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Circular Economy Overview
Developed in collaboration with
March 2017
1
Context and headlines
Introduction to the Circular Economy
Among its predictions for the future of Europe, Frost & Sullivan highlights the growth of the Circular
Economy as a key transformative trend
Indeed, resource scarcity is driving governments and businesses to move from a traditional linear
(“make-use-dispose”) model to an approach which is based on reusing, refurbishing and recycling
The Circular Economy has the potential to boost annual savings for EU businesses by
€600m, raise GDP by 1% and create 2m jobs by 2030
In practical terms, the approach breaks into 3 business models; products as a service,
reconditioned products and collaborative consumption
Products as a service – Healthcare Services; Third party sterilization
Up-take is being driven by a range of factors, including the adoption of technologies which require
specialized reprocessing. Nonetheless, continued concerns amongst clinical staff about the quality
and efficiency of third party services acts as a restraint
Frost & Sullivan expects that growth in managed on-site services will drive the overall
market to $2.9b in 2022, a 11.4% CAGR
Source: Frost & Sullivan
2
Context and headlines
Products as a service – Healthcare Services; Third party sterilization …
STERIS is the established leader overall whilst Servizi and Cleanpart are strong in their domestic
Italian and German markets. There are however opportunities for players across the value
In Europe, Italy is one of the early adopters of third party sterilization services, behind
only the UK in terms of market maturity; here, Frost & Sullivan expects the managed on-site
services side to reach $150m in 2022, up from $87m in 2015, a 8.2% CAGR
Moving forwards, it is anticipated that the penetration of third party services will continue to
increase in Italy with up to 30-35% of surgical instruments sterilized off-site in 5 years time
Products as a service – Building Technologies; Lighting as a service
The advent of LEDs has revolutionized the lighting market and provided the catalyst for a shift to
intelligent and integrated lighting systems. Due to the higher up-front costs, consumers in B2B
sectors have hesitated to invest so market participants have adopted new approaches
including a service-based model
The education, healthcare and retail verticals have lead uptake with a view to benefitting from
improved security, energy-efficiency and safety.
Source: Frost & Sullivan
3
Context and headlines
Products as a service – Building Technologies; Lighting as a service …
On the supply side, the transformation has brought a new set of participants to the market with
incumbents such as Philips, Osram and GE joined by semiconductor firms and start-ups
Reconditioned products – Automotive Aftermarket; Remanufactured Parts
In the automotive aftermarket, growth in remanufacturing is being driven by aging vehicle
populations and consistent price differences between reman and new as well as improved
consumer awareness.
Frost & Sullivan expects the total remanufactured auto parts market to reach $14.2b in 2022
up from $8.2b in 2015, a CAGR of 8.1%
From a competitive point of view, Bosch and Delphi are the top global remanufacturers in Europe
which is dominated by regional players
Reconditioned products – Waste Management; Municipal recycling
The Circular Economy model applies to all segments of the waste management industry but is of
particular relevance to municipal waste sector.
Source: Frost & Sullivan
4
Context and headlines
Reconditioned products – Waste Management; Municipal recycling …
Limited landfill capacities will increase opportunities for recycling as volumes continue to increase
to reach an expected 259m tons in 2017.
In percentage terms, recycling is becoming a more significant treatment method and will
account for 18.0% of volumes in 2017, up from 17.6%
Collaborative consumption – Mobility Services; Bicycle-sharing schemes
Bike sharing operators are continuously striving to incorporate the latest technologies into their
service offerings to optimize usage. Innovation also provides a means with which to address the
challenges of theft and vandalism and to reduce redistribution costs
In 2015, over 440 cites across Europe had bike sharing programmes accounting for 140,000
bikes and 12,000 stations; France is the largest market, with 45,000 bikes in 38 cities
Several city councils in Europe have awarded tenders for bicycle-sharing system which suggests
that the UK and Italy could grow rapidly
Italy has the highest penetration of bike sharing in Europe, with schemes operating in
122 cities and fleet sizes of 15–100
Source: Frost & Sullivan
INTRODUCTION TO THE CIRCULAR ECONOMY
5
Among its predictions for the future of Europe, Frost & Sullivan
highlights the growth of the Circular Economy as a key
transformative trend
Europe’s economy will slip to third position in the
next decade, superseded by the United States.
China will overtake the EU and account for 21% of
the global economy.
The circular economy will boost annual savings for
EU businesses by $669.9 billion (€600 billion); it will
also raise GDP by approximately 1% while creating
2 million additional jobs by 2030.
More than 50% of Europe’s GDP will arise from the
top 5 economies (the United Kingdom, Germany,
Spain, Italy, France). By 2030, Britain will become
the powerhouse of Europe by overtaking Germany.
China will continue to dominate European FDI.
Europe received significant amounts of Chinese
FDI over the past 4 years, with investments
averaging $10 billion, annually, from 2011 to 2014.
The collaboration economy will reach new heights
as the sharing economy will grow exponentially,
with the United Kingdom leading Europe with an
estimated revenue of $9 billion by 2025.
Europe accounted for around 37% of global
merchandise trade in 2014, which is the highest in
the world. The EU’s new trade policy will boost the
economy by more than 2% ($274 billion).
Future
Economic
Trends
6Source: Frost & Sullivan
Indeed, resource scarcity is driving governments and businesses to
move from a traditional linear (“make-use-dispose”) model to an
approach which is based on reusing, refurbishing and recycling
Suppliers
Manufacturers
Retailers
Consumers
Landfill/Waste Management
Linear
Economy
Circular
Economy
Reuse/
Redistribute
Refurbish/
Remanufacture
Recycle
$700 billionin consumer goods
material savings
$1.80 trillion per annum savingsin avoiding waste
in textiles
$1.50 billion in collecting household
food waste annually in the United Kingdom
Savings in reusing/
refurbishing/recycling
Source: Frost & Sullivan; ESA; Ellen MacArthur Foundation
Circular economy refers to an industrial economy that, contrary to a traditional linear economy, reclaims
used materials and recycles them as secondary raw materials for new products.
7
The Circular Economy has the potential to boost annual savings for
EU businesses by €600m, raise GDP by 1% and create 2m jobs by 2030
Source: Frost & Sullivan; EU Commission Consumption
Product Policy
Measures
Recycle
Manufacturing
Waste Policy
Measures
Textile Re-use
Furniture Re-use
Minimised Food Waste
Waste Taxes
Product Policy
Measures
Reusable
Products;
Ease of
Disassembling
Use of
Recycled
Plastics in
Manufactured
Products Ensure
Product
Longevity
Sharing
and Leasing
Schemes for
Products
18K Extra
Jobs
€72 billion of savings/
year in terms of waste
management costs
Benefits of a Circular Economy, Europe, 2030
146-244M Less
Tonnes of GHG
Emission
Key Targets in Circular Economy Proposal
Phase-out landfilling for compostable /
recyclable material
70% recycling target of municipal solid
waste
80% recycling target of packaging waste
Long-term Benefits
2-4% drop in EU’s total annual GHG
emissions
2 million additional jobs
€600 billion annual savings for EU
businesses
8
In practical terms, the approach breaks into 3 business models;
products as a service, reconditioned products and collaborative
consumption
Zipcar provides a car-sharing service
that offers customers shared access
to a pool of cars located throughout
their city.
