Media data 2017

Sozialverband VdK Deutschland e.V.

Every issue over 1.6 million copiesTen times a year

1 582 429Circulation distributed (IVW 2nd quarter 2016) audited

Media data 2017

Heider Mediaservice

* Source: VdK-Zeitung survey of members and readers, mifm Munich – Institut für Marktforschung, Nov./Dec. 2011

The best aspects of the associationlone of the largest membership newspapers nationallylhigh target group accuracy with 60+ltrustworthiness through committed association worklover 90% of readers rate the paper as good or very good*lstrong reader/paper bond and high reading dwell timeladvertisements and enclosures are perceived as recommendationslaccessibility of non-Internet users

over 1.6 million Circulation copies –

every edition(10 x per year)

Already over 1.7 million members: The VdK continues to grow! A growing association + a rising circulation = more customers for you!

Media data 2017

Heider Mediaservice

You can find the detailed plan of themes for 2017 onlinewww.heider-mediaservice.de/vdk-zeitung/jahresthemenplan

Jour

nal p

rofile

C

ircu

lation

V

arie

ty o

f th

emes

The variety of themesBesides current issues from social policy and association activities, the VdK-Zeitung also reports on the following key areas of interest:

lHealth . Personal care & beautylDisability . Care . MobilitylTravel . Health spas . LeisurelHome & garden . Hobbies . EntertainmentlConsumer tips . AdvicelGenerations . Social policy . Law

audited

Circulation growthCirculation distributed by IVWnationally

1 572 356*

1 338 261

1 477 498

20162010 2013

The VdK-Zeitung has had constantly rising circulation figures.

*A

vera

ge f

rom

1st

+ 2

nd q

uart

ers

2016

Circulation analysisTotal circulation distributed (IVW II/2016) 1 582 429Print run 1 605 367Free copies 2 096incl. Members of the Bundestag (all parties), federal state MPs, doctors, physiotherapists, therapy centres, hotels and guest houses

Media data 2017

Heider Mediaservice

Reader analysis Extract from survey of members and readers

Source*1 VdK Germany: VdK-Zeitung survey of members and readers, mifm Munich – Institut für Marktforschung, Nov./Dec. 2011

Information patterns*1

The information from the VdK is preferably provided by the VdK-Zeitung by post.

88% prefer this way of obtaining information

Basis: 2048 participants (multiple answers possible)

What themes especially interest the readers of the VdK-Zeitung?*1

Basis: 2048 participants (multiple answers possible)

67% Health care 53% Living in later life 39% Nature and gardening 37% Rehabilitation 34% Mobility 28% Leisure activities25% Accessibility

General satisfaction with the VdK-Zeitung*1

Basis: 2018 participants

Over 90% rate the newspaper as good or very good*1

The readers: Generation 60+lSenior citizenslFamilies, older workerslPeople with disabilitieslWell-off peopleConsumption-oriented. Quality-conscious. Fond of travel.

Media data 2017

Heider Mediaservice

Cha

ract

eris

tics

Rea

der

anal

ysis

Leisure time (several times a week)*2

95% Watch television87% Read newspapers

Net household income (largely 1 to 2 people)*2

48% more than €31% more than €

Employment*2

76% Pensioner, retired, unemployed

Age groups*2

21% age 40 to 5976% age 60 and over

Internet connection at home*2

48% yes

Personal use of Internet or online services in the past twelve months (in at least one place)*2

42% yes

Type of home*2

58% own house 7% own apartment

Private car ownership*2

82% yes

Telephones available in the home*2

95% Landline 84% Mobile telephone

Media analysis 2016 Extract from the reader structure analysis – ma 2016 Press II

Size of readers' towns/cities*2

36% 100 000 to 500 000 residents28% more than 500 000 residents

Source*2 Media analysis (ma) 2016

(multiple answers possible)

Media data 2017

Heider Mediaservice

Standard formats (individual formats on request)

