Contents: Unit Learning Outcomes

Marking Criteria

Examples of Previous Projects

Project Proposal

SWOT

Checklist

Audience Research

Contact Details

Format: Artefact 50% & Documentation 50%

Examples of previous projects:

Cookery Book

Album & Cover

Press Pack for local band

Website for photographer

Social Media campaign for design agency

Music video

DROP - IN Sessions run by Claire Sambrook Your project needs to be challenging and also in your area / discipline or an added skill that your industry is looking for. Make sure that it is a project that you can use in your showreel to best demonstrate your skills. The workshops are designed to advise you on your project and troubleshooting. Please come along to get your creative projects signed off. Will be there to help with making your project more challenging and really push the professional outcome.

Creative Industries Project Management Blog http://creativepm.tumblr.com/

Creative Industries Project Management

Production Handbook

Hand-In: Monday 14th March 2016 by 3pm - CT Admin Office

Creative Industries Project ManagementCIPM (20 Credits)

AbstractTo enable students to build up a body of professional work to focus on their skill set for employability. This unit will consider critical analysis and project management and production techniques used in the creative industries. In the past students have submitted web or graphic design projects, video productions, music recordings or performances etc.

Aims1 To develop the application of estimating and planning techniques for multimedia information systems, and hence promote and encourage professional multimedia project management principles and practices. 2 To instil flexible project management models for the development of creative artefacts 3 To instil the project manager's responsibilities at each stage of the project life cycle.

Learning Outcomes1 Describe and articulate the developing role that technology plays in the entertainment industries. 2 Differentiate the media production process including multimedia techniques, design processes, project planning and production. 3 Design, plan, document and produce a creative artefact of a professional industry standard. 4 Review the requirements of the project design, development and evaluation process. 5 Implement and appraise work for specific contexts, audiences or events.

Syllabus Outline1 Creative industries production processes, phases & environments, marketing and current legislation. 2 Project Management - Traditional multimedia/Multi-Discipline project management models and their application to a project. 3 Visual aesthetics, still and moving images, typography and layout 4 The human component in the design and production of multimedia/multi-disciplinary materials. 5 Key activities of a Project Manager in the creative industries. 6 Design, documentation and reporting 7 Careers and opportunities in the creative industries. 8 Individual skills development.

Scheduled Activities1 1 hrs x 7 lectures2 2 hrs x 9 Drop-In Sessions3. 4 hrs - 1 Presentation

Assessment Schedule and StrategyOverall Assessment Strategy - The strategy is based around the notion of students embedding the knowledge and understanding attained during the unit delivery by means of application of the various principles and methods. 1. Artefact (50%) - Students, individually will produce a self-designed artefact or event. The activity will be

unsupervised and assessed by the tutor. This will assess learning outcomes 1and 2. Marking Scheme - Coherence (20%); Aesthetic & Technical Quality (50%); Appropriateness (30%).

2. Documentation and Evaluation (50%) - Individual students will present a portfolio, which documents the development of the work, including an evaluative essay (1500 words). The activity will be unsupervised and assessed by the tutor. This will assess learning outcomes 1-7. Marking Scheme - Description & Rationale (30%); Context/Work with others; Evaluation (40%); Style (10%). Second Attempt: Repeat failed component, see Moodle for further details.

HAND IN DATE - Monday 14th March 2016 by 3pm at the CT Admin Office, Eldon Building.

CREATIVE INDUSTRIES PROJECT MANAGEMENTFeedback and Marksheet

ARTEFACT 50%Coherence [20%] Does the work demonstrate coherence or structure?

Aesthetic and Technical Quality [50%] Have the appropriate technical and/or practical skills been used in the production? Does the work fit within the codes and conventions of existing practices and/or genres? Does the work demonstrate originality or an imaginative response?

Appropriateness [30%] Does the work respond to the brief or chosen context? Does the work address itself clearly to an appropriate audience? Was the work economically sound and completed within the specified or chosen time-scale?

DOCUMENTATION & EVALUATION 50%Project management [60%] Is the project clearly outlined in the blog/document and does it reflect the working process. Evidence of Scoping the project and expected layout all completed. Identification and use of project management tools and procedures. Evidence of monitoring the progress and control of the project. Indication of appropriate testing and QA procedures. MAKE SURE THAT YOUR BLOG / DOCUMENT HAS CLEAR SECTIONS 1-10.

Evaluation [40%] Does the author describe the project clearly and concisely? Does the author explain & justify the rationale for the work? Does the author describe the group organisation or other participants clearly? Does the essay consider the merits and problems of the final artefact or event? Does this include possible future developments

Markers : Gary Bown and Claire Sambrook FINAL MARK

SKETCHBOOK EXAMPLES - some of you might wish to keep a sketchbook and this must be added to your blog and handed in at the end of the unit.

