Cisco Connected Technology World Report Parte 2

November 8, 2010

The CiscoConnected World ReportReality Check for IT Policies: Social Media, Devices, Video & IT-Employee Relations

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2Strategic Marketing - Custom Market Research

Cisco Connected World Report Previous Findings: Oct. 19, 2010

Employees expect to have more flexible work options, and for many is more important than salary

Borders between professional and private continue to blur – work can be anywhere; over any device

IT professionals are unprepared or struggling to make their workforces more mobile, distributed

Employee behavior makes work flexibility more than a technology discussion – IT-employee relationship, policy, education

Customer needs driving Cisco’s Borderless Networks strategy, architecture, offerings


BorderlessExperience

Anyone Anything

AnytimeAnywhere

Employee, Partner,Customer Communities

Always Works,Instant Access,

Instant Response

The New Borderless Organization

Work, Home, On the Go…

Person to Person, Person to Device,Device to Device

Securely, Reliably and Seamlessly


Summary of New Findings

Real-life consumer trends and increasing number of devices in the workplace are causing employees worldwide to question relevance of IT policies – and break them

A disconnect exists between IT policies and workers, as employees strongly desire mobile work options and flexibility with devices and applications

IT policies need to keep up with a workforce that is demanding to be connected anywhere, any time, with any device and any information – or employees will do so, regardless of IT policy

IT can increase employee satisfaction if it keeps up with the top market trends – and depending on country/culture, trust employee judgment

The use of video is on the rise for consumer and enterprise communications – almost seven in ten of IT professionals expect the use of video to increase


IT Policy of Acceptable Use

n= 1309 n=104 n=100 n=100 n=100 n=104 n=100 n=100 n=100 n=101 n=100 n=100 n=100 n=100

Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

82 83 8692

83

7480

86 83

61

9298

68

77

Among IT Decision MakersSummary of % Yes

• This slide reflects the response of IT professionals regarding the existence of IT policies in their company

• More than 8 in 10 ITDMs indicate their company has an IT policy outlining acceptable uses of company resources such as personal computers, cellular telephones and smartphones

Q. Does your company have an IT policy outlining acceptable uses of company resources such as personal computers, cellular telephones, and smartphones?


IT Policy of Acceptable Use

Among End Users

n= 1309 n=104 n=100 n=100 n=100 n=104 n=100 n=100 n=100 n=101 n=100 n=100 n=100 n=100Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS

0%10%20%30%40%50%60%70%80%90%

100%

24 2432

21 2338

21

46

2615

2 5

34 29

23 2527

19 13

19

22

18

2637

1821

37

14

53 5140

60 64

4357

3648 48

80 74

29

57

Q. Does your company have an IT policy outlining acceptable uses of company resources such as personal computers, cellular telephones, smart phones or PDAs?

• The research in this slide shows the disconnect between IT policies and workers – this slide reflects employee knowledge (or lack thereof) of existing IT policies

• Almost half of the workers in the study (47%) either do not have an IT policy on device usage or do not know that one exists

• Growing number of devices in the workplace – and consumer trends such as social media and video – are causing employees to question the relevance of corporate IT, especially if they are not aware of the specific policies


Employee Reasons For Policy Non-Compliance

Percentage Among End UsersWho Don’t Always Adhere

Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS

I need access to programs and applications not sanctioned by my company’s IT policy to get my job done

41 34 44 52 29 52 29 43 22 51 61 38 20 31

I forget sometimes 26 19 26 20 40 7 16 25 17 37 42 25 27 23 My work computer is my only computer, and I use it for personal activity too

25 16 30 15 23 26 8 18 26 17 31 48 20 31

Because I can -- My company’s IT policy isn’t enforced 20 19 4 15 20 0 29 14 17 11 42 35 7 9

I’m too busy to think about my company’s IT policy 17 6 11 9 9 15 11 14 26 17 42 12 13 26

It is not convenient 16 19 7 9 17 4 16 4 9 11 37 17 47 3 Other co-workers do not abide by corporate policy 14 6 7 7 11 15 26 21 4 6 31 12 7 11

Other 2 9 0 0 0 0 5 0 0 0 0 0 0 6

Q. You indicated that you don’t always adhere to your company’s IT policy. Why is that?

• Of those employees who admit to breaking IT policies, two of every five (41 percent) say it’s because they need restricted programs and applications to get their job done – they’re simply trying to be more productive and efficient

