Citizens Bank – The “Call It Home” Initiative

A Media Genesis Case Study

W W W . M E D I A G . C O M

Citizens Bank – The “Call It Home” Initiative

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Media Genesis Case Study

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Citizens Bank - The “Call It Home” InitiativeIntroduction

The “Call It Home” InitiativeRenowned for its work with local and national corporations and nonprofit organizations, Media Genesis teamed up with Citizens Bank and the Detroit Works Project to brand, design, and build the website for “Call It Home,” an urban renewal initiative that offers grants of up to $10,000 for exterior home improvements in the city of Detroit.

Media Genesis took a leadership role every step of the way, from initial branding to a clean, user-friendly website that incorporates the well-established brand identity of Citizens Bank. For the press conference, Media Genesis also designed much of the featured map signage.

Company OverviewMedia Genesis is a leading Internet services firm based in Troy, Michigan. Media Genesis serves more than 300 companies and nonprofit organizations. An in-house team provides a wide range of services including web design, search engine optimization, social networking and design and development of e-learning systems, mobile applications, intranets and content management systems.

As part of a $1.6 million grant program, Citizens Bank, along with Mayor Dave Bing and the Detroit Works Project, launched the “Call It Home” initiative. Media Genesis was called upon to brand, design, and build the website for the initiative and create some of the signage that was featured at the August 2011 press conference.

Detroit Mayor Dave Bing with representatives of Citizens Bank and the Detroit Works Project at the “Call It Home” press conference.



Citizens Bank - The “Call It Home” InitiativeWebsite Design

The “Call It Home” initiative needed a clean, illustrative website design to not only promote user-friendliness but also give an image of hope to the city of Detroit. The inspiration behind the website’s banner came from the film “The Wizard of Oz” and the imaginative works of Walt Disney. The idea was to make the GM building look like a shining castle in the middle of a bright, clean, and hopeful city. It perfectly reflects the initiative’s core purpose: to beautify Detroit.




“Call it Home” Homepage




“Call it Home” About Page



Citizens Bank - The “Call It Home” InitiativeMap and Signage Design

Grant Program Guidelines

Demonstration Area &

CONTACT | PRIVACY STATEMENT | SITEMAP

©2011 Citizens Bank. Member FDIC Equal Housing Lender.

All Rights Reserved. Created by Media Genesis.

This area is generally bounded to the north by McNichols

Road, to the east by Southfield Fwy, to the south by Grand

River, and to the west by Evergreen.

North Rosedale Park

MCNICHOLS RD

SO

UT

HFIE

LD FW

Y

EV

ER

GR

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N






This area is generally bounded to the north by Eight Mile

Road, to the east by Woodward Avenue, to the south by

McNichols, and to the west by Wyoming.

Bagley / Detroit Golf Club

Green Acres / Palmer Woods

Sherwood Forest

University District






This area is generally bounded to the north by Ford Fwy,

to the east by Cadieux, to the south by Mack Avenue, and

to the west by Outer Drive.

East English Village

As collaborators with Citizens Bank and the Detroit Works Project, Media Genesis also designed maps and signage for the press conference in Detroit with Mayor Bing. These tools promoted the project as harmonious with the identities of Citizens Bank and the Detroit Works Project and allowed viewers to immediately recognize the neighborhoods that would be highlighted. Media Genesis’ designs served as essential tools for the event.




Rosedale Park Map






This area is generally bounded to the north by McNichols

Road, to the east by Southfield Fwy, to the south by Grand

River, and to the west by Evergreen.

North Rosedale Park

MCNICHOLS RD

SO

UT

HFIE

LD FW

Y

EV

ER

GR

EE

N




East English Village Map






This area is generally bounded to the north by Ford Fwy,

to the east by Cadieux, to the south by Mack Avenue, and

to the west by Outer Drive.

East English Village



Citizens Bank - The “Call It Home” InitiativeForm Design

Maintaining the same illustrative branding that was created for the website, Media Genesis designed a set of forms for the initiative. These forms allowed individuals to apply for either grants or loans through the program.