BLOG EXAMPLES

- excellent example of 2012 student project

http://jackdaly.me/#/

Jack designed a student cookery book which was available online and printed.

Creative Industries Project ManagementProject Proposal

This needs to be completed as much as possible BEFORE you start your project

Lecturer Sign-Off

Collaboration - will you be using other people to help you complete your project?

Client / Project Specifications:List the priorities

Software/Hardware:What will you be using?

Copyright Issues:If any

Possible Risk involved:

What Skills do you need to complete this project and do you have these skills? identify.

Time scale: Please identify milestones

Your Name:

Client if applicable:

Brief Description of project:

Assessed artefact: What will be marked?

cri

teri

a e

xam

ple

s

Advanta

ges

of

pro

posi

tion?

Capabili

ties?

Com

peti

tive a

dvanta

ges?

USP's

(uniq

ue s

elli

ng p

oin

ts)?

Reso

urc

es,

Ass

ets

, People

?

Experience, know

ledge, data

?

Fin

ancia

l re

serv

es,

lik

ely

retu

rns?

Mark

eti

ng -

reach, dis

trib

uti

on,

aw

are

ness

?

Innovati

ve a

spects

?

Locati

on a

nd g

eogra

phic

al?

Price, valu

e,

qualit

y?

Accre

dit

ati

ons,

qualif

icati

ons,

cert

ific

ati

ons?

Pro

cess

es,

syst

em

s, IT,

com

munic

ati

ons?

Cult

ura

l, a

ttit

udin

al, b

ehavio

ura

l?

Managem

ent

cover,

success

ion?

Philo

sophy a

nd v

alu

es?

stre

ng

th

s

we

akne

sse

s

cri

teri

a e

xam

ple

s

Dis

advanta

ges

of

pro

posi

tion?

Gaps

in c

apabili

ties?

Lack o

f com

peti

tive s

trength

?

Reputa

tion, pre

sence a

nd r

each?

Fin

ancia

ls?

Ow

n k

now

n v

uln

era

bili

ties?

Tim

esc

ale

s, d

eadlin

es

and

pre

ssure

s?

Cash

flow

, st

art

-up c

ash

-dra

in?

Conti

nuit

y, su

pply

chain

robust

ness

?

Eff

ects

on c

ore

acti

vit

ies,

dis

tracti

on?

Relia

bili

ty o

f data

, pla

n

pre

dic

tabili

ty?

Mora

le, com

mit

ment,

leaders

hip

?

Accre

dit

ati

ons,

etc

?

Pro

cess

es

and s

yst

em

s, e

tc?

Managem

ent

cover,

success

ion?

cri

teri

a e

xam

ple

s

Mark

et

develo

pm

ents

?

Com

peti

tors

' vuln

era

bili

ties?

Indust

ry o

r lif

est

yle

tre

nds?

Technolo

gy d

evelo

pm

ent

and

innovati

on?

Glo

bal in

fluences?

New

mark

ets

, vert

ical, h

orizonta

l?

Nic

he t

arg

et

mark

ets

?

Geogra

phic

al, e

xport

, im

port

?

New

USP's

?

Tacti

cs:

eg, surp

rise

, m

ajo

r

contr

acts

?

Busi

ness

and p

roduct

develo

pm

ent?

Info

rmati

on a

nd r

ese

arc

h?

Part

ners

hip

s, a

gencie

s,

dis

trib

uti

on?

Volu

mes,

pro

ducti

on, econom

ies?

Seaso

nal, w

eath

er,

fash

ion

influences?

op

po

rtu

nit

ies

thre

ats

cri

teri

a e

xam

ple

s

Polit

ical eff

ects

?

Legis

lati

ve e

ffects

?

Environm

enta

l eff

ects

?

IT d

evelo

pm

ents

?

Com

peti

tor

inte

nti

ons

- various?

Mark

et

dem

and?

New

technolo

gie

s, s

erv

ices,

ideas?

Vit

al contr

acts

and p

art

ners

?

Sust

ain

ing inte

rnal capabili

ties?

Obst

acle

s fa

ced?

Insu

rmounta

ble

weakness

es?

Loss

of

key s

taff

?

Sust

ain

able

fin

ancia

l backin

g?

Econom

y -

hom

e, abro

ad?

Seaso

nalit

y, w

eath

er

eff

ects

?

