CIPR PRide Awards Scotland
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Transcript of CIPR PRide Awards Scotland
CIPR PRide Awards 2013
Social media highlights
PRide Scotland – 24th October
Contact:
Darryl Sparey
Brand Insight Director
T: +44 (0)20 7264 4768
www.precise.co.uk
Highlights
CIPR PRide Awards 2013
2
667 mentions
Most prolific tweeter:
CIPR Scotland
(@CIPR_Scotland)
60 tweets
Most used hashtag
#PRideSCO
525 mentions
716,653 followers
reached
931,582 Twitter
followers reached
Most retweeted user:
CIPR Scotland
(@CIPR_Scotland)
76 re-tweets
667 tweets
Trend in mentions
CIPR PRide Awards 2013
3
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Volume
What were people talking about?
CIPR PRide Awards 2013
4
Live analysis from
Precise Media
Platform+
Most prolific Twitter users
CIPR PRide Awards 2013
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Author Reach Tweets Followers
CIPR Scotland 135,060 60 2,251
Laura M. Sutherland 34,697 17 2,041
Kenny 11,509 17 677
Weber Shandwick Scot 10,693 17 629
Paula Mc Nulty 9,585 15 639
3x1 Public Relations 24,189 11 2,199
Kirsty Innes 14,168 11 1,288
Darryl Sparey 14,220 10 1,422
Muckle Media 8,487 9 943
Stewart Argo 12,708 9 1,412
Clare Smith 5,928 8 741
Jane Wilson 17,248 7 2,464
Adam Lang 3,661 7 523
Diarmid Mackinnon 2,898 7 414
John Heuston 19,131 7 2,733
Tricker PR 3,882 6 647
sarah ward 2,256 6 376
Zoe Redhead 1,194 6 199
Rob Bruce 17,815 5 3,563
Lee-Ann Beaton 180 5 36
Steph 2,415 5 483
Becky White PR 4,840 5 968
Morna McLelland 565 5 113
Hailey MacLennan 1,016 5 203
Rosemary McLennan 10,345 5 2,069
0 20 40 60 80
Jane Wilson
Adam Lang
Diarmid Mackinnon
John Heuston
Clare Smith
Muckle Media
Stewart Argo
Darryl Sparey
3x1 Public Relations
Kirsty Innes
Paula Mc Nulty
Laura M. Sutherland
Kenny
Weber Shandwick Scot
CIPR Scotland
Volume
Top Twitter users
CIPR PRide Awards 2013
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Most prolific Twitter user Largest audience reached on Twitter
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000
Rob Bruce
SCVO
Prostate Cancer UK
John Heuston
Edinburgh Chamber
Scottish Renewables
hardeep singh kohli
Scot Gov Health
3x1 Public Relations
Evening News
Craig McGill
Nicola Sturgeon
Laura M. Sutherland
CIPR
CIPR Scotland
Volume
About…
MP+ Social
This analysis was produced by Precise using our MP+ Social service.
MP+ Social provides real-time access to your coverage from all social
media channels - Facebook, Twitter, YouTube, blogs and forums - and
enables you to quickly identify the most influential content and the
impact of social content on your profile.
Find out more here.
CIPR PRide Awards 2013
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Precise
Precise is a business information group that provides media monitoring and media analysis services and software
applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in
providing integrated access to social media and mainstream news and analytics in a single timeline.
We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards.
Find out more here.
Thank you