•One of five (20 percent) employees worldwide said they break IT policy because they believe their company or IT team will not enforce it

•Additionally, of employees who have an IT policy, 35 percent say IT does not provide explanation or rationale for why it exists, which can result in greater apathy, misunderstanding, and selective compliance

•About two of three (64 percent) feel IT policies could be improved to reflect real-world needs and work styles


Employee Attitudes Toward Corporate IT Policy

Percentage Among End UsersWho Have An IT Policy


NET: Needs Improvement 64 53 93 74 47 68 48 72 63 77 64 86 59 37

Needs to be significantly improved or updated 16 15 27 12 8 26 18 11 17 17 10 24 21 7

Could use some slight improvement or updating 48 38 66 62 39 42 30 61 46 60 54 62 38 30

Does not need any significant improvements or updates

29 35 7 22 41 23 40 19 25 13 36 14 31 54

Don’t know / Not sure 7 12 0 5 13 9 12 8 13 10 0 0 10 9

• Almost two of every three employees (64 percent) believe their IT teams and companies should loosen up and allow social media use during work hours with work devices, citing work-life balance as a key reason, particularly because many of them can work in a mobile, distributed fashion and put in longer hours as a result.

• Relative to other countries, significantly larger proportions of End Users in Mexico, France and China feel their company’s IT policy covering acceptable uses of company resources needs to be significantly improved or updated.

Q. Which of the following best describes how you feel about your company’s IT policy covering acceptable uses of company resources (e.g. personal computers, cellular telephones, smart phones, or PDAs)?


Restricted Access to Online Applications

Percentage Among End Users

Total(n=1303)

US(n=101)

MEX(n=102)

BRA(n=100)

UK(n=100)

FRA(n=100)

DEU(n=100)

SPA(n=100)

ITA(n=100)

RUS(n=100)

IND(n=100)

CHN(n=100)

JPN(n=100)

AUS(n=100)

Online games 44 35 57 51 53 40 30 38 47 43 40 57 28 48

Social networking sites, e.g. Facebook, MySpace, YouTube

41 41 45 52 51 36 30 38 52 48 32 46 24 39

Twitter 35 35 46 37 51 33 22 31 36 23 58 20 25 34

Blogging 31 26 36 36 39 24 16 26 36 20 66 23 24 36

Instant messaging 28 25 23 28 36 27 24 28 29 15 65 17 12 34

Web-based personal email 21 11 13 19 24 18 15 18 26 17 60 18 20 18

Web portals 19 14 18 14 18 14 22 15 19 16 51 14 11 23

None of these 16 28 18 13 5 9 24 18 11 28 1 19 21 13

Don’t know / not sure 15 22 8 6 15 29 29 19 9 8 2 3 34 16

• Social media use is restricted to varying degrees around the world and per company: two of five (41%) said they are restricted from using Facebook at their jobs, and one of three (35%) is restricted from using Twitter at work or with work devices

• More than one in four (28 percent) workers is restricted from using Instant Messaging (IM) at work or with work devices, and one in five (21 percent) is restricted from doing personal email on work devices and during work hours

• No less than 4 in 10 End Users indicate their company restricts access to online games and social networking sites

Q. To which of the following websites, and/or applications does your company currently restrict access?


Restricted Access to Devices

Percentage Among End Users


Non-company issued mobile phone (e.g. iPhone)

18 10 19 14 16 18 15 26 23 14 20 23 15 25

iPod 18 12 20 18 24 19 16 18 24 15 13 16 13 23

iPad 15 12 16 15 20 17 16 14 18 11 11 10 16 22

Mac 13 5 11 9 12 15 12 11 15 10 25 12 11 17

None of these 16 28 18 13 5 9 24 18 11 28 1 19 21 13

Don’t know / not sure 15 22 8 6 15 29 29 19 9 8 2 3 34 16

• Globally, almost one in five (18%) employees is not allowed to use their iPods at work, and almost one in five (18%) is restricted from using personal devices like employee-owned laptops or phones

• Relative to other countries, significantly larger proportions of End Users in the US and Russia indicate their company does not restrict access to any websites, applications and / or devices

