Пиотр Качмарек

Альфа-Банк Украина

Bank, Client, relation & ...

World goes faster and faster ...

Today to start new product is easy

New Client is coming ...

„I tell you what I want”

„ I will tell about product, service

if I am not satisfaid”

„ I vote with my money”

Improve my life• Fit my unique needs

• Address more of my

requirements

Respect my time• Be more convenient

• Be faster and simpler

Save me money• Be cheaper to own

• Give me a better deal

Buy more• Acquire new customers

• Increase share of wallet

• Get longer lasting relationship

Cost less• Sell and service more efficiently

• Smarter marketing

VALUE FROM

CUSTOMERS

VALUE FROM

COMPANY

The Value Exchange

Our target is to be ...

imple

seful

ersonlized

xtensible

eal time

U

P

E

R

S

Client and bank

„Desing is not just what it looks like and feels like.

Desing is how it work”Steve Jobs

Think like your Client

Banks will be like ... smartphones

Be in mind of your Client

ttention

nterest

esire

ction

atisfaction

I

D

A

S

A

+

Your target is to be like ...

„Brands are created in our minds”Martin Lindstorm

Author of „Buyology – Truth and Lies About Why We Buy”

Piotr Kaczmarek

Alfa Bank Ukraina

СПАСИБО