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Transcript of Cif draft
Concern India Foundation Proposal
Project Stree
June 18, 2012
2Copyright © 2012 Protsahan. All rights reserved.
The basic pedagogyNeed Assessment SurveyOperating Model Budget Plan | Financial Analysis Monitoring & Evaluation Tools Key Risks & Mitigation StrategyCritical Success Factors
Contents
3
PROTSAHAN’s journey so far
300+ girl-children from at-risk areas have been encouraged to seek education through art. 64% children have been admitted to Govt schools to seek primary education after undergoing a bridge course at Protsahan.
33 women have been encouraged to empower themselves financially through art at
Protsahan’s Empowerment cell churning out candles and fabric to
sell
250+ volunteers have been encouraged and mentored and
have formed mini-volunteer groups with 18,000 youth across
the globe to champion social causes to alleviate poverty from the slums of India and across the
globe
Recognized by the World Bank. The core group of 15 at Protsahan is from 4 continents, 4 countries as diverse as India, South Africa, Singapore and New York. Youth is the change maker force behind
Protsahan.
PROTSAHAN : STORY SO FAR
ENCOURAGE WOMEN | ENCOURAGE GIRL-CHILDREN | ENCOURAGE THE WORLD
4Copyright © 2012 Protsahan. All rights reserved.
The basic pedagogy
ART & Technology
as a means of creating
empowered women
Training & Skill
Development +
Education
Mainstreaming bottom of
pyramid women with the Indian
economy.
Create and promote their handicrafts across the globe. Generation
of sustainable livelihoods in urban
slums.
• Women Empowerment Girl Children Education• To create sustained economic opportunities for most
exploited women in urban slums and educate their daughters from their own incomes.
5Copyright © 2012 Protsahan. All rights reserved.
MAINSTREAMING ABUSED WOMEN AT BOTTOM OF PYRAMID [IN URBAN SLUMS] THROUGH ART & TECHNOLOGY .
Protsahan’s women assigned leaders in the Self Help Groups and uplift own
community from its roots.
Market own products and emerge as successful
entrepreneurs . Alternatively, work with
Protsahan’s Women Empowerment Cell. From the money raised through
selling products, Protsahan educates their
daughters.
Creating Livelihood opportunities: Financial,
Marketing & Entrepreneurial Skills for Women
Awareness generation & Capacity Building:
Functional Literacy and Vocational Skills Based
Training
The Need: For mothers to send their children to school and sustain the family themselves by getting out of the vicious circle of extreme poverty that leads to abuse, trafficking and more exploitation.
6
Reduce child labor, trafficking by breaking the
intense cycle of poverty.
Improve
self-
sustainabili
ty
Holistically develop
community(Women + Girl
Children)
Increasing women’s
labor force participation
rates & earnings.
6
MAINSTREAMING WOMEN THROUGH PROTSAHAN
ALLEVIATING POVERTY AT GRASSROOTS | REAL SOLUTION| MAINSTREAMING WOMEN INTO THE ECONOMY BY SKILLS TRAINING | GIRL EDUCATION
Truly empower women by giving her
skills training and livelihood + Educating her daughter through her own income.
Copyright © 2012 Protsahan. All rights reserved. 7
Need Assessment Survey
8Copyright © 2012 Protsahan. All rights reserved.
Need Assessment Survey : Major Findings
Findings of a dipstick survey undertaken by Protsahan in 2010-11 at Uttam Nagar community
1. Available target population [marginalized slum women between age group 15-45] = 20,000 approx.
2. Most are survived by 6-8 kids each and are unemployed as they are uneducated and non-skilled.
3. Problems of child labor, trafficking, extreme poverty in a household are very common.
4. Occupation of their husbands: Scrap dealers, street vendors, rickshaw pullers.
5. All boy children [>97%] go to school, more than 75% girl children do not. They are expected to take care of younger siblings. Cases where some young ones were being trafficked to provide for the family were also encountered.
Copyright © 2012 Protsahan. All rights reserved. 9
Operating Model
10
Convergence of Projects – Community Interactions & Empowerment
Recognize one woman to act as the leader of SHG in the
community. 12th grade pass , an
activist and an entrepreneur at
heart.
Train the leader in policies and reaching
out to women. Advocacy and capacity building by developing skills in peer
educators who will mobilize more women from the community.
Advocate policies and
rights of women, through the woman SHG
leader first getting families
access to all facilities
provided by Govt.
Gather a force of 100 women to work with Protsahan and turn
into the future’s micro-entrepreneurs,
who want to empower themselves by bringing change.
Health workshops, sanitary napkin making
workshops, for an all inclusive empowerment
in addition to SUSTAINABLE
LIVELIHOOD for mother & EDUCATION for her
daughter.
11Copyright © 2012 Protsahan. All rights reserved.