Q. To which of the following devices does your company currently restrict access? (Select all that apply)


Importance of Video Communications

Percentage Among IT Decision Makers


Increase 68 55 85 82 55 71 61 82 76 63 69 85 46 60

Remain the same 26 36 11 15 36 22 32 14 21 32 31 15 46 33

Decrease 2 3 2 2 1 4 2 2 2 0 0 0 3 3

Don’t know / not sure

3 7 2 1 8 3 5 2 1 5 0 0 5 4

• Almost 7 out of 10 IT Decision Makers expect the use of video to increase

Q. In the future, do you feel that the importance of video communications to your company will: (Select one)


Relationship Between IT & Employees

Percentage Among IT Decision MakersWho Have An IT Policy

Total(n=1309)

US(n=104)

MEX(n=100)

BRA(n=100)

UK(n=100)

FRA(n=104)

DEU(n=100)

SPA(n=100)

ITA(n=100)

RUS(n=101)

IND(n=100)

CHN(n=100)

JPN(n=100)

AUS(n=100)

It is a strategic one based on regular, open communication

52 49 62 62 48 44 53 48 50 43 51 76 46 43

We’re perceived as educators, not just technicians

41 44 41 43 47 41 57 37 43 25 63 26 31 41

It is strained and dysfunctional - we’re here to fix things when they break

21 24 9 18 18 17 13 19 9 28 39 19 30 25

I don’t believe they feel we have a strategic relationship at all

11 12 10 3 5 11 9 8 8 25 12 19 15 10

I don’t think employees really understand our role and value - or care

11 9 6 6 13 13 10 9 4 28 3 18 11 11

Q. How do you feel your employees perceive their relationship with you and your IT teams? (Select all that apply)


Respect for IT

n= 1303 n=101 n=102 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100

Q. Does your company…?

• While most End Users indicate their company has an IT team that is respected by its employee base, about one quarter indicate their IT team is not respected

• Relative to other countries, significantly larger proportions of End Users in Japan indicate their company has an IT team that is not respected by its employee base

Among End Users


10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

7668

76 78 77 82 87 8370

88 8674

48

73

2432

24 22 23 18 13 1730

12 1426

52

27

Have an IT team that is respected by its employee baseHave an IT team that is not respected by its employee base


Methodology

This report discusses the findings for 1,303 End Users and 1,309 IT Decision Makers (ITDMs) who completed an online survey between August 16 and September 7, 2010

The survey was translated into local languages and fielded in 13 countries to gain approximately 100 completes for each subgroup in each country (~200 total completes per country)

Countries included in the survey: US, Mexico, Brazil, UK, France, Germany, Spain, Italy, Russia, India, China, Japan, Australia

Respondents were screened to meet the following criteria:

Adults (22+)

Employed (full or part time)

Does not work for a company in the market research or nonprofit industry

Works for an organization that employs 10+ people worldwide

End Users: 50% Male / 50% Female; does not work for a company in the IT Consulting Industry

IT Decision Makers: Carries the title of CIO, CSO, CISO, VP of IT, Director of IT, Network Manager/IT Manager, IT Administration, IT Consultant and has at least some influence in the technology purchasing decisions for their company


Frequency of IT Policy Communication



Net: Once a week or more 7 10 15 10 8 9 0 3 6 6 4 6 3 10

Every day 4 4 10 10 2 7 0 0 4 4 1 1 3 5

Once a week 3 6 5 0 6 2 0 3 2 2 3 5 0 5

Once a month 16 2 22 30 11 9 5 17 15 8 29 24 3 16

Quarterly or several times per year

35 27 32 27 34 16 12 33 46 44 46 49 59 28

Once per year 32 52 22 28 38 42 54 31 27 29 21 19 28 35

Never 10 10 10 5 9 23 28 17 6 13 0 1 7 11

Q. How often is your company’s IT policy communicated to you?


Methods of IT Policy Communication

Percentage Among End UsersWho Have A Communicated

IT Policy


Through email 53 60 49 44 52 48 51 47 42 40 69 70 48 47

During company meetings 46 23 51 56 38 42 27 40 29 69 53 63 41 41

It is posted on an intranet or internet page 34 40 41 12 43 27 39 23 27 12 36 62 37 29

