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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Cisco Digital Media System (DMS)
A better way of communicating
Eng. Hama Alio
Consulting Systems Engineer (DMS – Business Unit)
Cisco Systems – Middle East & Africa
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Agenda
Introduction
DMS Components
Digital Signage
Video Portal
Enterprise TV
Leverage DMS with Cisco WAAS
Multimedia Experience Engine (MXE-3000)
Unified Communications & RFID Integration
Q&A
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Introduction
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
What our customers want
To communicate, market, and learn more effectively through the use of digital media
To reach globally dispersed audiences and users at their desktops
Ease of content management
An end-to-end solution in video and digital media
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Digital Media Player Content Options
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Digital Media Benefits
Application Video Initiatives
Corporate Communication
CEO wants to deliver message to every employee
Broadcast & Record events to employees
E-Learning
Banks want to deploy video training for operating efficiencies
HR needs to train the employees on a new regulation or service
Financial Institutions need to deliver recorded video conferences to remote branches
Multi-media Education in the class room
Digital Signage
Delivers video advertising and promotional content to branches
Advertising videos promoting new services to customer
Corporate communications for company events, disaster response, and executive communications.
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Digital Media System:Across the Network
Media
Capture/CreationMedia
Management
Media Delivery
and Distribution
Media
Access
Third-Party Content Provider/Creative Agency
Cisco Digital Media Encoders for Desktop Video
Scientific-Atlanta Encoders for Digital Signage and
Enterprise TV
Content Author
Network Administrator
Cisco Digital Media Manager
Located at headquarters or the data center
Caching/Pre-Positioning,
Live Streaming
Multicast-Enabled WAN: Satellite
Cisco NM-VSAT for
the ISR
CiscoWAEs
Cisco Video Portal
Corporate Offices, At-Home Desktop Users
On-Premise,Remote Location
On-Premise,Remote Location
Cisco Digital Media Players
Cisco Enterprise TVUnicast or Multicast WAN
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
DMS Components
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Cisco DMP 4305G Physical Connectors
Video outputs:Digital: HDMI 1.1, supporting up to 1080p, progressive & interlace video
(6’ HDMI cable provided)
Analog: S-Video & Composite RCA Video (6’ composite RCA cable)
Audio outputs:RCA Audio Left & Right (6’ RCA audio cable provided)
10/100 BASE-T Ethernet port
RS-232 connection for display control
USB 2.0 port
Reset button
5V DC power input. AC adapter with 4 plugs (US, UK, EU and Australia). POE splitter must be purchased separately. POE Splitter must provide a minimum of 15 Amps.
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Cisco DMP 4305G Key Features
IP-Enabled delivery of live broadcasting and on-demand video content
MPEG 1, 2 and 4 (Part 2) in SD & HD, MPEG2-TS encapsulation
Graphics, Web Content, Adobe Flash 6/7 animation, and static or RSS tickers
Remote management of display (on/off, volume, contrast, and brightness)
Full-screen video or screen zoning
Customizable on-screen templates
Integration with Cisco Digital Media System and Cisco ACNS
Local storage of 2 GB capacity, high availability and automatic failover
Small form factorSize: 7.5” x 5” x 1.5”, Weight: 1lb
Steel shell: hardened device
12W (peak) / 5W (avg) power consumption
High reliability: 105,242 hours (12 years)
New features with Release 5.0 Introduction
Enterprise TV: remote controlled channel and program guide
Remote Control: compatible with DMP 4xxxG series
New
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Cisco DMP 4305G: Under the Hood
SigmaFreescaleMPC8247
2 GB SD Card
Onboard Memory128MB - RAM
Memory32MB
HTML & Flash
Processing
Video Processing
64MB of RAM
Internal Flash
Memory.
500MB used for storing failover or live content
Buffering & Content Playing
For Firmware Storage
IR Receiver Port for Remote
Control (new with 5.0)
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Cisco DMP 4400G Physical Connectors
Video outputs:
Digital: HDMI 1.1, supporting up to 1080p, progressive & interlace video, (6’ HDMI cable provided)
Analog: S-Video & Composite RCA Video, (6’ composite RCA video cable provided)
Audio outputs:Digital: SPDIF
Analog: Stereo Jack Ø3.5mm, (6’ audio cable provided)
10/100/1000 BASE-T Ethernet port, (HW Ready for Wake on Lan)
RS-232 connection for control of compatible displays
2 USB 2.0 ports
802.11b/g WIFI HW Ready, with SMA connector.
