CIPA Signature May 2015

Colorado Independent Publishers Association 1

An e-Publication of the Colorado Independent Publishers Association

Important Dates

Saturday, May 16 Author Success! A Local Author Shares His SecretsLAST CIPA MTG BEFORE SUMMER BREAK!

Sunday, May 31 Last Day to Enter Book - CIPA EVVYs

Join our mailing list to keep up to date with all of CIPAs events!

Inside Presidents Letter CIPAs May Meeting Member Benefits! CIPA EVVY Registration Details Article: Tips in Creating a Promo. Brochure Member News & Upcoming Events 10 Reasons to Join CIPA 7 Ways to Make CIPA Pay for You CIPA Board Members

November 2010 May 2015

Presidents Letter Well many of you may not know, but this is the last letter I will write for you as President of this wonderful association for independent publish-ers in Colorado.

I have served a two-year termsomething that isnt normally donebecause I wanted to make sure that I was passing the proverbial baton to someone who was as committed to CIPA as I have been. When Mary Walewski agreed to become Vice Presidentthe stepping stone to the presidency, I couldnt have been more pleased.

Mary was the person who brought me onto the board 5 years ago. She asked me because she said, youre not afraid of speaking up.

I laughed and said, Yep, I do have a big mouth. Its been such a pleasure serving in this position. My main goal was to get CIPA financially viable again. Through hard work and asking many of you to step up and help, that goal has come a long way. We still have debt. Previous administrations from many years ago werent as fis-cally responsible as we have been the past few years, and were still handling that. But we pay our bills on time. Were paying down debt sys-tematically. So I will take a win on that.

I also have enjoyed having you all come visit my Church once a month. Parishioners love having youthey tell me all the time how nice it is to

Find us on:

www.CIPACatalog.com Colorado Independent Publishers Association

6142 W Pacific Cir Lakewood, CO 80227

Phone: 970-315-CIPA (2472) [email protected]

2015 Colorado Independent Publishers Association

see you all on the 3rd Saturday of eve-ry month (except the summer months of course). I tell them that you all enjoy coming and always tell me how lovely the space is, how warm and welcoming the staff are. That truly means a lot to me. Well continue to have our meetings at the Church of Scientology, Colorado be-cause it is a relationship we have come to both enjoy very muchand it also has the most wonderful price of FREE!! (the Church opens its doors to other like-minded non-profit groups as well.)

CIPA is about educating ourselves as publishers, and just four days prior to our May meeting, I had the most wonderful experience. It was such a validation of CIPA and all that I have learned over the years about publish-ing and marketing books. The book project I told you about in March came to fruition on the 12th. The book launched and sold 2,000 copies in about six hoursand thousands more are being ordered. It was a book that I helped write, edit, and publish in seven weeks. I would never have been able to do that unless I had learned about good book covers and interiors from our designers and about how to set up direct sales from Brian Jud. Im entering it in the CIPA EVVYshopefully Ill be on stage win-ning an award for it.

Know that I will still be running around making sure that everyone is comfortable, that the microphones


Presidents Letter (cont.)

What does it take to write novels that are good enough to become local best sellers and earn places as finalists in writing contests? Mark Stevens, the local best-selling author of Antler Dust, Buried by the Roan, Trapline, and the forthcoming Lake of Fire will provide insight into how to get good at the craft of writing, how to trans-late those skills into a novel that can sell, and how to promote your work. But what if you are a writer of nonfiction? This presenta-tion is for you, too, because many of the things Mark will talk about can be applied to memoirs and other nonfic-tion projects.

Mark Stevens has been a reporter for The Christian Sci-ence Monitor, The Rocky Mountain News, and The Den-ver Post, was a national field producer for The Mac-Neil/Lehrer NewsHour, and has worked in school public relations. He now owns his own public relations and stra-

tegic communications business. Mark lives in Denver with his wife and his two grown daughters. Antler Dust has been a local best seller and Trapline is a finalist for the 2015 Colorado Book Awards, as well as a finalist for the CAL Writing Awards.

Roundtables:

After Mark Stevens' presentation, we'll have roundtables so you can learn more about writing and promotion strategies for your book. Here are your roundtable hosts:

Mark Stevens will answer more of your ques-tions following his presentation.

