Cigna Healthy Pregnancies, Healthy Babies® What you get...
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What you get guide The communication plan below provides a library of printed and electronic materials that will help you promote Cigna Healthy Pregnancies, Healthy Babies. Communicating with your employees throughout the year will help individuals remember to enroll early in their pregnancies and get the support they need to have a healthy and productive nine months, as well as a healthy delivery and baby. 829520 c Brochure What you get: Printed materials Get your employees’ attention by promoting Healthy Pregnancies, Healthy Babies in the workplace. Display posters and brochures in high-traffic areas like break rooms to help employees learn more about the program and understand how to get support when they need it. • Poster • Brochure Contact your account services representative to order or personalize materials for your company. Electronic materials Periodic reminders are a great way to keep your employees aware of the program so they will enroll and participate should they or an eligible family member become pregnant. • Ecards • Promotional content booklet including educational newsletter articles, voicemails and text-based emails Cigna Healthy Pregnancies, Healthy Babies® Poster Ecards Offered by: Connecticut General Life Insurance Company or Cigna Health and Life Insurance Company. “Cigna” and “myCigna.com“ are registered service marks, and the “Tree of Life“ logo and “GO YOU”are service marks, of Cigna Intellec roperty, Inc., licensed for use by Cigna Corporation and its operating subsidiaries.All products and services are provided exclusiv erating subsidiaries and not by Cigna Corporation. Suchoperating subsidiaries include Connecticut General Life Insurance na Health and Life InsuranceCompany (CHLIC), and HMO or service company subsidiaries of Cigna Health Co th, Inc.In Arizona, HMO plans are offered by Cigna HealthCare of Arizona, Inc. In California, HMO plans rnia, Inc. In Connecticut, HMO plans are offered by Cigna HealthCare of Connecticut, Inc. In HealthCare of North Carolina, Inc. All other medical plans in these states are insured d for illustrative purposes only. 05/12 © 2012 Cigna. Some content provided under license. More than 20 pounds? Less than 50? If you’re pregnant, wondering if there’s a normal pregnancy weight is just one of the many things you may want to ask your doctor. Call Cigna at 1.800.615.2906as soon as you know you’re pregnant to get the information and support you need throughout your pregnancy. You may even be eligible for a cash reward. If you have trouble viewing this email, read the online version. Cigna Healthy Pregnancies, Healthy Babies ® BABY BUMP 1.800.615.2906 y: Connecticut General Life Insurance Company or Cigna Health and Life Insurance Company. are registered service marks, and the “Tree of Life“ logo and “GO YOU”are service marks, of Cigna Intellectual orporation and its operating subsidiaries.All products and services are provided exclusively by such choperating subsidiaries include Connecticut General Life Insurance Company (CGLIC), vice company subsidiaries of Cigna Health Corporation and Cigna Dental In California, HMO plans are offered by Cigna HealthCare of . In NorthCarolina, HMO plans are offered by by CGLIC or CHLIC. All models That’s 273 days, 6557 hours or 393,458 minutes. But when you’re expecting a baby, nine months can feel like nine minutes. There’s never enough time to prepare. Call Cigna at 1.800.615.2906as soon as you know you’re pregnant to get the information and support you need throughout your pregnancy. You may even be eligible for a cash reward. If you have trouble viewing this email, read the online version. Cigna Healthy Pregnancies, Healthy Babies ® NINE MONTHS 1.800.615.2906 My feet. My stomach. Pregnancy comes with its share of aches and pains. But if you start to experience some less common symptoms, talk to your doctor right away. Call Cigna at 1.800.615.2906as soon as you know you’re pregnant to get the information and support you need throughout your pregnancy. You may even be eligible for a cash reward. If you have trouble viewing this email, read the online version. Cigna Healthy Pregnancies, Healthy Babies® OH, MY BACK 1.800.615.2906 Booklet
Transcript of Cigna Healthy Pregnancies, Healthy Babies® What you get...
What you get guide
The communication plan below provides a library of printed and electronic materials that will help you promote Cigna Healthy Pregnancies, Healthy Babies. Communicating with your employees throughout the year will help individuals remember to enroll early in their pregnancies and get the support they need to have a healthy and productive nine months, as well as a healthy delivery and baby.