Ø2.5mm Jack for external IR receiver
Reset button
12V DC @ 3A input jack. AC adapter with 4 plugs (US, UK, EU and Australia).
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Cisco DMP 4400G Key Features IP-Enabled delivery of live broadcasting and on-demand video content
MPEG 1, 2, MPEG-4/Part 10 (H.264) AVC support, MPEG2-TS encapsulation
Graphics, Web Content, Adobe Flash 9 animation with more powerful engine for complex Flash content, scrolling static or RSS tickers, FLV (1) support, Flash audio (1) support
Remote management of display (on/off, volume, contrast, and brightness)
Full-screen video or division of the screen
Customizable on-screen templates
Enterprise TV: remote controlled channel & program guide
Remote control for ETV navigation
Integration with Cisco ACNS
Local storage of 4 GB capacity
Reliable Firmware upgrade
SNMP Support
Size: 10” x 8” x 2”, Weight: 4.5 lb
Steel shell: hardened device
x30W (peak) / 40W (avg) power consumption
High reliability: 10 yearsIn RED: Key new Hardware Features versus 4305G
(1): not available at FCS
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Cisco DMP 4400G: Under the Hood
SigmaSMP8635
HTML & Flash
(swf & flv)Processing
Video Processing
256MB DDR1 for Sigma SMP8635
IR Receiver Port for Remote
Control (new with 5.0)
VIACX700M
VIA Eden1.5 Ghz All-in-one
System Processor
256MB DDR1
BIOS
8MB LPC Flash for BIOS
802.11b/g
WIFI802.11b/g Module Interface
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Cisco Digital Media Players Video Codecs
Video MPEG-1
Video MPEG-2: Main Profile at High Level
Video MPEG-4/Part 2
Video MPEG-4/Part 10 (H.264) (DMP4400G only)
MPEG2-Transport Stream encapsulation required
Aspect Ratio: 4:3 & 16:9
HD (up to 1080 at 16:9) progressive & interlace
Video data rate up to 12Mbps
Overall delay: 1-3 sec
Flash 6, 7
Flash 9 (DMP4400G only)
RSS – Feeds via XML
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Typical Compression Ratios
For Broadcast Video Applications, the following compression ratios are typical:
MPEG-2
SD: 270Mbs SDI 3.5 – 5 Mbs MPEG-2 Stream
HD: 1.485Gbs SDI-HD 15 – 20 Mbs MPEG-2 Stream
Compressed stream is 50 to 100 times smaller
MPEG-4
SD: 270Mbs SDI 1.5 – 2.5 Mbs H.264 Stream
HD: 1.485Gbs SDI-HD 8 – 12 Mbs H.264 Stream
Compressed stream is 100 to 180 times smaller
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
How Compression is Achieved
Blanking removal
Chroma sub sampling
Motion Prediction (Temporal Compression)
Spatial Compression (Still Image Compression)
Discrete Cosine Transform
Quantization
Entropy Coding (Huffman Coding)
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
H.264 vs. MPEG-2
25
26
27
28
29
30
31
32
33
34
35
36
37
38
0 500 1000 1500 2000 2500 3000 3500
Bit-rate [kbit/s]
Quality
Picture Rating
MPEG-2
MPEG-4 part 2
H.264
Performance of H.264 vs. MPEG-2
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Compression Methods: Temporal
Frame Types
P-Frames or Predictive Frames
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
I pictures: Intra-coding onlyP pictures: Contain forward motion compensationB pictures: Contain forward, backward or bi-directional motion compensation
Bi-directional Prediction
I
Forward Prediction
I
0
B
1
B
2
P
3
B
4
B
5
P
6
B
7
m = Distance between anchors
n = Distance between I pictures
Time
Compression Methods – Temporal
Group of Pictures
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Digital Media Manager 5.0 (No FRU’able parts)
Digital Media Manager 5.0 supported appliances:
–Cisco MCS-7835-H1
–Cisco MCS-7835-H2
Digital Media Manager – Video Portal Module
–Publish live and on-demand content to desktop video
–Create and manage playlists, ticker alerts, messages, and promotional inserts
