CITIZENS’ RAIL FINAL CONFERENCE · Marketing the ‘Beach Train’ Through additional services...
Transcript of CITIZENS’ RAIL FINAL CONFERENCE · Marketing the ‘Beach Train’ Through additional services...
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Marketing the ‘Beach Train’Through additional services and an innovative marketing campaign, the Train des Plages project has revitalised the previously moribund line linking Saumur and holiday destination Les Sables D’Olonne, attracting tens of thousands of new passengers.
Innovation at stationsFrom the new station building at Burnley Manchester Road, with its modular design and community classroom, to examples from France, Germany and the Netherlands, innovation in station design and use has a big part to play in the development of community rail.
Maankwartier — More than a stationMaankwartier, or The Moon Quarter, is an inspirational project in Heerlen (Netherlands) to re-imagine and rejuvenate not just a station but an entire city. Founder of the project, Michel Huisman, describes the multi-million euro scheme as a “cure for the city”.
Welcome and opening remarks
Registration and refreshments
Tea and coffee break
Working with university studentsThe Citizens’ Rail project brought together British, Dutch, German and French students at a pair of masterclass events to design station improvements and rail marketing campaigns. The first of their ideas has already been implemented by rail operator GWR.
Erwan TerrillonChef du Service Offre de Transport RégionalConseil régional des Pays de la Loire, France
Richard WattsRail Development Team ManagerLancashire County Council, UK
Michel HuismanArtistMaankwartier project, the Netherlands
David PinderChairDevon & Cornwall Rail Partnership, UK
Richard BurninghamManagerDevon & Cornwall Rail Partnership, UK
Dominik ElsmannProject ManagerAVV, Germany
Paul AlzerProgramme Officer, Environment & TransportParkstad Limburg, the Netherlands
Nick DaviesResearch AssistantUniversity of Central Lancashire, UK
Marco TrienesResearch AssistantRWTH Aachen University
Rebecca CatterallProject Development OfficerDevon & Cornwall Rail Partnership, UK
CITIZENS’ RAILFINAL CONFERENCETHURSDAY 1 OCTOBER | RIVIERA INTERNATIONAL CENTRE, TORQUAY
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GOODBYE STATION, HELLO COMMUNITY HUB
WORKING WITH SCHOOLS
INVOLVING PEOPLE IN PLANNING STATION IMPROVEMENTS AND NEW STATIONS
RUNNING COMMUNITY RAIL EVENTS, SMALL AND BIG
USING THE INTERNET AND SOCIAL MEDIA EFFECTIVELY
FOLLOWED BY
Interactive afternoon sessionsIntroduction
Lunch
Tea and coffee break
Close
This session looks at ways in which stations can be enlivened by active involvement of local communities, involving business, arts and community groups.
Chaired by Prof. Paul Salveson, University of Huddersfield and board member of ACoRP and Transport Focus
Learn how to educate and inspire the next generation of rail passengers. Join us to discuss engaging children in the classroom, at the station and on the train.
Chaired by Community Rail Lancashire and Aachen City Council
From community evenings to on-street surveys, it’s important to involve local people in plans for their station. Come along for new ideas and to share your own.
Chaired by Aachener Verkehrsverbund, Aachen City Council, Parkstad Limburg and Lancashire County Council
This workshop will explore a range of different community events at stations, including what has worked well and what hasn’t, top tips and good ideas.
Chaired by the Devon & Cornwall Rail Partnership and Conseil régional des Pays de la Loire
Together we’ll discuss how to promote your organisation and events online, from using Facebook and Twitter to making the most of Google Analytics.
Chaired by the Devon & Cornwall Rail Partnership
At the end of the sessions, all groups will re-take their seats in the main room. The chair of each group will then give two minutes’ feedback about their session.
Rebecca CatterallProject Development OfficerDevon & Cornwall Rail Partnership, UK
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The way forward for community railFor our final presentation of the day, we’re pleased to welcome one of the foremost supporters of community rail in the UK, Mark Hopwood, managing director of rail operator GWR, to hear his thoughts on where the future lies for the sector.
Tweet your comments:#citizensrail
Follow on Twitter: @citizensrail
Visit the website:www.citizensrail.org
Final remarks
Mark HopwoodManaging DirectorGreat Western Railway
Citizens‘RailOur train Our station Our citizens
David PinderChairDevon & Cornwall Rail Partnership, UK
Richard BurninghamManagerDevon & Cornwall Rail Partnership, UK