Bart Spices

INNOVATION

How we address “authenticity”

Matthew Shaw

1

Running Order

Bart Spices Company Introduction

Customer Insight

PositioningPositioning

Direction of Travel

The Future

Summary

3

Bart Spices Company Information

Bart Spices is an independent sustainable company that helps people enjoy good food 

Key Points of Interest

Challenger Brand

Category Knowledge

Supply Chain KnowledgeSupply Chain Knowledge

Focus on Retail and Foodservice

Bart Spices Company Information

• 1963 Company founded by Reg and Jo Bartlam

• 1976 Commenced trading with Waitrose, under the Bart Spices brand

1979 M d t f t i th T l M d di t i t f B i t l• 1979 Moved to new factory in the Temple Meads district of Bristol

• 1983 Commenced trading with J Sainsbury under the Bart Spices brand

• 1986 Launched freeze dried Herbs range

• 1990 Launched the J Sainsbury private label herbs and spices product range

• 1992 Bart Spices acquired by WT Foods PLC

• 1992 Launched Bart Spice Pastes range

• 1993 Launched Bart Coconut range

• 1996 Commenced trading with Safeway Bart brand and private label

• 1998 The four jar tray is introduced, enhancing merchandising of the product 

• 1998 Launched organic range

• 1999 Gained “Investors in People” accolade

• 2002 Launched Ceramic Mill rangeg

• 2002 WT Foods went from public ownership to private ownership 

• 2003 Management Buyout Bart Spices from WT Foods

• 2005 Bart launches UKs First range of Fairtrade Spices

• 2007 Bart secures partnership with Blue Elephant2007 Bart secures partnership with Blue Elephant

• 2009 Bart range of Spices listed in over 250 Sainsburys Local Stores

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Brands Owned by Bart Spices

High Quality Herbs, Spices andIngredients, at Bart Spices we are dedicated to helping people enjoygood food, we do this by providinggreat ingredients and inspiring

Bart Delicatessen is a vibrant and exciting range of Organic Ingredients that will help you create wonderful food from many world cuisines. 

We have journeyed to many lands and traveled many

Hanbury products are unique and are made exclusively from the finest ingredients. 

The range includes Flavoured Salts, Flavoured Sugars Vinaigrettes and Rubs Bart Spices

recipes on our website and on jarsWe have journeyed to many lands and traveled many 

miles to find and select the best. Sugars, Vinaigrettes and Rubs. Bart Spices 

bought Hanbury in 2006.

Brands Managed by Bart SpicesBrands Managed by Bart Spices

Bart are proud to be importing and distributing the Blue Elephant rangeof authentic Royal Thai ingredients.

The world famous restaurant groupwith restaurants in London Paris

Established in 1926, the Veeraswamy Restaurant quickly grew an enviable reputation for serving high quality, 

authentic Indian cuisine. 

Bart have jointly developed a

The Home of Latin Cooking! The Las Iguanas restaurant chain

has over  20 restaurants throughoutthe UK.

h l d l d with restaurants in London, Paris, Moscow and Bangkok selected

Bart as its UK partner.

Bart have jointly developed a range of  pickles and chutneys to add

to the much loved curry pastes.

Bart have jointly developed twofantastic Chilli Sauces and otherproducts are soon to be launched.

Customer Insight

Customers – who?

Our CUSTOMERS are retailers, they need:‐

Sales, Profit, Points of difference, Volume, Margin

Focus on “Trade Marketing”

4 Ps Marketing Mix

Focus is on the retailers that OVER trade on cooking ingredients.

Varying needs of customers.

We market ourselves to Consumers by providing what they need.

Recipes on JarsOver 650 Recipes on our WebsiteInspirationProduct InformationProduct Information

UK Seasonings Market

UK Seasonings Market Observations and Trends

The market for herbs, spices and seasoningsp gc. £200 million in 2008 ‐ source Mintel.

Salt sales continue to decline.

Higher sales of blends for particular ethnic cuisine have been growingHigher sales of blends for particular ethnic cuisine have been growing.

Higher growth rates as people cook at home more

Drivers of growth

UK retail sales of herbs, spices & seasonings £m

g

Healthy Eating

Celebrity chefs

Entertaining at home

Resurgence in home cookingSource: Mintel

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UK Ethnic Food Market

Total UK ethnic foods market grew by 3.5% in 2006 to £1.38bn at retail

The ethnic foods sector is split into six subsectors.IndianChineseMexican (Latin)ThaiCaribbean and other types of ethnic foods

Growth DriversNew product development (NPD) continues to be the key main driverConsumers want more authenticityConsumer demand for more premium‐range products

Some consolidationIn 2005, for example, Noon Products Ltd, a leading supplier of Asian food, wasIn 2005, for example, Noon Products Ltd, a leading supplier of Asian food, wasacquired by Kerry GroupMay 2007, Associated British Foods PLC acquired the Indian cuisine manufacturerPatak's from the founding Pathak family.RHM PLC, which owns the Sharwood brand, was acquired by Premier Foods PLC..

ForecastForecastFurther growth between 2008 and 2011Further increases in the number of people from overseas settling in the UK

Source: Key Note Market Research

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How did Bart Spices respond?

INDIAN

BART BRANDIncreased Presence in key Indian Ingredients

Kalonji Black Onion SeedsFenugreek SeedsKashmiri Chillies

RE‐LAUNCHED VEERASWAMYGap in Market for premium authentic Indian RangeVEERASWAMY ‐ Restaurant heritageVEERASWAMY ‐ Restaurant heritageHAND MADE IN KOLKATA

HOW ARE WE DOING?HOW ARE WE DOING?Bart Indian spices increasing in salesVeeraswamy chutneys, pastes and pickles secure national distribution in Waitrose and Independents

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How did Bart Spices respond?

THAI

BART BRANDIncreased Sales of key Thai IngredientFocus on FREEZE DRIED Thai HerbsLaunched Palm SugarExtended Pack Sizes

PARTNERHSIP WITH BLUE ELEPHANTGap in Market for premium authentic Thai RangeBLUE ELEPHANT ‐ Restaurant heritageBLUE ELEPHANT ‐ Restaurant heritageROYAL THAI CUISINE

HOW ARE WE DOING?HOW ARE WE DOING?Bart Thai spices increasing in salesBlue Elephant range a major success in Waitrose andnationally through independents

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How did Bart Spices respond?

LATIN

BART BRANDExtended Bart Delicatessen into Peruvian “Aji’s”Launched Bart Delicatessen Recipe Book featuringSouth American cuisines

PARTNERSHIP WITH LAS IGUANASEat Latin Drink LatinFun Lifestyle brand

HOW ARE WE DOING?Bart Delicatessen is the key authentic Spice RangeLas Iguanas gaining in distribution and salesLas Iguanas gaining in distribution and sales

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Key Learnings

Out of Home brands – COMING HOME

Consumer trendsFlavours, occasions..

Channelswhere are they going to buy

Cost of sale‐ route to marketThe future (Amazon, Ocado?)

Diversity in cuisines will continue

Discussion / Questions?