–Control Cisco Digital Media Encoders
–Active Directory integration
Digital Media Manager – Digital Signage Module
–Publish scheduled and live digital media over an IP network to remote, destination servers
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Introducing…Cisco LCD Displays
Customer Benefits
End-to-end Cisco solution, one stop shop
Customized DMP protective case
Cisco support/services
Integrated with Cisco DMS
Cisco capital leasing/financing options
Cisco LCD Displays + Digital Signage/ETV = Complete End-to-End Solution
40” and 52” Models
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
Key Features – 52” LCD Display
Feature Value
Native Resolution 1080p
Brightness 700 cd/m2
Contrast Ratio 2000:1
Viewing Angle(H/V)
178/178
Response Time(G-to-G)
8 ms
Pixel Pitch 0.6 x 0.6
Lamp Error Detection
Yes
Temperature Sensor
Yes
Built-in Fan Yes
Video Wall Yes
Feature Value
RS232C control Yes
PC inputs VGA/DVI/BNC
Video Inputs Component/HDMI
Inbuilt Speaker 20W
Power Consumption (Max)
370 W
Power Consumption (Stand-by)
2W
Power Supply AC 100-to-240 V, 50/60 Hz
VESA Mount 800*400 mm
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Digital Signage
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
HDMI
RS232
CISCO DMP
LCD
1 GE
HDMI
RS232
CISCO DMP
LCD
1 GE
HDMI
RS232
CISCO DMP
LCD
1 GE
HDMI
RS232
CISCO DMP
LCD
1 GE
HDMI
RS232
CISCO DMP
LCD
1 GEDMM
DHCP-Server
GE
Cisco Catalyst Switch
Cat3750/Cat6K
VPWebServer/
FileServer
For Video’s
Encoder
DMS Subnet is: x.x.x.x / 24 Gateway
DSC-IP
DMS @ Dubai Sports City
Source=Camera &
DVD Player
Scientific Atlanta
EncoderDVB-T
DVB-SSatellite /
Transponder
MPEG-2-TS
Multicast Stream
RF
MPEG-2-TS
WebServer/
FileServer
For Images
& Misc
Assuming free available channels – otherwise
Scrambling/Descrambling units needed
239.1.1.1:1111
/live feed
23
9.2
.2.2
:12
34
/ C
NN
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
DMM: Designer for Digital Signage
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
Desktop Video
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
Play default content in Video Portal Click Play Video to verify success deployment
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31
Desktop Video Connections
DMM
CVP
Streaming Server
Desktop Video Component Connections
Video PortalClient
Web Server/Content Repository
DME 2200 DME 1100
Digital Media Encoders (DME)Register with the DMM and broadcast live video to the Streaming Server using RTSP. Recorded video may be archived to the Content Repository.
Digital Media Manager (DMM)Controls and communicates with all critical Desktop Video Components.
Web Server/Content RepositoryHolds all VoDs referenced by the Video Portal server. All VoD streaming requests to the Video Portal server are re-directed to this server.
Cisco Video Portal (CVP)Provides the web based interface for clients. All navigation and authentication is completed through this server.
Streaming ServerProvides stream splitting capabilities, allowing many clients to view a single live stream from a DME or pre-recorded source (live re-broadcast)
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32
Cisco Video Portal
Cisco Video Portal supported appliances:
–Cisco MCS-7825-H3
–Cisco MCS-7835-H2
Number of concurrent users:
–MCS-7825 Supports 500 concurrent users
–MCS-7835 Supports 1000 concurrent users
Supported CODEC:
–Windows Media
–Flash
–MPEG-4/H.264
–Version 4.1 Removes REAL Player support
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
Cisco Digital Media Encoder Line—Capture/Encode Video & Audio Feeds
DME 2000 Features
Dual channel encoding appliance
Live encoding/transcoding of media from analog and digital standard formats (WMV, FLV, H.264, etc.)
