Cincinnati Streetcar Visual Identity lookbook
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Transcript of Cincinnati Streetcar Visual Identity lookbook
![Page 1: Cincinnati Streetcar Visual Identity lookbook](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd7f71a28ab2034a1a2ad/html5/thumbnails/1.jpg)
Visual Identity SystemAlex Gennett GRCD13 Capstone
![Page 2: Cincinnati Streetcar Visual Identity lookbook](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd7f71a28ab2034a1a2ad/html5/thumbnails/2.jpg)
Primary LogoUsed for Branding and Main Identity
Secondary LogosUsed in instances inappropriate for main logo
Solid Blue or Black Acceptable for Official Documents Such as Maps and Announcements
C: 100M: 72Y: 0K: 2
C: 29M: 0Y: 100K: 0
White
![Page 3: Cincinnati Streetcar Visual Identity lookbook](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd7f71a28ab2034a1a2ad/html5/thumbnails/3.jpg)
Single Ride
INSERT TO ACTIVATESWIPE TO RIDE
08/12/15
08/12/15
FIRST USE :
at 09 :08 AM
at 09 :08 PM
EXPIRES :
12 HOUR PASS
12 Hour Pass
INSERT TO ACTIVATE
SWIPE TO RIDE
30 Day UnlimitedThis card can be reloaded at any ticket vending machine or in-car consol.
Premium Tickets/Passes
Standard Tickets/Passes
Reloadable PigPass
This card can be reloaded at any
ticket vending machine or in-car consol.
![Page 4: Cincinnati Streetcar Visual Identity lookbook](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd7f71a28ab2034a1a2ad/html5/thumbnails/4.jpg)
9th & Walnut
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LED track lighting
map etched in 1/2” Acrylic LIGHTBLOCKS panel
1/2” Acrylic LIGHTBLOCKS panel
1/16” steel fabricated box
1/8” steel fabricated box, painted1
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2
Primary SignageInformation Pylon
Alternate SignageShelter/Pylon Combo
Construction
![Page 5: Cincinnati Streetcar Visual Identity lookbook](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd7f71a28ab2034a1a2ad/html5/thumbnails/5.jpg)
Car Graphics
Advertisements
![Page 6: Cincinnati Streetcar Visual Identity lookbook](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd7f71a28ab2034a1a2ad/html5/thumbnails/6.jpg)
WebsiteMobile Applications
ApparelMerchandise
Brand Attributes Coming Soon...