Citizen Journalism.pdf

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    www.imimobile.com

    Citizen journalism

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    An initiative by a media company which empowers anycitizen to share information of any important incidents

    they come across anytime and from anywhere in India

    Citizens can share this information using mobile medium

    - By calling on a IBD number

    - By using a customized mobile app

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    What is Citizen Journalism?

    Citizens can narrate the incident on Voice

    Citizens can click pictures and upload the same via mobile app.

    Citizens can shoot videos and upload the same via mobile app.

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    Engaging the citizens

    Getting real-time incident updates along with images & videos

    Creating a brand association between Citizens & media company

    Unique initiative- which can give a positive brand image to media company

    Immense Word-of-Mount publicity opportunity

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    Benefits to Media Company

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    Citizen journalism will be offered via the following channels SMS

    Citizens can send a text message to a shortcode.

    Editor will view the messages in a web panel.

    IVR

    Citizens can call to a Toll free number and record the report by following predefinedprompts.

    Editor can listen to these messages and also find from which number the messages is

    submitted.

    3G video Calling

    Citizens can call from a 3G mobile to a number and submit live incident report.

    Editor can view the reports submitted.

    Device App

    Citizens with a smart phone can download a app, which will enable citizens to perform

    all above actions.

    Editor can have view all the details submitted from a web panel.

    Citizen Journalism

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    To report a incident send SMS HMTV space to 56263

    Citizen Journalism Via SMS

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    IBD (In Bound Dialer)

    User calls on an IBD

    no.Select the city name

    Record the incident

    information on voice

    Confirm the incident by

    pressing a key

    Information made

    available to the editorial

    team

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    To report a incident call 040 71015120 and follow the instructions.

    On successful connection Citizen will listen to a prompt

    Welcome to Citizen Journalism

    Enter the STD code to recognize the area.

    Citizen will be asked to record message after tone

    Citizen can listen to the recording and confirm

    Citizen will confirm the by entering the Key as configured.

    Citizen Journalism Via IVR

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    To report a incident call 040 71015120 and follow theinstructions.

    Citizen can get connected to editor via 3G video call and submit the

    report

    Citizen can also call to a 3G number and the system will record the

    message.

    Citizen Journalism Via 3G video Calling

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    Mobile App...

    Users can download

    the mobile app

    App will have facility

    to write the incident

    update, upload image,

    video & recorded

    voice.

    Citizen can fill the

    information & submit

    Information made

    available to editorial

    team

    Editorial team can contact

    the citizen and seek further

    information

    Citizen to get an

    SMS alerts with the

    link of published

    article

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    Home screen

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    Just In - News

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    Just In News Details

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    Upload a video report

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    Upload a photo report

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    Upload a text report

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    Account details

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    Call to report

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    Citizen Journalism Web Interface

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    Thank you