Locally manage via embedded LCD or remotely-managed through Cisco Digital Media Manager
DME 1000 Features
Portable, lightweight, single channel encoder
Encode video live onto iPod or live network distribution
Local and remote management
Digital Media Encoder 2200
Digital Media Encoder 1100
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34
Cisco Video Portal—Browse, Search and View Digital Media
Features
Customizable interface, program guide and search
Personalized playlists and featured lineups
Advanced player controls and full-screen
Fully integrated with Cisco Digital Media Manager and Video Portal Reports
Supports WMV, Real, Flash with H.264 & QuickTime on the roadmap
Customize Look and Feel to Reflect the Organization Brand within the Digital Media Manager
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35
Enterprise TV
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 36
Enterprise TV Components
Network as the Platform
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 37
DMP Accessory: Remote Control
Remote Control Key Features
Compatible with DMP 4xxxG series
Enterprise TV: Used for channel switching and menuing
Remote control programmed to adjust display/TV volume
Limited Admin control of DMP functions (i.e. show IP, etc.)
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 38
Enterprise TV Control through Cisco IP Phone
Cisco 796X and 797X Phones can support ETV Remote service
Change channel
Navigate ETV Menu
Adjust Volume
Web service for Mobile Phone
Mobile Phone browser access to ETV remote controls
iPhone, Motorola Phones supported
Use optional DMP ID to time out access with remote phones
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 39
ETV/Digital Signage Connections
DMM
ETV/DS Component Connections
Web Server/Content Repository
Scientific AtlantaEncoder
DMP
Digital Media Manager (DMM)Controls and communicates with all critical Enterprise TV/Digital Signage components.
Scientific Atlanta EncoderEncodes live video input into a MPEG-2 or MPEG-4 multicast stream.
Web Server/Content RepositoryHolds all VoDs referenced by the DMM. All VoD streaming requests issued to the DMP are serviced from this server.
Digital Media Player (DMP)Decodes and displays unicast and multicast streamed video as well as flash content
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 40
WAASOverview
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 41
BRANCH OFFICE
WAN
DATA CENTERBRANCH OFFICE
Live Video Streaming for Windows Media Environment
BRANCH OFFICE
Click on published URL to get live
stream
2
Windows Media RTSP unicast streams
4
Uncompressed Video
1
Microsoft Windows Media Server (WMS)
Encoder
Web Portal
List of scheduled live
streaming events
Bottleneck
Redundant streams issued for the same source!
Overloaded streaming servers
3 Opens Windows Media Player
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 42
BRANCH OFFICE
WAN
DATA CENTERBRANCH OFFICE
Live Video Streaming with WAAS 4.1Edge stream splitting
BRANCH OFFICE
Click on published URL to get live
stream
2
Uncompressed Video
1
Microsoft Windows Media Server (WMS)
Encoder
Web Portal
List of scheduled live
streaming events
WAAS
WAAS
WAAS
3 Opens Windows Media Player
Only one stream per remote site; No WAN Upgrades required
Streaming Server Offload
auto-detect RTSP connections (no configuration required)
WAAS
Note: Separate Video license required
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 43
Optimized Digital Media Delivery with WAAS
Industry’s only comprehensive solution for global digital media delivery
Leverages existing network infrastructure investments for high quality video
Digital Media Manager
WAAS WAAS
REMOTE LOCATIONCAMPUS
Digital Signage&
Enterprise TV
Cisco Video Portal
TelePresenceCTS 500
WAN
Cisco WAAS + Digital Media System = Expanded Reach of Digital Media Deployments
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 44
Live Video on Multicast Network
Multicast enabled LAN and WAN
Requires event planning and administration Multicast
WAN
Single Multicast Stream
Replicated by WAN Network
Single Multicast Stream
Replicated by LAN Network
DMEVideo
Server
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 45
Live Hybrid Unicast to Multicast with ACNS
Multicast enabled LAN only
WAE scales to many simultaneous programs
Requires event planning and administration
Publisher
Live Unicast Stream
Single Multicast Stream
Replicated by Network
DME
Unicast
WAN
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 46
IFM – Key Features
Ability to store multiple playlists/presentation content on Local DMP Flash & 1 external USB
Ability to schedule download of playlist/presentation content at specific times (Start time and Stop time) to specific DMP groups
Complete reporting of success/failure on the deployment/download
No duplicate downloads of content
Ability to assess how much storage is left on each DMP
Limit the bandwidth usage on DMM and number of simultaneous transfers
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 47
Digital Signage and WAAS Integration
CIFS support on DMM and DMP
Mount a network share through CIFS protocol
Media assets load through DSM are saved on network share.
