Circular design class - Designers as change makers - Arjanna van der Plas (Circle Economy)

BUSINESS THROUGH CIRCULAR DESIGN

CIRCO

DESIGNERS AS CHANGE AGENTS


CIRCOBUSINESS THROUGH

CIRCULAR DESIGN

CIRCODESIGNERS SEEK TO UNDERSTAND THE PROBLEM BEHIND THE PROBLEM.

THE GOAL OF THE BRIEFING PHASE IS MAINLY TO HELP MAKE THE CLIENT REFLECT UPON ITS OWN QUESTION.

- SPARK

AS DESIGNERS WE ARE THE ONES THAT CAN VISUALIZE THE THOUGHTS OF A CLIENT.

- VAN DER VEER DESIGNERS

I RECALL THAT I FELT IT CLICK DURING THE CRADLE TO CRADLE COURSE. [...] THAT MECHANISM, THAT CLICK, THAT IS WHAT YOU WANT TO ACHIEVE WITH CLIENTS.

- VAN DER VEER DESIGNERS


CIRCO

INNOVATION PROCESS (TIME)

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ARA

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FUZZY FRONT END (FFE)

INFLUENCE COST O

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INFORMATIO

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AN EARLY INTRODUCTION OF CIRCULAR THINKINGINCREASES THE CIRCULARITY OF THE OUTCOME

EARLY IMPROVEMENT IN PROBLEM DEFINITION AND LONG TERM RELATIONSHIP AFFECTS STRATEGIC DECISION MAKING OF CLIENT.


CIRCO

INNOVATION PROCESS (TIME)

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ARA

CTE

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FUZZY FRONT END (FFE)

INFLUENCE COST O

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INFORMATIO

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Collaborator Expert/Artist Facilitator Technician


CIRCO

Technician

The designer gets a solidly defined design brief and is expected to carry this out and may only ask questions to clarify particular aspects of the brief.The client is accepted as knowing exactly what is needed and only

addresses the designer at the end of the projects formulation.

Facilitator

The client is accepted as knowing what is needed but not what is required to achieve it completely. In this case, the designer advises on specialist aspects relating to making the solution space workable. The designer is brought in to the project near the end of its

formulation.

Expert / Artist

The client has a partially formed idea of what is needed and the designer

is required to use his/her expertise to negotiate a formulation of the brief that is workable together with the client. The designer is brought in midway through

the project’s formulation.

Collaborator

The designer and the client mutually work on framing the project, both in

terms of problem and solution spaces.


CIRCO

WHO ARE YOU?



CIRCULAR DESIGN

CIRCO

WHO ARE YOU?

FIND THE GROUP YOU MOST IDENTIFY WITH RIGHT NOW1

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3

LIST THREE QUALITIES THAT CHARACTERIZE YOUR GROUP

SHARE WITH THE OTHER GROUPS



CIRCULAR DESIGN

CIRCO

WHAT IS YOUR NETWORK?

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2

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WHO ARE YOUR STAKEHOLDERS?

LIST THEIR THREE MAIN DRIVERS (THINK: WHAT ABOUT THEIR CHARACTERISTICS & WHAT MOTIVATES THEM.)

DISCUSS WITH YOUR NEIGHBOR


CIRCO

YOURCURRENTSYSTEM


CIRCO

WHAT DOES YOUR CURRENT SYSTEM (DESIGN PROCESS) LOOK LIKE?


1

2


CIRCO

WHAT DOES YOUR CURRENT SYSTEM (DESIGN PROCESS) LOOK LIKE?


1

3

2 WHAT HAPPENS BEFORE AND AFTER THAT?


CIRCO

SYSTEMINTERVENTION


CIRCO

“Folks who do systems analysis have a great belief in “leverage points.” These are places within a complex system (a corporation, an economy, a living body, a city, an ecosystem) where a small shift in one thing can produce big changes in everything.

We not only want to believe that there are leverage points, we want to know where they are and how to get our hands on them. Leverage points are points of power.“

- Donna Meadows, Places to Intervene in a System


CIRCO

CREATING

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SHARING

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NIN

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D

(KLOUT INFLUENCE MATRIX)


CIRCO

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D • talking about the CIRCO Circular Design Class tomorrow at the coffee machine

• attending circular economy related events

• set aside some time to review circular economy developmentsActivities in this

quadrant focus on observing circular economy developments and exploring ways to connect with others about the topic.


CIRCO

CREATING

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D • host inspiring discussion evenings

• share stuff on social media (personal branding)

• organize a lunch presentation for your colleagues

• share inspirational iconic circular design projects with your clients

Activities in this quadrant focus on finding and sharing information related to circular design.


CIRCO

CREATING

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D • bring up alternative designs when talking to client (e.g. 1 circular and 1 ‘normal’)

• make circular decisions at various points in your design process (e.g. pick a certain material)

• propose circular business models that should go with designs to your client

• initiate a project that sparks a debate about linear thinking

• execute a circular design project that becomes a reality

Activities in this quadrant focus on transcending current approaches by initiating & executing projects that start broad discussions on circular economy.


CIRCO

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D

• do independent work on one aspect of circular design to have as a showcase (maybe with EU funding?)

• create a tool focused on one aspect of circular design

• organize a network of stakeholders around one specific circular-related cause

Activities in this quadrant focus on building expertise & imparting knowledge about specific aspects of circular design.


CIRCO

21


WHAT POTENTIAL INTERVENTION POSSIBILITIES DO YOU SEE?

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CIRCO

AMBITION STATEMENT

Circular design class - Designers as change makers - Arjanna van der Plas (Circle Economy)

Design

Transcript of Circular design class - Designers as change makers - Arjanna van der Plas (Circle Economy)