Cision peterson mk300
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Justin Peterson MK300 10/16/11
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Cision's new offering, CisionPoint, provides PR professionals with the tools to succeed in today's tech and social media worlds with formidable metrics designed to grow campaigns.
Transcript of Cision peterson mk300
Justin PetersonMK300
10/16/11
Designed by PR professionals, for PR professionals:
◦ Media Database
◦ Press Release Distribution
◦ Media Monitoring
◦ Media Analysis
CisionPoint
Global database of traditional and social media contacts
◦ Targets influencers and knows: Who to contact When to call What to pitch
World’s largest database of social media contacts
◦ Provides contacts who drive decision-makers in industry
◦ Provides influence rating of competitors
Media Database
CRM tools for PR management
◦ Organize, share, and monitor media relations activities
◦ Manage multiple campaigns simultaneously
Bacon’s Media Directory
◦ Access to thousands of reporters and news outlets
Media Database
Search Engine Optimization
◦ Enhance keywords to increase visibility to influencers
◦ Permanently archive Press Releases (PR’s)
Social Media Distribution
◦ Create content in one place and publish to all social media platforms
◦ Gain insight from professionals to write PR’s
◦ Custom newsrooms integrated to brand website to increase visibility
Press Release Distribution
Traditional Distribution
◦ Web, wire, email
◦ Wide scope of distribution channels
PR Measurement
◦ Measure scope of PR and see who is publishing PR
◦ See who opens emails-narrow campaign efforts
◦ Gauge reception of PR in marketplace
Press Release Distribution
Social Media
◦ Converse with the fans and nay-sayers to promote brand
Media Monitoring
o Track viral success of stories-see comments from blogs all over Internet
Social Media
◦ Track volume of buzz around keywords of campaign
◦ SCRM, with integration to SalesForce.com
Media Monitoring
Basic Analytics
◦ Snapshot of media coverage vs. competition
◦ Understand patterns of coverage throughout and after the campaign
◦ Customizable dashboards display charts of interest
◦ Presentation-ready display of data and charts
Media Analysis
Advanced Analytics
◦ Evaluate campaign’s impact and reach through scoring
◦ Estimate how memorable the campaign was
◦ Determine how many people were influenced by key messages
Media Analysis
Social Media Analysis
◦ Monitors blogs and makes sense of it all
◦ Determines the themes, topics and trends of conversation
◦ Reports frequency, mix and tone of coverage
Media Analysis
