspositionfortheforeseeablefuture.
With88%ofCityCentralBIDmembersintheretailandleisuresector,majorcompetitorsincludetheTraffordCentre,Manchestercitycentre,NewMerseyRetailPark,Chester,CheshireOaksDesignerOutletandGeminiRetailPark.
ThismeansLiverpoolCityCentralBIDmustcontinuetoofferdistinctUniqueSellingPointstoattractthemobileconsumer,clearlyestablishingboththechoiceandexperiencemessagesintheirmindsanddeliveringtoahighstandardinreality.
Liverpool has undergone a huge transformation over the past decade, none more so than in the retail landscape. The arrival of Liverpool ONE, Arena and Convention Centre (ACC) Liverpool, Cruise Terminal, the Museum of Liverpool and the overall renaissance of the waterfront has made a huge impact on the dynamics of the city centre – as well as its regional, national and international appeal.
TheseopportunitiesandchallengestheCityCentralBIDManagementTeamhaverisentobyadoptinganewsenseofcollaborativeworking–withmuchsuccess.
Partnershipsarestrongerthanever.InthepastfiveyearsCityCentralBIDhasledintheopeningofa‘CopShop’andShopmobility inSt JohnsShoppingCentre,a freecruise linercourtesybus,a city centre retailmap, theexpansionof Christmas Lights in theBID area, instigating Liverpool’s first joint retail Christmasprogramme,signinguptoACCdelegatecardwhichiscirculatedtoallattendeesattheACC,andembracingthe“#itsliverpool”campaign.Thelistgoeson.
InaneraofdrasticgovernmentcutsLiverpoolCityCouncilfacestheunenviabletaskofbalancingashrinkingbudgettodeliverfront-lineservicesthatmeettheneedsofnotjustthemostvulnerable,butthedemandsofathrivingcitywhichhasrediscovereditsverve.
ForCityCentralBID,publicsectorcutshavealreadyimpacted,andwillcontinuetoimpact,onservicesintheBIDarea.Consequently,theBIDManagementTeamhaveapproachedage-old issuessuchaspolicingandenvironmentalblightthroughacollegiateapproachtofundingwithotherpartners.Itwasthis‘smarter’wayofthinkingwhichledtothecreationoftheUK’sfirstjointfunded‘CopShop’whichhashelpedmakethecitycentreoneofthesafest,winningnationalaswellasinternationalawards.CollaborativeworkinghasalsoledtoCityCentralBIDbecomingKeepBritainTidy’sfirstprivatesector-ledambassador.
Otherchallengesinthecitycentreincludethenumberofvacantretailunits.CityCentralBIDManagementTeamis lookingatwaysof improvingtheareaby introducingapop-upshopstrategy,whichalsoaimstoimprovethewholelookofthearea.
Despitethesechallenges,Liverpoolcitycentrecontinuestoattracthugeinvestmentinitsinfrastructurefromboththeprivatesectorandthepublicsector– i.e.CentralVillage,Forever21andtheredevelopmentofCentralStation.Thesethreedevelopmentsalonerepresenta£200mboosttotheheartofCityCentralBID.
Muchhasbeenachievedalready,butthereisanexcitingfutureawaitingus,aslongasweallworktogetherinpartnershiptokeepLiverpoolcitycentreattheverytopoftheperformanceladder.
4Executive Summary
Ian WardChairman of City Central BID
The UK retail sector remains in a state of great flux. Famous high street brands such as Woolworths, Peacocks, Ethel Austin, JJB Sports and Clinton Cards have all been victims of the economic downturn. In Liverpool the ownership of Metquarter, St Johns and Cavern Walks have all changed hands in the past 12 months. Consequently, it is now more important than ever that we embrace partnership working.
ForCityCentralBID, itspartnershipsare itsgreatest strengthand thenextfiveyears representagoldenopportunitytoforgenewrelationshipstofurtherenhanceLiverpoolcitycentre’sappeal.
