Cisco on Cisco Overview White
Transcript of Cisco on Cisco Overview White
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2008 Cisco Systems, Inc. All rights reserved. Cisco Public 1
Version 12, Q1, FY09
Cisco ITExecutivePresentationCisco on CiscoOverview
Produced by the Cisco on Cisco team within Cisco IT
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Contents
1. How Big Is Cisco?2. Cisco on Cisco
Technology and
Service Snapshots3. About Cisco on Cisco and
Value Add
4. Further Resources
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How Big Is Cisco?
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How Big Is Cisco?Technology and People
300 locations in 90 countries
400 buildings
7 critical enterprise productiondata centers( ScientificAtlanta, Webex and Linksysoperate their own datacenters)
1500+ labs worldwide(500+ in San J ose)
60,000+ employees andcontractors
25,000 channel partners
110+ application serviceproviders
210+ business and supportdevelopment partners
More than 180,000 peopleworldwide in the extended
Cisco family
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Cisco Runs on a Cisco Infrastructure
360 ContentEngines (and 35
WAEs for WAAS)
130+ MDS 9000Multilayer Directors
68,000+ CiscoSecurity Agents
66,000+ Cisco
Unity Users 113,000+ IP Telephones and30,000+ IP Communicators
14000+ RemoteAccess Routers(12,000 concurrentVPN connections)
7000+ AccessPoints
3000+ Routers and
3600+ Switches
304 TelePresenceSites
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Cisco Global WAN 2008
Cisco Backbone WAN 2008Legend
Sydney
India
LA
San Jose
Denver
DallasAtlanta
RTP
KanataAmsterdam
London
Hong Kong
Tokyo
Shanghai
IP VPNNetwork
Orlando
Sao Paulo
OC48 - STM16 - 2.5 Gbps
OC12 - STM4 - 622 MbpsOC3 - STM1 - 155 Mbps
Bahrain
Chicago
New York
Singapore
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Cisco Faces the Same Challenges As ItsCustomers
Versatility
Performance
Functionality
Ease of Operationand MaintenanceSecurityCost of Ownership
GlobalizationEnabling Innovation
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Gains from Using Cisco SolutionsWithin Cisco
Data Center and Storage
Networking
OPERATIONAL EXCELLENCE
Cisco MDS 9000 improvesstorage utilization and reducesdata center costs
COST SAVINGS
Total cost of ownership (TCO)reduced from $0.12 to$0.01MB
$71M storage-related cost
avoidance from Fiscal 04-08
Data Center
Core Routing and Switching
PRODUCTIVITY
Latency minimized via shortestpath any-to-any topology
COST SAVINGSIP VPN: 4 x bandwidth (no extracost)
International VoIP calling
Overall cost reduction of 23%
through modernized IP networkOPERATIONAL EXCELLENCE
IP VPN: 1 network connection =flexible office adds/moves
Network Systems
Core Routing and Switching
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Gains from Using Cisco SolutionsWithin Cisco
Virtual Private Networks
PRODUCTIVITY
VPN improves mobility, globalcollaboration, employee morale
and retention
OPERATIONAL EXCELLENCE
VPN Concentrators support60,000+ employees
At any time, Cisco has over12,000 VPN connections
Security
PRODUCTIVITY
Transparent solutionminimizes business disruption
and protects critical businessinformation
COST SAVINGS andOPERATIONAL EXCELLENCE
Less time fighting and fixingattacks reduces businessdisruption
Security
Wireless LANs
PRODUCTIVITY
Mobile, collaborative workforce =86 mins of additional productive
time/user/day(US$24.5k/user/yr)COST SAVINGS
$400$700/employee cablingcost savings
90% reduction in service
impacting incidents (avoidingUS$1.5M/yr in lost productivity)
OPERATIONAL EXCELLENCE
20% reduction in hel desk calls
Mobility
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Gains from Using Cisco SolutionsWithin Cisco
Unified Contact Center Unity Voice MessagingUnified Communications
PRODUCTIVITY
Collaboration features sharemore information than just voice
OPERATIONAL EXCELLENCEDecreased repeat call volume
Reduced talk time (from 3 to 2minutes) with higher customersatisfaction ratings
COST SAVINGS
$30K/month on tie lines
$19K/month on carrier routing
PRODUCTIVITY
Use of IP tools from almostanywhere in the world
OPERATIONAL EXCELLENCEAutomated global monitoring,management, and upgrades
COST SAVINGS
Removal of PBX lease and
maintenance contract costsCost savings on long distancecall charges, cabling, andoperational costs
PRODUCTIVITY
New ways to handle voicecommunications
OPERATIONAL EXCELLENCEIn house support acrossfewer locations
