Citizen Journalism : The Audience Delivers

Filem obile Logo w/ truck | FM _Logo_truck.eps

CITIZEN JOURNALISM : THE AUDIENCE DELIVERSSteve Hulford

Monday, November 16, 2009

FILEMOBILEABOUT FILEMOBILE

Filemobile is an on-demand (software as a service) social media platformcompany specializing in user generated content, social networking andbroadband video

Focus on media companies, brands and agencies

Media Factory is a media and user management system, widget publisherand application development environment for rich media

A central place to manage and distribute all your media (UGC and pro content)

Build one application, deploy many times

Based in New York and Toronto

Filemobile | November 12th, 2009

CITIZEN JOURNALISM: THE AUDIENCE DELIVERS


ABOUT FILEMOBILEOUR CLIENTS ARE MEDIA COMPANIES, BRANDS, DIGITAL AGENCIES

All leveraging one highly scalable platform




PROVIDE APPLICATIONS ON DEMANDVARIETY OF PRODUCTS

Flexible & Customizable

Multimedia Comments Media Hub Internet TVUGC Contest EngineCitizen JournalismBlog Voice-over Recorder Video Editor Rich Content AdsKiosk ApplicationUGCTV




FILEMOBILE’S MOBILE APP PARTNER: SPREED



Spreed is a mobile publishing engine

Our Proprietary and patent pending mobile media publishing platform enablesonline media publishers to quickly and cost‐effectively publish, maintain andmonetize their digital content using feature‐rich branded native smart phoneApplications.

• Smart Phone App Development

• App Hosting

• App maintenance

• Mobile Innovation Strategy

• Mobile Ad Sales

• Mobile Ad Administration

• Mobile Analytics

But that is not all, we are a full service mobile enabler:

WHAT IS SPREED?


CASE STUDY # 1CTV MYNEWS

OVERVIEW

- Received over 4,355 news items

- 6,000 + registered members

- 1,000,000 media views a month

- Use content daily on TV & Web

- Exclusive video & photos

- Integrated into automated broadcast system

Mark Vincent of Toronto, shot the propane explosion with his mobile phone at 4:02am, Aug 10th, 2008.CTV aired it 30 minutes later.




CASE STUDY # 2CP24 - Tornados on August 20th

OVERVIEW

- A new prime-time record for CP24, which reached 1.2 million viewers

- Ratings for its broadcast, were up 150% over an average summer weeknight, making it the most-watched primetime event in the channel's history.

- 1,762,872 media views on Filemobile community application

- Integrated into automated broadcast system allowed for three hours of UGC on TV

"CP24 captured the storm’s progression, from emerging tornadoes and post-storm destruction, at one point relying almost 100 per cent on viewer footage harnessed by Filemobile

technology. ".




CASE STUDY # 3Weather Network - Lightning strike caught on video

OVERVIEW

- Geotagged UGC from 10,000 cities in Canada

- 12,000,000 uniques a month

- 7,000,000 media views a month on average

- 12,000 submissions a month (260 videos)

- 1,000,000 api calls a day




CITIZEN JOURNALISMTHE OPPORTUNITY

User generated content for news adds context to stories.

Doesn’t replace journalists.

Means of production are ubiquitous

News cycle is real-time

Gives you more eyes on the street.

Build a community of citizen journalists and add more insight to your news.

Handheld device is the best tool for gathering ugc news

Few companies are building a community of citizen journalists with a handheld application

Build this community first and you win!




FILEMOBILE & SPREEDS SOLUTIONCITIZEN JOURNALISM

INGEST FORMATS:

INGEST DEVICES:

CONSUMPTIONOPTIONS:

TRANSCODINGMODERATION

CURATION




CITIZEN JOURNALISMKEY FEATURES - MOBILE APPLICATION

Photo, Video, Audio, Text options

Explore geotagged content via map

Facebook connect out of the box

Comments, Share, Like, Favorite

User profiles

Flexible info architecture options

Easy to skin




IN CITIZEN JOURNALISM



•By integrating CJ directly intoyour mobile app you make itmuch easier for the user to sendyou their pictures.•The Flickr iPhone app came outand after 1 week it became the#1 camera on the site withthousands of pics being uploadeddaily.•Remove all the barriers toengagement in order to embraceuser generated content

Your mobile phone is with you everywhere. If you see something newsworthy all youneed to do is reach into your pocket and snap a picture


MEDIA FACTORY PLATFORMMANAGING MULTIPLE APPLICATIONS FROM ONE PLATFORM




HOW WE WORK WITH CLIENTS

OPTIONS THAT FIT YOUR RESOURCES

White label A complete turn key solution focusing on the areas of contests,communities, broadband video and social networks.

Easy to deploy, you can skin, or we can skin. Hosted byFilemobile on Media Factory.

Components A library of features that can be added to an application with oneline of code. Components are powerful and flexible

and allow you to build applications quickly, or extend ourapplications.

Extend our white label applications, or create your own inMediafactory’s application environment.

API An application protocol interface. This enables companies tocustomize their own applications.

Enable your development team to directly leverage theMediafactory platform while hosting your own applications.

Building core applications, and sales programs




DISCUSSION

Steve Hulford

Founder

Filemobile

18 Mowat Ave, 2nd Floor

Toronto, Ontario

Liberty Village

p: 416-849-2045

w: www.filemobile.com

e: [email protected]




http://www.filemobile.com

http://www.filemobile.com

http://www.stevehulford.com












Citizen Journalism : The Audience Delivers

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