City Branding
-
Upload
caitlin-dixon -
Category
Documents
-
view
215 -
download
1
description
Transcript of City Branding
![Page 1: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/1.jpg)
PORTLANDOREGON
![Page 2: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/2.jpg)
![Page 3: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/3.jpg)
It’s formidable—the newness, the inexhaustible spirit, the
understanding that you’ve become who you always thought you
could be. And it’s invigorating—knowing your capacity, knowing
you’re in a moment that’s worthy of being captured.
PORTLAND. A RENAISSANCE.
![Page 4: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/4.jpg)
![Page 5: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/5.jpg)
![Page 6: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/6.jpg)
There is a moment when we fathom our potential
beyond an intimate understanding, when we are
inspired to engage beyond ourselves, to consider
the consequence of letting someone else see us.
And though timid at first, we extend ourselves,
knowing intimately and collectively that who we’ve
become is poised for sharing. We are left with
new confidence. So we shout, as you would expect us
to shout—on our own terms, when it feels authentic,
and softly, because the ones that want to listen
will quiet the world. In self-actualization, we
are born anew.
In self-actualization, we are born anew.
![Page 7: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/7.jpg)
In self-actualization, we are born anew.
![Page 8: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/8.jpg)
![Page 9: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/9.jpg)
M T H O O D O V E R P O R T L A N D
![Page 10: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/10.jpg)
![Page 11: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/11.jpg)
![Page 12: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/12.jpg)
It is one thing to become, and another to become
again, and again. We are sophisticated, attuned
to the arts, to formal expression. We are
self-indulgent, promoters and participants of
a spontaneous culture. We are definitive, pioneers
to a responsible standard. And we are comfort
and passion, poised by a breath that steadies us.
Everyday we discover who we need to be—reveal who
we aspire to. Nurtured by our own capacity, we
exceed ourselves—perceive a brighter, more vital
day. When we open our eyes, we are renewed.
EVERYDAY WE DISCOVER WHO WE NEED TO BE—REVEAL WHO WE ASPIRE TO BE.
![Page 13: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/13.jpg)
EVERYDAY WE DISCOVER WHO WE NEED TO BE—REVEAL WHO WE ASPIRE TO BE.
![Page 14: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/14.jpg)
![Page 15: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/15.jpg)
B U R N S I D E B R I D G E
![Page 16: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/16.jpg)
![Page 17: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/17.jpg)
![Page 18: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/18.jpg)
There is no angle, there is only honesty. There
is only opportunity to recreate an impression,
one that, for no other reason than authenticity,
continually triumphs over complacency. We expect
that the rain will foster creativity, that
willingness to consider will invite candor, and
that pride will extend invitation. And that as we
grow, we come to understand ourselves with less
and less sophistication so that what’s around us
will always feel bigger, more vibrant, and more
sincere than anything we’ve ever felt before it.
So that just as we arrive, we may recreate.
WE COME TO UNDERSTAND OURSELVES WITH LESS AND LESS SOPHISTICATION
![Page 19: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/19.jpg)
WE COME TO UNDERSTAND OURSELVES WITH LESS AND LESS SOPHISTICATION
![Page 20: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/20.jpg)
![Page 21: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/21.jpg)
S T . J O H N S B R I D G E
![Page 22: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/22.jpg)
![Page 23: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/23.jpg)
![Page 24: City Branding](https://reader033.fdocuments.us/reader033/viewer/2022052704/568c4a061a28ab4916967a67/html5/thumbnails/24.jpg)