COST SAVINGS
Proprietary system
replacement = 86% reductionin voice-mail systems and 92fewer locations
Unified Communications
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Gains from Using Cisco SolutionsWithin Cisco
PRODUCTIVITY and VALUE AREAS
Travel Reduction
Employee Productivity
New Business Models
Business Continuity
TelePresence
CTS3000
CTS3000CTS3000
CTS3000
COST SAVINGS:
$132.46M saved to date (36,864+meetings avoided travel)
Target saving of $240M within 3 years(5% reduction)
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Gains from Using Cisco ServicesWithin Cisco
SMARTnetRemote Operation
Services
NetworkOptimization
Services
Real-time monitoring andmanagement of WAN,LAN and TelePresence out tasked to CiscoRemote OperationServices
IT staff focused on corecompetencies, personaland professional growth
4,000+ devices managedas of Q1 FY09, includingall Cisco TelePresencesites (250+systems)
Change and ReleaseManagement
Uniform, global approachsupported by ServiceLevel Agreements,metrics, and reports
Each Cisco Division(CDO, Linksys, Scientif ic
Atlanta, WebEx) wi ll havethe same foundationservices
Technical support Repair or replacement of
defective equipment
Planning and designservices to assist withnew technologies
Efficiencies used for
software updatemanagement
Tools automate certaintasks and functions
Industry knowledge
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Gains from Using Cisco Services Within Cisco
Network Assessmentand ImprovementServices (NAIS)
High TouchTechnical Support
(HTTS)
ApplicationVulnerability
Assessment (AVA)
On-demand access to CASubject Matter Experts
Network-leveltroubleshooting with
addit ional tools andresources
Quicker access toinformation andresources
Detailed root causeanalysis assistance
RMA assistance
Internal threats are moreserious than external!
Probe web-basedproduction and
developmentapplications forvulnerabilities
Affirm integrity ofapplication access
controls Essential for SOX
compliance
Industry best practices
Objective assessmentfrom outside ones ITorganization
Assurance that correctprocesses are followed
Encourages use of theITIL framework incustomers environment
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About Cisco on Cisco
and Value Add
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The IT Customer Strategy and Success team consists of the Cisco on Ciscoand IT Customer Engagement teams. Both teams str ive to enhance Cisco salesefforts. The goal of IT CS&S is to influence customer buying decisions bydeveloping trusted partnerships with the sales team and sharing Cisco IT
expertise and best practices. IT CS&S also collaborates with IT and Ciscodevelopment groups to drive innovation and the integration of products andsystems that result in enhanced customer success.
IT Customer Strategy and Success Team
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The Cisco on Cisco Principle
First and bestcustomer approach
Communicate lessons learned for customer success in
reaping the rewards of new technology and services Support sales growth and customer confidence by sharing
best practices and leveraging internal technical design,implementation and operation practices, and a solutions-based strategy
Provide feedback to Cisco engineering and service teamsto enhance product, services and solutions success
Support the Cisco end-to-endand The Network is thePlatformmarketplace architectural approach
Demonstrate through first adoptionthat processreengineering, investments in applications, servicesand network infrastructure drive higher levels ofproductivity and operational agility
Provide training opportunities for all relevant Ciscoorganizations, including channel and training partners toincrease Cisco on Cisco understanding and application
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To provide Cisco customers and sales teams with accurate and timelyinformation about our internal deployments of leading Cisco productsand services, resulting business benefits and IT best practices, inorder to help others succeed, shorten sales cycles and to improve our
customer satisfaction.
Cisco on Cisco Mission Statement
Transform the Customer Experience
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Cisco on Cisco:Customer Engagement Strategies
IT Giving Back These engagements create opportunit ies to learn from
customers. Lessons are brought back into the organization, creatingvalue add for IT.