ThecreationoftheStGeorge’sQuarterwillhaveahugeimpactontheLimeStreetgatewayofthecitycentre.CityCentralhas takena leadrole toensuretheBIDvoice isheardandensureaconnectionwithCentralVillageandhowitsanimation,cleansingandpromotionalactivitiescancomplementandenhancethewiderarea.MuchthesamecanbesaidoftheroleCityCentralBIDplaysintheCavernQuarterandBoldStreetSteeringGroups.
AkeyCityCentralpartner isthenewly-formedCommercialDistrictBIDandwewillseektomaximisethepotentialofthehugecustomerbaseinthisarea,whichhasover750businessesandcontainsanestimated60,000workforce,bydevelopingab2bandb2cstrategiesbetweenmembersofbothBIDsandtheiremployees.
Aswe forgepartnerships,buildonopportunitiesandfindnewwaysofworkingwemustnot ignore theimmenseimpactthattheinternethasbroughttothehighstreet.By2015,itisestimated65%oftheUKadultpopulationwillownamobilephone,whileinternetshoppingwillcommanda40%shareofallretailspend.
ForCityCentralBIDthisrepresentsanopportunityastheintroductionofthe4Gnetworkanddevelopmentofmobileapptechnologyarenowatthestagewheretheycanbeappliedandintegratedintotheconventional‘reallife’shoppingexperience.CityCentralBIDhasbeenaskedtotakealeadroleonimplementiningamajorwi-fiprogrammeforthecitycentreandwewillensuremembersarewellplacedtotakefulladvantage.
However,despitethedigitalrevolutioninshoppingitisincreasinglyclearfromnumerousstudiesthatthemajorityofpeoplestillwanttomaketheirpurchaseinashopsotheattractivenessofthehighstreet,i.e.itscleanliness,lighting,easeofaccessetc,remainfundamentalblocksincreatinganappealtoconsumers.
TomeetthedemandsoftheconsumerandcompetewithotherretaildestinationsitisvitaltheCityCentralBIDManagementTeamworkswithourmemberstodeliverthekeyaimsoutlinedinthisBusinessPlan.
Makingabettercitycentreisinallourinterests.Itisabigchallengeandonethatcanonlybeachievedbyworkingtogether.
Ed OliverChairman of Liverpool BID Company
6Vision, Aims and Objectives
Vision City Central BID will continue to work in partnership with key partners to improve the environment in the retail and leisure heart of Liverpool city centre by making it a safer and more welcoming place for visitors and businesses to invest, work and play in – both day and night. City Central BID will also act as an agent for change to create new opportunities for growth and employment and help sustain the city centre as a major engine of the Liverpool economy.
Aims1. TomaintainLiverpoolcitycentre’spositionasaretaildestinationofchoiceandpromoteLiverpoolasa
premierEuropeancity.2. ToprovideavoiceforallourmemberswithinCityCentralBID;toensurethatCityCentralBIDisakey
partofthestrategic,decision-makingprocessesaffectingthecitycentre.3. Toworkinpartnershiptoensurethattheretailandleisureoffermatchesthedemandsofyourcustomers
andthattheinfrastructureofthecitycentremakesvisitoraccessandmovementaseasyaspossible.
ObjectivesThis City Central BID vision is supported by six over-arching objectives which will be delivered from 1November2013to31October2018:
1. TocontinuetopromotethecitycentreasoneofthepremierretailandleisuredestinationsintheUK.2. TosupporttheeconomicstrategyforLiverpoolbyassistingwiththe implementationanddeliveryof
the10-yearmasterplanfortheMainRetailArea,outlinedintheStrategicInvestmentFramework(SIF).3. To develop strategic partnerships that will invest in and support the animation, enhancement and
marketingoftheretailandleisureenvironmentbasedonamatch-fundingstrategy.4. TomaintainLiverpoolasoneofthesafestandmostattractivecitiesinEurope.5. Tomaximiseopportunities for thefinancialbenefitofCityCentralBIDmembersthroughadynamic,
seasonaleventsstrategy.6. Toexploitthegrowthofe-commerce,webtechnologyandsocialmediatothebenefitofmembers,their
employeesandcustomers.
