• Som à Letra: A case study

Social networks and Cyberjournalism

Introduction

• Have you already found a cultural cyberjournal that not only informs, but also teaches you? Well you have Som à Letra , a digital media , where the reader is always the main character.

Social Network

• "

• Facebook

. Twitter

Facebook importance at Som à Letra`s

brand development

Blogger Visits

Som à letra`s evolution

Interactions with public

Som à Letra`s difference

-Development of specific content to the internet

-Specific articles each day

-Always direct and closer to the readers

Portuguese cyberjournalism

-Some problems on cyberjournalism development

- Different steps throughout the years

New challenge to cyberjournalism?

• Social Networks

• Increasing readers participation

How to build a business model to

cyberjournalism • Finding the correct people / companies to

start negotiations

• Choose a specific public and work on it

• Advertising

Conclusion

• It´s really important to define an independent business model to cyberjournalism

• Work hard on social networks

• Talk with readers

Som à Letra Next Steps

• Building a temporary website

• Help from webdesigners

• Start studying advertising