SW

OT

An

aly

sis

Tem

pla

te

Sta

te w

hat

you a

re a

ssessi

ng h

ere

. Ple

ase

note

that

these

crite

ria e

xam

ple

s r

ela

te t

o a

ssess

ing a

new

busi

ness

ventu

re o

r pro

posi

tion. M

any lis

ted

crite

ria c

an a

pply

to o

ther

quadra

nts

, and t

he e

xam

ple

s a

re n

ot

exhausti

ve. You s

hould

identi

fy a

nd u

se a

ny o

ther

crite

ria t

hat

are

appro

priate

to y

our

situ

ati

on.

Expected Layout for Project Management Elements

Title Content Check

Section 1 Identifying a Client/Project and plot out initial Ideas

Identify a client / project

Identify the clients / projects needs/ideas

Check this is suitable with Claire Sambrook before progressing

Fill in a client/project form and return to Claire Sambrook

Section 2 Scoping The Project

(Project Feasibility)

Meeting the client

Identifying clients or your previous multimedia experience

Understanding the breadth and depth of the project

Two interviews:

Developing a questionnaire (First Level)

Developing a questionnaire (Second Level)

(Initial costing) * not required in this instance but good to know about costings and per hour charges in your industry.

Section 3 Proposal (Project Initiation)

A formal document but short document making an impact quickly and clearly

Include:

General introduction summarising section 1 from the information given by your client or yourself

Statement of what the client or you want

Statement of what the users require/gain from this project

Description of the resources required

Collaborators? will you be working with anyone else on this project? someone to deliver certain aspects?

Section 4 Project Management Methods and Tools

(Detailed Project Specification)

Work breakdown and schedule (Gantt Chart)

Gantt Charts

Needs / SWOT analysis

Risk Assessment

(Contracts) * not required in this instance

(Costs) * not required in this instance you may want to indicate the potential costs

Section 5 Asset Production

Selecting the correct media

Sourcing the media where will it come from

Interface design storyboards, design drawings, Flowcharts

Lots of visual examples colours, fonts, styles

Section 6 Project Development

Learning software or equipment

Production Phase

Creating the artefact

Section

7

Project Delivery

(monitoring progress and control)

Review the project with you client or peers/audience

Ensure the project is running to plan

Check your assumption made earlier are still valid

Section 8 Testing Usability testing

Any errors or admissions

Correcting faults

Does the artefact meet the needs of the client and user

Section

9

Signing Off the project

(post implementation review)

Agreeing the final project artefact with your client and ensuring it meets the needs of the client and the user. Agreeing the project with yourself and making sure it meets your needs as indicated on the proposal and detailed project specification.

Section 10 Final Completion

Final written evaluation of the artefact and your Project Management experience including the interaction with your client, collaborators or yourself - 1500 words

KNOW YOUR AUDIENCEDefinition of audience analysis: determining the important characteristics of an audience in order to chose the best style, format and information/arguments when producing a project. Understanding the identity, personality and characteristics brought to a situation by the specific type of audience.

Purpose of audience analysis: having knowledge of a specific audience allows the producer of a project to understand the social situation in which he or she is creating a project about. It allows them to come up with a strategy to adapt arguments to best suit an audience. Conducting audience analysis also informs the person about the people he or she is talking to. This is important because based on what is found out in the audience analysis work can be adjusted to relate to an audience in the best way possible. It allows for them to be able to succeed in their goal whatever that may be. If you want to persuade, inform, motivate, excite, scare, warn or cheer up an audience, then analysing those people to whom you are aiming for can allow you to pick the best words, stories, tone, style and delivery to use when producing a project for that specific group of people.

Analysis- Who is the audience?Understanding- What is the audience's knowledge of the subject?Demographics- What is their age, gender, education background etc.?Interest- Why are they looking at your project?Environment- Where will this project be sent/viewed?Needs- What are the audience's needs associated with your projects topic?Customisation- What specific needs/interests should you the producer address relating to the specific audience?

Expectations- What does the audience expect to learn from your project? The audience should walk away having their initial questions answered and explained.

Start to think about your project and ask the following questions above.

Try to get through as much as possible.

You could also start to build in questionnaires or surveys to best understand your audience and their needs in relation to your specific project.

MY FULL CONTACT DETAILS ARE:

Claire SambrookSenior LecturerUniversity of PortsmouthFaculty of Creative and Cultural Industries (CCI)School of Creative TechnologiesEldon BuildingRoom 0.09Winston Churchill AvenuePortsmouthP01 2DJ

Tel- 023 92845481Mobile: 07843057897Email -claire.sambrook@port.ac.uk

Creative Industries Project Management Blog http://creativepm.tumblr.com/

Best way to contact me initially is by email.

Please try to let me know if you are having issues with this module and I would be more than happy to help/discuss with you.

Do not leave it to last minute to get in touch and do try to keep on top of your project elements and meet with your client and other collaborators as much as possible.