Recommendations for 2013 – 2018 You said:
TheCityCentralBIDbusinessplanhasbeenreviewedbybusinessestoensureitmeetsyourbusinessneeds.
Basedonconsultationandyourrecommendations,asaminimum,theBIDhasbeenaskedbyyoutocontinuetodeliveranddevelopthefollowingkeyservices:
– Provisionofcitycentre‘CopShop’. – FullypaidmembershipratesforRadioAlertforBIDmembers. – ProvisionofShopmobilityservice. – Targetedcleansingregimeandstreethotwashing. – Organised removal of fly posters and graffiti – passing relevant intelligence to enforcement teamsrelatingtotheperpetrators.
– Enhancementofpavingrepairsi.e.ClaytonSquare. – MajorfootfallgeneratingPRcampaignssupportedbyhighqualityeventsandanimation. – Provisionoffreepromotionalopportunitiesacrossallmediaplatforms. – Monitoringandreportingonfootfallstatisticsonamonthlybasis. – ProvisionofannualMysteryShopexerciseanddevelopmentofskillsthroughtrainingproviders. – MaximisebusinessopportunitieswithmembersofLiverpoolCommercialDistrictBID.
We will:
Underpinthesekeyservicesthroughseveralactionplanstoimprovecurrentprogrammesoverthenextfiveyears.
Theyaresetoutacrossfourmainareasinorderofpriority,asidentifiedthroughconsultationwithourBIDbusinesses:
• Safety• Environment• Animation• Marketing
8SafetyWe will ensure that Liverpool city centre continues to be one of the safest city centres in the UK – both day and night.
The BID Management Team will:
– Supportthedeliveryofthe‘CopShop’inStJohnsShoppingCentre. – SupportthedeliveryoftheShopmobilityservice. – SupportthedeliveryoftheRadioCrimeAlertSchemeandpromotionofsafetyinitiativesi.e.pursebellsandmobilephonetagging.
– EstablishanAlleygateStrategytoprotectvulnerablebusinessesandmaintainasafeandcleanenvironment. – Maintainsupportandpromotionofthechildsafezonesinitiativewithkeyshoppingcentres. – SupportLCCandNHSprojects,targetingproblemareassuchasalcohol-relatedissuese.g.begging,streetdrinking,roughsleepingandthecitycentre‘wetcentre’.
– Support delivery of key City Council services such as Street Nuisance, Environmental Health, Licensing,TradingStandards,BusinessContinuity,CityCentreManagementandSafetyAdvisoryGroup.
– SupportpromotionofNightTimeEconomytohelpmaintainPurpleFlagstatus. – Enhance ties with Further Education establishments, City Council and Merseyside Police to promoteresponsiblebehaviourwithinthesecondsafestcityintheUK.
Environment We will ensure that by 2018 the public realm environment within City Central BID is befitting of a premier European city.
The BID Management Team will:
– Continuetomanageandco-ordinateon-streetcommercialandpromotionalactivitiestomaintainawellmanagedpublicrealm.
– Establishaflexible,independently-monitoredcleansingregimetargetedatmicrolevelwithcitycentrestakeholders,plustargetedhot-washingofkeynighttimeeconomyareas.
– DevelopaVisualEnhancementStrategy–extendinghangingbasketsto‘afterdark’lightingschemesatkeylocations–StLuke’sChurchandCavernWalks.
– BenchmarkagainstnationalcleanlinessstandardsanddevelopourKeepBritainTidyrelationship. – Increaselitterbincollectionfrequency. – Identifyandremovegraffitiandflyposters. – IntroduceaVacantUnitStrategyi.e.identifyvacant‘hotspots’andintroducethreemonthsinterventionpolicy,andpro-activelyengagewithlandowners.
– Seek additionalmatch funding for public realmworks in Ranelagh Street /Great Charlotte Street /ClaytonSquare/ParkerStreet.