• Pay per service unit
• Product renting
• Product lease
• Product pooling
Products as a
Service
Collaborative Consumption
• Social media exchange platforms
• Harnessing idle resource capacity
• Crowdsourcing
Netflix provides collaborative services to its customers by managing a single collection of movies, delivering DVDs through the mail, and providing online
streaming media.
• Remanufacturing used components
• Product transformation with effective design and service
Reconditioned Products
BMW sells its remanufactured parts,
which provides 50% cost savings to
customers compared to new ones, but
with the same quality specifications.
Circular Economy Driving New Business Models
9Source: Frost & Sullivan
PRODUCTS AS A SERVICE – Healthcare Services
THIRD PARTY STERILIZATION
The two most prominent third party sterilization models in the US
and Western Europe are off-site and managed on-site services
Source: Frost & Sullivan
Third Party Sterilization Services
Third Party Sterilization Market: Market Segmentation, US and Western Europe
On-site (Within hospital premises) Off-site (Outside hospital premises)
Reprocessing of Single
Use Devices (SUD)*
Reprocessing of
Reusable Devices (RUD)Managed Reprocessing Services
Two predominant models of outsourcing of CSSD (Central Sterile Supply Department) are:
• Managed on-site: The third party provider takes up management of CSSD on hospital premises. Various models exist
such as co-managed services, contract services, and consultancy services. Typical contract ranges 3–5 years.
• Off-site sterilization services: The third party provider processes the instrument at its own facility at a distance from the
hospital. The provider takes responsibility of logistics, facilities, and equipment, and charges contract fees.
Typical contract ranges 8–12 years.
11
Reprocessing of SUD is not included in this analysis
Up-take is being driven by a range of factors, including the adoption
of technologies which require specialized reprocessing
Focus on quality and
efficiency
Volume
to Value-
based
Reimburs
-ementsHospital
budget
pressures
Healthcare
Reforms
Increase in
surgical volumes
Reduction
in hospital
numbers
Decreasing
clinical
resources
Increasing
Pressure on
Healthcare
Resources
Advancedsurgical
procedures
Complex
instrumen
-tationSpecialized
reprocessing
requirements
Advanced
Technology
Adoption
Product commoditization
pushing vendors to service
based models
Market
consoli-
dation
through
organic
and
inorganic
growth
Value
chain
integration
lead to evolved
operational
models
Supply-side
Push
Ranking of Factors Based on Certainty and Criticality
Healthcare
Reforms
Advanced
Technology
Adoption
Increasing
Pressure
Healthcare
Resources
Supply - side
Push
Low High1 52 3 4
Low High1 52 3 4
Low High1 52 3 4
Low High1 52 3 4
Low High1 52 3 4
Low High1 52 3 4
Low High1 52 3 4
Low High1 52 3 4Certainty Criticality
12Source: Frost & Sullivan
Nonetheless, continued concerns amongst clinical staff about the
quality and efficiency of third party services acts as a restraint
Third Party Sterilization Market: Key Market Restraints, US and Western Europe, 2016-2022
Drivers 1–2 Years 3–4 Years 5–7 Years
Unwillingness by hospitals to give full control of CSSD operations
to third party vendors which might lead to loss of influence in key
decisions
H M M
High clinical and surgeon opposition due to quality and efficacy issues H M L
Relative low number of third party providers leading to low market
penetration and low market influenceM M L
Lack of clarity on business models that are appropriate for different
participants in the value chain to inhibit market adoptionM L L
Impact ratings: H = High, M = Medium, L = Low
13Source: Frost & Sullivan
Frost & Sullivan expects that growth in managed on-site services
will drive the overall market to $2.9b in 2022, a 11.4% CAGR
Third Party Sterilization Market: Revenue Forecast by Segment, US and Western Europe, 2015-2022
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
0.0
500.0
1,000.0
1,500.0
2,000.0
2,500.0
3,000.0
3,500.0
2015 2016 2017 2018 2019 2020 2021 2022
Gro
wth
Rate
(%)
Reven
ue
($M
illio
n)
CAGR (2015–2022): On-site Services = 12.3%; Off-site Services = 8.3%
Year
All figures are rounded. The base year is 2015
Offsite Services (Revenue) 310.6 331.1 354.6 385.3 420.5 457.2 496.7 543.2
Offsite Services (Growth Rate) 6.3 6.6 7.1 8.7 9.1 8.7 8.6 9.4
Onsite Services (Growth Rate) 10.2 10.8 12.1 11.8 12.2 13.2 12.5 13.3
Onsite Services (Revenue) 1,059.9 1,173.9 1,316.5 1,471.3 1,651.3 1,868.7 2,101.9 2,382.4
14Source: Frost & Sullivan
STERIS is the established leader overall whilst Servizi and Cleanpart
are strong in their domestic Italian and German markets
Third Party Sterilization Market: Competitive Market Structure, US and Western Europe, 2015
Number of Companies in the Market ~40
Competitive Factors
Price points (units of instruments sterilized per week/ month) or yearly contract; Terms of contract for
adverse events; Layout planning of the CSSD; Quality of equipment; Systems integration (a universal
partner for all products & services supplied); Support services (call centers, help desks);Training and
education of CSSD staff; Value added services (logistics, instrument tracking, asset management)
Key End-user Groups Hospitals, ambulatory surgical centers, dental, and other specialty clinics
Major Market Participants STERIS, Getinge, Matachana Group, Servizi Italia, Servizi Ospedalieri, Cleanpart Healthcare, Sterience
Average Terms
Managed Services – Typically these are 4–6 year contracts with annualized payment. Various terms
exist ranging from only service to a full refurbishment of CSSD, instrument rental, and service.
Off-site Services – Typically 8–10 year contracts. The vendor comes up with an integrated solution
taking care of other related activities such as logistics and instrument tracking.
15Source: Frost & Sullivan
Source: Frost & Sullivan
There are however opportunities for players across the sterilization
services value chain in related areas such as transportation
Selected vendors
Third Party Sterilization Service Providers
D&S
Equipment &
Consumables
Validation
and Testing
CSSD Design
and Planning
Transport,
Logistics &
Distribution
Instrument
Trace and Track
Solutions
Surgical Asset
and Inventory
Management
16
Overall, the market is being shaped by constant technological and
service innovations such as instrument rental programmesKey Takeaway: Higher savings always do not ensure renewal of managed on-site service contracts, unlike addition of newer services.