Melanie Mulhall, editor and writing coach, will host a table to discuss applying Mark's writing ideas to nonfiction and memoir.

Karen Douglass: Author and writing coach, Ka-ren will also address your writing questions re-lating to memoir, fiction and poetry.

Stan Moore & Mary Walewski: How can CIPA help you promote your book? Author Stan Moore will answer questions about the CIPA Brigade, which publicizes our members' events and CIPA Vice President Mary Walewski will talk about the CIPA Catalog on Pinterest and our other social media outlets.

Patricia Ross: The CIPA EVVYs deadline is ap-proaching! Patricia Ross of Hugo House Publish-ing and CIPA President answers your questions about book awards and what to do to capitalize on your book awards.

Debra Jason: Author and internet marketer Debra Jason will be on hand to answer your questions about promoting your book on social media and the web.

Author Success! A Local Author Shares His Secrets

Saturday, May 16, 2015 Free breakfast and coffee

8:30 a.m. - Noon

CIPAs May Meeting

are turned on, and that the doors to the big screen open when theyre supposed to.

As I wish you all adieu as president, know that I will be a long and faithful member of CIPA, and we will be shar-ing hugs and book production war stories for years to come, Im sure!

Bless you all, Dr. Patricia A. Ross CIPA President, 2013-2015


CIPA EVVYs Taking RegistrationsDEADLINE EXTENDED TO 6/15/15

CIPA with the CIPA ELF Announce the 21st Annual Book Competition

We are going strong after twenty-one years, annually receiving submissions from as far away as Dubai. But no matter where in this wide world you call home, it is important that your book you worked so hard to

write and produce has the chance to be recognized and awarded!

Step-by-Step Guide on the EVVY Award Registration Process

Step One: Read the Rules & Guidelines

Step Two: Read the Submission Process

Step Three: Enter your book for an award here

Step Four: Upload your digital book cover (front cover) here

Other Resources

Judging Criteria

Frequently Asked Questions

Questions? Email Patricia Ross here: [email protected]

Registration form or payment issues, email Veronica here: [email protected]


Member Benefits

CIPAs Catalog Moves to Pinterest

CIPA has taken the website catalog of members' books

and expanded it to Pinterest. You can find CIPA's boards

here: http://www.pinterest.com/cipabooks/

Please follow our boards and re-pin! As an added bene-

fit, we've added new boards spotlighting the 2014 EVVY

Awards and winners.

Want to add your book(s) to CIPA's 2015 author board?

We are currently accepting books published in 2013 and

2015.

You must be a current member of CIPA. Send the follow-

ing info to Mary Walewski,

[email protected]:

In the body of your email send the following info,

formatted as below:

Book Title:

Author:

Publisher:

Website:

Contact info:

Edition:

Publication date:

ISBN:

Attach a jpg of your book cover.

IF YOUR BOOK WON A 2014 EVVY, please add the

following info to your listing:

2014 EVVY Winner: (what did it win? 1st, 2nd,

3rd, Merit, and in what categories)

Watch this YouTube tutorial to see how members can

get their book on the board...

CIPA Brigade

New service for our Author Members! Introducing the CIPA Brigade, our social media service to help our author members publicize their book signings, readings and oth-er events.

CIPA Member, Stan Moore, has volunteered to be our Brigade coordinator. He'll be in charge of posting mem-ber notices to CIPA's Facebook page, our CIPA Brigade Pinterest board, and forwarding event info to our email blasts and Signature newsletter. Send all content to [email protected]

If you want your event posted, here's what you do:

1. Authors must provide all copy and a photo for the post. Copy must be complete as is and under 100 words. Photos must be in jpg format. We strongly advise that copy be sent at least one week in advance of the event for posting on social media.

2. Events to be posted are defined as book signings, radio & TV interviews, guest blog posts and other media events. This doesn't include blog posts from an author's website.

3. To be included in a Monday morning eblast, event copy must be received by the Brigade Chair by the previ-ous Wednesday at noon. No special email blasts will be done for any author event.

4. Author events can also be included in the monthly Signature. Complete copy and photo should be sent to the Brigade Chair or directly to the CIPA admin within the normal deadlines.