The BID Management Team will:
– Deliveraseasonaleventsstrategythat‘translatestothetill’–i.e.WeddingFayre,FashionShows,BabyShowcase,LiveArtEvents,Studenttake-oversetc
– Deliverhighimpactseasonalprogrammesi.e,Christmas,Easter,Summer,withdetailsissuedquarterlytobusinessesandstakeholders.
– Continuetoworkwithculturalandartisticpartnerstocreateeye-catching,bespokeeventsthatincoproratevenueswithintheBID.
– ExtenduseofroamingadvertisingsiteswithintheBIDforourmemberstocreatemarketingandpromotionalopportunities-forfree.(Dailyrateis£1,200tonon-BIDmembers.)
– CampaignforhigherqualitythresholdandenforcementofstreettradingandstreetentertainmentwithinCityCentralBIDarea.
– Develop‘PromoteinLiverpool’websitetofurtherattractblue-chipcompaniesandeventstoraiserevenueandre-investinCityCentralBIDevents.
10Animation We will maintain a vibrant, family-friendly atmosphere in the city centre through a dynamic mix of events, with a focus on maximising opportunities for BID members to engage directly with potential customers.
Marketing We will capitalise on the unique character of City Central BID and to promote the true differential of the ‘Original Liverpool’ experience and expose members to new audiences.
The BID Management Team will:
– Continuetocollaboratewithmajorcitycentrestakeholdersoncreatingseasonal‘impact’campaignstomaximizerevenueanddrivefootfallfromsub-regionalcatchmentareas.
– ContinuetoprovideafreeshuttlebusservicefromthedisembarkationpointsofthecruiselinerterminaldirectintotheBIDarea.
– Maximisesignagepotentialofexistingphysicalassetsatgateways–vacantunits,buildingfacades,ChristmasLightspans,LimeStreetMediaWalletc.
– Createafreemobile‘app’topromoteyouroffers/eventsanddevelopb2bplatformswithLiverpoolCommercialDistrictBIDandmaximizedevelopmentof£600k‘freewi-fi’programmeinBIDarea.
– ContinuetoprovidememberswithfreetousePRplatformsonsocialmediaandadvertisingopportunitiesontraditionalmediai.e.radio/print.
– Continuetoproducebi-monthlynewslettersformembersandweeklyeshotstoyourpotentialcustomers-forfree.
– Providefreemediatraining/workshopsforourmembers.
12Financial and additional benefits
BID Levy – raised locally, spent locally – TheindependentCityCentralBIDBoardincludesprivatesectorbusinesscolleagues,propertyownersandpublicsectorrepresentatives.
– Over50%ofbusinessesintheareawillreceiverebates/costsavingsontheirBIDlevyfrompropertyownersand/orthroughtheBIDpayingforRadioAlertmembership.
– 40%ofbusinesseswillhaveanetBIDlevycostofunder£500p.a. – LiverpoolCityCouncilhascommittedinexcessof£1millioninvoluntarycontributionsforthenext5years.
– Allbusinesseswitharateablevalueabove£10,000p.a.willpayjust1.2%oftheirrateablevaluetowardstheenhancedservicesthatyouwantandrequested.
Wewillcontinuetosurveyyouandyourcustomersandvisitorstothecity,aswellasretailersandpropertyowners,toensuretheBIDlevycollectedisspentintheareasyoudeemthemostimportant.
City Central BID provides real benefits to all businesses through:
– Asafeandsecureexperience. – Cleaner,moreattractivestreets–acleanertradingenvironmentwithtargetedadditionalcleaningandhot-washing.
– Betterpromotionofqualityevents–radioandpressadvertisingandPRcampaignstoincreasefootfall. – TheBIDManagementTeamwillbebasedonLordStreetoperatingan‘opendoor’policytomembers,reportinganddealingwithissuesrangingfrombeggingtolittertopavementrepairs.Youwillbeabletocalltheteamwithanyproblemandwewillassistinresolvingit,orprovideyouwithaccuratecontactinformation.
– AsamemberyouwillbeabletobookmeetingsintheBIDofficeboardroomforfree. – Partnershipworkingtoassistinpromotingkeyseasonalretaileventse.g.ChristmasByLiverpoolwithkeyCityCentralbusinessesandpartners.