Emergence of
managed on-site
services enabling
greater operational
control and shorter
lead times.
However, off-site
services are a highly
viable option for small
facilities with space
constraints, clinical and
ambulatory settings.
$15–25 million for
building an off-site
facility as opposed
to $4–5 million for
on-site
refurbishment
Lead times for
reprocessing of
24–36 hours as
opposed to 8–12
hours for on-site
Transport
and logistics
risks
Environmental
regulation
compliance in
transporting bio-
hazardous
material
Greater storage
area for the
increased instrument
inventory
requirement
Requires about
three times more
stock of trays and
instruments as
compared to on-site
Higher
lead times
Managed on-site service is a newer concept and is a result of operational innovations due to certain limitations of the off-site model, which include:
Further Innovations in the Market Include:
• Instrument Loaner Sets – Often used for specialty surgeries such as spinal, joint, cardiac, etc. It is difficult for facilities to inventory these
specialty types of instruments due to the routine changes in sets and the variety of devices. While there are specialized vendors for this, market
participants have been actively providing this as a value added service.
• Instrument Rental Programs – Surgical instrument rental and sterilization on a per-procedure basis. In addition, instrument repair,
maintenance, and replacements are included in the contract. This helps hospitals optimize inventory and improve process efficiencies by
reducing “flash” or immediate use steam sterilization (IUSS).
• Mobile Sterilization Units – These are fully integrated, mobile CSSDs to ensure continuous support for OR
in case of normal CSSD service disruption due to expansion, construction, or unforeseen disasters.
Increased
storage
requirement
Increased
instrument
inventory
Financial
barrier
17Source: Frost & Sullivan
THIRD PARTY STERILIZATION
ITALY SNAPSHOT
Third Party Sterilization Market: CSSD Resources and Number of Participants, Italy, 2015
Total number of
Hospitals
1,200–1,250
Total number of
CSSDs
Number of hospitals
catered by a CSSD
3–4
~17.6 million Surgical
Volumes
CSSDs managed by third
parties
120–135
20–35 Number of off-site
Some prominent third- party
participants
• Servizi Italia
• Servizi Ospedalieri
• STERIS Italy
• Steritalia
In Europe, Italy – as one of the early adopters of third party sterilization
services – is behind only the UK in terms of market maturity Infection Control
Regulatory Environment
• The National Agency for
Regional Healthcare
(AGENAS), in cooperation
with the Ministry of Health,
launched the National
Outcomes Program in 2012 to
help policy makers evaluate
all hospital trusts across Italy.
• This program uses a set of
32 indicators to measure
evidence-based outcomes.
These outcomes can then be
used to compare hospitals
and make critical policy
decisions.
• The above, coupled with the
spending review has put
significant pressure on Italian
hospitals to improve their
CSSD functioning.
Healthcare Infrastructure and PatientVolumes
The Italian healthcare system has experienced huge healthcare funding cuts to the tune of $2.23 billion in 2014.
Additionally, co-payments have been implemented to reduce unnecessary hospital admissions and diagnostics
related expenses.• Nursing shortages have led to a large
inflow of foreign nurses, with 10% of all
nurses currently being of foreign origin
• Further, fiscal austerity measures have
forced the reduction in the number of
hospital beds from 4/1,000 to 3.4/1,000.
• 80% of the hospital beds in Italy are
acute care beds. As a result,
un-necessary A&E admissions have
placed a significant financial burden on
acute care hospitals.
Hospital Inpatients and Nurse Population,2009–2015
384.9
369.7362.4
8.07.1 6.6 10
8
6
4
2
0
390
380
370
360
350
Inp
ati
en
ts(M
illi
on
)
Nu
rse
Po
pu
lati
on
(‘0
00
)
2009 2013
Nurse Population
2015
In-patients
third party CSSDs450–550 (Inpatient + Outpatient)
Impact on Third Party Sterilization Market: Positive Negative Neutral
Source: Frost & Sullivan; OECD; European Health Observatory19
250
200
150
100
50
Frost & Sullivan expects the managed on-site services side to reach
$150m in 2022, up from $87m in 2015, a 8.2% CAGR
All figures are rounded. The base year is 2015
Managed On-site Sterilization Market: Scenario Revenue Forecast, Italy, 2015–2022
0
Conservative Scenario2015 2016 2019 2022
Frost & Sullivan Scenario 86.6 93.4 115.3 150.4
Optimistic Scenario 86.6 97.1 141.3 214.2
Re
ve
nu
e($
Mil
lio
n)
CAGR (2015–2022)
4.6%
8.2%
13.8%
• More than 40% of Italian hospital CSSDs are in need for refurbishment to be compliant with existing standards.
This number is expected to increase to more than 60% by 2022. About 90% of such hospitals are unwilling to allocate the
budgets required to meet the refurbishment costs. Managed services are the ideal solution for such hospitals, enabling
them upgrade to the latest sterilization technologies at no upfront expenditure on revamping.
86.6 90.2 103.5 118.5
20Source: Frost & Sullivan
35
30
25
20
15
10
5
Growth in the off-site segment will be comparatively slower with a
5.5% CAGR taking the market to $19m by 2022 up from $13m in 2015Off-site Sterilization Market: Scenario Revenue Forecast, Italy, 2015–2022
0
Conservative Scenario2015 2016 2019 2022
Frost & Sullivan Scenario 13.3 13.9 16.8 19.4
Optimistic Scenario 13.3 14.9 21.8 32.7
Re
ve
nu
e($
Mil
lio
n)
CAGR (2015–2022)
3.0%
5.5%
13.7%
• In Italy, surgical procedures differ due to lack of standardization in procedural kits. While this provides surgeons with
freedom to choose instrument of their preference, it has further complicated the job of CSSD technicians when
reassembling such trays. This has added to the demand for third party sterilization services as increased time on
reassembly significantly increases the labor costs and greater requirement of CSSD technicians for hospitals.
13.3 13.7 14.9 16.4
21
All figures are rounded. The base year is 2015
Source: Frost & Sullivan
Moving forwards, it is anticipated that the penetration of third party
services will continue to increase in Italy with up to 30-35% of surgical
instruments sterilized off-site in 5 years time compared with 18-23%
today
About 70–75% of the CSSDs are in the more than 300 bed hospitals
About 65–75% of the surgical procedures in the country are conducted in these facilities
• Italy has the second-highest penetration of managed services in CSSD after the UK. The country has a high number of CSSD
supported by third party providers.
• While managed services contract renewals have remained stable, the country’s healthcare spending review has led to several
contract renegotiations, impacting margins of existing participants. However, this is expected to be a short-term impact.
• We estimated that about 18–23% of the surgical instruments in the country are sterilized in off-site sterilization centers in the
country. We expect this increase to reach 30–35% in the next 3–5 years.