829520 c
Brochure
What you get:
Printed materialsGet your employees’ attention by promoting Healthy Pregnancies, Healthy Babies in the workplace. Display posters and brochures in high-traffic areas like break rooms to help employees learn more about the program and understand how to get support when they need it.
• Poster
• Brochure
Contact your account services representative to order or personalize materials for your company.
Electronic materialsPeriodic reminders are a great way to keep your employees aware of the program so they will enroll and participate should they or an eligible family member become pregnant.
• Ecards
• Promotional content booklet including educational newsletter articles, voicemails and text-based emails
Cigna Healthy Pregnancies, Healthy Babies®
Poster
Ecards
Offered by: Connecticut General Life Insurance Company or Cigna Health and Life Insurance Company.
“Cigna” and “myCigna.com“ are registered service marks, and the “Tree of Life“ logo and “GO YOU”are service marks, of Cigna Intellectual
Property, Inc., licensed for use by Cigna Corporation and its operating subsidiaries.All products and services are provided exclusively by such
operating subsidiaries and not by Cigna Corporation. Suchoperating subsidiaries include Connecticut General Life Insurance Company (CGLIC),
Cigna Health and Life InsuranceCompany (CHLIC), and HMO or service company subsidiaries of Cigna Health Corporation and Cigna Dental
Health, Inc.In Arizona, HMO plans are offered by Cigna HealthCare of Arizona, Inc. In California, HMO plans are offered by Cigna HealthCare of
California, Inc. In Connecticut, HMO plans are offered by Cigna HealthCare of Connecticut, Inc. In NorthCarolina, HMO plans are offered by
Cigna HealthCare of North Carolina, Inc. All other medical plans in these states are insured or administered by CGLIC or CHLIC. All models
are used for illustrative purposes only.
832095 a 05/12 © 2012 Cigna. Some content provided under license.
More than 20 pounds? Less than 50? If you’re pregnant, wondering if there’s a normal
pregnancy weight is just one of the many things you may want to ask your doctor.
Call Cigna at 1.800.615.2906 as soon as you know you’re pregnant to get the
information and support you need throughout your pregnancy. You may even be eligible
for a cash reward.
If you have trouble viewing this email, read the online version.Cigna Healthy Pregnancies, Healthy Babies®
baby bump
1.800.615.2906
Offered by: Connecticut General Life Insurance Company or Cigna Health and Life Insurance Company.
“Cigna” and “myCigna.com“ are registered service marks, and the “Tree of Life“ logo and “GO YOU”are service marks, of Cigna Intellectual
Property, Inc., licensed for use by Cigna Corporation and its operating subsidiaries.All products and services are provided exclusively by such
operating subsidiaries and not by Cigna Corporation. Suchoperating subsidiaries include Connecticut General Life Insurance Company (CGLIC),
Cigna Health and Life InsuranceCompany (CHLIC), and HMO or service company subsidiaries of Cigna Health Corporation and Cigna Dental
Health, Inc.In Arizona, HMO plans are offered by Cigna HealthCare of Arizona, Inc. In California, HMO plans are offered by Cigna HealthCare of
California, Inc. In Connecticut, HMO plans are offered by Cigna HealthCare of Connecticut, Inc. In NorthCarolina, HMO plans are offered by
Cigna HealthCare of North Carolina, Inc. All other medical plans in these states are insured or administered by CGLIC or CHLIC. All models
are used for illustrative purposes only.
832097 a 05/12 © 2012 Cigna. Some content provided under license.
That’s 273 days, 6557 hours or 393,458 minutes. But when you’re expecting a baby,
nine months can feel like nine minutes. There’s never enough time to prepare.
Call Cigna at 1.800.615.2906
as soon as you know you’re pregnant to get the information
and support you need throughout your pregnancy. You may even be eligible for
a cash reward.
If you have trouble viewing this email, read the online version.