Through training 31 19 51 16 38 15 29 20 27 21 40 42 30 41

During new employee orientation 28 26 32 21 33 9 22 23 13 31 36 34 19 39

Through voicemail 14 4 3 7 5 3 0 10 0 7 59 15 19 10

Through alert boxes presented each time my computer boots

14 17 5 14 14 6 5 3 4 10 33 22 7 16

Other 2 9 0 0 0 0 5 7 4 2 0 0 4 4

Q. How is this IT policy communicated to you and your colleagues? (Select all that apply)


Explanation of IT Policy Communication

Percentage Among End UsersWho Don’t Always Adhere


Communicate an IT policy and educate you on the reasons for it

44 31 52 50 46 33 34 39 39 46 49 56 47 43

Communicate an IT policy without educating you on the reason for it

35 38 30 26 31 30 29 25 35 40 71 19 47 29

Communicate an IT policy without educating you on best practices

23 25 7 11 9 7 16 14 17 11 71 27 13 20

Communicate an IT policy but struggles to ensure employee proper compliance and enforcement

16 22 15 9 23 19 32 14 22 14 2 13 20 26

Fail to communicate policies in a way that you can relate to

12 6 15 11 6 33 13 18 9 3 17 8 0 14

Q. Does your company…? (Select all that apply)


Employee IT Policy Adherence



All of the time 34 38 34 23 45 37 33 22 52 27 26 30 48 39

Most of the time 56 58 59 53 42 63 49 58 35 60 68 69 41 56

Sometimes 7 4 2 18 6 0 12 17 10 8 6 0 7 4

Not very often 2 0 5 5 5 0 5 0 2 4 0 0 3 0

Never 1 0 0 0 2 0 0 3 0 0 0 1 0 2

Q. Do you feel that you adhere to your company’s IT policy…?


IT’s Beliefs on Employee Policy Non-Compliance

Percentage Among IT Decision MakersWho Have An IT Policy


They do not think there is enough risk to be concerned 37 42 36 37 31 38 39 35 27 52 33 41 35 40

They think IT is there to protect them if something goes wrong

33 33 20 29 36 22 38 23 34 68 33 38 38 31

They do not understand security implications 33 36 38 23 37 27 30 30 13 47 30 40 47 31

Security just is not top-of-mind for them 29 30 17 25 29 26 28 13 19 39 38 54 34 30

They do not know that security is a concern for IT 23 22 30 22 17 18 19 23 20 13 33 36 13 23

They are in a hurry 22 26 17 20 16 19 33 14 17 24 45 18 21 17

They do not know about or understand the policy 20 23 20 22 18 18 18 15 12 23 21 26 29 17

They do not care 17 27 13 12 11 29 15 13 10 23 22 14 12 19

IT does not communicate policies to the company employees

12 13 10 10 8 10 8 5 18 5 22 13 13 18

Don’t know / Not sure 4 5 5 3 8 10 1 5 1 2 0 0 3 8

Q. Why do you think your company’s employees violate your company’s IT policy? (Select all that apply)


IT’s Perspective on Social Media At Work

Percentage Among IT Decision Makers


No - they are not business applications and employees will waste time

36 37 22 32 45 51 43 38 40 67 13 12 36 36

Yes - other businesses are benefitting from social media applications and we are falling behind

35 38 41 38 35 22 27 34 35 13 65 31 38 41

Yes - allowing use of social media applications during work hours with company-issued devices is a fact of life and part of our work-life balance and culture

26 27 28 24 23 21 30 18 18 10 28 69 24 21

Yes - our employees use these social media applications for business purposes

13 14 21 18 12 11 12 13 12 13 14 19 4 12

• More than 1 in 3 ITDMs, driven by significantly larger proportions in Russia and France, do not believe employees should be able to access social media applications during work hours with company-issued devices.

• In India, more than 6 in 10 believe employees should have access because other businesses are benefitting from social media applications and they are falling behind.

• In China, about 7 in 10 ITDMs believe employees should have access to them as part of their work-life balance and culture.

Q. Do you believe employees at your company should be able to access social media applications (e.g. Facebook, Twitter) during work hours and with company-issued devices? (Select all that apply)


Video Use at Work


10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

59

47

63 62

4540

4551

67 65

87

73 72

47

n= 1303 n=101 n=102 n=100 n=100 n=100 n=100 n=100 n=100 n=100n=100 n=100 n=100 n=100

Among End Users Summary of % Yes

• About 6 in 10 End Users have the capability to use video while at work, driven by significantly large proportions in India, China, Japan, Italy, Russia, Mexico and Brazil.

Q. Do you have the capability to use video while at work?

Cisco Connected Technology World Report Parte 2

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