• Managed service solutions are likely to increase, albeit at a slower pace as compared to other countries. Instrument loaner and
instrument rental services are some of the value added services expected to provided significant advantage to competitors.
• The sterilization equipment market is mature and has had a low growth rate, but with increase in adoption of managed services
and off-site sterilization, the replacement market is expected to decline further.
22Source: Frost & Sullivan
PRODUCTS AS A SERVICE – Building Technologies
LIGHTING AS A SERVICE
The advent of LEDs has revolutionized the lighting market and
provided the catalyst for a shift to intelligent and integrated lighting
systems Light as a Service: Lighting Market Transformation, 2000–2020
Time Line
2012 2015
Fragmented market
Smart buildings/cities
and towns
Traditional Lighting
Single Application
Full Integration into the IoT
Entrants from
Asia
Increased
functionalities
Competitive
distribution
channel
New IT startups
2020
Ubiquitous
2000
LED Lighting Revolution
Multiple Devices
LED at nascent
stage
Partnerships/integrated
solution-driven value
chain strategy
Smart TechnologyBuilding Performance
24Source: Frost & Sullivan
Due to the higher up-front costs, consumers in key B2B sectors
have hesitated to invest so market participants have been compelled
to adopt new approaches including notably a service-based model,
known as LaaSLight as a Service: Intelligent Lighting Solutions, 2015
• Multiple sensors detect temperature and ambient light patterns.
• They also detect human movement around cubicles and conference rooms to
regulate the use of lights.
• Companies such as Digital Lumens offer such sensor arrays.
Office Solutions
• Intelligent lamp posts act as a data-collection tool for driving
patterns.
• Sensors in a train station can detect noise levels
Public
Transportation
Solutions
• Dynamic color-changing lighting creates themed environments.
• Automated lighting creates directional spotlights to illuminate tables.
• The solutions can result in a 30% decrease in heating, ventilation, and air
conditioning (HVAC) load and lower capital costs.
Restaurant
Solutions
25Source: Frost & Sullivan
The education, healthcare and retail verticals have lead uptake with
a view to benefitting from improved security, energy-efficiency and
safety
• Intelligent lamp posts and lighting across schools and universities are critical for
safety, energy savings, and security.
Education
Solutions
• Intelligent lighting in operating rooms eliminate glare.
• The illumination of handrails and bedrails creates easier accessibility to seniors
and people with vision disabilities.
Healthcare
Solutions
• A link between a store’s light sensors and smartphones helps a retailer locate an
item of interest or coupons.
• GE Lighting’s collaboration with Qualcomm Atheros, Inc. is an example of a
“smart” retail experience.
Retail Solutions
Light as a Service: Intelligent Lighting Solutions, 2015
26Source: Frost & Sullivan
Large commercial offices and corporations are also proving to be
early adopters, opting for digital solutions such as Power over the
EthernetLight as a Service: Office Intelligent Lighting Solutions, 2015
• Large commercial offices and corporations with multiple buildings are moving towards the early adoption of Power over Ethernet (PoE) and
luminaries for energy efficiency and achieving sustainability goals.
• The shift from analog to digital will help end users save on electrical wiring costs by eliminating costly conventional mains wiring and installation.
The result is a reduction in installation time by 50% and overall installation costs by about 25%.
• Additionally, analysis indicates that office employees can seamlessly analyze the data collected through PoE. The collected data can be used to
monitor energy usage and associated costs.
• For example, in various offices across North America, each luminaire has sensors for temperature, occupancy and motion, and infrared sensors
that serve as an emergency control in the event of a power failure or intrusion.
Energy saving realized
through less use of HVAC
in unoccupied areas
Location-based services
via visible light
communications (VLC)
improves productivity
Connected lighting detects
unoccupied areas resulting
in lower operational costs
Intelligent Central Management
Correct light area helps in
employees’ well-beingIndividuals personalize
and adjust lighting
through mobile apps
More themed and
appealing environment
retains employees
27Source: Frost & Sullivan
On the supply side, the transformation has brought a new set of
participants to the market with incumbents such as Philips, Osram
and GE joined by semiconductor firms like Samsung and start-ups
such as Igor-TechLight as a Service: Competitive Landscape, 2015
• Traditionally, Philips, Osram, and GE have been the dominant brands in lighting market. They offer similar products types and this
perceived commoditization has been a challenge to retaining customer loyalty. Hence, the industry is opening up to new
competitors with expertise in semiconductors such as Cree and Samsung Electronics.
• Simultaneously, the leaders of the lighting industry are under siege by a rash of startups. Most of these startups have found a
niche in the intelligent lighting market. Companies such as Digital Lumens and Igor-Tech have digital-based business models.
• These companies have tackled the problem of high installation costs by providing an innovative platform of network-enabled
lighting. For example, NuLed offers a PoE platform so there is no need to wire switches or sensors directly to different fixtures.
Similarly, Digital Lumens combines LEDs and a wireless network of fixtures to sensors. Its business model is heavily based on
partnerships programs or the company acts as systems integrators for LED manufacturers without software partnerships.
• The long life cycles of LED bulbs of at least 15 years adds to this conundrum. Incumbents also face a business-model challenge in
moving towards a service-based model. Additionally, traditional fixtures manufacturers have formed partnerships with IoT platform
providers who integrate the software into the fixture and deploy their proprietary systems at the facilities. The fixture vendors hold
the agreement and have access to relevant data transmitted trough the platform to the cloud.
• Traditional brands face competition to these IoT platform providers who not only have a technological
edge, but who also are trusted installers and IT technicians.
28Source: Frost & Sullivan
RECONDITIONED PRODUCTS – Automotive Aftermarket
REMANUFACTURED PARTS
Remanufacturing
Remanufacturing differs subtly but significantly from rebuilding or
repairing with the manufacturer’s goal to make the final product
perform like a new one by adhering to the latest and strictest
specifications
• Used/Defective products
• Disassembly followed by replacing failed parts
• Reassembly
• Predominantly done at independent repair shops
• Warranty covering repair only
• Product retains earlier standard
• Used/Defective products
• Disassembly to individual components
• Cleaning followed by replenishment of parts
• Reassembly, testing for adherence to OE standards,
and re-packaging
• Industrial processes involved
• Back-to-new restoration of assembly
• Like-new warranty or comparable provision
• Upgrade to latest technology
Applicability
Process
Characteristics
Rebuilding/Repair
30Source: Frost & Sullivan
In the automotive aftermarket, growth in remanufacturing is being
driven by aging vehicle populations and consistent price differences
between reman and new as well as improved consumer awarenessRemanufactured Automotive Aftermarket: Growth Drivers, Global, 2015
HighLow Certainty
Strong growth in global VIO
primarily driven by APAC
Increasing number of
global remanufacturers
setting up facilities in China
and Brazil demonstrates
high growth potential in
these countries
Consistent price spread of 30
to 35% between new and reman
and supported by a competitive
warranty favor reman
These are the factors with the greatest
impact on remanufactured automotive
aftermarket from 2015 onward. Aging
vehicle populations, continued economic
growth, consistent price difference, and
improved consumer awareness are the
biggest drivers. The growth in the number
of older vehicles is likely to result in a shift
from use of rebuilt parts to reman with the
latter's value proposition expected to be
rapidly communicated to technicians and
end consumers globally.
