CICI_Bank_branch Analysis Updated July1st 7301
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Transcript of CICI_Bank_branch Analysis Updated July1st 7301
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Competitor AnalysisOther Banks (Branches) in Noida Sec - 18
Submitted by:Prashant Giri,Rakshit Batra ,Ravi Pratap SinghTomar , Rohin Agrawal , Sachin Kumar, Sagar Paliwal Saumya Khare ,
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Agenda
Questionnaire
Positioning in Marketplace
Strategic Service Vision
Competitor Analysis and Action Plan
Objectives
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Agenda
Questionnaire
Positioning in Marketplace
Strategic Service Vision
Competitor Analysis and Action Plan
Objectives
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Objectives Identify the competitive environment of services. Describe how a service competes using the various
strategies. Consolidate the competitive role of information with
secondary data i.e survey and other information search.
Categorize a service firm according to its stage of competitiveness.
Identify potential limits in the use of information as a competitive strategy.
Explain what is meant by qualifiers, service winners, and service losers.
Action Plan for ICICI- Noida CIBD.
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Agenda
Questionnaire
Positioning in Marketplace
Strategic Service Vision
Competitor Analysis and Action Plan
Objectives
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Questions
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Questions (Contd.)
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Questions (Contd.)
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Agenda
QuestionnaireParameters of comparison (Positioning in Marketplace)Strategic Service Vision
Competitor Analysis and Action Plan
Objectives
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Parameters of comparison Over all ranking Deposit ranking Locus of the focus Operating Strategy Service Concept Target Market Segments
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Over all ranking
Considering all the parameters e.g. verity of services being focused and delivered at branch level.
ICICIHDFC
Punjab and SindhVIJAYAKOTAK
HSBCRBL
SBBJBOB
DHANLAXMI
45353434
282828282726
242423
1917161514
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Deposit ranking
With data available , ranking based on deposits / branch book size.
ICICI HDFC BOI Punjab and Sindh
Andhra Bank
SBBJ RBS IDBI0
500
1000
1500
2000
2500
3000
26503000
2200
500 300 400950
615
Series1
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Locus of the focus Leading product / service Competitive products / Service Lagging Product / Services. Black Box.
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Operation strategy Ranking the banks by their Infrastructure
and customer catered as well as revenue generated.
ICICI HDFC BOI Andhra Bank
IDBI RBS0.0
200.0 26.5 75.0 117.5 23.1 43.9 63.3
Total Business per employee (in Rs.
Crores)Total Business per employee (in Rs. Crores)
0.010.020.0
2.7 4.3 5.6 0.7 1.0
19.0
Total Business per visiting Customer (in Rs. Crores)
Total Business per Customer (in Rs. Crores)
ICICI HDFC BOI Andhra Bank IDBI RBS0.00
10.0020.0030.0040.0050.0060.0070.0080.0090.00
19.35
53.79
83.94
16.3531.06
50.03
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Service concept Number of customers served per
employee.
INDUSINDIDBI
Andhra BankBOI
HDFCDHANLAXMI
UBISBBJICICI
Punjab and SindhAXIS
KOTAKRBL
DeutscheVIJAYA
BOBRBS
Standard CharteredHSBC
0.00 10.00 20.00 30.00 40.00 50.00 60.00
53.3342.86
34.6220.83
17.5016.00
13.8912.50
10.0010.009.098.338.33
7.146.82
4.003.33
2.501.25
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Target Market Segments Which industries are treated as important
market segments? Where ICICI may focus. How important are various segments to
ICICI? How well are these needs being served, in
what manner, by whom?
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Service Concept
What are important elements of the service to be provided, stated in terms of results produced for customers?
How are these elements supposed to be perceived by the target market segment, by the market in general, by employees, by others?
How do customers perceive the service concept?
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Operating Strategy What are important elements of the
strategy: operations, marketing, organization structure, human resources, degree of control?
On which will the most effort be concentrated?
Where investments might be made? How will quality and cost be controlled:
measures, incentives, rewards? What results will be expected versus
competition in terms of, quality of service, cost profile, productivity, morale/loyalty of servers?
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Agenda
Questionnaire
Positioning in Marketplace
Strategic Service Vision
Competitor Analysis and Action Plan
Objectives
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Positioning in Marketplace
Rivals : The competitive dimension used to make the final choice among competitors
Immediate competitors : To be taken seriously a certain level must be attained on the competitive dimension, as defined by other market players.
Far competitors : Failure to deliver at or above the expected level for a competitive dimension
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Dimensions of Analysis (Framework)
Strategic Service Vision Element ICICI Bank ABC BAnk
Over all rankingDeposit ranking
Competitive product
Leading Area
Lagging Area
Service Delivery System
Operating Strategy
Service Concept
Target Market Segments
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Comparison of BranchesCategory Banks
Rivals ICICI , HDFC , AXIS , BOI
Immediate competitor
P&S , SBBJ, IDBI .
Relatively low threat. ANDHRA, SBBJ , RBS
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Questionnaire
Positioning in Marketplace
Strategic Service Vision
Competitor Analysis and Action Plan
Objectives
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Action Plans To re asses the work load division and
effective human resource management by focusing on wider product range and services in the market.
Standardize approvals for bringing more decision making at branch level.
Looking forward for locally available industries as A. Music and Media : T- series ,Etv News.
B. Retail Food Chains : Haldiram, Bikanerwala. C. PSU / Govt Sector companies / Authorities.
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Customer Criteria for Selecting a Service Provider
Availability (24 hour ATM) Convenience (Site location) Dependability (On-time performance) Personalization (Know customer’s name) Price (Quality surrogate) Quality (Perceptions important) Reputation (Word-of-mouth) Safety (Customer well-being) Speed (Avoid excessive waiting)
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Thank you