CIPR Social Summer - Everything you need to know about agile marketing - Paul Sutton
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Transcript of CIPR Social Summer - Everything you need to know about agile marketing - Paul Sutton
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Everything you need to know about agile marketingPaul Sutton
25 July 2013
SOCIALSUMMER
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The pace of PR
is increasing
@thepaulsutton
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There are two types of real-
time PR: planned & reactive
@thepaulsutton
…but both must LOOK reactive
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Five secrets of the agile
marketing mindset
@thepaulsutton
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1. Planned spontaneity
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La Tomatina, Valencia
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2. Extreme vigilance
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3. Relevance & resonance
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4. Velocity
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5. Originality
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Real-time in action
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Stage 1: Planned ‘real-time’ activity
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@thepaulsuttonStage 2: News-led reactive experiments
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@thepaulsuttonStage 3: The tipping point
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@thepaulsuttonStage 4: Developing a process
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#RoyalBaby
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Thank you for attending
Find out more at cipr.co.uk/social-summer
SOCIALSUMMER
Paul SuttonHead of Social Communications
BOTTLE
Twitter: @thepaulsutton Blog: www.futurecomms.co.uk
Email: [email protected]