Absence of trade
restrictions within the
European Union favors
core logistics benefitting
reman
High
Low
The APAC average vehicle
age is 4 years which is
expected to increase to 5
years by 2022.
The growing 7+ year-
old vehicle population in
NA and EU will favor
remanufacturingImproving awareness on value
proposition of reman parts
The Federal Vehicle
Repair Cost Savings Act
of 2015 to favour
reman in the U.S
Impact
31Source: Frost & Sullivan
Nonetheless, the transition from reman to new components in
certain categories and industry consolidation leading to higher
bargaining power among distributers is a key challenge to further
procurement Remanufactured Automotive Aftermarket: Key Challenges, Global, 2015
Core accounting and core devaluation challenge remanufacturers:
Core is a non-productive asset and lowers margins and so its accounting is an issue. When core
values come down, distributors seek more protection.
Lower core return rates challenge core availability: Core returns are always less than 100% either because
some cores are sold to the open market at a higher cost or are not viable for remanufacturing making it challenging
for remanufacturers to supplement the core bank.
Ensuring core billings keep pace with core price adjustments: The fluctuation in demand for newer model applications versus
older ones makes it difficult for the remanufacturer to set the right core price by application. Frequent adjustment in core prices
makes core accounting a challenging task.
Core inventory management is a challenge for remanufacturers: Core inventory management is the biggest challenge with increased
proliferation of parts in the remanufactured engine and transmission aftermarket. Reducing core inventory to maintain an optimum level is difficult
for industry participants.
Remanufacturers are challenged to reduce distributor’s core investment without hurting profitability: As distributors become large due to industry
consolidation, remanufacturers find it difficult to negotiate with them in reducing core investment to keep the remanufacturing market alive.
Transition from reman to new components in certain categories: The remanufacturer bills the distributor for cores that are in its inventory; increasing instances of
transition to new vehicles can make the remanufacturer fall short of cash to write off all the core credits. This causes a cash flow burden for the remanufacturer. Examples of
such categories are CV driveaxles, water pumps, brake master cylinders, and A/C compressors.
Degree of Restraint
Res
train
ing
Fa
cto
rs
Low High
32Source: Frost & Sullivan
Frost & Sullivan expects the total remanufactured auto parts market
to reach $14.2b in 2022 up from $8.2b in 2015, a CAGR of 8.1%Remanufactured Automotive Aftermarket: Size by Country, Europe, 2015
Italy
Reman Revenue (2015): $1.4 Billion
Market Share (Europe): 17.1%
France
Reman Revenue (2015): $1.2 Billion
Market Share (Europe): 14.6%
Germany
Reman Revenue (2015): $1.5 Billion
Market Share (Europe): 18.3%
United Kingdom
Reman Revenue (2015): $1.1 Billion
Market Share (Europe): 13.4%
Russia
Total Revenue (2015): $0.9 Billion
Market Share (Europe): 11.0%
Rest of Europe
Reman Revenue (2015):
$1.3 Billion
Market Share (Europe):
15.8%
TOP
6
Spain
Reman Revenue (2015): $0.8 Billion
Market Share (Europe): 9.8%
All figures are rounded. The base year is 2015
33Source: Frost & Sullivan
Unless legislation against reman relaxes in Russia and Turkey, the
future potential lies in Western and, in particular, Eastern EuropeRemanufactured Automotive Aftermarket: Future of Remanufacturing, Europe, 2016 to 2022
CountryLocal
Demand
Reman Presence (vs.
Rebuild / Repair)
Price Spread
(Reman vs. New)
Legislative
Ease
Ease of
Core Collection
Overall
Attractiveness
Western
Europe
Eastern
Europe
Russia
Turkey
1 52 3 4 1 52 3 4 1 52 3 4 1 52 3 4 1 52 3 4
1 52 3 4 1 52 3 4 1 52 3 4 1 52 3 4 1 52 3 4
1 52 3 4 1 52 3 4 1 52 3 4 1 52 3 4 1 52 3 4
1 52 3 4 1 52 3 4 1 52 3 4 1 52 3 4 1 52 3 4
0
12 3
4
5
3.8
0
1
2 3
4
5
3.5
0
1
2 3
4
52.4
0
1
2 3
4
52.8
• Reman is most widely accepted in Western Europe because consumers prefer to replace parts for older vehicles with reman, rather than repair but the situation
is the opposite in Eastern Europe although it has started to change.
• The biggest advantage of remanufacturing within the European Union is that import and export of reman and used parts are possible. Legislative barriers
and preference for repairs curb local demand for reman parts in Russia and Turkey.
0 = low and 5 = high
34Source: Frost & Sullivan
From a competitive point of view, Bosch and Delphi are the top
global remanufacturers in Europe which is dominated by regional
playersRemanufactured Automotive Aftermarket: Remanufacturers by Top Product Categories, Europe, 2015
Top Reman Parts Brake Calipers R&P Steering Gears Steering PumpsECUs & Instrument
ClustersTurbochargers
Growth Potential
Key
Remanufacturers
Bosch Bosch Bosch Delphi BorgWarner
Valeo BorgWarner (Remy) BorgWarner (Remy) Bosch Cummins
Meritor Borg Automotive Borg Automotive SMP Honeywell
Borg Automotive Lizarte Lizarte Siemens AET Turbos
RSL Wat Wat ACtronics Delphi
BTT APS APS DENSO CAT
-- -- -- BBA Reman Detroit Diesel Reman
High LowGrowth Potential
35Source: Frost & Sullivan
Independent aftermarket distribution channels have been gaining
approximately 1% share annually since the European Commission’s
Block Exemption Regulation opened up the space in 2002 and 2003Remanufactured Automotive Aftermarket: Percent of Revenue by Distribution Channel and Country, Europe, 2015
Commission Regulation (EU) No 1400/2002
• Severs warranty link between OEM and OES
• More choice and access to IAM products as
new channels open up, that is, hypermarkets
and Internet
• Reduction in the number of OES outlets or
vehicle dealerships
• The OES channel is the strongest in Germany, where automakers enjoy high brand loyalty.
• The OES channel is the weakest in the United Kingdom and Spain, as they have more discounted aftermarket
products for sale and/or vehicle owners are migrating to the IAM channel for lower priced parts
and services.
