CIO Storytelling: The Power of Storytelling to Influence...Construct a Story Narrative I understand...
Transcript of CIO Storytelling: The Power of Storytelling to Influence...Construct a Story Narrative I understand...
CIO Storytelling: The Power of Storytelling to Influence
Mary Stanhope
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
Need for a Clear
Message
To share your vision, you need to be seen, heard, and understood.
People do not always choose the best ideas they choose the ideas they can understand the fastest.
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
Common Problem
What we think we are saying to people and what they actually hear are different
Common mistakes that cause confusion
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© for Peanuts is held by United Future Syndicate Inc and use allowed under the fair use clause of Copyright Law
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
Why a Story?
• Your brain has 2 primary goals
1. Survive and thrive
2. Conserve energy
• A story narrative follows a well-worn path in the brain
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Stories organize information in a way that people are compelled to listen
22X
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
Neural coupling
Dopamine
Mirroring
Cortex Activity
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
Favorite Movie?
STAR WARSROCKY
Toy Story
Matrix
The Shawshank Redemption
Dead Poets Society
The Princess Bride
The Lion King
The Godfather
Lord of the RingsSpider Man
Jaws VACATION
Saving Private Ryan
© iMarket2 LLC 2018 – www.imarket2.com – [email protected] © for Star Wars held by Lucasfilm Ltd. a subsidiary of The Walt Disney Company and use allowed under the fair use clause of Copyright Law
© iMarket2 LLC 2018 – www.imarket2.com – [email protected] © Rocky held by Metro-Goldwyn-Mayer Inc. and use allowed under the fair use clause of Copyright Law
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
There is a PERSON who wants SOMETHINGbut a PROBLEM is in their way.
Framework of a Story
They meet a GUIDE, who gives them a PLAN
to overcome and calls them to ACTION.
They are able to avoid FAILUREand achieve SUCCESS.
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
How this Applies to You?
• Use a story framework
– To build a story around your listener
– To inspire change
– To convey the value of their ideas
– To engage and influence others
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
Who is your audience? What do they want?Why can’t they get it?
Framework of a Story
You are the guide.You have experience & understand their problem.You have a plan.
Your plan will transform the situation, avoiding failure and achieving success
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Identify the Hero of your Story
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Encounters Problems
Next you build their interest…
By relating to their problems, the story is about them
… and they are interested in listening!
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You are the “Guide”
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
A Guide Shows Empathy
• People recognize you as a guide when you show compassion for their problem
• Empathy statements start like– I understand how it feels…
– Nobody should have to…
– Like you, I am frustrated..
– I also believe …
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They are Listening,
Now What?
Decisions requires commitment
Commitments are risky
Risk creates a sense of discomfort and uncertainty
You need to motivate the person to more forward
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End with the Transformation
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Communicate the Transformation
• Top resolutions
– Winning power and position
– Make the person complete
– Achieve self realization or acceptance
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Construct a Story Narrative
I understand your frustration with slow applications. You deserve an efficient work environment.
My plan to ____________________________.
Will provide employees across all organizations dependent on _________.
Challenged by poor application interaction and lacking confidence in the data results.
To avoid manual rework, increase production times and trust the results they receive.
© iMarket2 LLC 2018 – www.imarket2.com – [email protected]
To increase buy-in,
remember to:
Engage your audience by making them the center of the story
Use empathy to show you understand what they want
Paint a picture of how their day to day is transformed with your idea
Thank you!