CIPR PRide Awards Scotland

8
CIPR PRide Awards 2013 Social media highlights PRide Scotland 24th October Contact: Darryl Sparey Brand Insight Director [email protected] T: +44 (0)20 7264 4768 www.precise.co.uk

description

Social media highlights from the CIPR Scotland PRide Awards 2013, created using our MP+ Social tool.

Transcript of CIPR PRide Awards Scotland

Page 1: CIPR PRide Awards Scotland

CIPR PRide Awards 2013

Social media highlights

PRide Scotland – 24th October

Contact:

Darryl Sparey

Brand Insight Director

[email protected]

T: +44 (0)20 7264 4768

www.precise.co.uk

Page 2: CIPR PRide Awards Scotland

Highlights

CIPR PRide Awards 2013

2

667 mentions

Most prolific tweeter:

CIPR Scotland

(@CIPR_Scotland)

60 tweets

Most used hashtag

#PRideSCO

525 mentions

716,653 followers

reached

931,582 Twitter

followers reached

Most retweeted user:

CIPR Scotland

(@CIPR_Scotland)

76 re-tweets

667 tweets

Page 3: CIPR PRide Awards Scotland

Trend in mentions

CIPR PRide Awards 2013

3

0

50

100

150

200

250

300

350

400

450

500

Volume

Page 4: CIPR PRide Awards Scotland

What were people talking about?

CIPR PRide Awards 2013

4

Live analysis from

Precise Media

Platform+

Page 5: CIPR PRide Awards Scotland

Most prolific Twitter users

CIPR PRide Awards 2013

5

Author Reach Tweets Followers

CIPR Scotland 135,060 60 2,251

Laura M. Sutherland 34,697 17 2,041

Kenny 11,509 17 677

Weber Shandwick Scot 10,693 17 629

Paula Mc Nulty 9,585 15 639

3x1 Public Relations 24,189 11 2,199

Kirsty Innes 14,168 11 1,288

Darryl Sparey 14,220 10 1,422

Muckle Media 8,487 9 943

Stewart Argo 12,708 9 1,412

Clare Smith 5,928 8 741

Jane Wilson 17,248 7 2,464

Adam Lang 3,661 7 523

Diarmid Mackinnon 2,898 7 414

John Heuston 19,131 7 2,733

Tricker PR 3,882 6 647

sarah ward 2,256 6 376

Zoe Redhead 1,194 6 199

Rob Bruce 17,815 5 3,563

Lee-Ann Beaton 180 5 36

Steph 2,415 5 483

Becky White PR 4,840 5 968

Morna McLelland 565 5 113

Hailey MacLennan 1,016 5 203

Rosemary McLennan 10,345 5 2,069

Page 6: CIPR PRide Awards Scotland

0 20 40 60 80

Jane Wilson

Adam Lang

Diarmid Mackinnon

John Heuston

Clare Smith

Muckle Media

Stewart Argo

Darryl Sparey

3x1 Public Relations

Kirsty Innes

Paula Mc Nulty

Laura M. Sutherland

Kenny

Weber Shandwick Scot

CIPR Scotland

Volume

Top Twitter users

CIPR PRide Awards 2013

6

Most prolific Twitter user Largest audience reached on Twitter

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000

Rob Bruce

SCVO

Prostate Cancer UK

John Heuston

Edinburgh Chamber

Scottish Renewables

hardeep singh kohli

Scot Gov Health

3x1 Public Relations

Evening News

Craig McGill

Nicola Sturgeon

Laura M. Sutherland

CIPR

CIPR Scotland

Volume

Page 7: CIPR PRide Awards Scotland

About…

MP+ Social

This analysis was produced by Precise using our MP+ Social service.

MP+ Social provides real-time access to your coverage from all social

media channels - Facebook, Twitter, YouTube, blogs and forums - and

enables you to quickly identify the most influential content and the

impact of social content on your profile.

Find out more here.

CIPR PRide Awards 2013

7

Precise

Precise is a business information group that provides media monitoring and media analysis services and software

applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in

providing integrated access to social media and mainstream news and analytics in a single timeline.

We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards.

Find out more here.

Page 8: CIPR PRide Awards Scotland

Thank you