Authors can also post events directly on CIPA's Brigade board on Pinterest. To do this, authors must follow CI-PA's boards and send a request to the Brigade chair to get posting permission to that board. This permission can be revoked if unsuitable content is posted.


Tips Creating a Promotional Brochure

10 Tips to Creating a Promotional BrochureDos and Donts Robert L. Schram DOS:

1. Know your purpose

Before you begin, know why youre creating your bro-chure and what you want it to accomplish. This will help with messaging, and with knowing if you should implore custom features to execute that message.

2. Make the cover count

Since the cover of your brochure is the first thing people see, it will determine whether or not they bother opening it. Your brochure cover should be powerful, captivating and clean.

3. White space is okay

Many people have a tendency to want to cram as much as possible onto a page, but this can lose your audiences attention. If your brochure appears too busy, the eye will have no path to follow, in which case most people will abandon trying to read through the piece.

4. Use creative typography

Use creative typography that represents your business and that grabs the eye. But remember: everything in moderation. Overdoing this can come across as inexperi-enced or unprofessional. Keep in mind the basic rules: scale matters, unify with color or style, contrast is good, and keep it legible.

5. Break conventional perspectives

Theres no rule anywhere that says your information must be segmented by each brochure panel. Break perspective and traditional brochure expectations.

6. Have a clear call to action

Make sure your reader knows exactly what he or she

needs to do. Make sure the call to action is visible, con-cise and doesnt require work on behalf of the customer.

DONTS:

7. Stick to the age-old adage

A picture is worth a thousand words. Throwing para-graphs of text across your brochure panels without any visual aid is the quickest way to lose your reader.

8. All feature, no benefit

People are only interested in what applies to them. The benefits of reading your book have everything to do with your customer.

9. Quit talking about yourself

While you may feel its necessary to explain yourself, most authors have a tendency to talk too much about themselves. Think about your customer and center your brochure on the problem you solve for them, not the product you do it with.

10. Trying to say it all

Trying to cram too much information into your brochure can hurt your messaging. Keep in mind that your bro-chure is an overview, not an anthology.

As the founder and owner of Bookends Design, I have served as a Publishing Resource since 1984. Having worked as a production manager in publishing, art director in video production, and small business owner, I have experi-enced the gamut of client and vendor inter-action. Whether you are a publisher, busi-ness, school, author, or individual and you require graphic design, art direction, pro-ject management, print coordination, publishing con-sulting, or anything in between, Bookends is available to serve your needs.


Member News

NEW CIPA MEMBER PUBLISHES FIRST BOOK Award win-ning photographer, Eve Nagode, just published her first book, Royal Gorge. New to CIPA, she attended her first meeting on March 21st where she met Mike Daniels of The Pub-lishers Coach. Mike helped pave the way (with a lot of good advice) to get the book printed in time to fill a pre-press order with the Visitor Center at the Royal Gorge Bridge & Park. The 64-page book shows a fresh photographic per-spective of the Park with spectacular night skies, pano-ramic pictures and the reconstruction of the Park after the Royal Gorge Fire of 2013. Books can be purchased at the Royal Gorge Bridge & Park or directly from the author by contacting [email protected].

Upcoming Member Events

Stan Moore will sign and read from his novel Over the Dam. Set in Summit County, it is a story of eco-vigilantes and citizens playing cat and mouse. Some people get hurt before it is all over.

Next Page Books in Frisco, May 23, 2015, 3pm to 5pm.

If you are in the area, drop in!

Stan Moore will read from and sign his histori-cal novel Mister Moffat's Road. This historical novel tells of the trials and barriers overcome in the first years of the Denver Northwestern and Pacific Railway. This was the standard

gauge railroad David Moffat started in 1902. The aim was to build from Denver to Salt Lake City.

Location is the Forney Transportation Museum, 4303 Brighton Boulevard, Denver, 1pm to 3pm,

June 27, 2015. If you are in the area, drop in!

LOCAL CHILDRENS PLAYWRIGHT WRITES FIRST NOVEL Carmella Gates, known in the Denver and Parker area for writing and directing childrens plays in Parker, recently published her first novel, Return to the Scene, through Bookcrafters.net.