All figures are rounded. The base year is 2015
36Source: Frost & Sullivan
RECONDITIONED PRODUCTS – Waste Management
MUNICIPAL RECYCLING
The Circular Economy model applies to all segments of the waste
management industry but is of particular relevance to municipal
waste sector Municipal Waste Industrial Waste WEEE C&D Waste
• To capture new opportunities, leading
municipalities and corporations should
develop new circular models along their
supply chain.
• Target hard to recycle materials within
waste types to achieve zero waste goal.
• Follow eco-effectiveness approach to
generate cyclical, cradle-to- cradle material
flow.
• Explore if shifting to a particular business
model will make profits and stand up to
consumer demands.
• The circular economy strategy is the key
mega trend influencing the waste
management and recycling services market.
• It provides an opportunity to make the
economy environmentally friendly and
encourages the use of recycled products.
• It will boost technological innovations
reducing the amount of waste entering
landfills.
• Circular economy will also bring in more
employment opportunities, especially in
semi-skilled and entry- level jobs.
Context and Opportunity Call to Action
Applicable
Segments
Europe Americas APAC MEA
Vision Transformation
Megatrends Impact
Disruptive Applications
Business Models
Current Offerings
New Capabilities
Value-add Services
Vertical Integration
Geographic Expansion
Partnerships
Investment / M&A
Applicable
Regions
38Source: Frost & Sullivan
Here, the approach overlaps with the “zero waste” concept which
has spread across the world with many cities committing to
reaching the goal
Sustainable
Packaging
Smart Cities and Smart
Waste Management
Smart Bins
Zero Waste
MunicipalitiesSmart Waste
Collection Truck
Image Source: itproportal.com Image Source: Treehugger.com
Image Source: Goodyear.euImage Source: Reuk.uk
39Source: Frost & Sullivan
Limited landfill capacities will increase opportunities for recycling as
volumes continue to increase to reach an expected 259m tons in 2017
0.0
400.0
800.0
1,200.0
2,000.0
1,600.0
MSW Recycling Market: MSW Volume Recycled, Global,
2016 and 2017
MSW Recycling Market: MSW Recycled and Landfilled,
Global, 2016 and 2017
800.0
600.0
400.0
200.0
0.0
1,000.0
Lanfilled
2016 2017
Recycled 243.4 259.0
Trend
Vo
lum
e(M
ton
)
Vo
lum
e
(Mto
n)
2016 2017
Generated 1,734.6 1,745.2
Collected 1,383.1 1,439.4
Recycled 243.4 259.0
503.7504.8
About 1,734.6 Mton of MSW was generated globally in 2016; total volume is
expected to increase to 1,745.2 Mton in 2017.
The MSW collection volume is expected to improve, from 1,383.1 Mton in 2016 to
1,439.4 in 2017 as implementation of sustainable waste management practices
continues, with the most advanced solutions and the highest collection rates
expected in Europe, the Americas, and some APAC Countries.
The amount of recycled MSW is expected to increase by 22 Mton in 2017. New
recycling methods are being introduced in the industry, which will trigger growth.
Strong growth is anticipated for recycling services, with limited new capacities in the
heavily restricted landfilling space.
Key Highlights 2017
40Source: Frost & Sullivan
In percentage terms, recycling is becoming a more significant
treatment method and will account for 18.0% of volumes in 2017, up
from 17.6%
Landfill
36.5%
Incineration
24.0%
Recycling
17.6%
Biological
Treatment 16.0%
Reuse
6.0%
MSW Recycling Market: MSW Management by Service,
Global, 2016
MSW Recycling Market: MSW Managementby Services, Global, 2017
Key Highlights2016
Although recycling remains
the important waste
recovery method, a still
higher percentage was
landfill. This might be
because certain countries
do not have access to
sustainable waste
treatment.
Waste to energy has
gained increasing
importance across the
globe, especially In
Europe, which has
increased the volume of
incinerated waste.
Waste is pre- treated
biologically before land
filling or incinerating,
which supports growth
of the treatment
methods.
Landfill
35.0%
Recycling
18.0%
Biological
Treatment
17.0%
Reuse 6.0%
Incineration
24.0%
Key Highlights2017
MSW collection rates are
expected to improve, mainly
due to strict environmental
regulations and evolving
policies.
Incineration, re- cycling,
and bio- logical treatment
technologies are expected
to gain market share as
investment interest and
implementation of
emerging technologies
increase.
Landfilling will remain
the primary MSW
waste management
service, though this
varies significantly by
region.
41Source: Frost & SullivanAll figures are rounded. The base year is 2016
The recycling rate is expected to increase in Europe with particular
market opportunities in Poland and Central & Eastern Europe more
broadly
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
2016 2017
23.2%25.4%
MSW Recycling Market: Percentage Solid Waste
Recycled, Europe, 2016 and 2017
0.00
20.00
40.00
60.00
80.00 $60.99 $62.91
MSW Recycling Market: MSW Recycling Revenue
Share, Europe, 2016 and 2017
2016 2017
So
lid
Wa
ste
Re
cyc
led
Re
ve
nu
e S
ha
re
($ B
illi
on
)
Scenario:
Europe
2016–2017
Key Highlights
Introduction of innovative
solid waste collection and
recycling programs to
recycle waste that was
not previously recyclable
Converting municipal
waste into raw
materials via Smart
Public Procurement
Waste recycling in Europe has considerably improved in the last few
years. Revenue from recycling is expected to increase to $62.91
billion by 2017.
Volume of collection is predicted to increasethroughout the forecast
period because of the EU’s interest in efficient waste treatment and
implementation of separate collection schemes.
The recycling market is considered the second largest revenue
generating area in CEE. This market will also foresee a steady
increase up to 2020. This will be mainly because of the economic
support provided by the governments in constructing multiple
recycling facilities across the region.
Development of novel
recycled paper cups using
recycled paper that holds a
carbon footprint of half the
normal paper cups.
42
All figures are rounded. The base year is 2016Source: Frost & Sullivan
COLLABORATIVE CONSUMPTION – Mobility Services
BICYCLE-SHARING SYSTEMS
A bicycle-sharing system, also known as public bicycle system or bike-
share scheme, is a service that makes bicycles available, for shared use, to
individuals on a short-term basis, usually to facilitate last mile travelBike Sharing Market: Bike Sharing Systems, Europe, 2015
Automatic
• Self-service
• Electronically controlled
racks/locks
• Use of IT for system control and
monitoring
• Ideal for medium-to-large cities
with high population density
Examples: Bycyklen system in
Copenhagen, Velo’v in Lyon
Bike Sharing Systems
Users
• Individuals: Permanent
residents for commuting to
work, students, tourists.
• Communities: Universities,
corporate houses.
Fixed Bike
Sharing
Flexible Bike
Sharing
Docks
at
Station
A
Docks at
Station A
Docks at
Station B
Station
• Over 40% of the global bike sharing systems are
in Europe.