Cigna Healthy Pregnancies, Healthy Babies®
nine months
1.800.615.2906
Offered by: Connecticut General Life Insurance Company or Cigna Health and Life Insurance Company.
“Cigna” and “myCigna.com“ are registered service marks, and the “Tree of Life“ logo and “GO YOU”are service marks, of Cigna Intellectual Property, Inc., licensed for use by Cigna Corporation and its operating subsidiaries.All products and services are provided exclusively by such operating subsidiaries and not by Cigna Corporation. Suchoperating subsidiaries include Connecticut General Life Insurance Company (CGLIC), Cigna Health and Life InsuranceCompany (CHLIC), and HMO or service company subsidiaries of Cigna Health Corporation and Cigna Dental Health, Inc.In Arizona, HMO plans are offered by Cigna HealthCare of Arizona, Inc. In California, HMO plans are offered by Cigna HealthCare of California, Inc. In Connecticut, HMO plans are offered by Cigna HealthCare of Connecticut, Inc. In NorthCarolina, HMO plans are offered by Cigna HealthCare of North Carolina, Inc. All other medical plans in these states are insured or administered by CGLIC or CHLIC. All models are used for illustrative purposes only.
832098 a 05/12 © 2012 Cigna. Some content provided under license.
My feet. My stomach. Pregnancy comes with its share of aches and pains. But if you start to experience some less common symptoms, talk to your doctor right away.
Call Cigna at 1.800.615.2906 as soon as you know you’re pregnant to get the information and support you need throughout your pregnancy. You may even be eligible for a cash reward.
If you have trouble viewing this email, read the online version.
Cigna Healthy Pregnancies, Healthy Babies®
oh, my back
1.800.615.2906
Booklet
Month Materials to use
1 Open enrollment period: Share communication materials like posters and brochures
2 Email promotional card
3Include educational article in quarterly newsletterUse messages from the promotional content booklet to create a broadcast voice mail
4 Email promotional card
5 Hang posters on bulletin boards
6Email promotional cardUse messages from the promotional content booklet to create a posting for your company’s intranet website
7 Hang posters on bulletin boards
8 Email promotional card
9 Include educational article in quarterly newsletter
10 Email promotional card
11Use messages from the promotional content booklet to create a posting for your company’s intranet website
12Email promotional cardInclude educational article in quarterly newsletter
Communication plan
Sample editorial calendar
Open
enrollment
period
Promote your health and wellness offerings using the communication materials appropriate for the programs you have purchased.Display a poster at your workplace.Include brochures in preenrollment information packets.
Editorial
calendarReview the materials and decide which pieces you want to use and how frequently you want to promote the program.Review the communications in the promotional content booklet and decide which to share with your employees and when.Create an editorial calendar. The sample below suggests ways to communicate the program on a monthly basis. You may also want to consider a quarterly calendar.
Using the
materialsPost or print content from the promotional content booklet to educate employees on their health and how the program can help.Hang posters in your workplace to remind employees of the associated incentive.Use ecards to promote the program on a bimonthly basis.
“Cigna,” “myCigna.com” and “Cigna Healthy Pregnancies, Healthy Babies” are registered service marks, and the “Tree of Life“ logo and “GO YOU” are service marks, of Cigna Intellectual Property, Inc., licensed for use by Cigna Corporation and its operating subsidiaries. All products and services are provided exclusively by such operating subsidiaries and not by Cigna Corporation. Such operating subsidiaries include Connecticut General Life Insurance Company (CGLIC), Cigna Health and Life Insurance Company (CHLIC), and HMO or service company subsidiaries of Cigna Health Corporation and Cigna Dental Health, Inc.In Arizona, HMO plans are offered by Cigna HealthCare of Arizona, Inc. In California, HMO plans are offered by Cigna HealthCare of California, Inc. In Connecticut, HMO plans are offered by Cigna HealthCare of Connecticut, Inc. In NorthCarolina, HMO plans are offered by Cigna HealthCare of North Carolina, Inc. All other medical plans in these states are insured or administered by CGLIC or CHLIC. All models are used for illustrative purposes only.
829520 c 12/12 © 2012 Cigna. Some content provided under license.
