Key challenges identified

Key challenges - transition

As a profession, we are in a transition from one well-established model to a new model based on embedding information skills & professional values across society & the economy

Use

Time

The challenge is to adapt to embrace the emerging opportunities of the Information Society (& also to be prepared to adapt better in the future)

Use

Time

Services, skills & professional values, not buildings, technology or formats

Key challenges – value proposition

“Public libraries are about books. Saying they’re about skills, technology or ‘3rd spaces’ is like the Managing Director of Pret saying that their core business is free wifi, not sandwiches”

“Hardly anyone uses them”

“Everyone has the Internet & Kindles now”

“They’re for the poor & the elderly”

“I remember them from my childhood – that lovely smell”

“Public libraries = all libraries”

“Libraries gave us power”

We are awash with outmoded value propositions that need to be challenged & replaced

Key challenges – valuing professional skills

Law

Ethics

Standards

Qualifications

Practice

Culture

UNREGULATED

SELF-REGULATED

REGULATED

Understanding ‘professionalism’

Law

Ethics

Standards

Qualifications

Practice

Culture

UNREGULATED

SELF-REGULATED

REGULATED

Understanding ‘professionalism’

Every community, school, business, charity, Government and individual needs access to library & information skills and professional values.

They just don’t know it yet.

Key challenges – building partnership with Members

CILIP Sectors Special Interest Groups - Sector Specific Special Interest Groups – Cross cutting themes/specialisms Network Nations/

RegionsCareer stage

Government and Armed forces Government Information Group

Cataloguing and Indexi

ng Grou

p

Com

munity

, Diversity

and Equality

Group

Information

Literacy

Group

Information

Services

Group

Internation

al Library and Information Group

Library and Information

History

Group

Library and Information Researc

h Group

Multi

media Information

and Technology

Group

Publicity

and Public Relations Group

UK eInformatio

n Grou

p

Regional Member Networks

across England

and Scottish

Branches

CILIP in Ireland, CILIP in

Scotland, CILIP in Wales

Retired Members Guild

Health Care Health Libraries GroupSocial CareConsulting/Independent Information Professional

Commercial, Legal and Scientific Information

GroupPatent and

Trademark GroupIndustry (Extraction)Industry (Manufacturing)Industry (Commercial Services)LawNot for Profit/Third Sector/Charity

Prison Prison Libraries Group

Special Collections

Rare Books and Special Collections

Group

Local Studies Group

Museums, Archives, Galleries and Heritage

PublicPublic and

Mobile Libraries

Group Youth Librarie

s GroupSchool School Libraries

Group

Further Education

Academic and Research Libraries

Group

Higher Education (inc LIS teaching staff) Rare Books

and Special Collections

GroupNational Libraries

Research

Not working

Other

CILIP Sectors Special Interest Groups - Sector Specific Special Interest Groups – Cross cutting themes/specialisms Network Nations/

RegionsCareer stage

Government and Armed forces Government Information Group

Cataloguing and Indexi

ng Grou

p

Com

munity

, Diversity

and Equality

Group

Information

Literacy

Group

Information

Services

Group

Internation

al Library and Information Group

Library and Information

History

Group

Library and Information Researc

h Group

Multi

media Information

and Technology

Group

Publicity

and Public Relations Group

UK eInformatio

n Grou

p

Regional Member Networks

across England

and Scottish

Branches

CILIP in Ireland, CILIP in

Scotland, CILIP in Wales

Retired Members Guild

Health Care Health Libraries GroupSocial CareConsulting/Independent Information Professional

Commercial, Legal and Scientific Information

GroupPatent and

Trademark GroupIndustry (Extraction)Industry (Manufacturing)Industry (Commercial Services)LawNot for Profit/Third Sector/Charity

Prison Prison Libraries Group

Special Collections

Rare Books and Special Collections

Group

Local Studies Group

Museums, Archives, Galleries and Heritage

PublicPublic and

Mobile Libraries

Group Youth Librarie

s GroupSchool School Libraries

Group

Further Education

Academic and Research Libraries

Group

Higher Education (inc LIS teaching staff) Rare Books

and Special Collections

GroupNational Libraries

Research

Not working

Other

1700 people

55,000 hours of voluntary work

£1m worth of person effort

Key challenges – changing sector profile

Between 2021 and 2026, approx. 45% of CILIP’s current membership will reach retirement age or will have been retired for 4-5 years*