Envisioned expanse in the next 3 years
Reach out to approx. 150-
200women from ghettoes to empower
themselves & their girl children
Encouragement shop to store & sell products + online selling
[already established one
e commerce portal]
Protsahan to open 1 such
empowerment centers in
Delhi in next 3 years
12Copyright © 2012 Protsahan. All rights reserved.
Products made at Protsahan in pilot phase [Project Stree]
Copyright © 2012 Protsahan. All rights reserved. 13
Anecdotes [from the pilot phase]
14
ANECDOTE - 1
Guddi, a woman who lives in the middle of a garbage dump, in the Uttam Nagar slum in Delhi, lost two children because of infant mortality complications, one of her 4 month old daughter died, because of severe toothache, as she had no money to get her treated in time. With her husband being a scrap dealer and she having absolutely no education or skills to bank on, her sources of income were next to being none.
When Protsahan’s team met her in 2010, encouraged her to start by painting earthern diyas. She gradually picked up from further module on creative training at Protsahan and made Rs. 1500 in just 2 weeks (a substantial amount for the Indian marginalized). There has been no looking back since.
15
ANECDOTE - 2
Sunaina, Ritu’s mother. Ritu is a young student at Protsahan. Sunaina’s husband, a vegetable vendor, is an alcoholic who beats her up especially on days, when his vegetables don’t fetch a good price in the community market. Sunaina is an 8th pass woman, with a will to give her 4 daughters and 2 sons a bright future. She was introduced to Protsahan, by her own daughter. Now she learns through videos on youtube, trainers from Mumbai who come to hold classes at Protsahan and is churning out fabulous pillow covers for urban markets. Her income has raised from being a meager few hundreds to Rs. 3000 per month.
16
ANECDOTE - 3
Santosh devi is Anju and Khushboo’s mother. Her husband is a rickshaw puller. Blessed with loving husband and beautiful daughters and sons and somehow surviving in one of the biggest slums in Delhi but never knew the importance of getting her daughters educated. Her young daughters [almost 16 each] are now learning sewing and fabric painting under Project Stree. They have learnt very beautiful Madhubani paintings and from merely ‘surviving’ in a slum cluster in Uttam Nagar are now delivering skype lectures of Madhubani and Warli painting to Singapore children! Their sense of confidence has grown by leaps and bounds. Soon, they will be employed under the project itself.
17
ANECDOTE - 4
Sadhana. When Protsahan first met her, she was earning Rs. 400 as a maid in a leprosy ashram, where Protsahan’s founder spotted her and she appealed for help. 12th pass and survived by 3 extremely young children [ 1.5 yrs, 1.5 yrs and 3yrs of age] she had ran away from her drug abused husband and was alone in Delhi, trying to survive. Protsahan gradually trained her as a community mobilizer at Uttam Nagar center of Protsahan. 2 of her children are now in private schools, she herself is a micro-entrepreneur and a well respected Protsahan “teacher jee” in the community!
Copyright © 2012 Protsahan. All rights reserved. 18
Budget Plan
19Copyright © 2012 Protsahan. All rights reserved.
Organization Structure (in Year 6)
Budg
et P
lan
Mentor
Trainer 1
3 Trainees
10 Skilled Professionals
Trainer 2
3 Trainees
10 Skilled Professionals
Trainer 3
3 Trainees
9 Skilled Professionals
Trainer 4
3 Trainees
9 Skilled Professionals
1 Project Coordinator
2 Sales & Marketing Staff
1 Support Staff
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6Total Women Enrolled for
Training till Date 48 84 120 156 192 228 264
20Copyright © 2012 Protsahan. All rights reserved.
Year-on-Year Enrollment of Staff
Protsahan commits to empower 260+ Women by Year 6 :
Budg
et P
lan
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
0
50
100
150
200
250
10
32
33
34
35
35
35
22
30
33
35
36
37
38
16
12
12
12
12
12
12
3
4
4
4
4
4
4
4
5
5
5
5
5
5
10
42
75
109
144
179
Till date, people who left us to help back Community
Left to become Micro Entrepreneurs
Skilled Professionals
Still under Training Period
Trainers
Support Staff
45
51
54
56
57
51
58
*Figures provided alongside are the Closing Headcount
Assumptions:Year 0 -• We start with 5 trainees• Enrol a Batch of 48 in first year
which undergo a 4-months training• 36 complete training | 12 still under
Training• Around 80% employed back into
Protsahan Design Club• Remaining choose to go back to
community as empowered and either take up Micro-Entrepreneurship or become peer educators
Year 1- 6 • Batch of 36 new trainees enrolled
each year• Around 40% Retained Back as
Protsahan Employees• An annual Attrition of 36% seen
amongst existing Skilled Professionals (going by current trend)
Support Staff includes 1 Mentor, 1 Project Coordinator, Sales & Marketing Staff & Other Support Staff
21Copyright © 2012 Protsahan. All rights reserved.
