Cisco Systems NTCA Wireless Symposium Pre-Conference … · 2008-07-03 · Bob Schattner, Sr....
Transcript of Cisco Systems NTCA Wireless Symposium Pre-Conference … · 2008-07-03 · Bob Schattner, Sr....
CISCO CONFIDENTIAL – DO NOT DUPLICATE OR COPY
Cisco SystemsNTCA Wireless SymposiumPre-Conference Workshop
May 17th, 2006 - Denver, CO
222© 2006 Cisco Systems, Inc. All rights reserved.
Agenda11:00 – 11:30 a.m. Registration
11:30 – 11:45 a.m. Welcome – Cisco Systems, Inc.Bob Schattner, Sr. Business Development Manager, Cisco Systems, Inc.
11:45 – 12:15 p.m. Wireless Market TrendsBob Schattner
12:15 – 1:00 p.m. Lunch
1:00 – 2:00 p.m. How Do You Make Money with Outdoor Wireless Mesh?Eric Dentler, Product Sales Specialist, Cisco Systems, Inc.
2:00 – 2:30 p.m. Outdoor Wireless Mesh Solution OverviewBill Wong, Consulting Systems Engineer, Cisco Systems, Inc.
2:30 – 2:45 p.m. Break
2:45 – 3:30 p.m. MetaSwitch SIMPLE VoWLAN SolutionMarc Matthews, Sr. System Engineer, MetaSwitch
3:30 – 4:00 p.m. Managing & Securing Your Outdoor Wireless Mesh NetworkJeff Minson, Consulting Systems Engineer, Cisco Systems, Inc.
4:00 – 4:45 p.m. Indoor and Outdoor Wireless Case StudiesEric Dentler
4:45 – 5:00 p.m. Closing Remarks – Cisco Systems, Inc.
CISCO CONFIDENTIAL – DO NOT DUPLICATE OR COPY
Wireless Market Trends
What signs should we look for?
Bob SchattnerSr. Business Development [email protected] 17th, 2006
444© 2006 Cisco Systems, Inc. All rights reserved.
Market Perspectives
Market size – Market growth
555© 2006 Cisco Systems, Inc. All rights reserved.
Outdoor Wireless Is a Booming Market
• U.S. market will see a compound annual growth rate of 134 percentbetween 2004 and 2007 as more municipalities, including larger cities, embark on wireless initiatives
Muniwireless’s 2005 “The Municipal Wireless State of the Market Report”
• According to The Wireless Internet Institute (W2i), hundreds of U.S. cities are setting up metro-scale wireless networks and more than 1000 local governments worldwide have similar plans
The Wireless Internet Institute (W2i)
• Top application for current municipal wireless networks is public safety (police, fire, emergency services)—over half of U.S. municipalities that have deployed municipal wireless have done so for public safety
Muniwireless’s 2005 “The Municipal Wireless State of the Market Report”
666© 2006 Cisco Systems, Inc. All rights reserved.
Municipal Broadband Market 2006• Municipal Broadband Market
Roughly 300 US Municipal Wireless Projects Deployed or Planned
Mix of Municipal Ownership and Public-Private Partnership Model
• Multi-Purpose Broadband NetworksGovernment ApplicationsPublic Safety/Police/FireMeter Reading/MonitoringIntelligent Traffic ManagementNeighborhood/Community Development Educational Broadband Community PortalsBroadband Competition – Open AccessUniversal Broadband - Digital Inclusion Wireless Broadband AccessCity-Wide Wi-Fi Mesh Hotzone - TourismBusiness BroadbandMobile Personal Broadband VoIP and Media Content
$0$50
$100$150$200$250$300$350$400
Dol
lar V
alue
(Mill
ions
)2004 2005 2006 2007
Municipal Wireless Broadband Market
Capital Investment in Municipal Wireless Broadband Networks
Source: Yankee Group Research 2006
777© 2006 Cisco Systems, Inc. All rights reserved.
Number and Types of projects are growing
888© 2006 Cisco Systems, Inc. All rights reserved.
Recent Muni WiFI Deployments
• Copycat RFP’s, little thought to biz model and win-win
• Single radio architectures
• Poor Indoor coverage
• Few scientific Site Surveys conducted
• Cookie Cutter service, single provider control
• No Intrusion Detection
• Worries about interference
• Public Safety focused
999© 2006 Cisco Systems, Inc. All rights reserved.
Emerging Trends – thankfully things are changing!
