CIM Radio: Results Evolution (September 2013)

CIM RADIO : Results evolution 2nd wave results of 2013 - Sept 2013 - 18-54 y.o.

• Global trends :

• The reach (weekly & total) of the media is slightly decreasing, or at least stable, in the North and in the South.

• Radio is (still) more listened in the North than in the South in terms of average duration (North average of 4h34min per day vs South 3h21min).

• Home is the place where radio is the most listened (48% in the North & 41% in the South).

• C/000 is stable : 7,8€ in the North & 10,5€ in the South.

Executive summary on 18-54

• Main trends in terms of stations :

• makes a spectacular progression and takes the N°1 position (21,4% marketshare) followed closely by (20,4%).

• & are increasing their share of market (respectively +21% & +13%).

• (-14%), (-22%), (-13%) and (-11%) are decreasing their share of market.

• remains quite stable.


• Main trends in terms of stations :

• N°1 (19,3% marketshare) followed by (13,8%) and (!) at the third position (11,5%) correspond to the Top3.

• is the big winner of this wave with an increase of 47% of marketshare on 18-54. Other channels increased their SOM as well : (+22%), (+13%) and (+13%).

• decreased its share with 12%.

• The other channels , , , remain stable.

• Note that became “ radio” on 06/09/2013. Twizz market share = 0,4% with average 25 000 listeners/day (Source : L‟Echo).


METHODOLOGY REFRESH

Methodology refresh

• GFK Study

institute

• 3 waves/year Fieldwork frequency

• +/- 8.000 individuals 12+ living in Belgium

• Selection at random based on INS adresses

• Face to face interviews / CAPI at home

Sample

• Socio-demo / Products / Listening habits : during interview

• Radio audiences (at least 10 minutes), one week listening diary (8 days for the respondent) on paper or on web

Deliverables

• By wave : audiences at national/provincial stations

• For any analysis, 3 cumulated waves should be considered for robust stastistical issue

Results

Methodology refresh

Recruitment : socio demo : products : listening habits frequency

• From 01/04/2013 to 23/06/2013

• 8.087 interviewed people

Diaries fill-up period

• From 30/03/2013 to 26/06/2013

Return of diaries

• Filled diaries accepted until 22/07/2013

• 5.404 returned diaries, 5.284 diaries net (120 rejected)

• 22,5% via web and 77,5% via paper version

GLOBAL RESULTS

0

10

20

30

40

50

60

70

80

90

100

Daily Weekly Total

68,6

84,7 90,0

71,2

87,3 91,6

69,1

86,7 91,1

69,4

86,0 90,4

Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2

Audiences evolutions

• Although the audience is slightly decreasing in the North and in the South,

the performances remain quite stable.

Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2013-2

0

10

20

30

40

50

60

70

80

90

100

Daily Weekly Total

77,8

93,0 94,2

77,4

91,9 94,8

78,6

93,5 95,2

77,5

92,7 94,7


Listening time spent evolution

• Belgian people listen to the radio 4h34min per day in average in the North

and 3h21min in the South.



280 284 279 275

214 205 205 201

253 251 248 245

In m

inu

tes a

day

North South Total

0

20

40

60

80

100

Home Car Work Other Unknown

41,2

19,4

34,8

2,7 1,8

47,7

23,6 23,0

2,2 3,4

In %

North South

Listening time spent & places

275 minutes/day North & 201 minutes/day South splitted :

• The highest share of listening time spent remains at home, followed by the place of work for the North

and in the car for the South of our country.


Rating curves

• In comparison with last wave‟s results, the audiences are decreasing during

the morning peak (06h45 to 08h45) & the afternoon peak (from 17h00 to 18h00).

Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-2

0

5

10

15

20

25

30

35Wave 2012-2 Wave 2012-3 Wave 2013-1 Wave 2013-2

• Decreasing audiences in the morning (after 09h00) while increasing ones during the usual peak times.

Rating curves

Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2013-2

0

5

10

15

20

25

30

35


Radio C/000 evolution

• The costs for 000 contacts are rather stable in the North. Slight decrease in the South

Source : CIM Radio, Target 18-54, 06:00-20:00, Base 30‟‟, Wave 2013-2

7,8 7,7

7,8 7,8

5

6

7

8

9

10

11


10,0

10,5 10,9

10,5

5

6

7

8

9

10

11


RESULTS BY STATION

9,8% 20,4%

5,7%

12,5%

14,4%

21,4%

1,0%

6,5%

Others; 8,3%

Top 3 :

Contact (19,3%)

Bel RTL (13,8%)

NRJ (11,5%)

Audience shares

Top 3 :

Studio Brussel (21,4%)

Q-Music (20,4%)

MNM (14,4%)

13,8% 6,9%

4,4%

11,5%

19,3%

10,5%

9,5%

9,5%

4,0%

Others; 10,6%


Audience shares evolutions


• Wave 2013-2 vs Wave 2013-1 :

• Increasing : Top Radio (+25%), MNM (+21%), Studio Brussel (+13%).