– TrainingofstaffthroughprogrammessuchasMysteryShopinitiativeandretailtraining,etc.
This will all be delivered via core activities of the BID team which, as a minimum, include:
– LiaisingwithLiverpoolCityCouncilandotherpartnerstoensuredeliveryofcore,baselineservices. – Reviewingnewandimprovedsafetyinitiatives. – MaintainingthecleanlinessofthecitybymonitoringdeliveryofBIDfundedactivities,suchasstreethot-washing,workingcloselywiththenewcitycentrecleansingteam.
– Workingwithalltransportinfrastructureproviderse.g.carparking,railandbusservicesandJohnLennonAirporttoensureaccesstoandfromCityCentralBIDareaflowsseamlessly.
– Workingwithlocalandnationalpartnerstoagreeastreetmanagementpolicy. – LiaisingwithMerseysidePolice,StreetNuisanceTeamandStreetPastorsregardinganti-socialbehaviour.
– Workingwithexternalagenciestoincreasefootfallandvisitorspende.g.LiverpoolACC,cruiselinerterminal,VisitLiverpooletc,toensureBIDareaisrepresentedasadestinationofchoiceforallvisitors.
– Providingfreepromotionalplatformsonaweeklybasisandatkeyseasonaltimes. – IdentifyingPRandMarketingopportunitiesandprovidingfreeworkshops. – Workingwithpartnerstoidentifytrainingopportunitiesbothinsales(basedonresultsfromMysteryShopinitiative)andotherarease.g.conflictmanagementandanti-terrorismtraining.
– Meeting,greetingandsupportingcommercial,promotionalandcharitableeventsonvarioussites throughoutthecitycentre.
– SupportingdevelopmentandpromotionofzoneswithinandaroundtheBID-e.g.BoldStreet,Ropewalks,CavernWalks,BalticTriangle,StGeorge´sQuarterandHopeStreet.
– SupportingbusinessesthroughaBIDretailersgroupasaplatformtoraisecriticalissueswithkeydecisionmakers.
Future of Liverpool city centre: ThedevelopmentsseeninLiverpool’sretailsector,coupledwiththemanynewtouristandleisureattractionsandtheUNESCOWorldHeritagestatusLiverpoolnowenjoys,givesthecitycentreadistinctadvantageovermostofourregionalandnationalcounterparts.
Andmoreistocome:
– Forever21–completionof£25mnewUKflagshipstoreonChurchStreet–Summer2013. – CentralVillage–£120mnewresidential,retailandleisuredevelopment–tocomplete2014. – StJohnsShoppingCentre–re-developmentofshoppingcentrefromSummer2013.
Andby2016:
– UpgradeofLimeStreetcorridorthroughtoClaytonSquare. – UpgradeofWilliamsonSquareandWhitechapeltomeetdemandsformodernretailaccommodationandstrengthenlinkstoStGeorge’sQuarter.
– UpgradeofQueenSquareBusStation.
14Financial Management
A BID levy of 1.2% rateable value will be charged on all hereditaments with a rateable value of £10,000 or more listed in the most recent local Non-Domestic Rating list and which are located within the geographical area of the BID.
TheBIDlevycalculationwillbebasedontherateablevalueshownon1NovemberineachofthefiveyearsandappliedtothatsubsequentBIDlevyyear.TheBIDwillcommenceon1November2013andrunforatermoffiveyears.
TheBIDlevyhereditamentswillbeupdatedatthestartofeachBIDyearonlytoaccountforanychangesinratepayer,ratepayerappeals,additionsandremovalsfromthelist.
TheBIDlevywillbebilledasasinglepaymentinNovemberofeachyearandcollectedbyLiverpoolDirectLimited,operatingonbehalfofLiverpoolCityCouncilandasanagentfortheLiverpoolBIDCompany.