• Over 90% of the bike sharing systems in Europe
are automatic.
• Most bike sharing systems in Europe offer
flexible docking points, with a few systems
gradually transforming to mobile docking
stations.
Manual
• Supervised manually by staff
• May or may not use IT for
tracking and payment
• Ideal for small or medium-sized
townships with low population
density
Examples: C’entro in Bici system in
a number of small Italian towns
(<50k population)
44Source: Frost & Sullivan
Bike sharing operators are continuously striving to incorporate the latest
technologies into their service offerings to optimize usageBike Sharing Market: Market Trends, Europe
Solar-powered stations
reduce the need to be
connected to an energy
grid.
Individuals could use their personal
mobile devices, typically smartphones, to
systematically report on various aspects
of their environment. The information
would contribute to system design,
infrastructure planning, transportation
modelling, and policy formation.
The innovation of common payment
systems across transit modes such
as buses, trains, taxis, and car
sharing has enhanced usability.
Reciprocal apps have further
enabled real-time data for travellers.
Laser technology to demarcate personal bike
lanes for greater safety: A recent rollout by
London’s Santander Cycles includes an
innovative upgrade, wherein each bike is
equipped with laser lights that project a bike
symbol on the road ahead of them. This
ensures greater safety for night riders as well
as pedestrians.
Station-less systems
linked to street
furniture for pick up
and drop off and
facilitated by
smartphones.
Improved distribution through geo-
fencing: By dividing the cycling
environment into virtual zones, users
can be rewarded when returning
bikes to areas that most need them.
GPS deters theft and improves
the likelihood of bike recovery.
Additional features such as
route mapping, speed tracking,
fingerprint identification, smart
locks, and light signals improve
user experience.
45Source: Frost & Sullivan
Innovation also provides a means with which to address the challenges of
theft and vandalism and to reduce redistribution costsBike Sharing Market: Key Challenges, Europe
Th
eft
an
d
va
nd
ali
sm
Third-generation systems introduced smartcards to access bicycles from their racks. Smartcards record user
identification information as well as bike usage (e.g., time, duration, location, kilometres). This improvement solved
previous issues of user anonymity and facilitated bicycle tracking, which reduced bicycle theft and vandalism.
Despite such innovations, theft and vandalism remain a concern. Within 2 years of operation, 7,800 bicycles
disappeared and another 11,600 were vandalized in Paris. It cost the programme €400 to replace the bicycles. While
existing technologies, such as GPS and RFID tracking developments, have greatly decreased bicycle theft, they also
increase implementation costs.
• Bicycles must be redistributed to key demand locations frequently after use. In some cities, bicycle traffic flows may
rebalance the system automatically by the end of the day. Others may require an investment in redistribution systems.
• To manage its 20,600 bicycles, Vélib’ uses 20 natural-gas-powered vehicles to transport bicycles from one station to
another. Some contracts may mandate that an empty station be restocked within a specified period, adding to cost
burdens. Redistribution forms one of the largest cost components for operators. On an average, it accounts for about
30% of the operational costs.
Bicycles must be redistributed to key demand locations frequently after use. In some cities, bicycle traffic flows may
rebalance the system automatically by the end of the day. Others may require an investment in redistribution
systems.
To manage its 20,600 bicycles, Vélib’ uses 20 natural-gas-powered vehicles to transport bicycles from one station to
another. Some contracts may mandate that an empty station be restocked within a specified period, adding to cost
burdens. Redistribution forms one of the largest cost components for operators. On an average, it accounts for about
30% of the operational costs.
Re
dis
trib
uti
on
co
sts
46Source: Frost & Sullivan
In 2015, over 440 cites across Europe had bike sharing programmes
accounting for 140,000 bikes and 12,000 stations; France is single largest
market, with close to 45,000 bikes spread across schemes in 38 citiesBike Sharing Market: Key Bike Sharing Countries, Europe, 2015
Austria
122 cities, 11,359 bikes, 1,296
stations
Sweden
5 cities, 2,120 bikes, 158 stations
The Czech Republic
1 city, 20 bikes, 6 stationsThe United Kingdom
14 cities, 14,225 bikes, 1,054 stations
Spain
62 cities, 23,217 bikes, 2,170 stations
Denmark
3 cities, 1,066 bikes, 89 stations
Poland
16 cities, 5,715 bikes, 452 stations
Slovakia
2 city, 50 bikes, 20 stations
Portugal
6 cities, 584 bikes, 64 stations
France
38 cities, 44878 bikes, stations 3455
N.EU 7 countries, 31 cities, 1,8021 bikes, 1,420 stations
S.EU 7 countries, 206 cities, 35,753 bikes, 3,598 stations
W.EU 8 countries, 151 cities, 69,398 bikes, 5,627 stations
E.EU 7 countries, 28 cities, 11,605 bikes, 859 stations The Netherlands
2 cities, 84 bikes, 11 stations
Croatia
2 cities, 143 bikes, 11 stations
Slovenia
2 cities, 330 bikes, 40 stations
Serbia
2 cities, 104 bikes, 9 stations
Hungary
4 cities, 1,230 bikes, 115 stations
All figures are rounded. The base year is 2015
47Source: Frost & Sullivan
Several city councils in Europe have awarded tenders for bicycle-sharing
system to be implemented in 2 years or are planning one which suggests
that the United Kingdom and Italy could grow most rapidly to 2018Bike Sharing Market: Fleet Size Forecast, Europe, 2015–2025
France: 1 new BSS
likely to launch by end-
2016, at Saint Denis
Spain: 2 new BSS likely
to launch by end-2016 at
Vilagarcía de Arousa and
Santiago de Querétaro
Germany: 7 additional
programmes likely to
launch by 2020
UK: 14 new BSS likely to
launch by 2018
Italy: At least 12 new
cities likely to have an
operational BSS by 2018
All figures are rounded. The base year is 2015
48Source: Frost & Sullivan
Many companies participating in the BSS value chain have multiple roles,
including in operations, management, and manufacturing
Bike Sharing Market: Examples of Key Value Chain Participants, Europe, 2015
While some operators
such as NextBike and
Smoove manufacture the
system software as well
as hardware for the
systems they or others
operate, companies such
as JCDecaux only operate
BSS for advertisement
rights and source their
equipment from Orbita and
Lapierre.
City Councils,
local transport
authorities
Bicycle
manufacturers
Bike sharing
operators
Sponsors,
advertisers Docks, charging
stations
System, software
49Source: Frost & Sullivan
Existing stakeholders are continuously innovating and upgrading their
technologies to maximize the value of their offeringsBike Sharing Market: Technology and Innovations, Europe, 2015–2025
Future Bikes
Future Payment Systems
Future Stations
Intelligent Transport Systems
• On-board computers
for booking, user
identification using mobile
phone code; information
on navigation; GPS;
on- board Wi-Fi systems.