• Stable : Qmusic (+5%).

• Decreasing : Radio1 (-22%), JoeFM (-14%), Radio2 (-13%), Nostalgie NL (-11%).

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


8,7 9,7 11,4 9,8

20,8 19,3 19,5 20,4

7,1 7,2 7,3

5,7

13,8 12,8 14,4

12,5

12,9 15,0 11,9

14,4

17,2 19,5 19,0 21,4

1,9 1,2 0,8 1,0

9,5 7,0 7,3 6,5

8,1 8,3 8,4 8,3 Others

Nostalgie NL

TopRadio

Studio Brussel

MNM

Radio 2

Radio 1

Q-music

JoeFM

Audience shares evolutions

• Wave 2013-2 vs Wave 2013-1 :

• Increasing : NRJ (+47%), Bel RTL (+22%), Nostalgie FR (+13%), La Première (+13%).

• Stable : Pure FM (+3), Fun Radio (+1%), Classic21 (-1%), Vivacité (-4%).

• Decreasing : Radio contact (-12%).


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


13,3 13,9 11,3 13,8

4,6 5,3 6,8

6,9 5,1 4,5 3,9

4,4

7,5 8,2 7,8

11,5

20,4 20,8

21,9

19,3

12,1 10,5 9,3

10,5

11,8 9,2 9,9

9,5

10,3 11,2

9,6

9,5

4,0 3,6

3,9

4,0

10,9 12,8 15,6 10,6 Others

Pure FM

Classic 21

VivaCité

Nostalgie FR

Contact FR

NRJ

La Première

Fun Radio

Bel RTL

Cumulated rating curves

• The majority of the volume audience is generated in the morning

even if it is clear that radio remains an “on-media” all day long.


0

5

10

15

20

25

30

35

Nostalgie NL

TopRadio

Studio Brussel

MNM

Radio 2

Radio 1

Q-music

Joe FM

Rating curves

• Except for Radio2 whose audience‟s volume is generated mostly before lunch, most of the radio stations show

a constant reach the whole day, confirming the media “accompanying function”.

• Radio1 collects its audience mostly thanks to its news (morning & end of the day).


0

1

2

3

4

5

6

7

8

Joe FM

Q-music

Radio 1

Radio 2

MNM

Studio Brussel

TopRadio

Nostalgie NL

Cumulated rating curves

• Audience volume is generated mostly before lunch

with a second peak during drive-time at the end of the day.


0

5

10

15

20

25

Pure FM

Classic 21

VivaCité

Nostalgie FR

Contact FR

NRJ

La Première

Fun Radio

Bel RTL

• Musical stations like Contact, Nostalgie, Classic21, PureFM and Fun are typical accompanying „all day on‟ stations.

• Proximity Radio Vivacité generates the most of its volume before lunch time.

• News radio (La Première) generates two peak times clearly driven by news editorial.

Rating curves


0

1

2

3

4

5

6

7

8

Bel RTL

Fun Radio

La Première

NRJ

Contact FR

Nostalgie FR

VivaCité

Classic 21

Pure FM

C/000 evolution

Source : CIM Radio, Target 18-54, 06:00-20:00, North, Base 30‟‟, Wave 2013-2

• Wave 2013-2 vs Wave 2013-1 :

• Increasing : Radio1 (+28%), JoeFM (+18%), Radio2 (+16%), Nostalgie NL (+15%).

• Stable : Q-music (-4%).

• Decreasing : Top Radio (-17%), MNM (-16%), Studio Brussel (-10%).

0

2

4

6

8

10

12

14

16

18

20

Wave 2013-1 Wave 2013-2

4,8

5,7

8,5 8,2

14,7

18,8

7,6

8,9

7,6

6,4

8,0

7,2

17,8

14,8

7,3

8,4

Joe FM Q-music Radio 1 Radio 2 MNM Studio Brussel TopRadio Nostalgie NL

C/000 evolution

Source : CIM Radio, Target 18-54, 06:00-20:00, South, Base 30‟‟, Wave 2013-2

‟

• Wave 2013-2 vs Wave 2013-1 :

• Increasing : Contact Fr (+16%), Vivacité (+6%).

• Stable : Classic21 (+3%), Fun Radio (+1%), PureFM (-3%).

• Decreasing : NRJ (-30%), Bel-RTL (-17%), Nostalgie Fr (-9%), La Première (-8%).

0

2

4

6

8

10

12

14

16

18

20

Wave 2013-1 Wave 2013-2

13,6

11,3

7,8 7,9

17,6

16,2

9,6

6,7

10,6

12,3

10,7

9,7

11,1 11,8

8,2 8,5 8,6 8,3

Bel RTL Fun Radio La Première NRJ Contact FR Nostalgie FR VivaCite Classic 21 Pure FM

THANK YOU

CIM Radio: Results Evolution (September 2013)

Technology

Transcript of CIM Radio: Results Evolution (September 2013)