CINEMA INDUSTRYSelf-Service Ticket Kiosk

VALERIE DIAGOBACHIR NAKAD B.

BRIEF HISTORY

Cinépolis, the leader in cinematographic company exhibition in Latin American and top 4 in the world cinema industry. Currently, has 2,371 rooms in 252 Sets, adding an installed capacity near to 450 thousand armchairs.We characterize by innovation and stellar service. We introduced successful concepts like Cinépolis IMAX and Cinépolis 3D and Macro XE. Also we have created services like CineTicket and Cinépolis online.

MAIN OBJECTIVE

The commercial objective is to reduce queuing at existing ticket counters by providing an alternative retail outlet, and to achieve a quick and fast transaction timeframe.

Some movie theaters are able to eliminate most of their often-unreliable teenage ticket sellers by converting to ticketing kiosks. The Famous Players chain of movie theaters in Canada has retained one human ticket seller and typically installs five self-serve ticketing kiosks at each new mega-theater complex it opens.

ENTERTAINMENT TODAY

Today’s on-the-go consumers demand choice and convenience when it comes to getting their

entertainment. Time and money is essential for the entertainment business.

But… the only ugly little secret surrounding many cinema kiosks is that they often are deployed in order to reduce employee headcount!!!

SELF-SERVICE TICKET KIOSK

We can quickly purchase our tickets if we are running a little late and run on ahead so we

don’t miss the start of the film!

“The average cost to process a boarding pass is $3.68 when an airline

employee conducts the transaction. The cost drops to $0.16 when it is

done at a kiosk”.

Summit Research Associates 2004, Inc,.

On-the-go

CineTicket

BENEFITS

Advantages Disadvantages Provides a convenient and popular service

that can build customer loyalty

Increases foot traffic by bringing customers to Cinépolis to buy tickets and encourage to repeat visits.

Can drive incremental revenues

Delivers a new revenue stream via kiosk ticketing sales

High capital investment in the implementation of the kiosk.

Lack of trust by costumers regarding their credit card.

Costumers lack of knowledge in using the kiosk.

With self service kiosks being put to good use to give us better quality service make sure that you implement them into your store today to give your customers the top quality service that they deserve.

STATISTICS IN THE GLOBAL ASPECT