• Mixed Use (Public/Private) networks dominate
• Premium Service tiers delivered as Term Licenses
• Advertising supported Basic Services, revenue share
• Cities as Anchor Tenants offsetting Opex
• SP owned, managed service
• Wholesale Provider (Neutral Host or Open model)
• MSN, Yahoo entering and taking on Google
• City-wide application licensing for key stakeholders
• Service Provider consolidation (like Hot Spots in 2004)
• Creative financing
101010© 2006 Cisco Systems, Inc. All rights reserved.
Moving from Single Application Networks to Multi-Purpose
Is it a multi-purpose network?
0% 20% 40% 60% 80%
No
Yes
• Most existing municipal networks began as a single purpose network, such as public safety or municipal applications
• Now CIOs and other community leaders are interested in making more of the network
Source: W2i/Yankee Group Digital City Survey, 2005
111111© 2006 Cisco Systems, Inc. All rights reserved.
What is your planned go-to-market pricing for the residential and business customers?
17%
11%
28% 28%
17%
0%
5%
10%
15%
20%
25%
30%
Free Free but withoptions to upgrade
Free to low-income, tiered
priced to the rest ofthe community
Tiered pricing Other, pleasespecify
Source: W2i Yankee Group Houston Survey 2006
121212© 2006 Cisco Systems, Inc. All rights reserved.
Service Provider Role
•Prime respondent to RFP
•Takes title to network equipment, OSS-BSS
•Manages Subscribers, Billing, Tier I Support
•Can be sole provider or Wholesaler
131313© 2006 Cisco Systems, Inc. All rights reserved.
What is the ideal role for the incumbent telecommunications company?
24% 24% 24%
17%
10%
0%
5%
10%
15%
20%
25%
30%
Partner in networkbuild
Systems integrator Managed serviceprovider
Hybrid solutionpartner
No role at all
Only 10% say they don’t need you!
Source: W2i Yankee Group Houston Survey 2006
141414© 2006 Cisco Systems, Inc. All rights reserved.
Service Provider Categories
•Incumbents
•National ISP’s (Earthlink, AOL, United On-Line)
•Regional ISP’s
•Regional Local Exchange Carriers
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City Categorization
Tier 3
Small Communities99,999-
• Private or public/private solution as well as Public funded
• Good Opportunity to work with local government
• Sweet spot = NTCA members?
Tier 1
NFL/NBA Cites 500,000+
•Almost all RFP’s looking for a private or public/private solution
•Sweet spot for large SP’s, ISP’s & content providers
•Very political
Tier 2
Medium Cites 100,000 to 499,000
•Almost all RFP’s looking for a private or public/private solution
•Sweet spot for Tier 2 ISP’s
161616© 2006 Cisco Systems, Inc. All rights reserved.
Mesh networking for Public Sector : a platform for economic development and digital inclusion
Focus on business model with SIs and SPs
Focus on solution with application
partners
Transport and tourists
Transport and tourists
First responders and
Mobile city agents
First responders and
Mobile city agents
Video Surveillance /
city monitoring
Video Surveillance /
city monitoring
Secure Wireless FoundationService EnablingService Enabling Unified Infrastructure
Cisco outdoor Mesh
Residential and SMB access
Residential and SMB access
Local government workforce productivity - Economic development -Digital inclusion - Public safety
Local government workforce productivity - Economic development -Digital inclusion - Public safety
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The main drivers
0% 10% 20% 30% 40% 50% 60%
Lower Telecommunications Costs
Interagency Communication
Emergency Response
Remote Management for Public Utilities
Traffic Management
Intelligent Transport
Improved Services to Citizens
Digital Inclusion
Economic Development
Improved Gov't Productivity
Enhanced Safety Security
Somewhat Important Important Extremely ImportantSource: W2i/Yankee Group Digital City Survey, 2005
Most sales are driven by applications
Source: W2i/Yankee Group, Digital City Survey, 2005
181818© 2006 Cisco Systems, Inc. All rights reserved.