1/1 Newspaper page W: 281 mm x H: 426 mm b&w: 32 150.00 4c: 36 913.00

1/4 Newspaper page Horiz.W: 281 mm x H: 110 mm b&w: 8 481.00 4c: 12 297.00

1/4 Newspaper page Vert.W: 110 mm x H: 280 mm b&w: 8 481.004c: 12 297.00

1/16 Newspaper pageW: 110 mm x H: 70 mm Horiz.W: 53 mm x H: 140 mm Vert. b&w: 2 206.00 4c: 3 200.00

1/2 Newspaper page Horiz.W: 281 mm x H: 213 mm b&w: 16 076.00 4c: 20 839.00

1/8 Newspaper page Horiz.W: 167 mm x H: 90 mm b&w: 4 270.00 4c: 6 191.00

1/1 Magazine page W: 224 mm x H: 280 mm b&w: 16 827.00 4c: 21 589.00

1/8 Newspaper page Vert.W: 110 mm x H: 140 mm (2-column) b&w: 4 270.00 4c: 6 191.00

1/32 Newspaper pageW: 53 mm x H: 70 mm Horiz.W: 110 mm x H: 35 mm Vert. b&w: 1 127.00 4c: 1 634.00

1/4 Newspaper page Horiz.B: 224 mm x H: 140 mm b&w: 8 481.00 4c: 12 297.00

1/8 Newspaper page Vert.W: 53 mm x H: 280 mm (1-column) b&w: 4 270.00 4c: 6 191.00

Title teaser (Title page advertising space)W: 53 mm x H: 90 mm (1-column) 4c: 2 958.00

All prices in € plus statutory VAT

Media data 2017

Heider Mediaservice

Sta

ndar

d fo

rmat

sEn

clos

ures

Basic price per column (53 mm) and per mm height € 18.25

Colour surcharges Standard format advertisements see left side. For millimetre advertisements 15% surcharge on basic b&w price for each additional colour

Agency fee 15% on advertisement price after any discounts

Discounts for multiple orders within one contract year: 2 advertisements: 3 % 4 advertisements: 5 % 6 advertisements: 10 % 10 advertisements: 15 %

Payment conditions payable net cash within 8 days of invoice date. Plus applicable VAT

EnclosuresBecause of their high-profile appearance, enclosures are especially eye-catching as an up-to-date and informative advertising medium!

Prices up to 25 g per thousand € 98.00 26 g to 50 g per thousand€ 103.00 plus additional costs of postage. For overweight, surcharge on request

Minimum circulation 10 000 copies, flat rate picking fee € 95.00

Format max. DIN A4 (297 mm x 210 mm), please provide a sample

Agency fee 15% (without additional costs of postage and flat rate picking fee)

Prices plus statutory VAT

Shipping address for enclosures Joh. Heider Verlag GmbH Paffrather Straße 102–116 D-51465 Bergisch Gladbach

Do you need a special format or have questions about other options?

We are happy to advise you and will prepare an individual offer.

+49 22 02 95 40-333krausewitz@heider-medien.de

Media data 2017

Heider Mediaservice

2017 timetable*

Month Edition Issue date Advertising deadline Print copy

February 02/2017 1/2/2017 10/1/2017 13/1/2017

March 03/2017 1/ 3/2017 7/ 2/2017 10/ 2/2017

April 04/2017 1/ 4/2017 7/ 3/2017 10/ 3/2017

May 05/2017 2/ 5/2017 11/ 4/2017 13/ 4/2017

June 06/2017 1/ 6/2017 9/ 5/2017 12/ 5/2017

July/August 07–08/2017 1/ 7/2017 13/ 6/2017 16/ 6/2017

September 09/2017 1/ 9/2017 8/ 8/2017 11/ 8/2017

October 10/2017 2/10/2017 12/ 9/2017 15/ 9/2017

November 11/2017 2/11/2017 10/10/2017 13/10/2017

December/January 12/2017–01/2018 1/12/2017 7/11/2017 10/11/2017

You can find an up-to-date summary of deadlines and core themes here:

www.heider-mediaservice.de/vdk-zeitung/jahresthemenplan

Appears

per year

10 x

* E&OE

Media data 2017

Heider Mediaservice

Tim

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cal

data

Technical data and digital print copy Newspaper format W: 315 mm x H: 470 mmType area W: 281 mm x H: 406 mm, 5 columns of 53 mmPrint process web-offset presses, newsprintFile format and print data Adobe PDF, at least Version 1.4, PDF/X-4:2008 standard (embed text), min. resolution of all products: 300 dpi, avoid font sizes of less than 6 points, line thicknesses at least 0.5 points

