Cindy Harper CovingtonCindy_Covington@kenan-flagler.unc.edu

How a Good Essay Works for YouLets you talk about YOUDistinguishes yourself from the competitionReveals interest and passionExposes depth of personality and maturityDemonstrates potential and impactShows that you are thinking ahead

Before You BeginReflect

Why do you want to pursue a business undergraduate major?What do you hope to achieve?How do you want to contribute to Kenan-Flagler? The world?

RecallWhen were you most effective as a leader? A team player?When did you make an impact?When did you learn from a mistake?

RevisitWhat makes you unique?What gets you excited?Why do you do what you do?How have you impacted others?Why would you be a good representative of Kenan-Flagler?

Choosing Essay #1 (500 Words)A. With so many conflicting priorities, it can be challenging to motivate a

team to complete projects.  Tell us about a time when you were successful at achieving results even though you were part of a volunteer or work team that was difficult to motivate. How will the strengths you relied on to overcome this challenge enable you contribute to the next undergraduate business class and what do you hope to gain personally and professionally by being a part of this program?

 B. The UNC Kenan-Flagler Business School attracts students who have

drive, energy and a record of achievement. Provide a recent example of a leadership challenge you faced and how you were able to overcome the challenge to achieve your desired results. What did you learn about your personal strengths and how will these strengths enable you to contribute to the next undergraduate business class? Drawing on your experience, what do you hope to gain personally and professionally by being a part of this program?

Effective ExamplesRecent

Within the last 12 to 18 months Unless you were President of a international

organization, leave high school behind

Simple Clarity, clarity, clarity – easy to explain, easy to

understand

Relevance Connection to business and the business school Sports adventures can be fine, but don’t stretch

them to fit

Choosing Essay #2 (500 Words)A. (Students NOT applying to GLOBE) – UNC Kenan-Flagler

strives to make business an engine for positive global change. What does this vision mean to you personally? How will you prepare yourself to step into the world as a global citizen upon completion of the undergraduate business program?

B. (Students who are applying to GLOBE) - The GLOBE Program is a unique opportunity to join an exceptional group of students in the study of business on three continents. GLOBE students will study with top faculty at Copenhagen Business School, Chinese University of Hong Kong, and at the UNC Kenan-Flagler Business School and will gain firsthand exposure to foreign business operations and culture. How would this program lead to your development as a professional and future leader?  This is an extremely competitive program, what distinguishes you from other candidates?

Connection to the WorldThis is NOT an academic or research paperLink to the global issue to UNC and to your

personal experience

Show, Don’t TellDon’t just say it; give relevant examplesUnderstand all your wordsStay away from empty sentences and

wordsAvoid too many adjectives

First Sentences

“I have spent the past year of my life re-learning everything I ever thought I knew about change in a process that has been both challenging and humbling.”

“Short, shallow breaths, a racing heart, and cool droplets of sweat beading up at my brow quickly converged with my feelings of shock, fear, and anger.”

Impact

The grants I wrote and continue to write are seeking to raise $40,000 dollars that are necessary to increase output to meet our objective of 50,000 Guatemalans served in the next ten years.

Reflection“Professionally, my experience taught me the importance of relationships, and how ones career can be impacted by them.”

“Facing this challenge head on helped me to learn more about myself as a person. Spending twelve hour days working through reconciliations revealed my persevering nature. My self-motivation became apparent as I stepped up to take on new responsibilities, even when not asked of me.”

Stand OutCourse rigor and preparationInterest and curiosityGoal-orientedOpen-mindedInitiativePassionParticipationContribution and ImpactResultsLeadershipTeamworkGoing above and beyondPotential

Brainstorming

Try a variety of brainstorming strategies:

Mapping/webbingComparing and contrastingJournalistic questionsHaving a friend interview you about your

experiences and interestsTape recorderKeep a notebook handy

The optional essayPlease include any other information that you believe

would be helpful to the Admissions Committee in considering your application (500 word limit).

All re-applicants, Junior applicants, and transfer students

Otherwise, is it needed? If not, don’t do it.Situations where it might be needed:

You are (legitimately) concerned about your GPAYou’re an international student (and you haven’t

discussed this elsewhere)You’re employed full-timeYou’ve had legal problemsOther non-obvious things readers NEED to know to

evaluate your application

Anatomy of an EssayBeginning

Engage your reader from the beginningMiddle

Use transitionsStay vibrant and active

EndTie it all togetherDraw out lessons

Tips for an Effective EssayAnswer the question

Does your response satisfy the inquiry?Outline your key points

Did you provide a roadmap for your reader?Be concise

Did you adhere to the word limit?Add depth

Did you answer the “so what” and “why” questions?Proofread, edit, revise

Did you spell check? Have someone else read it?

Microsoft’s Readability Tool

Active vs. Passive Voice The project was completed by the entire team. (passive)

The entire team completed the project. (active)

The work needed to be done on the house by my crew before the new family could move in. (passive)

My crew worked tirelessly on the house so that the family could move in on time. (active)

Final ThoughtsBe authenticFind your voiceDon’t listWatch your toneVary sentence structureAvoid repetitionCheck punctuationProofread/FeedbackReviseEdit

Writing Center servicesTeaches strategies and skills and will give

opinions as readersNO edits or proofreads - but will show

you howUp to 2 appointments per semester (not

per essay) to learn about writing personal statements

Online or face-to-faceOpen during summer sessions I and IITons of tips at writingcenter.unc.edu under

“handouts”