LiverpoolCityCouncil,throughLiverpoolDirectLimited,willpassovertheBIDlevyraisednetofprovisionsandtheagreedcollectioncoststotheLiverpoolBIDCompany.
TheLiverpoolBIDCompanywillprovidequarterlyincome,expenditureandcashflowupdatestotheLiverpoolBIDCompanyExecutiveBoardandLiverpoolCityCouncil.
Externalaccountantswilloverseetheproductionofannualaccountsandwillconductanindependentauditoftheaccounts.
Alteration of BID Arrangements:
TheBIDarea,theBIDlevypercentageandthecriteriaofbusinesseligibilitycannotbealteredatanystageduringthefive-yearlifetimeoftheBIDwithoutafullAlterationBallot.ThisistoprotectratepayersandprovidecertaintyoftheBIDlevycosts.
2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 TotalsExpenditure: Environment and Maintenance
£179,000 £179,000 £189,000 £189,000 £189,000 £925,000
Safety £200,300 £200,300 £205,300 £205,300 £205,300 £1,016,500Marketing £112,500 £112,500 £117,500 £117,500 £122,500 £582,500Animation £110,000 £110,000 £115,000 £115,000 £115,000 £565,000Company Operations
£213,200 £213,200 £218,200 £218,200 £218,200 £1,081,000
Total Expenditure
£815,000 £815,000 £845,000 £845,000 £850,000 £4,170,000
2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 TotalsIncome: BID Levy £690,000 £690,000 £720,000 £720,000 £720,000 £3,540,000Commercial Pitch Hire*
£45,000 £50,000 £50,000 £55,000 £55,000 £255,000
Sponsorship Income*
£50,000 £50,000 £50,000 £50,000 £50,000 £250,000
Property Owner Contributions
£25,000 £25,000 £25,000 £25,000 £25,000 £125,000
Total Income £810,000 £815,000 £845,000 £850,000 £850,000 £4,170,000*AdditionalincomewillbegeneratedviasponsorshipandincreasedhireofcommercialspacewithinCityCentralBID.AllincomegeneratedwillbeinvestedinanextendedPR,MarketingandEventsprogramme.
22%
25%
14%
13%
26%
City Central BID Expediture2013/14
EnvironmentandMaintenance
Safety
Marketing
Animation
Operations
85%
6%6%
3%
City Central BID Income2013/14
BIDLevy
CommercialPitchHire
SponsorshipIncome
PropertyOwnerContributions
16Current Services and Baselining
An agreement to maintain or improve existing levels of service is a pre-requisite for any BID and guarantees the additionality of any services provided and paid for through the BID levy.
Withoutanagreementoutliningthebaselineservices,businesseswillnotagreetoinvestinaBID.Therefore,Baseline/ServiceLevelAgreementshavebeenagreedwiththefollowingkeypartners:
– LiverpoolCityCouncilandpartners – MerseysidePolice – LiverpoolChamberofCommerce
TheBaselinedocumentshavebeenapprovedbytheLiverpoolBIDCompanyBoardandareavailableontheCityCentralwebsite,www.citycentralbid.com.Theyclearlyillustratethesignificantlevelofresourcesandactivityalreadyprovided.
Abriefoutlineoftheareascoveredissetoutbelow.
Liverpool City Council and partners – CityCentreCoordination,Christmaslightsprovision,highwaymaintenance,streetcleansing,gullycleansing,flyposting/graffitiremoval,streetlighting,Winterhighwaymaintenance,tradewaste,CCTVmonitoringandStreetNuisanceteams.
Merseyside Police – CityCentreNeighbourhoodOfficersandcommandstructure – OfficersecondmenttoBusinessCrimeDirect – ‘CopShop’inCityCentralarea – CCTVmonitoring
Liverpool Chamber of Commerce (Business Crime Direct) – OperationofLiverpoolCrimeAlertRadionetwork – SaferBusinessAward
The City Central BID will come under the Liverpool BID Company. The Liverpool BID Company is a ‘not-for-profit’ company limited by guarantee with the specific principal remit of establishing and delivering Business Improvement District (BID) areas within Liverpool, driven by the business community.