Home Purchase Loans

If you live in or desire to live in Wayne county, you can get up to

97 percent of the value on a home purchase or refinance loan with

no cash out, up to $1,000 in assistance for closing costs and up to

$1,000 in assistance for a down payment.

Your fixed rate will be at least 1 percent lower than current prevailing

market rate with various terms available.

Home Refinance Loans

The Commitment to Community Partnership is engaged in revitalizing

the city of Detroit and Wayne County. The citizens of Detroit and

Wayne County are vital to this process. If you own a qualified home

in Wayne County and are paying anything more than 1 percent lower

than the current market rate on your mortgage, it might be a good

time to refinance with a loan from Citizens Bank.

Home Improvement Loans

Improving your home does more than increase your property value

and make you feel good about where you live. Improving your home

improves your neighborhood and your city.

If you own a home in Wayne County, and you’ve been meaning to

repair, restore or otherwise improve your residence, the Commitment

to Community Partnership may be able to help.

Owning a qualified, single family home or condominium that is your

primary residence may give you access to a loan to remodel your

bathroom, replace your furnace, repair your roofing, or make a

number of other improvements. These loans from Citizens Bank offer

several benefits:

Unsecured $500 to $7,500 home improvement loans•

Waived processing fee•

At least 1 percent below current market rates•

Loan Program Guidelines &

Loans from the Commitment to

Community Partnership are provided to

help you purchase, refinance or improve

a qualified home in Detroit.

Loan Program Guidelines

Program Start DateApplications will be accepted starting July 1, 2011 and

continue until the funds are exhausted or the program is

discontinued.




Grant Program Application &




Grant Program Application Cover

Grant Program Application &




Grant Program Application Inside

Home Purchase Loans

If you live in or desire to live in Wayne county, you can get up to

97 percent of the value on a home purchase or refinance loan with

no cash out, up to $1,000 in assistance for closing costs and up to

$1,000 in assistance for a down payment.

Your fixed rate will be at least 1 percent lower than current prevailing

market rate with various terms available.

Home Refinance Loans

The Commitment to Community Partnership is engaged in revitalizing

the city of Detroit and Wayne County. The citizens of Detroit and

Wayne County are vital to this process. If you own a qualified home

in Wayne County and are paying anything more than 1 percent lower

than the current market rate on your mortgage, it might be a good

time to refinance with a loan from Citizens Bank.

Home Improvement Loans

Improving your home does more than increase your property value

and make you feel good about where you live. Improving your home

improves your neighborhood and your city.

If you own a home in Wayne County, and you’ve been meaning to

repair, restore or otherwise improve your residence, the Commitment

to Community Partnership may be able to help.

Owning a qualified, single family home or condominium that is your

primary residence may give you access to a loan to remodel your

bathroom, replace your furnace, repair your roofing, or make a

number of other improvements. These loans from Citizens Bank offer

several benefits:

Unsecured $500 to $7,500 home improvement loans•

Waived processing fee•

At least 1 percent below current market rates•

Loan Program Guidelines &

Loans from the Commitment to

Community Partnership are provided to

help you purchase, refinance or improve

a qualified home in Detroit.

Loan Program Guidelines

Program Start DateApplications will be accepted starting July 1, 2011 and

continue until the funds are exhausted or the program is

discontinued.




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Project ManagementRecommendation Docs

Logic Flows

Wireframes

Content Template Creation

Information Architecture

Quality Control Testing

ConsultingBranding Consultation

Marketing Consultation

Other Strategy

Process Re-engineering

Usability Studies

Benchmarking Studies

Traffic Report Analysis

Online Research

Design StudioMotion Design (i.e. Flash/Flex)

Action-Scripting

3D Visualizations

Print Design

Layout

Optimization

Integration

Asset Creation3D Asset Development

Photography

Video Production

Copy Writing & Editing

TechnicalApplication Design

Build & Configuration

Data Scrubbing

Systems Integration

Server Side Programming

Client Side Programming

Other SpecialtiesMaintenance

Search Engine Marketing

For More Information Visit www.MediaG.com

Citizens Bank – The “Call It Home” Initiative

Documents

Transcript of Citizens Bank – The “Call It Home” Initiative