• Pedal generator e-bikes.
• Smartphone applications
enabling better journey
planning by giving, by default,
alternative journey
options/plans including public
transport modes, other bike
sharing operators, and even
peer-to-peer bike sharing
availability.
• Software facilitating incentives
and rewards for parking in
high-demand locations or hilly
areas to address redistribution
problems.
• Mobile stations, enabling
relocation of stations based
on user demand in minimal
time. Using crowd sourcing
to pull network data,
enabling users to leave
bikes in geo-fenced
locations.
• Using energy from pedal-
generated bikes that users
dock in the stations, to
charge the station power
grid.
• Integration of ticketing
system to include wider
transport modalities such
as bus, train, and car
sharing.
• Payment through other
online purchase platforms
such as amazon.com.
Bicycle manufacturers
System providers
Bicycle charging
station
manufacturers
50Source: Frost & Sullivan
BICYCLE-SHARING SYSTEMS
ITALY SNAPSHOT
Italy has the highest penetration of bike sharing in Europe, with schemes
operating in 122 cities and fleet sizes of 15–100
• National funding: The Ministry of the Environment has allocated $39 million for sustainable mobility in 2015, recognising the bicycle as a sustainable means of transport.
• New tender: Issued by Trieste City Council for 92 bikes, including 9 pedelecs across 9 stations. BSS at Bari is suspended temporarily for a new contract. Planning is on-going for a city bike sharing scheme for Sorrento.
• e-Bikes: More than 40 bike sharing services have a mix of e-bikes and regular bikes. Italy’s largest e-bike fleet was launched in Milan with 1,000 bikes in 2015.
• Strong growth: 84 new schemes were added to the existing 38 in 2010
Key Metrics Measurement
Cycling modal share 4.7%
Number of key bike sharing operators 5
Cities with a bike sharing service in
operation122
Number of bikes 11,389
Number of docking stations 1,306
Key bike sharing cities Turin, Milan, Brescian
Bike Sharing Market: Per Cent Market Share of Key
Participants in Total Fleet, Italy, 2015
• Bike sharing in Italy is dominated by the advertisement-
based model covering more than 92% of the existing bike
sharing schemes.
• Bicincitta has partnered with Spanish transport company
CEMUSA to deliver bike sharing services in certain Italian
cities, while it operates its stand-alone programmes
in most cities.
Key Trends
Business Model
Bike Sharing Market: Key Metrics, Italy, 2015
All figures are rounded. The base year is 2015
52Source: Frost & Sullivan
The Italian bike sharing market is led by Bicincitta, with an almost 60%
share, followed by Clear Channel which holds ~32%
All figures are rounded. The base year is 2015
Bike Sharing Market: Key Market Participants, Italy, 2015
Key Metrics Bicincitta-ToBike Clear Channel-BikeMi
Organisation A subsidiary of Comunicare S.r.l. group Advertising company
Function Operator/system provider Operator/system/equipment
Bikes 6,810 3,620
Cities 98 2
Station 718 220
Key ProgrammesTOBike (Turin), Bicimia (Brescia)
GoodBike (Padua), SiracusaBikeMi (Milan), SmartBike (Verona)
Key Highlights
Italy’s second-largest city bike sharing service was
launched in the city of Turin in 2010 as part of the
city bike sharing scheme Bicincitta. Now, there are
1,200 bikes operated by TOBike in Turin across
210 stations.
In mid-2015, 1,000 e-bikes were added to the
BikeMi fleet in Milan. BikeMi is the first city BSS
to offer electric bikes as well as push bikes in
their ‘one station dual system’.
53Source: Frost & Sullivan
In Milan, Clear Channel’s strategy was to make traditional and e-bikes
available in the same station, as an integrated programmeBike Sharing Market: Bike Sharing Programme Overview, Milan, 2015
Scheme BikeMi was launched in 2008 in the city of Milan to enhance short trips
Operator Clear Channel Outdoor, a global street advertising company
Business Model
Based on advertisement model. Initial capital costs are public funded. Clear Channel offsets the operational
costs for service such as maintenance, bike repositioning, customer care, and service planning from advertising
revenue
Scale of Operations There are an estimated 3,370 bikes spread across 200 stations in Milan
Growth Strategy
2008: Launched with 1,300 bikes and 103 stations
2013: There 5.8 million bike withdrawals, registering a 33% growth from 2012
2014: Plans to upgrade system with a target to double the number of subscribers to reach 50,000 by the end of
2015 in 3 stages, including, in the ending of phase 2, introducing e-bikes and restructuring existing stations
2015: Introduction of 1,000 e-bikes plus 70 new stations to the existing fleet of 3,600 pedelecs and 206 stations
Pricing strategy• Pricing of e-bikes: $0.28 (for first 30 min) to $4.18 (for up to 2 hours)
• Pricing of traditional bikes: $0 (for first 30 min) to $1.67 (for up to 2 hours).
FundingThe initial capital costs for developing systems and infrastructure worth $5.6 million was incurred by the
Municipality of Milan
54Source: Frost & Sullivan
BikeMi is expected to touch 14.28 million bike rentals by 2025 with
government incentives and investment to promote cycling and technological
innovations driving sustainable future demand for bike sharing
All figures are rounded. The base year is 2015
Strong historical rental growth: Over 2 million bike rentals were recorded in 2014, which registers a CAGR of 28.1% since 2009.
Technology Innovation: eBikeMi is the first of its kind to introduce traditional and electric bikes in a single integrated system.
Future innovation: There are further plans to integrate public transport with biking by introducing a unique card for bike sharing and public transit, through the use of a universal reading system.
Investment: The government funded the eBikeMi scheme with $4.5 million in 2015; this involves a fleet expansion of the BikeMi scheme by introducing 1,000 new pedelecs.
Cycling incentive: Milan’s city council for mobility is hoping to introduce rewards for cycling to work, and support the incentive from part of the $39 million government fund for sustainable mobility solutions.
55Source: Frost & Sullivan
APPENDIX
Principal abbreviations
APAC Asia Pacific M&A Mergers and Acquisitions
BSS Bike Sharing Scheme MEA Middle East and Africa
CEE Central and Eastern Europe M Million
CSSD Central Sterile Supply Department MSW Municipal Solid Waste
CAGR Compound Average Growth Rate NA North America
C&D Construction and Demolition OE Original Equipment
EU European Union POE Power over Ethernet
GPS Global Positioning System RFID Radio Frequency Identification
GHG Green House Gas RUD Reusable Device
GDP Gross Domestic Product SUD Single Use Device
HVAC Heating, Ventilation, Air Conditioning K Thousand
IUSS Immediate Use Steam Sterilization UK United Kingdom
IAM Independent After Market US United States
IoT Internet Of Things WEEE Waste Electrical and Electronic Equipment
LED Light Emitting Diode
57
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