Closing Headcount at end of each year
Budg
et P
lan
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
0
10
20
30
40
50
60
70
22
3033 35 36 37 38
16
1212
12 12 12 12
3
44
4 4 4 4
4
55
5 5 5 5
Support Staff
Trainers
Still under Training Period
Skilled Professionals
*Support Staff includes Mentor, Project Coordinator, Sales & Marketing Staff & Other Support Staff
44
5053 55
585756
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
Total Women Enrolled for Training till Date 48 84 120 156 192 228 264
22Copyright © 2012 Protsahan. All rights reserved.
Gross Assets
Budg
et P
lan
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 -
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Misc Assets
Tools / Training Kit
Other Furniture
Almirahs
Sewing Machines
Gross Assets at beginning of Period
(In Rs. Lakhs)
Assumptions:
• 1 Sewing Machine every 3 Trainee & Skilled Professional
• 1 Training Room
• 1 Room per 2 batches of 6 Skilled Professionals each
• 1 tool kit per new trainee
• Market Rates have been considered
• An increase of 4% assumed in prices each year
0.9
1.1
1.2
1,4
1.8
1.6
1.5
23Copyright © 2012 Protsahan. All rights reserved.
Revenues Productivity per Skilled Professional
Revenues | Productivity
Budg
et P
lan
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
4,000 4,000
5,000
6,500
8,775
10,530
12,110
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
4
11
17
23
33
40
48
(In Rs. Lakhs)(In Rs.)
Assumptions:• Over the years, the productivity per skilled professional drastically increases with
increase in experience and skills, and also increase in products prices due to inflation• A productivity increase of 25-35% seen year-on-year, which then stabilizes at 15% in
Year 6
24Copyright © 2012 Protsahan. All rights reserved.
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
1.6
5.06.5
7.58.4 9.2
10.1
3.4
4.4
4.9
5.3
5.76.1
6.5
1.9
2.1
2.2
2.4
2.5
2.7
2.9
Skilled Professional Trainer & Mentor Salary Support Staff Salaries
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
11
2632 34 36 37 38
2
5
55
5 5 5
2
4
44
4 4 4
Skilled Professional Trainer & Mentor HC
Support Staff HC
Average Salaried Headcount Personnel Cost
Personnel Costs
Budg
et P
lan
(In Rs. Lakhs) (In Rs.)
Assumptions:• Trainees to pay a nominal refundable fee of Rs. 500 / month for
training• A penalty to be levied for missing any training, to be deducted from
fee• Amount to be returned post successful completion of training which
shall last 4 months• Salaries for various levels have been provided alongside• An inflation adjustment of 7% has been considered per year
SALARY ( in INR) Per Month Per Annum
Skilled Professional 1,500
18,000
Trainers 4,000
48,000
Mentor 20,000
240,000
Sales & Marketing Personnel
6,000
72,000
Project Coordinator 10,000
120,000
Support Staff 3,000
36,000
25Copyright © 2012 Protsahan. All rights reserved.
Sales & Marketing Expense (Y-o-Y)
Budg
et P
lan
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
0%
5%
10%
15%
20%
25%
30%
1.0 1.8 2.5 2.7 3.0 3.4 3.8
27%
17%
15%
12%
9%8% 8%
Sales & Marketing Expense (in Rs. Lakhs) Sales & Marketing Expense (in % of Revenues)
Assumptions:• For achieving afore-mentioned Revenue Targets, an investment would be
required in terms of creating a brand and in creating Distribution Channel • This Expense which begins at a 27% of a lower base of Revenues in Year 0,
shall stabilize at 8% of Revenues by Year 6
(In Rs. Lakhs)
26Copyright © 2012 Protsahan. All rights reserved.
Community Development/Mobilization
This money shall be spent in mobilizing the women community, educating them, empowering them.
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
0%
5%
10%
15%
20%
25%
30%
1.0 1.1 1.1 1.1 1.1 1.4 1.7
28%
10%
7%
5%4% 4% 4%
Community Development Community Development (as % of Revenues)
(In Rs. Lakhs)
27Copyright © 2012 Protsahan. All rights reserved.
