Website Management Workshop of Data and Information Development and Management

Yahya Sampurna, Web Team Leader – 9 April 2015

Brief history of CIFOR websites

Fully HTML static 1996

Mixed dynamic +

static 1999 MS CMS 2006 Typo3 CMS 2009

Typo3 + WordPress

CMS 2010

E-Commerce and E-Government

E-commerce: all electronically mediated information exchanges between an organization and its external stakeholders.

• A communications perspective

• A business process perspective

• A service perspective

• An online perspective

E-Government: the application of e-commerce technologies to government and public services for citizens and businesses.

E-Commerce/E-Business relationship between consumer, business and government

E-Government Development in Indonesia

E-Government Development Index (EGDI)

More about EGDI Visit: http://unpan3.un.org/egovkb/en-us/Data/Compare-Countries

Web management

A set of management activities that comprise of:

• website maintenance

• website development

• website governance

• website infrastructure

Website Management Model (Shane Diffily, 2006, The Website Manager’s Handbook)

Management activities

1. Web maintenance

• objective: to make sure website run smoothly.

• activities: all that needed to ensure operational integrity of the site.

Web maintenance activities The factors

Website scale, formed by 3 factors:

• size (how many man-hours to produce and maintain all of its content)

• complexity (brochure ware, dynamic or transactional)

• levels of site activity (quite, intermediate or busy site)

- basic (quite): 0 – 100K page views a month

- intermediate: 100K – 1M page views a month

- busy: 1M+ page views a month

size

complexity

activity

Website scale

Web maintenance activities By process

1. Publishing

• Updating

• Marketing

2. Quality assurance (quality control):

• Content

• Infrastructure

3. Monitoring:

• Performance monitoring

• Infrastructure monitoring

• Feedback monitoring

4. Change control

Web maintenance activities By team structure

Outreach Manager

Web Team

Multimedia Manager

Director Communication

Conceptual CIFOR

Web maintenance activities By role

Editor Web Team Leader

"Steering Group"

Designer Programmer Content Updater

Task coordinator (officer)

Writer Social media

communicator

Administrator

CIFOR

Content contributor

(Web Team)

(Outreach)

(Director, Managers)

Management activities

2. Web development

• objective: build new or enhance existing site that satisfy organization needs.

• activities: all activities of development process that covers, planning, requirement gathering, design, implementation, review in building/enhancing a site.

Website development life cycle

Conceptual framework

CIFOR website development life cycle

Planning

• content planning

• development planning

Requirement gathering (Analysis)

• content structure

• functionalities

Design

• wireframe

• image mockup

• html mockup

Implementation

• coding/programming

• content update & review

• cms & hosting management

Monitoring and evaluation

Management activities

3. Web governance

• objective: to control all approaches of site management

• activities: ensuring all site management activities meet with adopted policy, procedure/workflow and develop the policy & workflow.

Management activities

4. Web infrastructure

• objective: providing a secure foundation for technical operations.

• activities: all of the activities and resources needed to select and build an internal hosting solution, select external hosting solution, including hardware, software and staff skills

Web infrastructure development environment

development site (internal web hosting)

staging site (internal web hosting)

live site (external web hosting)

version control at github

Web infrastructure monitoring software

Performance monitoring

• Google Analytics

• AwStats

Infrastructure monitoring

• Pingdom

• ISP monitoring

• Access logs

Feedback monitoring

• Disqus

• Addthis

• Social media analytics

Web Content Management Maturity Model

Summary

CIFOR websites evolve by following information technology trends and organization strategy

E-Government (E-Gov) can be viewed from E-Commerce/E-Business perspective

Indonesia EGDI rank 106 worldwide according to UN EGDI survey 2014

Web management comprises of maintenance, development, governance and infrastructure

Questions & Answers