TheLiverpoolBIDCompanyhasanExecutiveBoardwhichisultimatelyresponsibletothelevypayer(s)forensuringtheBIDbudgetisspentassetoutinitsbusinessplan.
CityCentralBIDwillestablishitsownOperatingBoardandsubsequentgovernancestructuresinordertocontrolthedeliveryoftheBIDprogramme.TheOperatingBoardwillhavefulldelegatedauthorityfromtheCompanyDirectorstocontrolallactivitiesandtheuseofbudgetsrelatedtotheBID.EverylevypayerwillbeamemberoftheCompanyandwillbeeligibletovoteattheAnnualGeneralMeetingfortheelectedpositions.
TheabovestructureensuresBIDbusinesseshaveamajorityposition,thatkeystakeholdersarerepresentedandthattheBoardhassufficientmembershiptoensureappropriateattendancelevelsateachmeeting.
TheBoardwillmeetfourtimesayearwithoneofthemeetingsbeingtheAnnualGeneralMeeting.CityCentralBIDmayalsoestablishkeyworkinggroups,asappropriate,todealwithspecificissuesandopportunities.
Governance and Management
Liverpool BID Company Structure ElectedPositions:Retail(multiples) 5Retail(independents) 4Leisure 3Office 2Total 14
PermanentStakeholderPositions:Propertyowners 6LiverpoolCityCouncil(officer) 1LiverpoolCityCouncil(member) 2LiverpoolVision 1LiverpoolChamber 1MerseysidePolice 1Merseytravel 1Total 13
City Central Operating Board
18CITY CENTRAL BID : 2013-2018
In Conclusion
VOTE YES FOR:
– A SAFE city centre –includingaCopShop,alleygatemaintenanceandaCrimeAlertRadioService–soitremainsfreetoyourbusiness.
– A CLEAN city centre –yourBIDlevywillbeinvestedinanewcleansingregime,specificallytailoredtoneedsofthelocalesurroundingyourbusiness.
– A VIBRANT city centre–fromqualityeventslikeBrazilicaandBoldStreetFestivaltoChristmaslights,hangingbasketsandpublicartwithallstreetactivitiesmanagedbytheBIDteam.
– A well PROMOTED city centre –withseasonalPRandmarketingcampaignstohelpdrivefootfallandFREEpromotionalopportunitiesacrossallmediaplatforms.
– A BID that SUPPORTS your business –throughalloftheaboveplusextrassuchasanannualMysteryShopprogramme,identifyingtrainingopportunitiesforyourstaffandlobbyingforlatertradinghours.
5 BID PLEDGES:
– We willestablishamatchfundingprogrammeto improve and upgrade the public realm –withattentiononhotspotareas–andhelpdelivertheCityCentreStrategicInvestmentFrameworkdeliveryplan2013-2016.
– We willdevelopavisual enhancement strategywithnewlightingschemesatkeylocationsfromStLuke’sChurchtoCavernWalks.
– We willintroducea vacant unit strategy developingprojectsbybuildingonrelationshipswithorganisationssuchastheuniversitiestoartists.
– We will create a FREE mobile appformemberstopromoteeventsandoffersandbuildonthe4Gplatformandnewcitycentrewi-fiservice–connectingto70,000peopleemployedinCommercialBID.
– We will provide free media training/socialmediaworkshopsforourmembers.
5 BID FACTS:
FACT–theBIDlevy of 1.2%willnotbegoingup.FACT–for90%ofourmembersthattranslatesto lessthan£40aweek.FACT–forhalfofthemit’llbeless than £10 a week.FACT–despitefacing£149mofcutsuntil2017,LiverpoolCity Council supports theBID.FACT–ayesvotewilltriggera£5m injection intoenhancingandpromotingtheBIDarea.
City CentralIt’s your BID it’s your vote.
Don’t BID it farewell!
ForfurtherinformationpleasecontactCityCentralBIDManagementTeam2ndFloor,76-78LordStreet,Liverpool,L21TA
Email:[email protected]: 01512332718