WAAS delivers network share to edge for DMP access
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 50
CTS-500 SpecificDMP Integration
DMP Video
Via Dedicated 2nd HDMI Port on LCD
No Audio over HDMI Support
Display Hours Configurable on CUCM
DMP Audio
Via PC Audio Input on the Primary Codec
Playback on CTS Speakers (Mono)
1 Time Configuration on CTS Admin Web Interface
Primary HDMI Port for CTS Video
Full Screen PC / Auto Collaborate Video During Idle
DMP Video Takes Priority if DMP Audio is Present
Main Display Video
DMP Video
DMP AudioPC (Data) Video
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 51
Multimedia Experience Engine (MXE-3000)Overview
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 52
Graphics
Dynamic graphics updates occur during transcodingSupports multiple simultaneous transcoding sessions with customized graphics.Overlays graphics on all output formatsFlash 8 Pro template authoringWeb Services and XML API interfacesActionScript enabled
InputQuicktime, MPEG-1, MPEG-2, AVI, Windows Media, VC-1, H.264OutputMPEG-2 transport streams (SD and HD), MPEG-4/H.264 transport (SD and HD) streams, AC-3 Audio, Layer II Audio, Windows Media Proxy, MPEG 1, MPEG 2
InputQuicktime, MPEG-1, MPEG-2, AVI, Windows Media, VC-1, H.264OutputH.264, Flash 8 On2 VP6, Windows Media, 3GPP, Quicktime, Real, MP3, WAVAdditional featuresAPIJob Manager
What is the MXE 3000?
Web / Mobile VoD
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 53
Folder Attendant
Profiles
Watch folder
Output
Output
Output
Notification
Programmed MXE interface for basic functions
Ingest
Encode
Delivery
Notification
GUI for a prior set up for media type, profiles, and priority
MXE supports multiple folders
Folders support multiple profiles
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 54
1/10/08 12:00
Logo Insertions
TitleOverlays
Water -marking
DynamicStreaming
Tickers
Animated PowerPointInsertions
Video Composition
Video Composition
TitleOverlays
Logo Insertions
Animated PowerPointInsertions
DynamicStreaming
Tickers
Water -marking
In the News: Cisco announces the availability of ……
Janey Hoe, Senior Director
San Jose New York
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 55
MXE Management / MonitoringWeb-based UI
Folder Attendant feature delivers a fully automated work flow
process
Color-coded real time
Job Status Reporting
Highly Customizable Job Profiles. Inclusion of pre-canned profiles streamline routine
operations
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 56
UC&RFID Integration
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 57
Manage Content Display from the IP Phone
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 58
DMS/RFID in Cisco Expo 2007 - Budapest
RFID Readers
RFID Readers
RFID Readers
DMP
DMP
DMP
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 59
2 personalized templates – 8 Different content played across the Expo
MPEG 2 File storedon the DMM
HTML file fromMax & Future
Flash Animation FileStored on the Flash
Server from Max & Future
RFID data provided by RFIDServer from ODIN
Max& Future: Flash animation and HTML Content
ODIN: RFID readers and tags + RFID Database
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 60
Queuing System Integration
CMS
Content Servers
Digital Media Manager
Q-Matic
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 61
Cisco Academy of Digital Signage (ADS)
Global qualification program
Three-day training focused on content creation, content management and content distribution
Cisco Qualified Digital Signage Media Professional (CQ DSMP) credential awarded
Available to Content Media Companies, Media Design Professionals and Cisco Channel Partners
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 62