Total Costs Behaviour
Budg
et P
lan
Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
6.9 11.4 13.6 15.1 16.6 18.0 19.5
1.5
2.5
3.6
4.8
6.4
7.8
9.3
1.0
1.8
2.5
2.7
3.0
3.4
3.8
2.5
3.7
3.9
4.0
4.2
4.4
4.7
1.0
1.1
1.1
1.1
1.1
1.4
1.7
0.1
0.1
0.2
0.2
0.2
0.2
0.3
Personnel Costs Raw Material Costs Sales & Marketing Spend
G&A Expenses Community Development Depreciation
Revenues
Assumptions:
• Personnel Costs : (As mentioned earlier)
• Raw Material Costs :(% of Value of Products created)
35% of Year 0 due to higher wastage & lower Revenue baseReduced to 20% in Year 2 to stabilize at 17% in Year 6
• S&M Costs :As mentioned earlier
• Real Estate Costs & OverheadsRent of Rs. 4000/room/monthOverhead of Rs. 500/room/monthIncreasing at 4% per year
• Maintenance10% of Gross Fixed Assets in Yr 0Reduced to 6.4% by Yr 6
• Training/CurriculumRs 200/per trainee/per monthIncreasing at 4% per year
• Community Development (As mentioned earlier)
• Miscellaneous/Contingency Expenses(As % of Total Operating Expenses)10% in Year 0Reduced to 5% in Year 1To stabilize at 3.5% in Year 6
12.9
20.7
24.9
28.0
39.2
35.3
31.5
(In Rs. Lakhs)
28Copyright © 2012 Protsahan. All rights reserved.
Costs & Margins (as % of Revenues)
Budg
et P
lan
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
0%
20%
40%
60%
80%
100%
120%
140% 127%
104%
86%
70%64% 60%
51%
38%29%
22% 19% 18%10% 7% 5% 4% 4% 4%
Costs (as % of Revenue)
Direct Costs
SG&A Expenses
Community Development ExpenseYr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
-27%
-4%
14%
30%36% 40%
-89%
-50%
-20%
4%13%
18%
% Margins
Gross Margins PAT
Direct Costs (which include the Raw Material Costs and the Personnel Costs ) began at 127% of Revenues in Year 1 and reduced to 60% in Year 6
Selling, General & Administrative Expenses which began at 60% of Revenues in Year 1 reduced to 21% in Year 6
Spending on Community Development reduced from 10% in Yr 1 to 4% in Yr 6.
Gross Margins improved from -27% in Year 1 to 40% in Year 6
Profit After Tax improved from -89% in Year 1 to +18% in Year 6
29Copyright © 2012 Protsahan. All rights reserved.
Required Investments
Budg
et P
lan
Yr 0 Yr 1 Yr 2 Yr 3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
9.1
9.6
8.1
4.5
0.9
0.2
0.1
0.2
0.8
1.0
0.8
0.9
10.8
21.6
30.6
Change in Working Capital
Addition of Fixed Assets
To compensate for Losses
Funds Till Date
10.8
10.8
9.0
5.6
(In Rs. Lakhs)
Total
Funds Requi
red
=
Rs 36.2
lakhs over 4
years
Assumptions:
The Funds shall be required
• To compensate for losses for initial 4 years
• To finance for the Working Capital and its increase each year
• To finance the buying of initial fixed Assets and addition to it each year
30Copyright © 2012 Protsahan. All rights reserved.
Sustainability
• The Project becomes self-sustainable from Year - 4 onwards.
In the Terminal Year, following are expected to be the margins –
• Gross Margin : 40%
• Net Margin : 17%
• Productivity per Skilled Professional : Rs 12, 110
This model could be reciprocated at a different location, with the earnings, thus generated from this project, as investments.
Copyright © 2012 Protsahan. All rights reserved. 31
Monitoring and Evaluation Mechanisms
32Copyright © 2012 Protsahan. All rights reserved.
Financial Perspective
CommunityPerspective
Innovation & Learning Perspective
Internal Business Perspective
Performance Evaluation Tool
Goals & Risks Measures
Sales Revenues, Inventory
Days outsending
Goals & Risks Measures Goals & Risks Measures
QC, Utilization of man hours, Dropopout. Execution of curriculum
Goals & Risks Measures
Women Empoerrmen
t Index
, formulation of
How do we lookto fund providers?
What mustwe excel at?
How doour benefiterssee us?
Can we continueto improve andcreate value?
* Balanced Scorecard
Copyright © 2012 Protsahan. All rights reserved. 33
Critical Success Factors & KPIs
34Copyright © 2012 Protsahan. All rights reserved.
Critical Success Factors
• Strong community mobilization plan & its execution• Communication Needs Assessment & Planning• Quality of Trainers and Training execution• Containing Attrition [dropouts] of trained women • Inventory stock maintenance• Sales
Critica
l Succe
ss Facto
rs
35Copyright © 2012 Protsahan. All rights reserved.
Key Performance metrics
• Fund Utilization: Ratio of revenues generated per woman against funds given by CIF per woman
• Percentage increase in income for each woman• No of women from the slums empowered• Expected no of micro- entrepreneurs graduating from
the Protsahan design school• No of women promoted to managerial positions within
the organization• No of women taking up administrative/ marketing / sales
roles in the organization• No. of girl children [daughters of women trained]
educated and put back in government schools every year.