Atlas of acupuncture c. focks (churchill livingstone, 2008) bbs
Churchill Supernova 2008
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Transcript of Churchill Supernova 2008
People: What we know and what it means
….to us and to them
Elizabeth F. Churchill, Yahoo! ResearchSupernova June 2008
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Three points (1): People
People are endlessly creativeFew tools are good at complex knowledge sharing
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Three points (2) : Technology and people
Most of most people’s time is spent offline
Applications and services are only part the picture; information finding is emotional as well as practical, it
has meaning for people
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16 million Americans$1 billion per year
Ads, subscriptions and services
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Breaking down the dating cycle
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Breaking down the dating cycle
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Breaking down the dating cycle
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Three points (3) - Data about people
Get data in the large and in the smallQuantitative data over large groups tells you what, where,
perhaps how and who (but note privacy issues)Qualitative data can tell you why
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Example 2
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Flickr – Photo sharing distribution
Flickr Photo Sharing Distribution
8.0%2.4%1.4%1.2%1.2%1.2%1.4%1.8%2.3%4.1%
15.2%
59.8%
0%
10%
20%
30%
40%
50%
60%
70%
None0-10%10-20%20-30%30-40%40-50%50-60%60-70%70-80%80-90%90-100%
All
Percent of Photos Publicly Shared By User
Percent of Users
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Flickr – Photo sharing by user location