Understanding the Challenges of Local Governments
Local governments face many challenges in achieving a vibrant community
Monitoring and gathering
information in real time
Automating manual tasks
Eliminating data-entry duplication
Capturing data
accurately
Reducing burdensome,
time-consuming tasks
Enhancing education
infrastructure
Empowering employees to
be more autonomous
Providing information hotspots for businesses, citizens, and
tourists
191919© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Eco System : Best Industry Value
26+ Signed Cisco Wireless Applications Partners
26+ Signed Cisco Wireless Applications Partners
Public SafetyMobile Router, IPIC, Video Surveillance,
Police / Fire VPNs, First Responder Comm
Digital InclusionLow Cost / Low Bandwidth Broadband
Public AccessTiered Broadband Services, Voice, Mobility, Gaming
Public ServicesAMR, Parking Meter,
Asset Mgt., Land Mgt. Mobile Workforce, Smart Truck
Connected communities
Incr
easi
ng In
dust
ry V
alue
Incr
easi
ng In
dust
ry V
alue
202020© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Value Proposition
• Market Leader in Indoor/Outdoor Wi-Fi SolutionCisco has the largest AP installations in the world
$50M in Outdoor Wi-Fi in FY05
• Ease of Deployment and “Best-in-Class” Management reduces OPEX
• Wired + Wireless Networks – User, Application, Security and QoS unification
• Industry 1st Intelligent Wireless Mesh Solution
• End to End Network Solution
212121© 2006 Cisco Systems, Inc. All rights reserved.
Public Sector Customer List• City of Adelaide, Australia• City of Austin, TX• City of Baltimore PD, MD• Chiran Township, Japan• City of Dayton, OH• Dorchester County, MD• City of Everett, WA• City of Forest Grove, OR• City of Fredericton, Canada• Cook County PD, IL• City of Greensboro, NC• City of Jerusalem, Israel• City of Lebanon, OR
• City of Madison, WI• Oakland County, MI• Orange County, FL• City of Renton, WA• Upper Merion Township PD• Village of Buffalo Grove• Westminster, UK• UC Berkeley, CA• Atria (Canadian Utility), Canada• PNNL (DoE)• Con Edision, NY• US Army• Paris Metro, France
Note:Blue = Cisco Wireless Mesh Deployment - White = Cisco Outdoor Wireless Deployment
222222© 2006 Cisco Systems, Inc. All rights reserved.
Wireless Mesh NetworkingSummary
Controller
• The explosion of standards-based Wi-Fi clients is redefining the “network edge”
• Cisco’s Best-in-Class Indoor/Outdoor Wireless Solution changes the game
• Wired+Wireless Integration enables unified policy definition and management
• Cisco’s Wireless Mesh Networking Architecture is secure, reliable, scalable and easy to deploy and manage !
• Building a Public Sector team focused on applications – Wireless is one of the top focuses
• We are looking for SP Partners like you!
Scalable ArchitectureScalable Architecture
Reliable HardwareReliable Hardware
Dynamic FoundationDynamic FoundationSecure ControlSecure Control
BestBest--inin--Class ManagementClass ManagementClient InnovationClient Innovation
232323© 2006 Cisco Systems, Inc. All rights reserved. 232323
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Access Evolution Question
Will WiMAX be an Evolution of Ethernet/Wi-Fi or the next ATM ?
1980s 1990s 2000
Volu
me
Ethernet(802.3)
2010
10Mbps
100Mbps
1Gbps
10Gbps
2Mbps
11Mbps
54Mbps
(802.16)
WiFi(802.11)
?
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3G3GWCDMAWCDMAUMTSUMTSGPRSGPRSEDGEEDGE
CDMA2000CDMA2000
Licensed Licensed WiMAXWiMAX
802.16 ???802.16 ???
Unlicensed Unlicensed WiWi--Fi 802.11Fi 802.11
UWBUWBandand
BluetoothBluetooth
WIRELESS NETWORKS WILL CO-EXIST
RFID/RFID/TAGTAG
• Many see Wi-Fi and WiMAX as competitive technologiesbut the specifications suggest they complement each other
• Some see WiMAX as a superior technology because of its higher range
but that higher range is only achieved in licensed spectrum
262626© 2006 Cisco Systems, Inc. All rights reserved.
Medium Access
802.11 (Contention)Designed for operation with 10s of
subscribers
Carrier Sense Multiple Access with Collision Detection (CSMA/CD)
Random back-off after collision – no scheduling of transmissions
Request to Send / Clear to Send (RTS/CTS) for hidden node
Flow prioritization provides reasonable QoS
DFS (for 5 GHz) has impact on channel selection only
802.16 (Scheduled)Designed for operation with 100s of
subscribersSimilar to DOCSIS or Hiperlan: cannot
deal with on-air collisionsSubscribers contend for access on the
upstream channel, then they are allocated time slots.
Upstream transmissions are scheduled by the base station.
Scheduling is complex; theoretically better QoS (more deterministic)
DFS (for 5 GHz) can disrupt QoS scheduling as well as inter-cell coordination