EBCs, IT CEs, high-touchengagements
1 1
1 ManyIndustry events,conferences, workshops
Web ContentCD distribution, newsletters,
training, presentations, casestudies, Cisco best practices
Customers and
Partners
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Cisco on CiscoFirst Reference Account Objective
Customer
Engagements
EBCs and othercustomer briefings
Analyst events
Networkers, expos andsolutions forums
IT roadshows
Conference calls
Multicustomer VirtualEvents
Newsletters
Internal/externalWebsite
Field Websiteintegration
Training: New Hire,seminars, and E-Learning Series
CDs, DVDs
Communications Technology
Deployments
Demonstrate Ciscobest practices, solutiondesign and lessonslearned through
showcasing our owntechnology
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Cisco on CiscoFirst Reference Account Objective
Product and Service
Details
Product and servicerequirements
Enterprise market needs
Product and service gaps
New services
Product and serviceintegration test
Alpha
Beta
Early field trials
Solution architecture
Global enterprisereadiness
Scalability
Security
Implementation,integration, operation andmaintenance
Training materials, Cisco
IT leading practices Key solution benefits and
value case
Solution ReadinessBusiness Value case
and Cisco IT Leading
Practices
White papers
Migration strategies
Lessons learned
Business case studies
Executive briefings
Technology TutorialsVoDs
Q&A Videos and MP3s
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Cisco on Cisco Sales Value Add
Sales Lead Generation
Cisco Best Practices for Customers
Build Relationships
Cisco as Trusted Advisor
ValueAdd
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Cisco on Cisco Learning Zone
E-Learning Series: Provide training offerings in threelearning tracks and six specialist paths with associatedtests to assist employees in developing the skills they
need to understand and speak about Cisco on Cisco atvarious levels.
Executive Presentations: Empower employees to
confidently call out the main points of each case study andbe able to back up these points with more detailed data. Atthe end of each training, employees should be familiar withthe technology, its application and value to Cisco.
Integration Program: Work collaboratively withinternal Cisco run training channels, external Cisco runtraining channels, external learning partner organizationsand partners to identify areas for the strategic integrationof Cisco on Cisco materials and resources into theirrelevant organizations to increase Cisco on Ciscounderstanding, application and value.
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Cisco on Cisco Learning Zone (Cont.)
New Hire Training:Through an introduction to Ciscoon Cisco, employees will:- Learn about Cisco on Cisco and its value to customers
- See examples of Cisco-powered network- Understand resources to learn more about Cisco on Ciscoat varying competency levels
Multicustomer Virtual Events: Virtual Talk to theExpert events where CIOs and IT Directors ofprominent Cisco customers are invited to attend a 90
minute presentation given by a Cisco IT SME, viaTelePresence. Customers are able to attend from Ciscopremises near their location. Gives customers theopportunity to speak face-to-face to a Cisco IT expert.
Focus Group and Client Study: A research exercise,including a Focus Group to help the Cisco on Cisco teamget closer to clients by understanding their contentrequirements, training needs and priorities. The results ofthe study will help in tailoring current offerings moreeffectively to users and to identify new trainingopportunities.
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Cisco on Cisco WebsiteSupporting Sales and Customers
Customers trust Cisco IT experience:
We share real world business problems andsolutions, designs, drawbacks, benefits andlessons learned
Customers want to know how Cisco IT uses
leading edge Cisco solutions to solve real worldbusiness problems
We offer (Web, CD, DVD, print, video, MP3) on:
Case studies
Operational practices
Design guides Presentations and VoDs
We generate:
2500 customer leads to date (2006)
260,000 downloads a month (2008)
630,000 combined page visits a month (2008)
"Cisco on Cisco is often the best salesman we have.
Paul Ruinaard, Regional Sales Manager, South Africa
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Cisco on Cisco Offerings
EXECUTIVE PPT TUTORIALS Q&A CASE STUDIES
OPERATIONAL GUIDES
CD & DVD TECH PRESENTATIONS
VIDEOS CUST. ENGAGEMENTSEVENTS
CUSTOMER WEBSITE
INTERNAL EXTERNAL INTERNAL & EXTERNAL
NEWS & NEWSLETTERS OPERATIONAL GUIDES
E-LEARNING / TRAINING
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Further Resources
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A key competitive
advantage for Cisco ishow we use our owntechnology to drive
productivity.
John Chambers,
President and CEO,
Cisco
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