The novel is about Liliana Delaney who inherited the farm where she grew up. She hated everything to do with farming! She hoped that sorting the detritus of the 250 year-old-house would resolve her anger and animos-ity. Shed sell it and end that negative portion of her life.

However, Lily discovers evidence of Prohibition violations by previous owners who operated the house as an inn. Rumors she heard as a child about bootlegging and a missing Revenue Man may be true. Adventurous, and often humorous Liliana is determined to solve the mys-tery!

Available at: Tattered Cover, Bookbar, and Covered Treasures in Monument. Also online: Bookcrafters.net, Amazon and BN.com.

BOOKSIGNING: JUNE 21, 2:00PM, PUBLIC LIBRARY, CASTLE ROCK.


10 Reasons to Join CIPA (as a Regular Member)

1. Monthly meetingsOur monthly meetings offer expert industry professionals geared to jump start your writing, publishing, or book sales.

2. Free adviceEach monthly meeting starts with a series of roundtable hosts to help answer your most pressing publishing questions.

3. Early bird sign-up discounts for CIPA meetings and events.

4. The annual CIPA EVVY AwardsA book competition program that honors the best of our members' books by providing an independently judged competition in vari-ous genres and technical categories.

5. Access to Associate Service Providers where you can find the best of the best in editing, book cover design, layout, marketing, printing, and more.

6. Trade show opportunitiesCIPA members can promote their books at such industry trade shows as Mountains and Plains Independent Booksellers Association (MPIBA), Colorado Association of Libraries (CAL), and others.

7. Vote at membership meetingsMembers voices count with CIPA!

8. Eligibility to participate in the Douglas County Libraries eBook Submission Program.

9. Network with your PeersMeet and greet like-minded writers, authors, and industry professionals.

10. FREE marketing for your book by submitting your news to the CIPA Signature, which is distributed to members and non-members alike!

Successful publishers and authors belong in CIPA!

1. Attend monthly meetingsComing to CIPA's monthly meetings puts you in direct contact with members and guests. You'll meet prospective customers and learn more about book publishing from high-caliber speakers.

2. Do a presentation at a monthly meetingSpeaking of high-caliber speakers - be one! Are you an authority in your field? If you are interested in giving an information-based presentation, contact the Program Chair with your idea. The goal is not to advertise your specific business, but to educate the members in your specialized field.

3. Volunteer on committees and/or CIPA's BoardYou know it's true: the more you put in, the more you'll get out of your membership. Email us here to see where you can volunteer your time and talents. Try it, you'll like it!

4. Submit an article to CIPA SignatureWrite an infor-mation-filled article in your area of expertise and submit it to the newsletter editor here for inclusion in the CIPA newsletter. Keep it informational. Better yet, place an eye-popping advertisement in the Signature!

5. Host a meeting roundtableCIPA roundtables are de-signed to help anyone with any genre, with any question, simple or complex, for new writers and publishers as well as experienced authors and publishers. Are you an expert in your field? Contact our Program Chair for consideration to host a roundtable.

6. Prominently display your marketing materialsA desig-nated Associate Service Provider table is set up at each meeting where you can display your flyers, one sheets, business cards, or other marketing materials. That's nine chances to get your company in front of our members. The more members that see your information, the more business you attract. Think Law of Numbers!

7. Showcase your servicesA designated Associate Service Provider Directory is hosted on the CIPA Catalog website, not only for our members to see, but for anyone doing a web search. Our analytics show that 50 percent of our web visitors come from search engine results. Get listed, get seen, get business!

7 Ways to Make CIPA Pay for You (as an Associate Member)


CIPA Board 2014-2015

Patricia Ross President &

CIPA EVVYs Coordinator

Mike Daniels Immediate Past President & CIPA Brigade Chair; CIPA ELF President

Ann Nye West Treasurer

Kathy Mason Marketing Chair

Karen Douglass Secretary & Focus Forums Chair

Mary Walewski Program Chair &

Marketing Committee

Grady T. Birdsong Membership, Mentoring, &

Community Liaison Chair

Ingrid Pyka

CIPAs Signature Newsletter Team

Veronica Yager CIPA Dir. of Internal Affairs

Signature Editor

Charol Messenger NovelsEditor.com

Signature Proofreader

CIPA Signature May 2015

Documents

Transcript of CIPA Signature May 2015