Colour CMYK or greyscale (b&w), (no special colours) max. total area coverage 200 %

Colour profile Heider_ifra26_Rotation_200.icc Download colour profile: www.heider-mediaservice.de/vdk-zeitung/downloads

Data transfer e-mail up to 10 MB to: krausewitz@heider-medien.de

Data upload www.heider-verlag.de/UploadSite.aspx As recipient please select "Heider Verlag (Anzeigen)"

more on request

Professional data check We check your copy data for free for each order. We will inform you if errors are found.

You can find print templates on our downloads page: www.heider-mediaservice.de/vdk-zeitung/downloads

Media data 2017

Heider Mediaservice

Online portfolioOn our homepage you can find plenty of information about your advertising and enclosures in the VdK-Zeitung:

www.heider-mediaservice.de/vdk-zeitung

Plan your advertising measures to tie in with the core themes in ten editions per year.

In our video clip you can see why the readers of the VdK-Zeitung are your

ideal target group. Take a look for yourself –

right on our homepage!

Media data 2017

Heider Mediaservice

Onl

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port

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The

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ocia

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PublisherSozialverband VdK Deutschland e. V.Linienstraße 131D-10115 BerlinSozialverband VdK Bayern e. V.Schellingstraße 31 D-80799 Munich

Editorial teamBerlin VdK-Zeitung editorial team Sozialverband VdK Deutschland e. V.Linienstraße 131 D-10115 BerlinPhone: +49 30 92 10 580-0Fax: +49 30 92 10 580-999 e-mail: presse@vdk.de

Munich VdK-Zeitung editorial team Sozialverband VdK Bayern e. V.Schellingstraße 31 D-80799 Munich Phone: +49 89 21 17-0Fax: +49 89 21 17-280 e-mail: info@vdk.de

The VdK social welfare association is the largest and fastest growing social welfare association in Germany and a strong lobby for people who need help and face disadvantages. The VdK social welfare association is neutral with regard to party politics and religion, and financially independent.

It represents over 1.75 million members in 13 federal state associations with around 8000 local and regional associations.

It offers comprehensive expertise and over 60 years' experience in welfare law, expert advice on all social law issues, committed representation of its members' interests in political life, a major commitment to social justice, equality and against social deprivation.

About the VdK social welfare association

Your route to the customerTogether with our graphics team we help you to plan and realise your advertisement in the VdK-Zeitung.We will inform you about attractive discounts and placement options. We work with you to find the best solution for you.

We offer you the right form of advertising both nationally and regionally. Speak to us about regional split-runs!

We are happy to advise you totally individually!

Susanne Krausewitz (Head)Phone: +49 22 02 95 40-333krausewitz@heider-medien.de

Birgit StummPhone: +49 22 02 95 40-334stumm@heider-medien.de

Irina MauéPhone: +49 22 02 95 40-337maue@heider-medien.de

Tanja Giebel (graphic design)Phone: +49 22 02 95 40-339giebel@heider-medien.de

Your contacts

www.heider-mediaservice.de/vdk-zeitung

You can find the publisher's T&C at: www.heider-verlag.de/agb-verlag.aspx

Publisher

Joh. Heider Verlag GmbHPaffrather Straße 102–116D-51465 Bergisch GladbachPhone: +49 22 02 95 40-0Fax: +49 22 02 2 15 31vdk-zeitung@heider-verlag.de

Management: Roberto Heider, Hans-Martin Heider

www.heider-mediaservice.de/vdk-zeitung

Heider Mediaservice