* Source: 2014 CILIP Membership Survey

Key challenges – diversity & equality

The library & information workforce is 79% female and 21% male*

But 47% of top earners are men

* Source: 2015 CILIP Workforce Mapping

97% of the library and information workforce self-identify as white

(Compared to 88% in the overall UK workforce)

* Source: 2015 CILIP Workforce Mapping

61% of the library and information workforce hold a postgraduate qualification

(Highest qualification of most of the UK workforce is A-level or equivalent)

* Source: 2015 CILIP Workforce Mapping

The solutions to most of these, on some level, involve addressing challenges of marketing

CILIP’s objective for 2020 is to put library and information skills at the heart of a democratic, equal and prosperous society

We will develop a set of social, economic, cultural, creative, educational and scientific outcomes and metrics to demonstrate our progress toward this objective

CILIP’s Charitable Purpose (Royal Charter, 2014)

To work for the benefit of the public to promote education and knowledge through the establishment and development of libraries and information services and to advance information science (being the science and practice of the collection, collation, evaluation and organised dissemination of information).

Active citizens who can create,

manage, use, safeguard and

share knowledge & information

Information Society &

Knowledge Economy

In public services

For learning

Qualified professionals

Non-qualified professionals

Professional association for library,

information & knowledge

workers

SocialCulturalEducationalEconomicPersonalBenefitsImpact and outcomes

At home

At work

In business

For Government

UNITES, ADVOCATES & DEVELOPS WHO TRANSFORM SERVICES TO DELIVER VALUE FOR WHO ARE PART OF WHICH BENEFITS FROM

Our 4 priorities:

• Advocating for library & information skills & professional ethics

• Developing the library and information workforce for the future

• Delivering excellent member services

• Investing in innovation, standards and improvement

Our 6 enablers:

• Striving for equality and diversity in everything we do

• A modern, digital-by-default professional association

• Securing our future through an open, ethical business model

• Investing in a positive, healthy working culture

• Maintaining our commitment to partnership & collaboration

• Being an organisation that engages, listens and learns

Our scope (13,000 members, UK-wide...)

Consulting/independent information professionals Prison Further Education/Colleges PublicGovernment and Armed Forces ResearchHealth Care SchoolSocial Care Special CollectionsHigher Education (including LIS teaching staff) Industry (Extraction)*Law Industry (Manufacturing)**Museums, Archives, Galleries and Heritage Industry (Commercial Services)***National Libraries Not working****Not for profit/3rd sector/Charity Other

* Any extraction industries, for example: Agriculture, Forestry, Fishing, Mining, Quarrying** Any Manufacturing industries, for example: Pharmaceutical, Aerospace, Automotive *** Any commercial service industries: Business, Finance, Communications, Hospitality, Retail**** Unemployed/Retired/Full-time Student/Career Break

Short-term challenges

• Delivering a new, more accessible Membership Model

• Securing My Library By Right

• 2 x advocacy campaigns per year

• 3 x policy inquiries per year (schools, FE, privacy in 2016)

• Developing our evidence base

• Promoting CPD & professional registration

2020 Challenges

• Promote transferrable skills/portfolio careers

• Encourage employers to create quality jobs

• Secure Manifesto commitments to Information Skills

• Demonstrate the value of information, knowledge & data for society, the economy & culture

• Focus outward on common goals & shared ambitions, not inward on definitions & internal politics

Promoting library & information skills at the heart of a democratic, equal and prosperous society

Key marketing opportunities

• Outstanding (if misunderstood) brand & brand equity

• We fulfil a central purpose in people’s daily lives

• We actively promote self-discovery (rather than purchase)

• We deliver value & privacy, which generates trust

• Local/personal relationships & a highly adaptable product

• We offer value at multiple points in a person’s life

• We have the skills to unlock value in new ways (including overcoming the limitations of technology)

Tactics & channels

• Flood the media with up-to-date value propositions to raise public awareness & engagement

• Support self-advocacy, local & social marketing

• Target employer groups on a phased basis to demonstrate the value of investing in library & information skills

• Secure political influence by positioning our skills & professional values as drivers of social & economic progress

• Work with high-profile partners who share our aims and values

• Promote & celebrate a career in the library, information & knowledge management sectors as part of Careers Advice

www.cilip.org.uk/strategy2020

@NickPoole1

Nick.poole@cilip.org.uk