CIE Budget
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CENTER FOR INTERNATIONAL EDUCATION (CIE) MARKETING BUDGET FOR YEARS ENDED 31 DECEMBER 2015 Category Advertising Catalogue 1,000 4,000 4,000,000 Brochures 3,000 645 1,935,000 Banner 3 500,000 1,500,000 Newspaper 10 300,000 3,000,000 Television 2 1,000,000 2,000,000 Advertising Costs Total 8,435,000 Communication Websites 1 1,000,000 1,000,000 Facebook Fanpage 1 500,000 500,000 Communication Costs Total 1,500,000 Public Relation Charity events 2 3,000,000 6,000,000 Direct marketing 3 3,000,000 9,000,000 Lobby 3 2,000,000 6,000,000 Public Relation Costs Total 21,000,000 CIE Activities SUD12 Business Strategy Contest Prize 11 200,000 2,200,000 Newspaper 1 250,000 250,000 Totals 2,450,000 SUD 12 Small Business Enterprise Gift 3 200,000 600,000 Banner 1 500,000 500,000 Standee 2 100,000 200,000 Newspaper 1 200,000 200,000 Flower 3 50,000 150,000 First prize 1 2,000,000 2,000,000 Second prize 1 1,500,000 1,500,000 Third prize 1 1,000,000 1,000,000 Consolution prize 1 500,000 500,000 Totals 6,650,000 SUD 13 Intergrated Marketing Competition Backdrop 1 1,200,000 1,200,000 Banner 2 300,000 600,000 Gift 3 200,000 600,000 Poster 6 150,000 900,000 Small lamp 8 50,000 400,000 Meal for CIE Staff 12 550,000 6,600,000 Estimated quantity Estimated cost per unit Estimated Subtotal
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Budget of marketing planning
Transcript of CIE Budget
Sheet1CENTER FOR INTERNATIONAL EDUCATION (CIE)MARKETING BUDGET FOR YEARS ENDED 31 DECEMBER 2015CategoryEstimated quantityEstimated cost per unitEstimated SubtotalNoteAdvertising Catalogue1,0004,0004,000,000Brochures3,0006451,935,000Banner3500,0001,500,000Newspaper10300,0003,000,000Television21,000,0002,000,000Advertising Costs Total 8,435,000CommunicationWebsites11,000,0001,000,000Facebook Fanpage1500,000500,000Communication Costs Total1,500,000Public RelationCharity events23,000,0006,000,000Direct marketing33,000,0009,000,000Lobby32,000,0006,000,000Public Relation Costs Total21,000,000CIE ActivitiesSUD12 Business Strategy ContestPrize11200,0002,200,000Newspaper1250,000250,000Totals2,450,000SUD 12 Small Business EnterpriseGift 3200,000600,000Banner1500,000500,000Standee2100,000200,000Newspaper1200,000200,000Flower350,000150,000First prize12,000,0002,000,000Second prize11,500,0001,500,000Third prize11,000,0001,000,000Consolution prize1500,000500,000Totals6,650,000SUD 13 Intergrated Marketing CompetitionBackdrop11,200,0001,200,000Banner2300,000600,000Gift 3200,000600,000Poster6150,000900,000Small lamp850,000400,000Meal for CIE Staff12550,0006,600,000First prize14,000,0004,000,000Best Video11,000,0001,000,000Best T-shirt11,000,0001,000,000Best Poster11,000,0001,000,000Best souvenier11,000,0001,000,000Consolution prize4200,000800,000Newspaper1300,000300,000Flower1250,000600,000Totals20,000,000Events Costs Total29,100,000Estimated Makerting Grand Totals60,035,000Sponsorship Scholarships of English examinations 8100,000,000800,000,000Divided into 4 yearsMiss and Mr High School Competition2127,000,000254,000,000Sponsorship Costs Total1,054,000,000
Sheet2Sales Forecast (2015-2016)JanuaryFeburary MarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember2015Number of studentSunderland Program090000000100000Keuka Program01000000015000Top-up Program02000000025000English Program045004000060000Total16540200Tuition feesSunderland Program34,000,00034,000,000Keuka Program34,000,00034,000,000Top-up Program70,000,00070,000,000English Program22,000,00022,000,000Total salesSunderland Program3,060,000,0003,400,000,000Keuka Program340,000,000510,000,000Top-up Program1,400,000,0001,750,000,000English Program990,000,0001,320,000,000Total5,790,000,0006,980,000,000JanuaryFeburary MarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember2016Sunderland Program0100000000110000Keuka Program01500000018000Top-up Program02500000030000English Program058005500070000Total19855228481Tuition feesSunderland Program34,000,00034,000,000Keuka Program34,000,00034,000,000Top-up Program70,000,00070,000,000English Program22,000,00022,000,000Total salesSunderland Program3,400,000,0003,740,000,000Keuka Program510,000,000612,000,000Top-up Program1,750,000,0002,100,000,000English Program1,276,000,0001,540,000,000Total6,936,000,0007,992,000,000
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