0

20

40

60

80

100

120

140

Cities Bangalore Delhi Mumbai Pune

Population in Lacs 84.25 110 125 55

Vehicular Population in Lacs

40 70.75 20 31

Population & Vehicle Analysis

Valu

e in

Lac

s Buses6000

Buses8000

Buses4680

Buses1650

Cities Bangalore Delhi Mumbai Pune

Fatal Accidents 552 2066 757 417Population In Lacs 84.25 110 125 55

Fatal Accidents Analysis

235 two wheeler

accidents

6 bus accidents

Two wheelers contribute more than 50% of the total accidents caused in the cityFatal accidents by buses are minuscule 1.3%

The Solution Public Transportation

Occupancy of space on roads is reduced by manifolds when we switch to travel via buses

Comparison

Car Bicycle Bus

Safe

Convenient

ComfortableReliable

EnvironmentalFriendly

FasterEconomical

Passengers

Source : www.pmpml.org

11 lakhsBuses1,650

Bus station308Staff8,610

Routes349Bus Depots10

Passengers stopped using bus since May 2010

1.5 lakh

More Buses – 3000 as per CIRT

More Operational Buses

Route rationalization(349 new routes)

Frequency and Timeliness increased

Katraj

Loni

Dhayri

Balewadi

Chandani Chow

Kothrud

Hinjewadi

Wagoli

Nigadi

Undri

Wanovari

Ghorpari

Saswad

Hadpsar

Alandi

Bosari

Mundwa

Nahik PhataYewaroda

Warje

Pashan

Chinchawad

University

Engg.

SwargateD. G.

Pul Gate

Station

Corporation

BRT

OCL

ICL

City Line

River Bus ServiceAirport

Ply

3000 buses on

1st Nov.

Addnew routes

349

Get

high frequencyin high density

area

Get the people to experience the

Pune Bus Day

Ply

3000buses on 1st Nov.

1650 PMPML operational buses+ add 1500 buses on 1st Nov Timing : 6am – 10pm

Get

high frequencyin high density

area

Lower average waiting time from:•High density: 10-15 min to 3-5 min•Medium density: 25-45 min to 10-20 min•Low density: 60-95 min to 30-45 min

Get people to experience the

Pune BusDay

• Increased bus frequency•Giving out info on route maps• Compliance from corporate• Routes rationalized

12.50 lakhs

22.50 lakhs

1500 Buses

3000 Buses

Current day situation Situation on 1st November

leading to effective

PUBLIC PRIVATE PARTNERSHIP

Reach out to Punekars

Aligning & involving

Stakeholder

Execute the entire activity

Measure the success & follow up

360 Degree Media Strategy

• Promo ads

• Editorials

• Features

• Route Maps

• Quotes & Interviews

• Promo ads

• Fact File - Vignettes

• Special Bulletins

• Bytes & Interviews

• Campaign spots

• RJ Mentions

• Listeners views

• Appeal

• Emphasis the D - day

360 Degree Media Strategy

•Micro site

• Social Media

• Blogs

• Interaction

• Appeal & Inform

• Awareness

• Reminders

• Announce via SMS

• Provide route maps

• Inform Bus numbers

•Mobile optimized web

360 Degree Media Strategy

• Celebrity bus ride

• Endorsing celebrity &

participation

To successfully demonstrate this activitywe require

1500 BUSESOR

funds to hire 1500 buses

RS. 2,00,00,000/-

One Key Stakeholder is

YOU

Contributing minimum

50 Buses

Contributions in the multiple of Rs. 6 lakhs for equivalent number of buses will also be accepted

Contributing minimum

Rs. 6 Lakhsto procure 50 buses on rent

OR

CEO & MD

Announce ‘Pune Bus Day’ in your organisation

Corp Comm & HR

Communication with employees via mailers

Unit Leader

Single point contact for info sharing both ways about the activity

Internal Commun

ication

Communication with employees via mailers

• Adequate Editorial coverage as acknowledgment across our media