CircleBuilder presentation at the NY Venture Summit June 17, 2009
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Transcript of CircleBuilder presentation at the NY Venture Summit June 17, 2009
CircleBuilder Software, LLCCircleBuilder Software, LLCConnect. Engage. Grow. Prosper.
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
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CircleBuilderCircleBuilder’’s Business Models Business Model
• We provide Software as a Service (SaaS) for faith-based organizations (first market) – private online communities engagement engine and outreach management
• Multiple revenue sources with built in distribution channels– FREE service (Private FaceBook & Evite meets Google and Yahoo groups for faith)– SUBSCRIPTION (brand & db integration, online giving, podcast, texting)– Value-add Revenue Services (e-commerce, affiliate, group buying, local ads)
• Free service launched in November 2008 and gaining adoption. Subscription service launched April 2009
(we own over to 1000 faith based URL’s for every major religion, denomination and many ethnic groups,plus other markets health, education, entertainment, sports)
– CircleBuilder.com, CatholicBuilder.com, ChristianBuilder.com, MissionaryBuilder.com, JewishBuilder.com
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
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Success Building Faith CommunitiesSuccess Building Faith Communities
1. Eight years of progressive growth2. Cash flow positive as a nonprofit3. 3,600+ orgs across North America 4. 150K+ events annually5. 10K+ volunteer matched annually
CircleBuilder.comPlanitJewish.com
1. Exec Team has IPO, faith & tech experience
2. Four virtual offices3. Ruby on Rails code / mySQL 4. Advisors – “blessed introductions”
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
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Faith = Huge & Untapped Online MarketFaith = Huge & Untapped Online Market
• $8.6 billion in religious products1
• 1,800,000 nonprofits according to the IRS2
– 3.6 million churches worldwide over 500,000 in the USA
– 125,000 churches 100 – 999 members3
– 5,000 new churches “planted” annually
• 50 million US Evangelicals4
– Fastest growing religious movement
Sources:
1 Packaged Facts, 2003 2 irs.gov 3 InfoUSA 4 University of Akron, OH
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
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US Churches: Struggling but RelevantUS Churches: Struggling but Relevant
•• ““Americans are more likely to fully trust people from their Americans are more likely to fully trust people from their place of worshipplace of worship”” than anywhere elsethan anywhere else1
•• 89.2% have faith89.2% have faith--based tiesbased ties2
•• 33% are 33% are ““unchurchedunchurched””3
•• 1 in 4 Protestant youth leave the church1 in 4 Protestant youth leave the church4
•• Donations are down 30% due to the economyDonations are down 30% due to the economy
•• 52.4% are members of religious organizations52.4% are members of religious organizations5
• More people turning to houses of worship in bad times6
Sources:
1 “The Social Capital Community Benchmark Study,” Kennedy School of Government at Harvard University
2 Association of Statisticians of American Religious Bodies, 2000
3 Barna Research
4 “American Piety in the 21st Century,” Baylor Institute for Studies of Religion, 2006
5 Lifeway Research, Summer 2007
6 Wall Street Journal “Bad Times Draw Bigger Crowds to Church” 12-14-08
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
Intersection of Online and Religion
Online LifeOnline Life
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Religious LifeReligious Life
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
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CircleBuilderCircleBuilder’’s Advantagess Advantages
Customer controls own social network that can connect to
other networks
Personalizedby member, small groups and events
Integrationto existing sites
and services
Analyticsand
Reporting
Outreach and Branding
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
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Competitive Advantages
Free or Subscription
Integrates to Existing
WebsiteWebsite Builder
Analytics and
ReportingOnline
DonationsRevenue Sharing
Moderated Content
Connects with Other Networks
Broad Spiritual
Tools
CircleBuilder Both ���� ���� ���� ���� ���� ���� ���� ����
Member Mgmt Subscription ���� ���� ����
Church Mgmt Subscription ���� ���� ����
Social Networking Both ����
• CircleBuilder is complimentary to each sector and company
• Seamless transactions move data between CB and 3rd parties
• ChMS companies could become sales and distribution partners
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
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Distribution and Go-To-Market Strategy
Customers & Resellers
• Assemblies of God(12,500 US churches)
• Externally Focused Network (7000+ churches)
• Gospel Music Channel(150K+ subscribers)
• Youth with a Mission (50K worldwide missionaries)
• Q Place (formerly Neighborhood
Bible Study) (10K/wk home bible study groups)
• Liturgical Publications(3500 Catholic churches)
• First revenue Q4 ’08
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
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A Branded Experience for Users
Sign inSign in
• Integrated “mash up” with existing site
• No confusion (“Is this our church’s site?”)
• Single sign-on for subscribing churches
www.welovecentral.com
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
Maximizing Your Touch Points
Interactive RSVPs,
Feedback & surveys
Interactive RSVPs,
Feedback & surveys
Event & Volunteer
Matching
Event & Volunteer
MatchingCustom weekly emailCustom weekly email
Audio and Video
Podcasting
Audio and Video
Podcasting
Cell phone
text messaging
Cell phone
text messaging
Viral Marketing
“tell 2 friends”
Viral Marketing
“tell 2 friends”
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© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
First Year = 500+ Organizations & Growing12
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
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Income Statement / Sales ProjectionsIncome Statement / Sales Projections
Projections ($M) 2009 2010 2011 2012 2013Free Package 1,250 6,020 15,691 30,409 51,141Subscribers (average asp $300/ month) 99% 285 1,476 3,852 7,416 14,841
Custom 1% 3 15 39 75 150
Revenues $0.12 $1.5 $4.9 $10.9 $21.4
Cost of Sales $0.06 $0.4 $1.2 $2.5 $5.1
Gross Margin $0.06 $1.1 $3.7 $8.3 $16.3
Operating Exp $0.6 $1.4 $2.4 $3.4 $4.1
Net Income (+ int income less taxes) ($0.5) ($0.3) $1.3 $4.0 $9.2
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009
CircleBuilder’s Next Steps
1. RAISE $$$• Bridge of $500K (Closed May 22, 2009)
• $2.5 - $5MM Preferred Series A in Q4 2009 to Q1 2010
2. PUSH ADOPTION• Convert free to subscription
3. CAREFUL USE OF $$$• Marketing via targeted ads,
conferences and grassroots PR
• Code / API Development
• Key hires (CTO, Biz Dev, QA, Support)
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CircleBuilder Software, LLCCircleBuilder Software, LLCHoward S. Brown
Cofounder and CEO
248-770-3191© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009